Proposed Topic: Effectiveness of Sales and Promotions as a Market Strategy of Lazada

and Shopee

Research Questions:

1. How do consumer’s preferences affect their purchase on products in online

shopping sales and promotions?

2. What are the online consumer’s considerations when shopping in different

online stores/shops?

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PROFILE OF THE RESPONDENT

Name (Optional):

Age/Gender:

Educational Attainment:

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SURVEY

Part A

Directions: Read the statements very carefully. Choose your answer by checking in the box
provided. Kindly not leave any items without an answer.

Legend: 5 - Strongly Agree 3 - Neutral 1 - Strongly Disagree

4 - Agree 2 – Disagree

In browsing online store platforms, what are the 5 4 3 2 1

events that affect your preferences in purchasing
online products?
1. I shop online when products are on sale.
2. I shop online when a popular personality
promotes the product.
3. I buy products online when it releases a new
feature/design.
4. I purchase online when a product includes
promos and freebies in its packages.
5. I buy online when a shop releases a limited
edition product.
Part B

Before buying in an online shop, what are the 5 4 3 2 1

things you usually take into consideration?
1. I check the details and ratings of a product before
purchasing it.
2. I consider my budget before buying.
3. The advertisement made for the online shopping
sites convinces me to buy something.
4. I buy things online when it is on-trend.
5. The graphic design and layout of an online shop
does affect me on buying things.