Company Profile of

CleverAds Overview
4.302
Loyal Clients

35%
Active Clients

6 Offices
VN, ID, PH, & MM

200
Professional staffs &
technicians
 CleverAds Milestone

2008 2010 2011 2011 2013 2013 2016 2016

CleverAds was Became a Google Opened a branch First Google Opened a branch First Facebook Opened a branch New Premier
Established in Certified Partner in Indonesia Premier SMB in Philippines Authorized In Myanmar Google Partner
Vietnam Partner in Reseller in logo
Vietnam Vietnam
CleverAds Overview

WINNER WINNER WINNER

2015 2015 2015

Best Quality Search Campaign Best Quality Mobile Campaign Best Quality Youtube & Display
Campaign

Google Premier SMB Partner Awards in 2015

In 2015, Google has honored CleverAds with awards in 3 categories at its prestigious Google Southeast Asia
PSP Awards 2015 - The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and
experienced AdWords partners
Our Clients
 Clever Services

Google Search Google Display Gmail Influencer

Sponsored Ad YouTube Ads UAC
& Shopping Ad Network Marketing

Facebook Ads Instagram Ads Twitter Ads LinkedIn TikTok

Native Ads Demand Site Video Out-Of Home

Waze
Platform Production Advertising
Advertising
Search
Engine Marketing
A form of Internet marketing that involves
the promotion of websites by increasing
their visibility in search engine results
pages primarily through paid advertising.
Google Search Marketing (SEM)

4 Positions TOP
3 Positions Bottom

SEM Structure:
3 Headlines
2 Descriptions
Display URL + Path Fields
 “Free ad extensions create
Google Search Marketing (SEM) more reasons to click your ad”

Ad Site Links Structured Snippets Extensions Promotion Extension

Call Out Extensions Seller Ratings

Price Extension

Call Extension Social Extension

Location Extension
App Extension
 A type of Ad that features
detailed information about
specific products that you
sell.
Google Shopping ads can refer to
Shopping Ads Product Shopping ads,
which feature just one
product, or Showcase
Shopping ads, which feature
several related products.
 Google Shopping Ad
Shopping
Intent query

“Allowsshoppers to quickly and Right Product

easily find your products on
Google.
Attract more potential buyers.
Google Shopping helps you Right Price
to reach shoppers while they
are searching for items to buy
”
on Google.
Right Store

Conversion

Google Premiere Partner |www.cleverads.co.id

Google Display
Network
Connect with customers with a variety of
ad formats across the digital universe. It
can help you reach people while they’re
browsing their favorite websites, showing
a friend a YouTube video, checking their
Gmail account, or using mobile sites and
apps.

Google Premiere Partner | www.cleverads.co.id

Google Display Network (GDN)

Largest Global Advertising

Network

✓ Reaches over 90%

Internet users
✓ 5.1 Billion Daily Page-views
✓ 705 Million Monthly
visitors
✓ Tens of thousands of
publishers and advertisers
Google Display Network (GDN)
Ad Formats

Banner Ad Responsive Ad Lightbox Ad

 Gmail Sponsored
Promotion
Gmail ads are interactive ads at the top of people’s
inboxes. When someone clicks a collapsed Gmail
ad, it expands just like an email does.
 GMAIL SPONSORED AD
Gmail ads allow you to target users with sophisticated targeting signals and a high
impact, message-like ad format.

Ads appear above mails

GSP as normal newsletters shorten the customer journey and you are ONLY
charged once for the first Ad click
 GMAIL SPONSORED AD

Ad Formats
Gmail Sponsored Ad can
show both a single
image and multiple
products which can
provide attractive
information to Gmail
users.
Single Image Multi-Product
 Youtube Ads
The term video advertising encompasses
online display advertisements that have video
within them, it refers to advertising that
occurs before, during and/or after a video
stream on the internet.
YOUTUBE ADVERTISING

Unskippble True-View Ads Skippable True-View Ads

You can currently target any ad format image, video, and text to different placements on the
YouTube site, as well as specific content categories like Lifestyle, Entertainment, Science &
Technology or Education.
YOUTUBE ADVERTISING

In-Search Ad

Watch Page
YOUTUBE ADVERTISING

Youtube Mast-Head Ad
A customizable 970x250 ad that
runs on the top of the desktop
YouTube homepage for 24 hours.
Mastheads can optionally expand
on click to 970x500 pixels.

