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Pepsico2000 Editorial
Pepsico2000 Editorial
Pepsico2000 Editorial
2000
EAT…
DRINK…
AND BE MERRY!
Financial Highlights Pro Forma PepsiCo Net Sales
Total: $20,144
PepsiCo, Inc. and Subsidiaries $ In Millions
($ in millions except per share amounts; all per share amounts assume dilution)
(b) PepsiCo’s fiscal year ends on the last Saturday in December and, as a result, a fifty-third week is added every 5 or 6 years. The fiscal Tropicana $220
year ended December 30, 2000 consisted of fifty-three weeks. For comparative purposes, the pro forma information for 2000 6%
excludes the impact of the fifty-third week. The pro forma information for 1999 also gives effect to the bottling transactions
described in Note 2 to the financial statements as if the transactions occurred at the beginning of PepsiCo’s 1998 fiscal year. In
addition, the 1999 pro forma results exclude the Frito-Lay impairment and restructuring pre-tax charge of $65 million ($40 million
after-tax), the pre-tax gain on the sale of a chocolate business in Poland of $28 million ($25 million after-tax), the pre-tax net gain
on the PBG and Whitman bottling transactions of $1 billion ($270 million after-tax) and the income tax provision of $25 million
related to the PepCom transaction. The pro forma information does not purport to represent what PepsiCo’s results of operations
would have been had such transactions been completed as of the dates indicated nor does it give effect to any other events.
40%
30%
20%
10%
0%
1
And, as our stock chart suggests, • We’re in the industry sweet spot: est bodega to the mightiest club
investors noticed. More and more rec- convenient foods and beverages. store — and they get bigger each
ognized that PepsiCo’s performance The trend is clear and global. year. Unlike many competitors,
puts it among the world’s top con- Time-pressed consumers want our DSD systems give us the abili-
sumer products companies. More great-tasting foods and drinks that ty to merchandise our products for
important, they recognized that are convenient to buy and con- maximum appeal to consumers.
PepsiCo is well positioned to continue sume. They spend hundreds of • We benefit from an increasingly
posting healthy, consistent results. billions of dollars a year on these global portfolio. We already have
That’s crucial. At PepsiCo, we products, and that’s growing. a strong position in many markets
aspire to be among the best of the With decades of experience selling around the globe. In snacks, for
best — the companies that deliver and creating great-tasting conven- example, we are the leader in 30
solid, dependable growth every year. ient foods and beverages, we’re countries. In beverages, we’re
That’s the ambitious destination well-equipped to succeed. either number one or number two
we’ve chosen. And we’re well on our • We hold strong market positions. in some 60 markets. So the appeal
way. Today PepsiCo is highly disci- As the world’s #1 salty snack com- of our products has been widely
plined and sharply focused, with so pany, the world’s #2 refreshment demonstrated. Yet virtually every
many great things going for us: beverage company and the one of our markets offers the
world’s #1 maker and marketer of opportunity for dramatic growth.
Largest PepsiCo Brands
Retail Sales, $ in Billions
branded juices, we operate from a • We help our retail customers
position of strength. And our make lots of money. As retailers
Pepsi
ties reflect our market leadership. for products that provide clear,
Tropicana Pure Premium
•
Mountain Dew
10
We own big, “growable” brands. measurable benefits to their bot-
Doritos Tortilla Chips
Ruffles Potato Chips
7UP (International)
Diet Pepsi
2
SoBe line of drinks adds to the president and chief operating officer, Three Outstanding Directors
Pepsi-Cola portfolio some of the will succeed me as chairman of the Speaking of promise fulfilled, let me
fastest-growing brands in the fastest- board and chief executive officer. pay tribute to one of our great lead-
growing segment of the industry, Chief Financial Officer Indra Nooyi ers, Karl von der Heyden. After a dis-
non-carbonated beverages. will add the role of PepsiCo president tinguished career that included six
We also began or completed sev- and will be nominated for election to years at PepsiCo and culminated as
eral snack transactions that vault our board of directors. co-chairman and chief executive offi-
Frito-Lay to the top of the salty snack I’m a big fan of Steve and Indra, cer of RJR Nabisco, Karl rejoined
market in three more countries. and I’m not alone. BusinessWeek PepsiCo as chief financial officer and
They also give us the scale to operate magazine recently said that together vice chairman of our board in 1996.
more efficiently and grow the salty they may be one of the most power- He signed on for “about a year” —
snack category. ful management teams in Corporate and stayed until January 2001.
