Kitchen Project

RENTABLE
KITCHEN
design project
Students : A.Katiyar - N.Sinenkiy - A.Bonnet 2019.2020 _ Product design 2

Teachers : Viola De Marzi - Filippo Protasoni - Cara Judd
01 02 03
INTRO R&A PROJECT
1 . Brief 1 . Brand 1 . Design language

2 . User 2 . System
3 . Product 3 . Components
DESIGN PROJECT - IKEA RENTABLE KITCHEN
4 . Overview 4 . Technical features

5 . Concept 5 . Modularity
2019.2020 _ Product design 2

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


01
INTRO 1 . Brief
A rentable modular kitchen for millennials and post

millennials by Ikea within the circular economy model.

01
INTRO 1 . Brief


01
INTRO 1 . Brief


01
INTRO 1 . Brief


01
INTRO 1 . Brief


01 02 03
INTRO R&A PROJECT

2 . User 2 . System


01 02 03
INTRO R&A PROJECT

2 . User 2 . System


01 02 03
INTRO R&A PROJECT

2 . User 2 . System


1 . Brand . . . .
02
DESIGN PROJECT - IKEA RENTABLE KITCHEN R&A VALUES PERCEIVED VALUES COMPETITORS CONCLUSION

1 . Brand . . . .
02
R&A VALUES PERCEIVED VALUES COMPETITORS CONCLUSION
DEMOCRATIC DESIGN
Affordable design for everybody
Neutral style
ECO CONSCIOUS
Flat packs, recycled materials,
ecological initiatives

1 . Brand . . . .
02
DEMOCRATIC DESIGN IKEA : NUMBER 1

Affordable design for everybody Ikea is liked by everybody
Neutral style First customer : millennials
ECO CONSCIOUS NOT ECOLOGICAL

Flat packs, recycled materials, Because it is cheap and
ecological initiatives massed produced

1 . Brand . . . .
02
DEMOCRATIC DESIGN IKEA : NUMBER 1

Affordable design for everybody Ikea is liked by everybody
Neutral style First customer : millennials
ECO CONSCIOUS NOT ECOLOGICAL

Flat packs, recycled materials, Because it is cheap and
ecological initiatives massed produced

1 . Brand . . . .
02
PROBLEM OF PERCEPTION
ON SUSTAINABILITY
Lack of emphasis on
communication & identity

1 . Brand . . . .
02
BRANDS PERCEIVED
AS ECOLOGICAL

1 . Brand . . . .
02
BRANDS PERCEIVED
AS ECOLOGICAL

1 . Brand . . . .
02

1 . Brand . . . .
02

1 . Brand . . . .
02
Avocado Medley Medley Joybird

1 . Brand . . . .
02
BRANDS PERCEIVED
AS ECOLOGICAL
give ecological and natural feeling through

Colors & materials of the product
EVOCATIVE COLORS RAW MATERIALS

(GREEN, BLUE) (WOOD, BAMBOO…)

1 . Brand . . . .
02
GOOD FOR PROBLEM OF PERCEPTION

MILLENNIALS ON SUSTAINABILITY
Thanks to simple aesthetic Lack of emphasis on
& price range communication & identity

1 . Brand . . . .
02
GOOD FOR PROBLEM OF PERCEPTION

MILLENNIALS ON SUSTAINABILITY
Thanks to simple aesthetic Lack of emphasis on
& price range communication & identity
AFFORDABLE EVOCATIVE COLORS RAW MATERIALS

PRODUCT (GREEN, BLUE) (WOOD, BAMBOO…)

01 02 03
INTRO R&A PROJECT
1 . Brief 1 . Brand
2 . User
3 . Product 1 . Design language
4 . Overview 2 . System
5 . Concept 3 . Components
4 . Technical features
5 . Modularity

