experience 1.

Conduct an Observation
Conduct an observation of people engaging in
the experience you are redesigning and record
user(s) at least 10 observations below. (10 min.)

1.
2.
3.
4.
5.
6.
7.
8.
you 9.
today 10.

2. Conduct an Interview 3. Turn Observations Into Insights

Conduct an in-context interview with someone Take your research and translate it into 3 interesting,
who engages in the experience you are relevant, and actionable insights that help you
redesigning. Record at least 10 notes about uncover the deeper reasoning behind your user’s
how they think, feel and act before, during and thinking, feeling, and actions. (5 min.)
after the experience. (10 min.)
User thinks
Thinks
because
1.
User feels
2.
because
3. User does
4. because
Feels
1.
2.
4. Generate a HMW Question
Generate a How Might We question that includes
3. the user and a meaningful insight from research.
Refer to steps 1-3 to make sure that your
4. question truly reflects your user. (5 min.)

Does How Might We...

1.
2.
3. ?
4.
5. Ideate
Generate concepts that answer your HMW question.
Sketch at least 5 ideas in the spaces below and
provide a name for each. Avoid judgment, think big,
and go for wild ideas! (15 min.)
6. Get Feedback Wishes
Get feedback on your initial concepts. Ask
your user what they like about each concept,
what they wish could be different, and what
they wonder about each idea. (10 min.)

Likes Wonders

7. Iterate
Spend time integrating the features that you think
have the most merit after talking to your user. Create
a new compilation based on what you’ve heard.
Sketch and describe the idea below with a higher
level of detail than your original concepts. (10 min.)
8. Prototype 9. Test Your Prototype
Gather Materials Test your prototype with your user. If you are testing
a smaller piece of a larger experience, be sure to
give your user the broader context. Again, ask your
Masking Tape user what they like about each concept, what they
wish could be different and what they wonder about
each idea. Record notes and sketches of anything
you would want to change about your prototype.
Glue Sticks
Likes
Binder Clips

Crayons

Paperclips

Rubber Bands
Wishes

Glue

Popsicle Sticks

Scotch Tape
Wonders
Markers

String

Scissors
Changes to Make

Anything Else You Can Find!

Build Something!
Build the concept that you just designed in step
7. Think creatively about how you might be able
to best express your idea. It can be anything that
brings your idea to life and can be a portion of the
overall experience that you’ve designed.

10. Repeat
Ready to go again? You could solve the same
problem for a different user, do additional
Design Innovation
research, generate new How Might We Worksheet
questions, ideate more concepts, prototype
another solution, and do more user testing.