A Brawl in Mickey’s Backyard

Developed & Researched by Deb Bandyopadhyay

Profit & Solution’s Business Research Series
www.profitsolutions.tk
A Andromeda Digital Presentation
 Introduction
 A dispute was going on between the world-famous theme park “Disney Land” and stakeholders
who are supporting a developer’s SunCal plan to build affordable housing in a land near Disney
Land

 That is reserved for tourism-related activities or for Disney’s expansion in an area where housing
is very expensive

 The plan was oppressed by Disney

 Disney land is rejecting to act in a socially responsible way towards it stakeholders

 They are not considering their interest of having affordable housing near the place in which they
work.
Relevant market and nonmarket stakeholders
 Disneyland Employees – Market Stakeholder
 Disneyland Visitor/Patrons – Market Stakeholder
 SunCal Developer – Nonmarket
 Affordable Housing Advocates – Nonmarket
 Disney Employee’s Union – Nonmarket
 Individuals and Groups favoring reduction of long commutes and air pollution
– Nonmarket
 Chamber of Commerce – Nonmarket
 City Council – Nonmarket
 Other resort area businesses – Nonmarket
 Local government officials – Nonmarket
 Various Stakeholders’ Interests

 Disney land Workers In Favor Of Interested in having affordable housing in the

area at which they work

 SunCal (Housing Developer) In Favor Of Build around 1,500 condominiums with

15% set aside for below market-rate rental apartments

 Affordable housing advocates In Favor Of Interested in having affordable

housing in the area

 Unions representing Disney employees In Favor Of Interested in having

affordable housing in the area at which Disney employees work

 Other Individuals and groups concerned with reducing air pollution In Favor of
the housing construction
 Power of the Relevant Stakeholders

 Stakeholders who oppose the SunCal development have the power to block the
developer’s plans through a lawsuit.

 Employees and their unions can impose great economic power and cause a plan like
this to fail.

 Walt Disney Company, a major taxpayer of Anaheim Country could make influence on
the local government
What is your opinions?