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


2 . User . . . . .
02
R&A LIFESTYLE INTERVIEWS PERSONA OBSERVATIONS NEEDS
MILLENNIALS AND POST-MILLENNIALS

from age 20 to 38

2 . User . . . . .
02
DIGITAL NATIVES
connected & open to the world

2 . User . . . . .
02
DIGITAL NATIVES
FLEXIBILITY

2 . User . . . . .
02
DIGITAL NATIVES
60%
are asking to move

out of their country
FLEXIBILITY

2 . User . . . . .
02
DIGITAL NATIVES
60%
are asking to move

out of their country
FLEXIBILITY EXPERIENCE

2 . User . . . . .
02
DIGITAL NATIVES
60% 72%
prefer to spend money

are asking to move on experience rather
out of their country than material items
FLEXIBILITY EXPERIENCE

2 . User . . . . .
02
DIGITAL NATIVES
60% 72%
prefer to spend money

out of their country than material items
FLEXIBILITY EXPERIENCE TRADITION

2 . User . . . . .
02
DIGITAL NATIVES
60% 72% 49%

prefer to spend money do not think having

out of their country cooking skills is a
than material items necessity
FLEXIBILITY EXPERIENCE TRADITION

2 . User . . . . .
02
IN THE KITCHEN
relation to food/cooking/kitchen
EFFICIENCY FOOD LOVERS COOKING IS AN ART

2 . User . . . . .
02
IN DEPTH INTERVIEWS
12 people - age : 20 to 38

2 . User . . . . .
02
Luca, 24, Studio Marie, 27, Studio Esmeralda, 20, Studio
“ My kitchen is super “ Enjoy using the kitchen when I “ It’s a pleasure using my kitchen
compact, it is hard to use…” have my friends over. ” because I have space to experiment. ”
Manish, 27, Shared Apartment Gino, 38, House Oleg, 22, Shared Apartment
“ Small corner of my house, “ My kitchen is my Safe Haven, “ I enjoy my kitchen because it has
no one uses it. ” so I always look for something so much space to move around. ”
comfortable to use. ”

v(
2 . User . . . . .
02
Elizaveta, 38, House Raoul, 20, Apartment Tommaso, 29, Studio
“ I use my kitchen to cook with my “ It’s difficult to cook with friends, due to “ I love to have all of my stuff at reach
3 children, so I real need space. ” the compressed shape of my kitchen. ” distance in front of me in the kitchen. ”
Gurav, 26, Shared Apartment Paolo, 35, Studio Apartment Michael, 31, Attic Studio
“ My kitchen is a place for social meetings “ “ I need a kitchen where I can breathe ” “ My kitchen is my cozy personal space
where I feel warm and creative. “

v(
2 . User . . . . .
02
EXPERIMENTAL
COOKING
LOVES COOKING
COOKING IS A CHORE
SIMPLE/TRADITIONAL
RECIPES

2 . User . . . . .
02
EXPERIMENTAL
COOKING
LOVES COOKING
COOKING IS A CHORE
SUSTAINABLE COOKING

2 . User . . . . .
02
Paola, 24,
from Switzerland

2 . User . . . . .
02
.... .... ....

OFTEN MAKES A MESS

WHILE COOKING
Loves to cook and experiment,

her small kitchen quickly
becomes a mess

2 . User . . . . .
02
.... .... ....

LACKS SPACE TO
STORE HER TOOLS
Since she has a lot of tools,

they usually end up scattered
everywhere.

2 . User . . . . .
02
.... .... ....

MOVES AROUND A LOT

IN THE KITCHEN
She has to open drawers or

cupboards multiple times in
different areas.

2 . User . . . . .
02
.... .... ....

FEELS CONSTRICTED
IN HER KITCHEN
She likes lightness and open

spaces ; she feels constricted in
her kitchen.

2 . User . . . . .
02
.... .... ....

EASILY CLEANABLE. A LOT OF STORAGE MINIMIZE MOVEMENTS LIGHT FEELING

2 . User . . . . .
02
.... .... ....

OPEN/REMOVABLE
STORAGE

2 . User . . . . .
02
.... .... ....

OPEN/REMOVABLE VERTICAL STORAGE

STORAGE

2 . User . . . . .
02
.... .... ....

