Puja Kulshrestha

E-mail : puja.malge16@gmail.com Website: www.linkedin.com/in/pujakulshrestha

Phone : 9763728641 Address : Jai Kriti CHS, Turel
Pakhandi Rd, Malad
West
Mumbai 400064

About Me
A market research professional with strong analytical skills. Expertise in market research and management consulting,
market research forecasts, market research reports, business intelligence, strategically analyzed reports, syndicated
research report, custom research services, and revenue impact.

Work experience
Marketsandmarkets Nov 2019 — Jan 2020
Senior Research Analyst
Roles and Responsibilities:

- Involved in complete life cycle of project management (client engagement to understand requirements, project scoping,
building proposals, designing research methodology, project progress monitoring, interacting with clients to discuss
progress and direction of the project, addressing additional queries of the client, ensuring high quality and on-time project
delivery & post-delivery client support)

- Worked on projects dealing with market sizing and forecasting, competitive intelligence, customer intelligence, data
analytics, data mining, pricing analysis, KOL perception analysis, market entry strategy, SWOT and PESTEL analysis,
partner and distribution identification, demand & capacity planning, patient & trend based forecasting and investment
opportunity analysis

- Play an active role in report/project-specific client communication and in planning strategies and initiatives with sales and
business development teams on client prospecting, acquisition, and retention
- Involved in sourcing of data from third party vendors and negotiations to rope in paid interviews with KOLs and SMEs

- Tracking technological advancements and startups in industry to analyze effects on conventional technologies, changes in
market share dynamics, and predict future trends to provide strategic solutions to grow clients’ revenues by identifying new
revenue streams and relieve perceived pain points

Puja Kulshrestha 1
Marketsandmarkets Nov 2017 — Nov 2019
Research Analyst
Roles and Responsibilities:

-Involved in managing projects through the entire research process

-To analyze key markets, competitive and customer trends and evaluate impact on market segments
-To estimate the market size and forecast using various approaches and models
-Compilation/verification/triangulation of both primary and secondary data
-Involved in Integrated primary, secondary and competitive intelligence to provide thorough analysis of various market
related issues
-To identify market opportunities and trends and geographic analysis
-To develop survey and questionnaire for primary and on-site market surveys
-To handling post sales queries and providing sales support by creating customized ToC and sales proposals

Marketsandmarkets Nov 2016 — Nov 2017

Research Associate
Roles and Responsibilities:

-To create databases of key opinion leaders, SMEs in the respective market
-To conduct basic secondary and primary research on various markets
-To assist analysts in report writing, secondary and primary research
-To analyze competitive, economic and industry trends
-To analyze market shares of the top leaders and identifying future leaders

Lifecell International Pvt Ltd Jun 2015 — Oct 2016

Business Development Manager
Roles and Responsibilities:

-The key role as a Business development manager was to ensure effective and efficient coverage of the assigned territory,
maintaining the desired call average.
-Identifying Key Accounts (Hospitals, Nursing Homes, Birthing Centers etc.) for establishing partnership with Babyshield
within the assigned territory, to work as per the laid down sales strategies and guidelines to achieve and exceed the
assigned targets.
-Development of accounts through interaction with the management, heads of administration, medical departments and
department heads, medical superintendents etc. to promote newborn screening.

Market Research Projects

Projects:

Types of Clients: Hologic Europe, Bioventus US, TSI US, Horiba India, Abbott APAC, and Fujifilm US among others.

Types of Projects: Syndicate report, consulting report, client specific custom studies, summary drafts, and white paper drafts
among others.

Types of market covered: Market related to major medical devices in the field of diagnostic imaging, hematology analyzers,
mammography systems, clinical trial systems management, and Air quality analyzers, among others.

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Skills and Expertise
Areas of skills include:
-Client interface and query handling
-Market engineering and consulting
-Business data interpretation
-Data analytics
-SWOT analysis
-Project management
-Excellent communication and interpersonal skills
-Advance MS Office
-Online databases- PubMed, Google Ad Words, and advanced search
-Excel dashboards and pivot tables

Areas of expertise include:

-Revenue Growth Modeling
-Market Research
-Industry research
-Economic Research
-Market Sizing & Segmentation
-Risk Analysis
-Project Management
-Feasibility Study
-Proposal Making
-Quality Check
-Primary Research
-Quantitative Research
-Qualitative Research
-Economic Modeling
-Economic and Business Risk Analysis
-Client Servicing
-Report Writing

Education
M.Sc. Biotechnology Jun 2013 — Jun 2015
University of Pune

B.Sc. in Biotechnology Jun 2010 — Jun 2013

University of Pune

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