Name: Rosell Joy A.

Patron

Course: BSHM-CM2B

1. What does Subaru sell? Why is still growing as a company but only serving a few
customers?
 As mentioned in the discussion, Subaro is a Japanese Automotive Company that
sells 4-wheel drive cars with boxer engine. It is an all-wheel drive car that is a bit
a strange type of car compared to the cars here in the Philippines which has only
front wheel drive. Only a few customers prefer them compared to other cars, but
what makes them still growing in the industry is that they stayed true with their
mission and vision which is the basis of their company. They fulfilled what they
really wanted to do in the first place which is to perfect their kind of car. Since it
is an all-wheel car, it makes the car safer because all the wheels of the car move.
It is very much appreciated by customers because the company is also after the
safeties of their customer. In addition, they have pistols arranged horizontally as
well as their boxer engine is set lower so it is more stable. Along with that, they
also ventured from cars to cross-overs to SUV’S to sportscar that catches the
attention of customer.
2. What is “TOY’S R’ US”? As opposed to Subaro, it serves more customer. Why did
it fall?
 “TOY’S R’ US” is a company that sells toys but went bankrupt because they
forgot their mission which is to sell. They had a deal with Amazon but had an
issue of exclusivity so they cut ties with them. Compared to Subaro, they serve
bigger and more customers. So, basically the parents are the ones buying their
products for their kids. Then here comes the age of internet, where parents just
shop online instead of going to the actual shop. Of course, who would want to
sweat beads and get tired just to buy some toys when you can just click these
online and had it deliver straight to your door, right? So, that is when the
company started to lost customers. Adding the fact that they have to pay some
taxes to their physical store when they can’t have enough return income or
revenues really made it harder for the company. They didn’t have enough
strategic plan to sell their products. They could have tried selling it online and risk
but they didn’t. So, it falls down.