Place

 Where do buyers look for your product or service?

Our consumers will be able to find us Pranzo restaurants. Giro
Fizzopical will be operating from one location at start and will offer
remote bars at corporate events in special cases.
 If they look in a store, what kind? A specialist boutique or in a
supermarket, or both? Or online? Or direct, via a catalog?
A catalogue of Karachi’s most elite eateries will be showcasing Giro
Fizzopical as it will be an open bar inside Pranzo restaurant.
 Do you need to use a sales force? Or attend trade fairs? Or make
online submissions? Or send samples to catalog companies?
Will not be directly using salesforce however, we do intend to market
and brand our open bar in a way that it catches the fire in the forest.
Main highlights will be in newsletters and catalogues considering as the
trend setters for a new refreshment.
Other mediums such as social media engagements will be actively and
effectively performed. This would include monthly tropical trivias, winner
would get a free dinner at Pranzo and open bar for the night all on the
house. Giro Fizzopical plans to penetrate the market aggressively right
from the word go.
 What do your competitors  do, and how can you learn from that
and/or differentiate?

The main competitors cannot be singled in this case. The competition is

with anybody who provides refreshment beverages or offer a better open
bar with a soothing ambiance.
Since we have introduced the custom blending of feel like flavors we
expect the competitors to be a little unsettled as nobody in the city is
offering such a service at restaurants in Karachi.
Competitors may have a price advantage initially but it would soon die
out as in the longer term the trend would be set and Giro Fizzopical will
enjoy a lions share in the market.

Our plan came into execution after we analysed and designed a

complete audit report for the industry after doing extensive research and
surveys. We learnt that the key to success is consistency and
 availability, everything else falls in place when these 2 are synchronized.
We belive in the learning curve and would take every opportunity to
salvage something good for ourselves, even if it is coming from a
competitor.

Price
 What is the value of the product or service to the buyer?
In a city like Karachi, we can find a demand for almost anything. Karachi
being one of the most populated cities in the world is also very famous
for following and setting new trends. Any new offering in Karachi never
goes unheard, our service offering is no different. We are offering a
great tropical juice soda to families and other consumers at the very
place where they are dining. The service includes custom feel like
blends as well signature Giro specials. A customer would easily consider
paying a good value for such a fine dine with taste buds dancing.
 Are there established price points  for products or services in this
area?

The price points are more less established around the same range. Our
price range has an extensive variety with some specials and custom
drinks being charged at value added rates whereas the traditional
tropicals at the established price within the target market.

Giro Fizzopical still is considered to be cost-effective when regarded to

the service on offer.

 Is the customer price sensitive? Will a small decrease in price gain

you extra market share? Or will a small increase be indiscernible, and so
gain you extra profit margin?

Some people may value quality over price, making them less susceptible to
price sensitivity. For example, customers seeking top-quality goods are
typically less price-sensitive than bargain hunters; so, they're willing to pay
more for a high-quality product.
By contrast, people who are more sensitive to price may be willing to sacrifice
quality. These individuals will not spend more for something like a brand
name, even if it has a higher quality over a generic store brand product.

This is not entirely customer price sensitive. The offering has a

established value and is usually considered for purchase upon likeness
and not depending on cost. Our juices are not available anywhere else
in the city and this will itself set a benchmark for other open bars as well
as the prices. We have ensured that our product offers customers a
royal experience in order to maintain our just pricing.
 What discounts should be offered to trade customers, or to other
specific segments  of your market?

Giro Fizzopical will not be participating in any trades where ready-made

juices are being sold, however, will be considering corporate events. For
corporates a booking of 5 consecutive events earns a total of 20%
discount on the total invoice. Promotional offers for bloggers and dine in
vouchers for them to promote the open bar will be considered.

 How will your price compare with your competitors?

Giro Fizzopical is targeting both markets the general market and also the
Elite market. The price range is extensive as it starts off on the
established price levels however, it does rise.
Our competitors offer prices in the range of 450-600PKR where as we
offer a range from 330-880PKR. Our range does include a wide variety
of blends and juices. This helps us have the competitive price
advantage.