PPC Campaign Template

Essential Tips for Using This Templ
1) This template allows you to keep track of your campaigns mea

searchers in the awareness, consideration, and decision stages of
journey.
About This Google Ads Campaign Template
2) This template may be used to manage PPC campaigns for your
clients. If you're managing campaigns for multiple clients, we rec
duplicating the worksheet so each client has their own sheet. Doi
Want
you to your
keep streamline
clients your Ads workflow?
campaigns Gain
organized and insights
provide into
a deliver
If you want to get the most out of your Google Ads spend, you keywords,
probably want to run more than just one ad campaign at a time.
hand to eachad copies and budgets, find the best keywords to
client.
multiple campaigns, ad groups, and variations. Every campaigneasily might organize
include different copy,
them into calls-to-action,
groups offers, and
and campaigns, withdestina
the o
searcher's stage in the sales cycle. Keeping track of all of those variations can be difficult.
solution by SEMrush — click here to receive your persona
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Whether you run PPC campaigns yourself, or you manage them for several accounts, this template will ensure every campaign
This campaign template will help you:
• Align each of your ad campaigns with the proper stage in the searcher's journey - awareness, consideration, or decision.
• Break down what each line of copy your ad should include and which keywords it should contain.
• Catch money-wasting mistakes. For example, not excluding cross-group negative keywords or breaching Ads character limits
• See the results of your Google Ads campaigns and the business impact they have.
Whether you're a seasoned PPC manager who just needs help organizing the many campaigns you're running, or a PPC novice
structured guide to campaign setup and management, this template is for you!
Enter Your Website:
http://www.first.edu
Campaign Ad Group Keywords

Delicious Apples
Golden Delicious Apples
Apples
Best Red Apples

AD VARIATION 1
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
Delicious Apples | Where To Find Them? | Matt's Produce Stand
http://www.first.edu/Apples/EBook
Looking to go apple picking this season? Check out this guide to figure out where to go for the best apples.
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
Golden Delicious Apples | Where to find them? | Matt's Produce Stand
Looking to go apple picking this season? Check out this guide to figure out where to go for the best apples.
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
Best Red Apples | Where to find them? | Matt's Produce Stand
Matt's Fruit Stand: Apples Ebook. Where to find the best red apples? Check out this guide for everything you need to
know about apples.
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
http://www.first.edu//
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
AD VARIATION 1
Delicious Apples 14
Where To Find Them? 11
Matt's Produce Stand 10
Looking to go apple picking this season? 50
Check out this guide to figure out where to go for the best apples. 22
Apples 9
EBook 10
http://mattsproducestand.com/apples-information-ebook
s | Where To Find Them? | Matt's Produce Stand
.edu/Apples/EBook
pple picking this season? Check out this guide to figure out where to go for the best apples.
Golden Delicious Apples 7

Where to find them? 11
Looking to go apple picking this season? 50
Apples 9
EBook 10
us Apples | Where to find them? | Matt's Produce Stand
.edu/Apples/EBook
pple picking this season? Check out this guide to figure out where to go for the best apples.
Best Red Apples 15

Where to find them? 11
Matt's Fruit Stand: Apples Ebook. Where to find the best red apples? 22
Check out this guide for everything you need to know about apples. 24
Apples 9
EBook 10
s | Where to find them? | Matt's Produce Stand
.edu/Apples/EBook
nd: Apples Ebook. Where to find the best red apples? Check out this guide for everything you need to
les.
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
AD VARIATION 2
Headline 1 (30) Golden Delicious Apples 7
Headline 2 (30) Where To Find Them? 11
Headline 3 (30) Matt's Produce Stand 10
Description 1 (90) Matt's Produce Stand: Apples EBook. Where to find delicious apples? 23
Description 2 (90) Check out this guide to figure out where to go for the best apples. 22
URL Path 1 (15) Apples 9
URL Path 2 (15) EBook 10
Final URL http://mattsproducestand.com/apples-information-ebook
Golden Delicious Apples | Where To Find Them? | Matt's Produce Stand
Matt's Produce Stand: Apples EBook. Where to find delicious apples? Check out this guide to figure out where to
go for the best apples.
Headline 1 (30) Tasty Florida Oranges 9

Headline 2 (30) Why are they so good? 9
Description 1 (90) Matt's Produce Stand: Apples EBook. Where to find delicious apples? 23
Description 2 (90) Check out this guide to figure out where to go for the best apples. 22
Tasty Florida Oranges | Why are they so good? | Matt's Produce Stand
Matt's Produce Stand: Apples EBook. Where to find delicious apples? Check out this guide to figure out where to
go for the best apples.
Headline 1 (30) Tasty Florida Oranges 9