OPEN/REMOVABLE VERTICAL STORAGE DESIGNATED AREAS

STORAGE

01 02 03
INTRO R&A PROJECT

2 . User 2 . System

6 . Conclusion

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


3 . Product . . . . .
02
DESIGN PROJECT - IKEA RENTABLE KITCHEN R&A IKEA REUSABILITY INSPIRATION TRENDS CONCLUSION

3 . Product . . . . .
02
R&A IKEA REUSABILITY INSPIRATION TRENDS CONCLUSION
IKEA
Design language

3 . Product . . . . .
02
Brands know for

REUSABLE FURNITURE
TRANSPORTABLE
INTO FLAT PACKS
SIMPLE &
UNDERSTANDABLE
ELEMENTS

3 . Product . . . . .
02
INSPIRATION
professional kitchen

3 . Product . . . . .
02
INSPIRATION
STATIONS
Work space divided into stations
Stations organized into a circuit

3 . Product . . . . .
02
INSPIRATION
STATIONS
AFFORDANCE
Each station has its own storage
which is open for easy access

3 . Product . . . . .
02
INSPIRATION
STATIONS
AFFORDANCE

3 . Product . . . . .
02
INSPIRATION
STATIONS
AFFORDANCE

3 . Product . . . . .
02
CIRCUIT
of the stations
CLEANING/WASHING
& designated storage
1
SERVICE THE GOAL : PREPARATION

& designated storage 4 the food move 2 & designated storage
not the people
3
COOKING

3 . Product . . . . .
02
CIRCUIT
of the stations
IN HOME COOKING
CLEANING/WASHING/PREPARATION
1 & designated storage
COOKING
2 & designated storage

3 . Product . . . . .
02
MOVABLE, FLEXIBLE KITCHEN

movable elements

3 . Product . . . . .
02
TABLE KITCHEN
one open element

3 . Product . . . . .
02
BREATHABLE SPACE
neutral, simple, open

3 . Product . . . . .
02
BREATHABLE SPACE
neutral, simple, open

3 . Product . . . . .
02
MAIN POINTS

3 . Product . . . . .
02
DESIGN PROJECT - IKEA RENTABLE KITCHEN R&A IKEA REUSABILITY INSPIRATION TRENDS CONCLUSION

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


01 02 03
INTRO R&A PROJECT

2 . User 2 . System


4 . Overview
02
R&A
BRAND
AFFORDABLE EVOCATIVE COLORS RAW MATERIALS

PRODUCT (GREEN, BLUE) (WOOD, BAMBOO…)
USER
TWO DISTINCT
OPEN/REMOVABLE VERTICAL STATIONS
STORAGE STORAGE
PRODUCT

4 . Overview .
02
R&A DESIGN BRIEF
MATERIALS
AFFORDABLE RAW MATERIALS

PRODUCT (WOOD, BAMBOO…)
DESIGN
LANGUAGE
EVOCATIVE COLORS
(GREEN, BLUE)
COMPONENTS
OPEN/REMOVABLE VERTICAL
STORAGE STORAGE

4 . Overview .
02
R&A DESIGN BRIEF
MATERIALS

DESIGN
LANGUAGE
EVOCATIVE COLORS
(GREEN, BLUE)
COMPONENTS
STORAGE STORAGE

4 . Overview .
02
R&A DESIGN BRIEF
MATERIALS

DESIGN
LANGUAGE
EVOCATIVE COLORS
(GREEN, BLUE)
COMPONENTS
STORAGE STORAGE

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


01 02 03
INTRO R&A PROJECT

2 . User 2 . System


5 . Concept
02
R&A
Create a rentable and easily mountable kitchen divided into designated

stations, with individual open storage, which offers elements that can be
organised as per user needs.