Bumper Ads
Non-skippable video ads
of up to 6 seconds that
must be watched before
your video can be viewed.
YOUTUBE ADVERTISING

Tap to
Video Starts Video Scrolls off unmute &
when on Screen Pause Playback restart
Impression 2s played On Screen
Viewable (billed) Impr.

Outstream Video Ads

:06 to :30 seconds Mobile-specific video ads that reach potential customers on
partner sites and apps outside YouTube.
 Google Targeting
Contextual
Serve ads to customers based on
the content they’re reading
Topic
Serve ads to consumers based on our
categorization of thousands of sites
Placement
Serve ads to consumers based on specific
sites on the Google Display Network
Remarketing
Re-target the people who already
visited your website.
Demographics
Age, gender, relationship status,
education, workplace, job title, etc.
Location
Reach people in areas where
you want to do business
Interest
Hobbies, entertainment, business
& industry, food & drink, etc.
Schedule
Choose the best time to show your ad
on certain days, or during business
hours
Social
Media
Advertising
 Facebook Ads
Facebook ads are paid messages from businesses that
are written in their voice and help reach the people
who matter most to them. Advertisers create
campaigns that have specific goals, which we
call advertising objectives, and they create ads within
those campaigns to help them reach those objectives.
 FACEBOOK AD FORMATS
With Facebooks Ads, you’ll find beautiful and
effective options for telling your story.

Single Image Video Carousel Instant Experience Slideshow

Use beautiful images Tell your story with Show multiple images or Tell a story with a single ad Create lightweight video ads to
to convey your sight, sound and videos in a single ad. that showcases your connect with people across
message. motion. products. connection speeds.
 FACEBOOK AD OBJECTIVES

Reach Page Like App Installs

Create ads that reach Connect with all the people Get people to
people near your business who matter to your business download your mobile
app

Messenger
Engagement Awareness Open conversations to
Tell people about your Promote your business in the connect with your
business so that they places where people discover customers
take action. new things.

Event Response
Video Views Conversion Reach people who are
Tell a story using a Get people to take action more likely to attend your
video in your ads on your website next event

Lead Generation Store Visit

Traffic Drive offline behaviour with
Send people to important Helps you collect info from location-based relevance at
sections of your website people interested in your scale
business
 FACEBOOK AD PLACEMENTS

Mobile Feed Desktop Feed And Right Stories

Column
 FACEBOOK AD PLACEMENTS

In-Stream Suggested
Audience Network Messenger
Videos Videos
 Instagram Ads
Drive awareness, increase customers and share your
story among a highly engaged audience. A seamless
experience. Instagram ads appear in a bold, linear
format at the centre of visual inspiration.
 INSTAGRAM AD FORMATS

Single Image Video Carousel Stories Instant Experience

 INSTAGRAM AD OBJECTIVES

Reach Traffic App Installs

Create ads that reach Send people to important Get people to
people near your business sections of your website download your mobile
app

Messenger
Engagement Awareness Open conversations to
Tell people about your Promote your business in the connect with your
business so that they places where people discover customers
take action. new things.

Conversion Lead
Video Views
Get people to take action Generation
Helps you collect info from
Tell a story using a people interested in your
video in your ads on your website
business
 INSTAGRAM AD PLACEMENTS

Instagram Instagram Stories Instagram Explore

Mobile Feed
 Twitter
Designed to help you achieve results that drive
action and add value to your business.