Headline 2 (30) Why are they so good? 9
Description 1 (90) Apples Ebook. Where to find the best red apples? 42
Description 2 (90) Check out this guide for everything you need to know about apples. 24
Tasty Florida Oranges | Why are they so good? | Matt's Produce Stand
Apples Ebook. Where to find the best red apples? Check out this guide for everything you need to know about
apples.
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
Description 1 (90) 90
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
Headline 1 (30) 30
Headline 2 (30) 30
Headline 3 (30) 30
URL Path 1 (15) 15
URL Path 2 (15) 15
Final URL
| |
AD VARIATION 3
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
This headline is way way way way way way way too long | This headline is okay to use | Matt's Produce Stand
This description is way way way way way way way way way way way way way way way way way way way too long Che
guide to figure out where to go for the best apples.
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
This description is way way way way way way way way way way way way way way way way way way way too long Che
guide to figure out where to go for the best apples.
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
Make sure your headline doesn't go on for too long or else Google will cut it off! Be careful here. This description is way w
way way way way way way way way way way way way way way way too long
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
Headline 1 (30)
Headline 2 (30)
Headline 3 (30)
Description 1 (90)
Description 2 (90)
URL Path 1 (15)
URL Path 2 (15)
Final URL
| |
AD VARIATION 3
This headline is way way way way way way way too long -23
This headline is okay to use 2
This description is way way way way way way way way way way way way way way way way way way wa-15
Apples 9
EBook 10
is way way way way way way way too long | This headline is okay to use | Matt's Produce Stand
rst.edu/Apples/EBook
on is way way way way way way way way way way way way way way way way way way way too long Check out this
e out where to go for the best apples.
Apples 9
EBook 10
on is way way way way way way way way way way way way way way way way way way way too long Check out this
e out where to go for the best apples.
Make sure your headline doesn't go on for too long or else Google will cut it off! Be careful here. -10
Apples 9
EBook 10
ur headline doesn't go on for too long or else Google will cut it off! Be careful here. This description is way way way way
way way way way way way way way way way way way too long
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
30
30
30
90
90
15
15
Date Range: [Enter Range]
[Campaign/Group #1] Total Cost Impressions Clicks
Variation A $5,000 10,000 4,000
Variation B $5,000 10,000 4,000
Variation C $5,000 10,000 4,000

Variation A $5,000 10,000 4,000
Variation B $5,000 10,000 4,000
Variation C $5,000 10,000 4,000

Variation A $5,000 10,000 4,000
Variation B $5,000 10,000 4,000
Variation C $5,000 10,000 4,000

Variation A $5,000 10,000 4,000
Variation B $5,000 10,000 4,000
Variation C $5,000 10,000 4,000

Variation A $5,000 10,000 4,000
Variation B $5,000 10,000 4,000
Variation C $5,000 10,000 4,000
Impression-to-Click Click-to-Conversion Impression-to- Avg. Cost Per
Conversions Rate Rate Conversion Rate Impression
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50

2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50

2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50

2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50

2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
2,000 40% 50% 20% $0.50
Avg. Cost Per
Avg. Cost Per Click Conversion
$1.25 $2.50
$1.25 $2.50
$1.25 $2.50
Avg. Cost Per

$1.25 $2.50
$1.25 $2.50
$1.25 $2.50
Avg. Cost Per

$1.25 $2.50
$1.25 $2.50
$1.25 $2.50
Avg. Cost Per

$1.25 $2.50
$1.25 $2.50
$1.25 $2.50
Avg. Cost Per

$1.25 $2.50
$1.25 $2.50
$1.25 $2.50

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PPC Campaign Template

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Available Formats

Essential Tips for Using This Templ

1) This template allows you to keep track of your campaigns mea

Campaign Ad Group Keywords

Golden Delicious Apples

Best Red Apples

Golden Delicious Apples 7

Best Red Apples 15

Headline 1 (30) Tasty Florida Oranges 9

Headline 1 (30) Tasty Florida Oranges 9

[Campaign/Group #2] Total Cost Impressions Clicks

[Campaign/Group #3] Total Cost Impressions Clicks

[Campaign/Group #4] Total Cost Impressions Clicks

[Campaign/Group #4] Total Cost Impressions Clicks

Impression-to-Click Click-to-Conversion Impression-to- Avg. Cost Per

Impression-to-Click Click-to-Conversion Impression-to- Avg. Cost Per

Impression-to-Click Click-to-Conversion Impression-to- Avg. Cost Per

Impression-to-Click Click-to-Conversion Impression-to- Avg. Cost Per

Avg. Cost Per

Avg. Cost Per

Avg. Cost Per

Avg. Cost Per

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