But without question the biggest America. I know they are. I’m delighted that he did. Karl has
step we’ve taken to ensure a bright In 16 years at PepsiCo, Steve has been a true friend to PepsiCo and a
future of growth for PepsiCo is our proven to be an exceptional leader. great resource for me. He played a
planned merger with The Quaker Oats He sees opportunities others miss, crucial role in revitalizing this corpo-
Company, which we expect to com- and he can rally a team to seize them. ration. From all of us at PepsiCo, I
plete in the second quarter of 2001. He certainly proved that at Pizza Hut, want to say thanks and best wishes.
The merger will make PepsiCo an where he built the world’s largest Let me also thank two other
even more effective competitor in pizza delivery business from scratch. outstanding PepsiCo directors, Roy
the expanding market for convenient As head of Frito-Lay, he took one of Vagelos and Arnold Weber, who
foods and beverages. It will add two the most successful food companies retired in May 2000. Roy had served
very powerful brands to our portfo- on Earth and made it even better. on our board eight years and Arnie,
lio, Gatorade and Quaker, and create And as PepsiCo president and chief 22. In that time they provided
new opportunities for every PepsiCo operating officer, he has been a invaluable counsel and guidance to
division. The combined enterprise prime mover in our delivering me, my predecessors and scores of
will rank among the world’s five healthy, consistent earnings while other PepsiCo senior managers. I
largest consumer product compa- building a foundation for the future. thank them immensely for their wis-
nies. (For more details, see page 4.) Indra is outstanding in her own dom and support.
right. She joined PepsiCo seven As I think about what the future
A Wealth of Talent years ago as senior vice president of holds for PepsiCo, I am very opti-
There’s another reason I am confident strategic planning and is a principal mistic. We are in the heart of a
PepsiCo will achieve its goal: our peo- architect of the highly focused growing consumer market rich with
ple. We have a wealth of talent across corporation you see today. She has opportunity. We have strong, global
this corporation. It starts with our been at the forefront of all our big brands, powerful distribution sys-
exceptional frontline team, the peo- financial transactions. And over the tems and vast financial resources.
ple out there serving our customers last year, she has distinguished her- Most of all, we have a team of bright,
365 days a year, and it extends to our self as chief financial officer. highly motivated people with the
corporate staff. To me, that says we When Steve and Indra move up, I’ll skills, experience and commitment to
have not only big opportunities, but become a PepsiCo vice chairman. At make the most of the opportunity
the skills, experience, dedication and the time of the merger, Bob Morrison, before us.
intellectual horsepower to make the Quaker’s chairman, president and
most of them. chief executive officer, will join our
Nowhere is that strength more board, also with the title of vice
evident than in the people who will chairman. Bob and I intend to help Roger Enrico
lead PepsiCo into the 21st century. ensure that the merger of our Chairman of the Board and
This year, Steve Reinemund, our companies fulfills its great promise. Chief Executive Officer
3
PepsiCo to Merge with
The Quaker Oats Company
On December 4, 2000 PepsiCo and The Quaker Oats Company announced plans
to merge. The agreement calls for PepsiCo to exchange 2.3 shares of its stock for
each Quaker share, up to a maximum value of $105 for each Quaker share.
This historic merger will bring together two of the food and beverage industry’s
strongest companies and many of its most recognized brands. The merger also
will provide an array of strategic and financial benefits.
2.5 400
2.0
300
1.5
200
1.0
100
0.5
97 98 99 00 97 98 99 00
0.0 0
4
North America
U.S. Snack Chip Industry
Frito-Lay North America had an excel- % Volume
Includes potato chips, tortilla chips, extruded
lent year. Pound volume grew a very snacks and pretzels.
solid 4%, outpacing the salty snack
category, while revenues grew 7%. Frito-Lay 58%
Private Label 8%
Frito-Lay’s market share grew by Procter & Gamble 5%
nearly two percentage points to 58%. Other 29%
That healthy underlying growth
led to a 10% gain in operating profit.
In fact, the fourth quarter of 2000
marked Frito-Lay’s eighth consecutive Frito-Lay gained nearly two share points.
quarter of double-digit profit growth.
