​Assignment Cover Sheet

 
This must be completed and added to the front of every assignment
Learner Name  LAHDAR Salma    

Learner Registration No.      

Study Centre Name  Castelldefels school of sciences
Qualification Title  DBM   

Unit Reference No.      

Unit Title  Business Environment

Word Count      

Submission Date   5 June

Declaration of authenticity :
1. I declare that the attached submission is my own original work. No significant part of it has
been submitted for any other assignment and I have acknowledged in my notes and
bibliography all written and electronic sources used.
2. I acknowledge that my assignment will be subject to electronic scrutiny for academic honesty.
3. I understand that failure to meet these guidelines may instigate the centre’s malpractice
procedures and risk failure of the unit and / or qualification.

Salma  ​
    ​      
_________________ _________________
Learner signature Tutor signature
Date : 05/06/2020      Date :      

 
 ​Assignment Cover Sheet
Unit 2 : Business Environment 
Task 1 :
a- The purpose of public and private sector organisations

 
Public sector organisations Private sector organisations
● Improve services and accessibility ● Be profitable.

● Reduce the costs and the financial

contribution of the State. ● Consolidate its distinctive
skills
● Use private funding to speed up
project completion.

● Acquiring transferable and

● Strengthen the international
exportable skills
competitiveness of national
companies.

b- The main stakeholders of an organisations and their objectives

 ​Assignment Cover Sheet

c- The impact of fiscal policies and monetary policies on businesses

Monetary policy Fiscal policy

Change in Government spending and tax Change in interest rates / money

rates supply.
Set by the Government Set by a central bank
No specific target Target inflation

Side effect on government budget / Side effect on exchange rate and

borrowing housing market

Strong political dimension to changing Mostly independent from the political

tax rates process

d-How resources are allocated in a Capitalist, a Mixed and a Socialist economy?

Features Capitalism Socialism Mixedism

1. Ownership of Property Private Ownership Public Ownership Private and Public

and Means of Ownership
Production

2. Economic Motive Profit Social Welfare Social Welfare and

Profit Motive
3. Solution of Central Free Market System Central planning Central planning and
Problems system Free market system

4. Government Role Interanal Regulation Complete Limited Role

only Involvement
5. Income Distribution Unequal Equal Less unequal

6. Nature of Enterprise Private Enterprise Government Both Private and

Enterprise State Enterprises
7. Economic Freedom Complete Freedom Lack of Freedom Limited Freedom

8. Major Problem Inequality Inefficiency Inequality and

Inefficiency

e-A diagram showing the impact of supply and demand on the market
 ​Assignment Cover Sheet
​UK Housing market has often seen demand increase at a faster rate than supply, causing price
to rise

f. A diagram explaining Michael Porter’s forces


g-A table explaining the effect of market decision (Good/service, cost, distribution,
promotion) on business policies
Good/Service
Good service is the direct
link that will ensure
lasting contact between
the newly acquired
customer and your online
store. THE potential
customer can contact you
even before purchasing a
product or service in
order to have the
necessary information to
validate their purchase.
Find out about their
specific needs and direct
them to the right offer. If
satisfied, the customer
will advertise around
them and start a virtuous
chain.
​Assignment
Cost
One of the decisions
most crucial to business
success involves pricing
your products. You need to
arrive at prices that cover
all costs and deliver a
reasonable profit margin,
while also hitting the
sweet spot of what
customers are willing to
pay for the value, they
believe they receive from
the purchase.
Cover Sheet
Distribution Promotion
You’ll need to assess Promotion is when a
your company’s business decides which forms
distribution of communication it wants to
capabilities. Include
use in their marketing plan.
the results of your
assessment in the Research is done that details
company description market research, segmentation,
portion of your and budget. Large companies
business plan. In your might choose to do a national
marketing plan — and campaign, especially if the
briefly in the
brand is already familiar to the
marketing strategy
section of your consumer. Smaller businesses,
business plan — with fewer resources, might use
describe how direct selling until they have a
distribution supports larger budget for advertising.
your marketing goals
and objectives.
 ​Assignment Cover Sheet

h. A table showing the impact of various element of culture on business

Language Religion Values/attitudes Education

● One of the first ● Religion is a
barriers that
companies face on
the path of
internationalization
is differences in
natural languages.
● The language
diversity has created
problems for
companies in
integrating their ● But not all
workforces and
marketing products
on a truly national
level.
● Values and attitudes ● It is important
strong shaper of can affect the reaction that
values. Religion to a product or its international
of a nation has origins. For example, a companies know
influence on the company using yellow the education
way firms are flowers in its logo or on system of a
doing business product packaging was country. The
like working well accepted in the level and nature
hours, holidays, United States, but it of education can
preferences and was a disaster in have a major
tastes. Mexico, where a yellow impact on the
flower symbolizes receptiveness of
nations that death or disrespect. consumers to
practice the same (Kotler & Armstrong, foreign
religion have the 1999) An international marketing
same constraints business must activities;
on business. understand the
differences in values
and attitudes within the
country.
 ​Assignment Cover Sheet

j. A diagram showing the global factors on UK business

​Organization’s business activities get affected by global environment as it gets affected by its
competitors. The global factors which may the effect the UK business organization comprise
of social, legal, political, technological and economic factors.
 ​Assignment Cover Sheet

k. The impact of EU policies on UK business

One of the main impacts of EU membership on UK businesses is the Single European Market.
The European market allows UK firms to take advantage of lower costs of doing business,
and this is due to a number of reasons. The European Market has harmonized product
standards and the free movement of goods and workers which creates opportunities in
industries that were previously heavily regulated. UK Businesses operating in the single
market also have the opportunity to access over 500 million consumers, allowing firms to
market their product on a much wider scale and potentially increase their sales massively.
However, Firms operating outside the EU will be faced with more competition from EU
companies who have reduced their cost structures and can operate globally.
Another impact of EU membership on UK businesses is the social implications. Under EU
legislation, workers’ rights are heavily protected and this may lead to an increase in
motivation and productivity. Increased worker participation could enhance decision making in
firms and therefore lead to fewer industrial relations issues. However, this could impose
additional costs on these UK firms as high labor costs through minimum wage, paid holidays
etc. increase costs and UK businesses could struggle to compete with companies who do not
face these requirements​.