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Case 2 - ROLAN MAMALIAS
Case 2 - ROLAN MAMALIAS
Rolan B. Mamalias
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KARAOKE BAR BUSINESS CASE STUDY
Introduction
Starting a business in a competitive world might be difficult as there are many factors that needs to be
considered that needs a thorough planning to increase the chances on making it successful. Though it is
challenging to start a new venture in a location where the proposed kind of business is already existing, with a
proper execution of plans and creativeness, there is still a huge opportunity to achieve victory.
Goal Setting
One of the most important part of starting the Karaoke Business that my uncle wants is to create first a
business plan where the description of the kind of business market analysis, organization and management,
service or product line, marketing and sales, funds needed, and financial projection will be discussed. I would
also make sure that a feasibility study will be done where examination of current market environment or the
demographics will be determined, requirements needed to complete the project, financial rewards and return on
investment (ROI) to make sure to have an overall analysis and recommendations to the Karaoke Bar business
Now that the business plan and the feasibility study have passed, construction of the building will be
started and will be given 3 months to finish. Once done, the proposed exterior and interior design will need to be
done in 2 weeks. While it is ongoing, I will also start looking for personnel and staff such as waiter or waitress,
front desk officer and a chief and kitchen assistance. Legal documents will also be accomplished before opening
the establishment such as DTI registration, Mayor’s business permit, BIR registration for Tax Identification
Number (TIN for business), official receipts and invoices. The benefits of the employees will also be
implemented once they got hired such as SSS, PhilHealth, and Pag-Ibig Fund. After applying and Securing the
needed clearance and business permits, an opening date will now be decided.
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KARAOKE BAR BUSINESS CASE STUDY
To determine if the business performance is gaining or losing, I will make sure that all the ins and outs
will be entered in the computer and will be calculated daily. Every month, the total earning will divided from its
Sustaining Growth
To sustain the Karaoke Bar business, I will make sure that myself as a manager and my staff will stay
efficient in all we do. I will also start putting ads on social media to spread the awareness to many more people
about the business and give special promotions to keep new and existing customers.
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