01 02 03
INTRO R&A PROJECT

2 . User 2 . System


03
PROJECT

1 . Design language
03
DESIGN PROJECT - IKEA RENTABLE KITCHEN PROJECT
Lightness . Raw material . Simplicity . Neutral & pastel tones

2 . System
03
DESIGN PROJECT - IKEA RENTABLE KITCHEN PROJECT

2 . System
03
PROJECT
TWO STATIONS

2 . System
03
PROJECT
TWO STATIONS
CLEANING/WASHING
PREPARATION
with sink

2 . System
03
PROJECT
TWO STATIONS
CLEANING/WASHING
PREPARATION
with sink
COOKING
with stove

2 . System
03
PROJECT
TWO STATIONS
POSSIBILITY
TO ADD

2 . System
03
PROJECT
TWO STATIONS
POSSIBILITY
TO ADD
MODULARITY

2 . System
03
PROJECT
TWO STATIONS
POSSIBILITY
TO ADD
MODULARITY

2 . System
03
PROJECT
TWO STATIONS
POSSIBILITY
TO ADD
MODULARITY

3 . Components . .
03
DESIGN PROJECT - IKEA RENTABLE KITCHEN PROJECT STATION ELEMENTS ACCESSORIES

3 . Components . . .
03
PROJECT STATION ELEMENTS ACCESSORIES
STATION
2 elements

03
STATION
2 elements
COLUMN

03
STATION
2 elements
COLUMN
COUNTER

03
STATION
materials
.
dimensions

03
STATION
materials
.
dimensions

03
STATION
materials
.
dimensions

03
STATION
materials
.
dimensions
front view side view

03
STATION
materials
.
dimensions

03
STATION
materials
.
dimensions

03
STATION
materials
.
dimensions

03
DRAWERS
materials
.
dimensions

03
DRAWERS
materials
.
dimensions

03
DRAWERS
materials
.
dimensions
.
modularity

03
DRAWERS
materials
.
dimensions
.
modularity

03
DRAWERS
materials
.
dimensions
.
modularity

03

3 . Components . .
03

3 . Components . .
03
HANGING ROD

3 . Components . .
03
HANGING ROD
side view

3 . Components . .
03
HANGING ROD
side view

3 . Components . .
03
HANGING ROD
TRASH CANS

3 . Components . .
03
HANGING ROD
TRASH CANS

4 . Technical features . . .
03
DESIGN PROJECT - IKEA RENTABLE KITCHEN PROJECT COLUMN COUNTER DRAWERS

03

03

03

03

03

03

03

03

4 . Technical features . . . . .
03
DESIGN PROJECT - IKEA RENTABLE KITCHEN PROJECT COLUMN COUNTER DRAWERS HANGING ROD TRASH CANS

5 . Modularity
03
PROJECT
DIFFERENT
CONFIGURATIONS
.
DIFFERENT
COLORS
.

5 . Modularity
03
PROJECT
DIFFERENT
CONFIGURATIONS
.
DIFFERENT
COLORS
.

THANK YOU
for your attention


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RENTABLE

Students : A.Katiyar - N.Sinenkiy - A.Bonnet 2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

A rentable modular kitchen for millennials and post

2019.2020 _ Product design 2

A rentable modular kitchen for millennials and post

2019.2020 _ Product design 2

A rentable modular kitchen for millennials and post

2019.2020 _ Product design 2

A rentable modular kitchen for millennials and post

2019.2020 _ Product design 2

A rentable modular kitchen for millennials and post

2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

DEMOCRATIC DESIGN IKEA : NUMBER 1

ECO CONSCIOUS NOT ECOLOGICAL

2019.2020 _ Product design 2

DEMOCRATIC DESIGN IKEA : NUMBER 1

ECO CONSCIOUS NOT ECOLOGICAL

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

Avocado Medley Medley Joybird

2019.2020 _ Product design 2

give ecological and natural feeling through

EVOCATIVE COLORS RAW MATERIALS

2019.2020 _ Product design 2

GOOD FOR PROBLEM OF PERCEPTION

2019.2020 _ Product design 2

GOOD FOR PROBLEM OF PERCEPTION

AFFORDABLE EVOCATIVE COLORS RAW MATERIALS

2019.2020 _ Product design 2

2019.2020 _ Product design 2

1 . Brief 1 . Brand 1 . Design language

4 . Overview 4 . Technical features

2019.2020 _ Product design 2

MILLENNIALS AND POST-MILLENNIALS

2019.2020 _ Product design 2

2019.2020 _ Product design 2

2019.2020 _ Product design 2

are asking to move

2019.2020 _ Product design 2

are asking to move

2019.2020 _ Product design 2

prefer to spend money