Strong performance in core
brands — like Lay’s, Ruffles, Tostitos Frito-Lay North America
and Cheetos — contributed to the Product Mix
% Sales
growth. So did innovation, an area in
which Frito-Lay excels. A few exam- Lay’s Potato Chips 22%
Other 15%
ples: Fritos and Tostitos brand snack Variety Pack 4%
kits that combine a container of Dips & Salsa 5%
Rold Gold Pretzels 3%
chips and a container of dip; Ruffles Ruffles Potato Chips 9%
Fritos Corn Chips 7%
Flavor Rush potato chips, in flavors Cheetos Cheese Flavored Snacks 8%
more intense than traditional Ruffles; Doritos Tortilla Chips 18%
Tostitos Tortilla Chips 9%
new flavors of Doritos tortilla chips Frito-Lay products in the United States
and Cheetos Xs and Os. Frito-Lay’s and Canada account for $9.9 billion in
innovation efforts generated some retail sales.
5
Top-Selling Snack Chip Brands in Frito-Lay Share of Major Snack
U.S. Supermarkets Chip Categories in U.S.
$ Sales in Millions Supermarkets and Other
Measured Channels
Frito-Lay sells nine of the top-10 snack Frito-Lay’s market share grew in nearly
chip brands in supermarkets. every major snack chip category.
Nancy O’Brien
Frito-Lay 28%
Shareholder since the 1980s.
Lorna Miner
Other 72%
Shareholder since 1995.
Joan Tolette
Frito-Lay, the largest snack chip company Shareholder since 1993.
in the world, sells $5.9 billion worth of
snack chips outside North America. Josephine Moseley
Shareholder since 1984.
6
our market share in Colombia
Frito-Lay Snack Chip Share in Annual Per Capita Consumption
from 21% to nearly 50%. Major International Markets of Snack Chips in Largest
• In Taiwan we bought out our joint Includes potato chips, tortilla chips, extruded
snacks. Excludes pretzels.
Frito-Lay Markets
In Pounds
venture partner to gain greater Includes potato chips, tortilla chips and
control of the business and extruded snacks. Excludes pretzels.
Mexico 82%
improve our prospects in this Netherlands 62%
15
promising market. South Africa 55% 12
• In Egypt we agreed to merge with Brazil 51%
9
the market leader to form a new Australia 45%
United Kingdom
PepsiCo. The company will United Kingdom 42%
Netherlands
South Africa
Thailand 35% 3
account for over 60% of Egypt’s
Australia
Canada
Mexico
Spain
Brazil
U.S.
Poland 33%
salty snack market and eventually 0
expand across North Africa. Frito-Lay has the leading share in 30 Outside the United States, relatively low
countries outside the United States and consumption of snack chips offers plenty
• In Saudi Arabia we agreed to Canada, including nine of the 15 largest of opportunity, even in Frito-Lay’s largest
merge our snack business with the international snack chip markets. international markets.
current market leader. That boost-
ed our market share to over 45%.
• In India, our purchase of Uncle
Chipps made us the leader in
the country’s small but growing
potato chip market.
North America
U.S. Soft Drink Industry
With revenue and operating profit % Volume in Supermarkets
up 8% and 9%, respectively,
Pepsi-Cola North America (PCNA) Pepsi-Cola 32%
Coca-Cola Classic
the largest CSD category, we nar-
rowed the share gap between our 2500
Pepsi-Cola
brands and the market leader:
2000
Diet Pepsi grew faster than any
Diet Pepsi
Dr Pepper
Sprite
achieved strong double-digit growth; 1000
7UP
500
consumers’ preference for Pepsi (and 0
Pepsi One). Mountain Dew, already Pepsi-Cola sells four of the top-10 carbon-
the third-largest CSD in combined ated soft drink brands in supermarkets.
measured U.S. channels, again
8
outperformed the industry. The
U.S. Beverage Market U.S. Non-carbonated
fourth-quarter launch of Sierra Mist % Retail Sales Beverage Market
dramatically increased our presence % Volume
Douglas Dossin
Shareholder since 1976.
Claire Dossin
Shareholder since 1992.
9
In fountain beverages, Tricon Global Finally, the merger of Whitman
Restaurants, our largest fountain cus- Corporation and PepsiAmericas com-
tomer, signed a multi-year agreement bined our second- and third-largest
to make Pepsi-Cola the preferred U.S.-based bottlers and substantially
beverage supplier for its system of strengthened our manufacturing and
20,000 Pizza Hut, Taco Bell and KFC distribution system.
restaurants in the United States.