Create campaigns tailored for a variety of

business goals, from driving website traffic to
increasing brand awareness.
 TWITTER ADVERTISING

Post Engagement Followers Website Click App Install Video Views

 Social Media Targeting
Placement
Demographics
Platforms (Facebook,
Age, gender, relationship status,
Instagram, Messenger, etc.),
education, workplace, job title,
Device type
etc.
Location Remarketing
Reach people in areas People who visit your website
where you want to do are strong potential
business customers.
Interest Lookalike
Hobbies, entertainment, People who are similar to your
business & industry, food & best existing customers.
drink, etc.
Custom Audience
Behaviours
email addresses, phone
Purchasing behaviours,
numbers, Facebook user IDs or
device usage and other
app user IDs
activities
 LinkedIn Ads
Promote your organization’s updates to
targeted audiences on desktop, mobile, and
tablet. Drive awareness and leads in the
world's most viewed professional news feed.
 LinkedIn AD OBJECTIVES

Brand Awareness Website Visits Lead Generation

These campaigns are great Send people to important promote job opportunities to
for top-of-funnel brand sections of your website qualified LinkedIn members
building.

Engagement Job Applicants Conversion

Tell people about your Promote one or more job Optimizes for actions on
business so that they opportunities to qualified your website that you
take action. LinkedIn members in your define as valuable
target audience

Video Views
Tell a story using a
video in your ads
 LinkedIn AD PLACEMENTS

Spotlight Ads Job Applicants

 LinkedIn AD PLACEMENTS

Single Image Video Views Website Visit Collect Leads

TikTok
Ads
Promote your organization’s updates to
targeted audiences on desktop, mobile,
and tablet. Drive awareness and leads in
the world's most viewed professional
news feed.
 TikTok AD OBJECTIVES

Branded Hashtag Brand Takeover TopView

Challenge Immediately hook user
A video first format that
attention with full-
Delivering strong brand presents your brand on the
screen static or
awareness with a level best and unmissable
dynamic display,
of engagement that placement of TikTok,
delivering strong visual
goes far beyond a capturing full user attention
impact for your brand
simple click with sight, sound and
narrative

Branded Effects In-Feed Ads

Dial up the fun with tailor- Tell your brand story like a TikTok
made sharable stickers, creator by integrating video
filters, and special effects content into users' "For You" feed
 TikTok AD PLACEMENTS

Top View In – Feed Brand Takeover Branded Effect Branded Hastag

Challenge
Other Services
 NATIVE ADVERTISING

Transform your ad into natural form

and function the users experience on
a specific platform.

Blend your content to

Engage more
 PROGRAMMATIC ADVERTISING

Precise targeting Extended Reach

Programmatic
Real Time update Advertising Centralized Platform

Cost Efficient Access to Many Channels

such as BBM & Skype
 VIDEO CREATION

Branding

Animation

Web Series

Editing or re-editing
 INFLUENCER MARKETING

Beauty Food Travel

Find the right influencer

that represent your brand

Fashion Lifestyle Parenting Comedian

 WAZE ADVERTISING

Pin & Arrow Zero Speed Search

Takeover
 OUT OF HOME ADVERTISING

Half Wrap Full Back Panel + Back

Full Wrap
Window

Back Window Partial Back

Motorcycle
Car Advertising Bus Advertising
Ads On The Car Advertising
OUT OF HOME ADVERTISING

Train Branding Airplane Advertising

 Why
CleverAds?
 Why CleverAds?

• Client satisfaction is our top priority.

1
• We deliver ads in the most cost-effective way. We deliver more than what we commit!
2
• We provide customized solutions for each of our clients to achieve the best results.
3
• We have a certified team of specialists with 10 years of collective expertise.
4
• We support campaign request anytime of the day.
5
 Our Working Process

- Identify which ad channels fit best

Preparation for client objectives
- Create Media plan proposal

Agreement - Contract signing

- Preparation of ad materials

- Setup and execute

Execution - Follow up, update, and report
 Thank You

THANK YOU! Jakarta Branch: Soho Residence 23rd floor unit 2305
Letjen S. Parman St No.Kav. 28, RT.3/RW.5, South Tanjung Duren
Dicky Fredicsen Grogol petamburan, West Jakarta City, Jakarta 11470
Digital Account Strategist
Mobile: 0812-1208-6412 Hotline: 021-3003-0794
Email: dicky.fredicsen@cleverads.vn