Professional Documents
Culture Documents
University of Engineering and Technology, Taxila
University of Engineering and Technology, Taxila
Long Report
Title: Report on Cultural Characteristics and Business Etiquettes of Italian People
Prepared For
Sir James Thomson
CEO of Soft Desk
Prepared By
Muhammad Hashim
Student
UET, Taxila
1. Letter of Transmitter
February 2, 2021
Respected Sir,
In this report I have discuss how the cultural characteristics affects the
business meeting in the foreign organizations and how its play important part in building the long-
term relationship. I have made this report on the basis of questionnaire and surveys conducted in
the Italy. It describes how people in Italy do business meeting their cultural characteristics.
Many special thanks and appreciation also to people who are directly or indirectly help me out in
This report will make the foreign business meeting more affective and fruitful. I hope you find this
report satisfactory.
Yours Obediently,
Muhammad Hashim
2. Executive Summary
For business purposes, a company has to do a business meeting with foreign organization. In the
past, many business meetings fails because they don’t know the cultural values of foreign
company. So, it important for any company to be aware of foreign cultural characteristics. So, we
are making this long report in which we are going to conduct surveys and questionnaire to find
cultural of Italy. After conducting surveys and questionnaire, we come to know that Italy people
are very strict towards time, they also pay attention to dress code, they like to do business with
people they trust. The main purpose of this report is to inform our company CEO’s about Italy’s
expectation when it comes to a variety of factors like greetings, formal business attire and topic of
conversation.
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3. Table of Contents
Letter of Transmitter………………………………………………………… 2
4. Introduction
Business meeting with foreign companies is not a new thing. For a good business meeting, both
of countries should be well aware of their cultural characteristics. Knowing cultural values will
paly an important part in understanding each other. To establish a successful business relationship,
it is important to develop personal relationship. Many businesses fail in the past because their
characteristics affects the business practices. We are study on this topic so that our company’s
5. Methods
To determine the cultural characteristics of Italy, we have conducted online questionnaire and
surveys. By conducting questionnaire and surveys, we have come to following conclusion that is
describe below:
The business culture of Italian is very strict towards time. We should not keep the waiting,
The Italian people like to do business with people they know and trust. If you are doing
business with Italian for the first time, they would prefer face-to-face meeting.
Italian people pay attention to dress coat, as it represents our lifestyle, status and skills.
6. Discussion
By conducting surveys and questionnaire we have come to know that Italian people are very strict
towards time. We should not keep them waiting, if we do so, it means we are dis-respecting them.
Also, we come to know that Italian people like to do business with people they already know. If
they are doing business with a person for the first time, they we would prefer face-to-face meeting.
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When we meet with Italian people, they would hand shake and if we meet them several times, they
would develop a closer relation with us. Italian people first talk on a lighter subject before getting
towards the business matters. Also, first impression is very important in Italy, so we should pay
attention to dress code as well that will represent our status and skills.
7. Conclusion
The main purpose of this report is to inform our company CEO’s about Italy’s expectation
when it comes to a variety of factors like greetings, formal business attire and topic of
conversation. So, company CEO’s should focus on these cultural characteristics for an
8. De-Limitation
While performing surveys and questionnaire, we met such people who are not willing to answer
the questionnaire and performing the surveys. Some people don’t even ready to answer our
common question.
9. Recommendation
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In order to have good business meeting and long-term relationship with the foreign organization,
10.References
Link: https://santandertrade.com/en/portal/establish-overseas/italy/business-
practices#:~:text=Italian%20business%20culture%20is%20very,to%20have%20a%20pyramidal
%20hierarchy
Link: https://sites.google.com/site/natapornthoheng/exclusive-summary
11. Appendix
a) Known People
b) Unknown People