International
Worldwide Pepsi-Cola Volume by
Pepsi-Cola International (PCI) posted Region
very healthy performance. Bottler % Volume
Argentina
Saudi Arabia
United Kingdom
These results were also due to a Spain
30
Philippines
Brazil
stronger distribution system. During 20
Thailand
the year, PCI’s anchor bottlers, PBG 10
China
India
and PepsiAmericas, strengthened 0
their international operations. Other Relatively low average per capita
important bottling network consumption outside the United States
means opportunity for growth. Pepsi-Cola
upgrades were made in markets such
increased its share in a majority of our
as Argentina, Brazil, Mexico and largest markets.
Australia.
Pepsi-Cola International also
renewed its agreement with Tricon
Global Restaurants, ensuring that
Pepsi-Cola brands will continue to be
the preferred beverages of Pizza Hut,
KFC and Taco Bell around the world.
10
Tropicana showed great strength, The potential of Tropicana Pure
again exceeding our projections Premium is enormous. It offers an
when we acquired the company in ideal combination of great taste, con-
1998. Volume was up 8%, revenue venience and nutrition. Chilled, not-
was up 6% and operating profit rose from-concentrate orange juice natu-
30%. In fact, Tropicana’s 2000 profit rally offers an array of nutritional
was double the annual level of two benefits that consumers value highly
years ago. — and that Tropicana actively pro-
The biggest engine behind motes. In fact, Tropicana actually
Tropicana’s growth is its flagship uses a health claim in advertising:
Tropicana Pure Premium brand, the “Diets containing foods that are
fastest-growing major brand in its good sources of potassium and low
category. With double-digit volume in sodium (such as Tropicana Pure
growth in every quarter in 2000, Premium) may reduce the risk of
Pure Premium moved up to become high blood pressure and stroke.”
the third-largest brand of all prod- To provide consumers even
ucts sold in U.S. grocery stores. By greater nutritional benefits and
year-end, Tropicana’s number one variety, Tropicana is fortifying its
share in the U.S. chilled juices and juices with calcium, Vitamin E and
drinks category had grown to 35%, additional Vitamin C and offering
with gains in every region of the tasty blends of juices.
United States.
Barbara Bannister
Shareholder since 1980.
Michael Thomas
Shareholder since 2001.
Pam Thomas
Shareholder since 1992.
11
U.S. Chilled Juices and U.S. Tropicana Distribution
Drinks Market Channels
% Retail Sales in Supermarkets % Volume
Tropicana grew its share of the chilled Tropicana volume grew in all major
juices and drinks market for the third distribution channels, with volume in
consecutive year. the foodservice and mass
merchandise/club/military/drug
channels rising at double-digit rates.
Tampico Drink
Welch’s Drink
Dole Blend
300
Dole 5%
John Sivertsen
Shareholder since 1993.
Elizabeth Sivertsen
Shareholder since 1994.
John Sivertsen II
Shareholder since 1994.
12
Those fortified juices and juice products, volume of Tropicana Twister Tropicana’s volume today is generat-
blends proved powerful drivers of brand was up a very healthy 13%. ed in North America, we continue to
volume — and again demonstrated And we improved our Tropicana build our presence in the interna-
our ability to use innovation to Season’s Best juices by switching from tional markets that hold great prom-
drive growth. glass bottles to a more consumer- ise. In fact, last year our international
While the Pure Premium brand friendly 16-ounce plastic package. Tropicana business posted its best
accounts for the lion’s share of the And while the great majority of profit performance ever.
business, Tropicana’s wide range of
products offer opportunities that go
Worldwide Tropicana Volume Annual Per Capita Consumption of
well beyond chilled, not-from- by Region Ready-to-Drink Juice
concentrate juice. For example, % Volume In Gallons
U.S.
U.S.83% 15
United Kingdom
line of chilled from-concentrate juice
Netherlands
Asia/Latin America/Other 2%
blends under the Dole trademark 10
Belgium
France
Europe 8%
that grew 11%. Canada 7%
Spain
Japan
5
Shelf-stable juice and juice prod-
China
ucts offer their own advantages. They 0
are more easily transported and Tropicana products are available in 63
Tropicana products generate retail sales
stored, so they can be very widely dis- countries and territories. Relatively low
of more than $3.5 billion worldwide.
tributed. Also they are affordable to a consumption levels outside the United
Sales in every region of the world are
States and Tropicana’s strong brand names
broader spectrum of consumers. growing.
provide an excellent platform for growth.
