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  • ASSIGNNMENT1&2

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    Silky Gaur
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    This document outlines two marketing management assignments. The first assignment asks students to explain various marketing orientations with examples, do a SWOT analysis of Tesla, explain the BCG matrix with examples, make a perceptual map of the fast food industry, and explain Patanjali's positioning strategy. The second assignment asks students to explain what can be marketed with examples, analyze the macro environment of an automobile company in India, explain their own buyer decision behavior, describe the family decision making model with an example, and suggest how to segment the market for online coding classes for children.

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    This document outlines two marketing management assignments. The first assignment asks students to explain various marketing orientations with examples, do a SWOT analysis of Tesla, explain the BCG matrix with examples, make a perceptual map of the fast food industry, and explain Patanjali's positioning strategy. The second assignment asks students to explain what can be marketed with examples, analyze the macro environment of an automobile company in India, explain their own buyer decision behavior, describe the family decision making model with an example, and suggest how to segment the market for online coding classes for children.

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    18 views1 page

    ASSIGNNMENT1&2

    Uploaded by

    Silky Gaur
    This document outlines two marketing management assignments. The first assignment asks students to explain various marketing orientations with examples, do a SWOT analysis of Tesla, explain the BCG matrix with examples, make a perceptual map of the fast food industry, and explain Patanjali's positioning strategy. The second assignment asks students to explain what can be marketed with examples, analyze the macro environment of an automobile company in India, explain their own buyer decision behavior, describe the family decision making model with an example, and suggest how to segment the market for online coding classes for children.

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    © All Rights Reserved
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    MARKETING MANAGEMENT-I

    ASSIGNNMENT-I

    Q1. Explain the various marketing orientations with the help of examples.
    Q2. Do a SWOT analysis of Tesla.
    Q3. Explain the BCG matrix portfolio with examples.
    Q4. Make a perceptual map of the fast food industry with price and quality as its criteria.
    Q5. Explain the positioning strategy of Patanjali.

    ASSIGNMENT-II
    Q1. Explain the various things that can be marketed with the help of examples.
    Q2. Explain the macro environment of a multinational automobile company in India.
    Q3. Explain the buyer decision behavior in context of any recent purchase made by you.
    Q4. What is a family decision making model? Explain with the help of an example.
    Q5. How will you segment a market for an online coding class for children?

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