Q4 10 Media Summary

Everest Central *
TYPE TITLE SOURCE DATE NOTES

Peter Goodman ▪ New York Times 3/4/10 Rapid Response

Response to Peter Goodman. Negative article
published on 3/13/10
▪ The Atlantic 3/19/10 Rapid Response
Responding to negative article in The Atlantic

POSITIVE Near Death Experience Catapults Soldier ▪ Seattle Post-Intelligencer Military 3/25/10 Proactive Outreach
to Life of Success Blog Resulting from GREAT Awards outreach

INTERVIEW Mark Pelesh, Rob Lytle, Chris Ross ▪ Doug Lederman with Inside Higher 3/26/10 Proactive Outreach
Ed Resulting from Parthenon study outreach

INTERVIEW Mark Pelesh, Chris Ross ▪ Daniel de Vise with Washington 3/29/10 Proactive Outreach
Post.com (College, Inc. blog) Resulting from Parthenon study outreach

INTERVIEW Mark Pelesh ▪ Amy Scott with Marketplace 3/31/10

NEUTRAL For Profits vs Community Colleges ▪ Washington Post.com (College, Inc. 3/31/10 Proactive Outreach
blog) Resulting from Parthenon study outreach

PRESS Analysis of DOE Data Shows Success ▪ Bloomberg 4/1/10 Press Release
RELEASE Rates and Income Gains Achieved While ▪ EuroInvestor Worldwide Network Distributed on Business Wire
Serving At-Risk Students ▪ BusinessWeek
▪ Enhanced Online News
▪ Career College Central
▪ Yahoo! Finance
▪ Centre Daily Times
▪ trading-house.net
▪ Forbes
 Q4 10 Media Summary
Everest Central *
TYPE TITLE SOURCE DATE NOTES

POSITIVE How Students Fare at For Profit Schools ▪ InsideHigherEd.com 4/1/10 Proactive Outreach
Resulting from Parthenon study outreach

WEBINAR Mark Pelesh and Rob Lytle ▪ Career College Central 4/1/10 Proactive Outreach
▪ Colorado Springs Gazette Parthenon study data release webinar
▪ KSBW-TV 8
▪ DIVERSE: Issues in Higher
Education
▪ ACICS
▪ DeVry, Inc.
▪ Champion College Services
▪ SMART Technologies
NEUTRAL For-profit colleges fight rep with study ▪ Marketplace 4/1/10 Resulting from Parthenon study outreach
▪ Marketplace.com

NEUTRAL For Profit Colleges Outpace Public 2 year ▪ Chronicle of Higher Education.com 4/1/10 Resulting from Parthenon study outreach
Institutions, Report Says (The Ticker blog)

NEGATIVE For-Profits vs. Community Colleges—the ▪ Chronicle of Higher Education.com 4/1/10

Debate Continues (Brainstorm blog)

INTERVIEW Mark Pelesh and Chris Ross ▪ Arelis Hernandez with Diverse: 4/1/10 Proactive Outreach
Issues in Higher Education.com Resulting from Parthenon study outreach

POSITIVE Report: For-Profit Schools Better Value for ▪ Diverse: Issues in Higher 4/1/10 Proactive Outreach
Low-Income Students Than Two-Year Education.com Resulting from Parthenon study outreach
Publics
 Q4 10 Media Summary
Everest Central *
TYPE TITLE SOURCE DATE NOTES

For-profit college graduates realize ▪ Gazette’s Biz Blog 4/1/10

income gains, study shows

For-Profit vs. Nonprofit Higher Education: ▪ Earth Times (via American 4/1/10
Community Colleges Respond Association of Community Colleges)

NEGATIVE College, Inc. ▪ Frontline 4/4/10

The Truth About For-Profit Schools ▪ Washington Monthly 4/5/10

Daniel Golden ▪ Bloomberg DATE? Rapid Response

Responding to negative article on sector and homeless
students
▪ Anderson Cooper 4/6/10 Rapid Response
Negative story about sector did not run

INTERVIEW Mark Pelesh ▪ Melissa Korn with Dow Jones 4/23/10 Proactive Outreach

INTERVIEW Mark Pelesh ▪ Eliza Krigman with National Journal 4/29/10 Proactive Outreach

POSITIVE What Is For-Profit Education Really Like? ▪ American Enterprise Institute blog 5/5/10 Proactive Outreach

INTERVIEW David Leopold ▪ Eve Newman with Laramie 5/18/10 Proactive Outreach
Boomerang
 Q4 10 Media Summary
Everest Central *
TYPE TITLE SOURCE DATE NOTES

INTERVIEW Pamela Jackson ▪ Arelis Hernandez with Diverse: 5/21/10 Proactive Outreach
Issues in Higher Education.com Resulting article pending

INTERVIEW Peter Waller ▪ James Freeman, Assistant Editorial 5/27/10 Proactive Outreach
Page Editor, Wall Street Journal Editorial Board background briefing

INTERVIEW ▪ Stephanie Banchero, Higher DATE Proactive Outreach

Education Reporter, Wall Street Background briefing
Journal
POSITIVE Making the Most of a Bad Situation ▪ Laramie Boomerang 6/2/10 Proactive Outreach
Resulting from 5/18/10 interview with David Leopold

INTERVIEW Jennifer Gonzalez and Kelly Field ▪ Chronicle of Higher Education 6/16/10 Proactive Outreach
Background briefing

INTERVIEW Kendra Marr ▪ Politico 7/8/10 Proactive Outreach

INTERVIEW Lauren Smith ▪ Congressional Quarterly DATE Proactive Outreach

INTERVIEW Karin Klein ▪ Los Angeles Times TBD Proactive Outreach

Editorial Board Background briefing

▪
 Q4 10 Media Summary
Everest Central *
TYPE TITLE SOURCE DATE NOTES