Among Tropicana’s shelf stable
13
Corporate Citizenship
PepsiCo’s strong record of community minority-owned and women-owned by Latina Style magazine to its list of
support and corporate citizenship is suppliers. You can learn how to be a “The 50 Best Companies for Latinas,”
more reason to celebrate. supplier at our web sites: and by Minority MBA magazine to its
www.pepsico.com/mwbe/ and list of “Ten Top Companies for
Community: PepsiCo, through the www.fritolay.com/biz/minority. The Minority MBAs.” We launched our
PepsiCo Foundation and its operat- Women’s Business Enterprise diversity web site Diversity@work on
ing divisions, supported more than National Council named us among www.pepsico.com/diversity.
1,000 community organizations with “America’s Top Corporations for
grants totaling $15.7 million. The Women’s Business Enterprise.” Environment and Safety:
PepsiCo Foundation focused princi- PepsiCo minority and women busi- We encourage conservation, recycling
pally on support of youth, education ness development programs were and energy use programs that
and diversity programs. In addition, rated among the top-10 nationally promote clean air and water and
we donated several million dollars’ by the National Minority Supplier reduce landfill. A report on our envi-
worth of products and services. We Development Council. ronmental commitment is available at
encourage volunteerism among our www.pepsico.com. The Occupational
more than 125,000 employees and Employees and Business Partners: Health and Safety Administration
support an Employees’ Matching We were named by Fortune maga- named two more PepsiCo facilities
Gifts program. zine to its list of America’s “50 Best to its top “STAR” status as part of the
Companies for Minorities,” by agency’s Voluntary Protection Program.
Suppliers: PepsiCo bought $383 Hispanic magazine to its list of “The
million worth of goods and services Hundred Companies Providing the
— more than ever before — from Most Opportunities to Hispanics,” Herbert Feinberg
Shareholder since 1972.
Jennifer Greechan
Shareholder since 1998.
Flavio Rodrigues
Shareholder since 1988.
14
Principal Divisions and Corporate Officers
(Listings include age and years of PepsiCo experience.)
15
PepsiCo, Inc. Board of Directors
(Listings include age and year elected PepsiCo director.)
John F. Akers
Former Chairman of the Board and
Chief Executive Officer
International Business Machines Corporation
66. Elected 1991.
Robert E. Allen
Former Chairman of the Board and Chief
Executive Officer, AT&T Corp.
66. Elected 1990.
Roger A. Enrico
Chairman of the Board and Chief Executive Officer
PepsiCo, Inc.
Left to right: Ray L. Hunt, Robert E. Allen, Steven S Reinemund, 56. Elected 1987.
Franklin D. Raines
Peter Foy
Chairman, Whitehead Mann Group
60. Elected 1997.
Ray L. Hunt
Chairman and Chief Executive Officer
Hunt Oil Company and Chairman,
Chief Executive Officer and President
Hunt Consolidated, Inc.
57. Elected 1996.
Arthur C. Martinez
Former Chairman of the Board, President
and Chief Executive Officer
Sears, Roebuck and Co.
Left to right: John F. Akers, Sharon Percy Rockefeller, Peter Foy 61. Elected 1999.
John J. Murphy
Former Chairman of the Board and
Chief Executive Officer
Dresser Industries, Inc.
69. Elected 1984.
Franklin D. Raines
Chairman of the Board and Chief Executive Officer
Fannie Mae
52. Elected 1999.
Steven S Reinemund
President and Chief Operating Officer
PepsiCo, Inc.
52. Elected 1996.
Left to right: Solomon D. Trujillo,4
Cynthia M. Trudell, Roger A. Enrico4 Sharon Percy Rockefeller
President and Chief Executive Officer
WETA Public Stations, Washington, D.C.
56. Elected 1986.
Franklin A. Thomas
Consultant, TFF Study Group
66. Elected 1994.
Cynthia M. Trudell
Vice President, General Motors and
Chairman and President, Saturn Corporation
47. Elected 2000.
Solomon D. Trujillo
Chairman, President and Chief Executive Officer
Left to right: Franklin A. Thomas, John J. Murphy, Graviton, Inc.
Arthur C. Martinez 49. Elected 2000.
16