F/QAP/021/001

College of Engineering
Course Work

Name of the programme BSc (GCU) (Measurement and Cost Engineering)

Name of Module with Code Corporate Strategy - MHN124636
Level/Semester & AY Level 4/ Semester B, 2019-20
Module Team Mr. Rafeeq Ameen Kattiparuthi & Mr. Abby.
Coursework Type Assignment
Assessment weightage 50% of CA
Type and date of submission Report, 10/05/2020

To assess knowledge, understanding and capability of

Aim preparing organizational strategy for a new company by
identifying threats and opportunities in the market.
After completion of this course, the students will be able
to:
 Identify - strengths, weaknesses, opportunities
and threats of construction and property
organizations. [B6, D1, D3]
Learning Outcomes  Demonstrate marketing strategies which are
applicable to construction and property
organizations. [A3, D3]
 Analyze a range of business and societal
situations and evaluate alternative solutions.
[C2, C4, D3]

Task(s)

Prepare a report based on the following cases:

Part 1 identify a company in construction and property which has launched a new business in
Muscat. Perform SWOT analysis for the firm to identify main threats and opportunities in the
market

Part 2 Formulate strategy for the above company by relating organisational strengths and
weakness to environmental threats and opportunities identified through SWOT analysis

Part 3 Develop an alternate strategic plan for the above company by using TOWS matrix.

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Marking scheme

Comp Description Weightage

onent (%)
1 Introduction: Should state about the company, Vision, Mission,
objectives & about the market. 05%
2 Strengths, weaknesses & their discussion 20%

3 Opportunities, threats & their discussion 20%

4 Strategy Formulation with justification 20%

5 20%
TOWS Matrix (Alternative strategies with justification)

6 Conclusions: A short, logical summing up of the theme(s) developed in

the main text. Must conclude based on body of report and should not be 10%
a general conclusion.
7 References/ Bibliography, Report Structure and appendices (if 05%
appropriate):
Total 100

Instructions

1. Plagiarism is a serious offence. In case of any plagiarism detected, penalty will be

imposed leading to zero mark. Policy and guidelines for dealing with plagiarism and
malpractice in examination can be viewed by clicking:
http://coeportal.nu.edu.om/member/default.aspx
2. The course work shall be subject to plagiarism software check.
3. Course work should be submitted on time. College guidelines on late submission of
coursework can be viewed by clicking: http://coeportal.nu.edu.om/member/default.aspx
4. Course work should be submitted with an appropriate cover page, which can be
obtained from the departmental assistant at the department.
5. Name, student identification and title of the course work to be written clearly and legibly
on the cover page.
6. For online submission of course work, pdf file with appropriate cover page mentioning
name of student, student number and title of the course work should be uploaded using
the submission link created and made available by the module team.
7. The word count for this coursework is 2000 words
8. The course work is to be carried out individually
9. Evaluation will be done individually.
10. Pictures downloaded or copied from websites will not be accepted.
Referencing

Harvard Referencing (CCE Style) First Edition 2013 should be followed for both in-text and
listing references. This downloadable document can be found in our CCE portal at:
http://coeportal.nu.edu.om/member/default.aspx

Name and Signature of Module co-ordinator

Rafeeq Ameen K Date:17/02/2020

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