Abdul Cader Mohamed Siraj
Position as a Sales Manager or Key Account Manager
: +974 31514181
: St. Thomas College
: Badulla
: 27th November 1975
: mohamed.siraj12@yahoo.com
: mohamed-siraj-658639117
Aspiration
To Attain a C-Level Managerial Role in
Sales, Marketing in an Esteemed
Organization, Where I Can Utilize My
Expertise in Sales Management,
Leadership, Training / Coaching, CR /
Team Management, Strategic Planning
Skills to Enhance the Passive Income,
Implement Strong Company Policies /
Procedures, Strengthen Financial Position
towards Development of the
Organization
Professional Summary
Dynamic, Results-Oriented Senior
Manager with 22+ years of Expertise in
Sales / Operational Management along
with Foreign Exposure & Strong Track
Record of Performance in a Turnaround
& High-Paced organization
Professional Qualifications
 2006 - Advance Diploma in
Marketing, AMABE - UK
 Certificate of English - UK
Examination Power Foundation,
Sri Lank
 2002 - Hazardous Goods/
Dangerous Goods, US Air Force
DynCorp LLC. Thumrait, Oman
Skills
 Sales Acumen - Negotiation, Performance reporting, Budgets,
forecasts, Strong solution selling, Industry Knowledge
 Leadership - Shaping the Work Environment, Crafting a Strategic
Vision, Marshaling Resources, Developing Star Performers,
Supervising Operations / Implementation, Reorganize &
Decentralize the Business, a Multi Tasker. Sharing knowledge and
expertise in a highly professional manner
 Communication, Interpersonal - Written/Verbal, communicating
with Internal/External Stakeholders, Presentation, Elucidative &
Precise Interpretation, Motivation, Leading and Guiding,
relationship building skills
 Detail Oriented & Organizational - Attention to detail, Managing
Records, Organizing and Achieving, Timely, High level of diligence,
meticulous, accuracy, compliance, mathematical, numerical,
competence
 Result Orientation - Ability to work in high pressure environment,
Ability to Multitask, proactive,
 Strategic Planning - Strategic Thinking, Decisive, Assertive,
Persuasive
 Team Management - Team Building, Capable of developing strong
interpersonal networks & trust within the team, setting
Expectations/requirements/ achieving accountability of supervised
personnel
 Analytical / Critical Thinking - adopting an analytical marketing
approach, look beyond the data and pick up on trends and patterns
& lead to better, more successful sales efforts, analyze situations or
statements and determine their validity
 Problem Solving - Decisive with good judgment. Identify/resolve
problems in an efficient/effective manner, Judge & act
independently, proactively seek input & solutions from other team
members as appropriate for complex or sensitive situations
Eminent Accomplishments
 Amãna Takaful PLC - Attained 90% branch wise overall growth
YTD & 125% on certain branches
 Bairaha Farms PLC - Achieved Rs 10Mn worth of new business
 Dandy Company Limited - Achieved Qr 5Mn / month with 10
salesman team
 Al Marai Company - Achieved 100% monthly target right
through out
 Qatar National Import & Export - Achieved Qr 8.5Mn per
month
 Lucky Lanka Dairies Company - Achieved Rs 3Mn per month
Bus Development Manager 2010 - 2011
Bairaha Farms PLC, Colombo, Sri Lanka
✜ Develop market sales strategy &
ensure implementation
✜ Focuses on growing, developing
existing customers & generating
new business with new potential
customers & building long-term
relationships within industry
✜ Planning, establishing and
executing customer development
plans
✜ Feed regional structure with all
relevant market information
✜ Resolve issues / problems /
complaints faced by customers
✜ Negotiating pricing and dealing
with internal and external
stakeholders
✜ Developing strategies for different
market segments and industries
Regional Manager 2017 - 2018
Amana Takaful PLC –Srilanka
Key Acc Sales Supervisor 2011 – 2017
Qatar National Import & Export, Doha -
Qatar
Key Acc Sales Supervisor 2006 - 2010
Dandy Company Limited, Doha - Qatar
Sales Supervisor 2004 - 2006
Al Marai Company Limited, Saudi Arabia
Area Sales Manager 2000 - 2004
Lucky Lanka Dairies Company, Sri Lanka
Sales Executive 1997 - 1999
Ceylinco Insurance Cooperation, Sri Lanka
Shop Manager 1992 - 1997
Jewel Lanka Pvt Ltd, Badulla, Sri Lanka
Referees
‡ Mr. Mohamed Ziyarn,
Head of Sales & Distribution,
Group Distribution,
Doha - Qatar
Tel: +974 30166530
‡ Mr. Mohamed Fahmy,
General Manager,
Al Hattab food Stuff,
Doha - Qatar
Tel: +974 3300075
Timeline
Sales Account Manager 2019 July to date
Al Hattab Company, Doha - Qatar
✜ Achieve & Exceed the Modern Trade (MT)Sales Targets
✜ Prepare MT sales strategy & growth plans in line with business
strategy
✜ Develop sales / marketing plans for MT & ensure growth
✜ Maintain relationships & establish strong rapport with all key
accounts for ensuring overall pipeline & revenue growth
✜ Drive profitability & deliver on Revenue / Market Share parameters
✜ Align / Execute trade marketing & trade promotions
interventions with MT sales strategy & overall business strategy
✜ Drive operational efficiency for MT channel, monitor
performance and take corrective actions
✜ Manage accounts receivables, responsible for short/long term debts
✜ Resolve customer’s trade issues, complaints & operational matters
✜ Manage the workforce across the Modern Trade channel
✜ key customers & identifying new customer opportunities
Key Account Sales Supervisor 2010 - 2017
Qatar National Import & Export, Doha - Qatar
✜ Achieve & Exceed the Modern Trade (MT)Sales Targets
✜ Prepare MT sales strategy & growth plans in line with business
strategy
✜ Develop sales / marketing plans for MT & ensure growth
✜ Maintain relationships & establish strong rapport with all key
accounts for ensuring overall pipeline & revenue growth
✜ Drive profitability & deliver on Revenue / Market Share parameters
✜ Align / Execute trade marketing & trade promotions
interventions with MT sales strategy & overall business strategy
✜ Drive operational efficiency for MT channel, monitor
performance and take corrective actions
✜ Manage accounts receivables, responsible for short/long term debts
✜ Resolve customer’s trade issues, complaints & operational matters
✜ Manage the workforce across the Modern Trade channel
✜ key customers & identifying new customer opportunities