LIST OF TABLES

SL Table Page
Title
No. No. No.
1 1.1 Organised retail and total retail markets in India 4
2 1.2 Region wise market share of Indian Retail 5
3 1.3 Population of sample Geographical Area 22
4 1.4 Area-wise distribution of targeted sample
23
respondents
5 1.5 Area-wise Response level of respondents 24
6 3.1 Indian Consumer expenditure on Food and
73
Grocery
7 3.2 Share of various retail verticals in India 74
8 3.3 Ranks as per Global Retail Development Index 76 '
9 3.4 Global Top 10 supermarket chains 107
10 3.5 Major Supermarkets in India 116
11 3.6 List of supermarkets closed down in Tirunelveli
126
District
12 4.1 Gender-wise distribution of the respondents 130
13 4.2 Age-wise distribution of buyers in supermarket 131
14 4.3 Occupational cluster of buyers in supermarket 133
15 4.4 Marital status of the respondents 134
16 4.5 Educational profile of the respondents 135
17 4.6 Income group of the respondents 137
18 4.7 Famity type of the respondents 138
19 4.8 Family size of the respondents 140

20 4.9 Type of residence of the respondents 141

21 4.10 Ownership of car by the respondents 142

22 4.11 Average monthly purchase in supermarket 143

23 4.11(a) Mean monthly purchases in supermarket 144

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SI. Table Page
Title
No. No. No.
24 4.12 Association between the monthly average
purchase in supermarket and the demographic 146
variables
25 4.13 Type of buyer in a supermarket by the
147
respondents
26 4.14 Association betvi^een the type of buyer in a
149
supermarket and the demographic variables
27 4.15 Period of shopping in a supermarket by the
150
respondents
28 4.16 Association between the periodicity of visit in a
152
supermarket and the demographic variables
29 4.17 Buying frequency in a supermarket 154
30 4.18 Association between the frequency of buying in
155
a supermarket and the demographic variables
31 4.19 Preferred Supermarkets in Tirunelveli District 157
32 4.20 Influence of demographic variables on the
159
preference of Supermarkets
33 4.21 Simultaneous patronage of more than one
160
supermarket by the respondents
34 4.22 Source of information about the supermarket 161
35 4.23 Period of patronage towards a supermarket 162
36 4.24 Influence of demographic variables on the period 164
of patronage towards a supermarket
37 4.25 Preferred day of shopping in Supermarkets 165

38 ^.26 Association between the preferred day of

shopping in a supermarket and the 167
demographic variables
39 4.27 Opinion on the best day to buy in Supermarkets 168

40 4.28 Preferred time for shopping in a supermarket 169

41 4.29 Association between the preferred time for

shopping in a supermarket and the 171
demographic variables

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SI. Table Page
^ Title
No. No. No.
42 4.30 Best time for shopping in a supern-iarket 172

43 4.31 Preferred mode of transport to Supermarkets 173

44 5.1 Reasons for buying in supermarket 177

45 5.2 Latent Reasons for buying commodities in

180
supermarket
46 5.3 Reliability and validity of variables in
182
merchandise
47 5.4 Reliability and validity of variables in the factor
183
tangibility
48 5.5 Reliability and validity of variables in the factor
184
service
49 5.6 Reliability and validity of variables in the factor
186
accessibility
50 5.7 Reliability and validity of variables in the factor
187
promotional measures
51 5.8 Reliability and validity of variables in the factor
188
staff behaviour
52 5.9 ILR for buying commodities in supermarket
190
among different places
53 5.10 Existence of differences among various profile
variables on ILR for buying commodities in 192
supermarket
54 5.11 Discriminant ILR among the buyers of different
194
areas
55 5.12 Duration of shopping in a supermarket 196

56 5.12(a) Mean duration of shopping in a supermarket 196

57 5.13 Association between the duration of shopping in

198
a supermarket and the profile variables
58 5.14 Perception on the suitable location of
199
supermarket
59 5.15 Association between the preferred location for a
201
supermarket and the profile variables

111
SI. Table Page
Title
No. No. No.
60 5.16 Issue of membership card by the supermarket 202
61 5.16(a) Acceptance of membership card 203
62 5.17 Number of membership cards owned 204
63 5.18 Reasons for possessing membership card 205
64 5.19 Provision of discounts or offers to membership
206
card holders when they forget to bring the card
65 5.20 Trend of quantity buying in supermarkets 207
66 5.20.1 Association between the trend in quantity of
208
buying in supermarkets and the profile variables
67 5.21 Level of satisfaction on the supermarket
compared to small retail grocery 210
shops/provision stores
68 5.21.1 Association between the level of satisfaction of
buyers on supermarkets comparing to small
212
retail grocery shops/provision stores and the
profile variables
69 5.22 Tendency of buyers to compare the prices of
commodities in supermarkets and small retail 213
grocery shops/provision stores
70 5.22.1 Association between the tendency of buyers to
compare the prices of cornmodities in
215
supermarkets and small retail grocery
shops/provision stores and the profile variables
71 5.23 Tendency of buyers to compare the quality of
commodities in supermarkets and small retail 217
grocery shops/provision stores
72 5.23.1 Association between the tendency of buyers to
compare the quality of commodities in
219
supermarkets and small retail grocery
shops/provision stores and profile variables
73 5.23.2 Tendency of buyers to compare the quality of
commodities in supermarkets and small retail 220
grocery shops/provision stores between genders
74 5.24 Mean range and preference of commodities 221

IV
SL Table Page
Title
No. No. No.
75 5.24.1 Preference to buying commodities in
222
supermarkets
76 5.25 Availability of private brands in supermarkets 224
77 5.25.1 Patronage on private brands of supermarkets 225
78 5.25.2 Type of Private brands preferred 227
79 5.25.3 Reason for buying private brands 228
80 5.25.4 Preference of private brands in future 230
81 6.1 Expected opinion of respondents and Mean
234
score ranges
82 6.2 Prominent attributes for the attraction towards
235
supermarkets
83 6.3 Reliability and validity of variables in the
238
tangibility dimension
84 6.3(a) Perception and expectation on the Tangibility
240
dimension of supermarket and their mean gap
85 6.4 Reliability and validity of variables in the
243
dimension of reliability
86 6.4(a) Perception and expectation on the reliability
245
dimension of supermarket and their mean gap
87 6.5 Reliability and validity of variables in the
248
dimension of staff behaviour
88 6.5(a) Perception and expectation of buyers on the
behaviour of staff members working in 250
supermarket and the mean gap
89 6.6 Reliability and validity of variables in the
253
problem solving tendency of supermarket
90 6.6(a) Perception and expectation of buyers on the
problem solving tendency of supermarket and 255
the mean gap
91 6.7 Reliability and validity of variables in the policy
258
dimension

V
SI. Table Page
Title
No. No. No.
92 6.7(a) Perception and expectation of buyers on the policy
259
dimension of supermarket and the mean gap
93 6.8 Reliability and validity- of ser\'ice quality
262
dimensions in supermarket
94 6.8(a) Perception and expectation of buyers on various
264
service dimensions of supermarkets
95 6.9 Assigned opinion of respondents and Mean
267
score ranges
96 6.10 Level of satisfaction of buyers of different area
268
towards supermarket
97 6.11 Relationship between the level of satisfaction on
various factors of supermarket and the 271
demographic variables

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