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CAPE Communication Studies 2014 P1A
CAPE Communication Studies 2014 P1A
CAPE Communication Studies 2014 P1A
COMMT]NICATION STTJDIES
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,l Paper 01A
c.E.S. E. C.
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3. Write your answers to each question in the spaces provided.
4. Notes or other texfual materials are not allowed in the examination room.
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SECTION A
MODI.ILEI-GATIIERINGAI\DPRoCESSINGINFoRMATIoN
Questions 1-2
Read the scenario below and then answer Questions 1 and 2'
Recently, sevelat newspaper reports in your tenitory have indicated that a large number of teenagers
spend
a cqqsiierabl" i-.irtot f,time playing video games and, as a consequence, neglect their studies. A group of
gd"nt schoil in your counbry has decided to research this behaviour as it relates to their school.
,.ff1'.a ffc!
l.-;-'- - (ai)'-, * lilentifltfnfe methods that the students could use to gather data for their research.
Method (i):
Method (ii):
Method (iii):
[3 marksl
O) For ONE ofthe methods identified in (a) above, explain ONE advantage or ONE disadvantage
of using this method.
Advantage:
OR
Disadvantage:
[2 marksl
(c) For ONE of the methods identified in (a) above, describe TWO activities the group of students
will need to undertake in order to conduct the research.
Method:
Activity:
[2 marksl
Total7 marks
2. (a) Based on the issues raised in the scenario, write ONE relevant research question that the
students might develop.
[2 marksl
(b) Compose ONE question that the students could ask participants to help them answer the
research question in (a) above.
[2 marksl
(c) State TWO sources that the students could use to gather information on participants'academic
performance.
Source (i):
Source (ii):
[2 marksl
(d) Evaluate the effect of the use of ONE of the soruces in (c) above on the validity of the
research.
[2 marksl
Total S marks
I
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I SECTION B
(a) Explain Two advantages which computer users have compared to non-users.
Advanage (i)
Advantage (ii)
[4 marksl
I O) You are about to start university. You have access to a personal ssmFuter at home but wish
to persuade your parents to let you have a laptop. Give TWO arguments you could use to
persuade you parents.
Argument (i)
Argument (ii)
GO ON TO THE NEXT
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4. The comic strip below shows how a revolution in technolory has resulted in new ways of using
words. Read the comic strip and then answer the questions that follow.
(a) Give an example of a word that is used in a new way in the comic strip above.
[l markl
(b) List THREE other words not found in the comic strip, whose meanings have changed
because of the tecbnological revolution.
Word (i)
Word (ii)
Word (iii)
[3 marksl
(c) Describe TWO possible attitudes that Shanna might have towards Kevin's use of the
word'virus'.
Attitude (i)
Attitude (ii)
C"'[id#nDlQt [4 marks]
Total8 marks
g+ '. e .c.
5. Read the scenario below and then answer the questions that follow.
Ivan is a student who is being trained as a minister of religion to serve congregations in the
English-speaking Caribbean. He likes to use English Creole in his sennons. His supervising
minister tells him to refrain from doing this because it is not appropriate.
(a) Give TWO arguments Ivan might offer for the use of English Creole in his sermons.
Argument (i)
Argument (ii)
[4 marks]
(b) (i) Name ONE register that may be used by Ivan while he delivers his sermon.
[1 mark I
(iD List TWO features of the register named in (b) (i) above.
[2 marksl
Total T marks
Read the comic strip below and then answer the questions that follow.
(a) Suggest ONE reason why James does not understand why the woman is able to identi$r him
as being from the Caribbean.
[2 marksl
List THREE features of James' speech that allow the woman to identiff him as being
Caribbean.
Feature (i)
Feature (ii)
Feature (iii)
[3 marks]
Role (i)
Role (ii)
Role (iii)
[3 marksl
Total S marks
SECTION C
Questions 7-10
The Newsletter Committee of Barker Secondary School is trying to sell its first school newsletter.
It decides to market the newsletter within the school.
(a) List THREE aspects of the communication process that the committee should consider
before it markets the newsletter.
Aspect (i)
Aspect (ii)
Aspect (iii)
[3 marksl
(b) Select TWO of the aspects that you have listed in (a) above and explain the significance
ofeach.
Aspect:
Significance:
Aspect:
Significance:
[4 marksl
Total T marks
8. (a) Identifu THREE mediums which the committee could use to efectively convey its
message.
Medium (i)
Medium (ii)
Medium (iii)
[3 marksl
(b) Select TWO of the mediums you have identified in (a) above and explain why EACH can
be used to market the newsletter effectively.
Medium:
Explanation:
1
Medium:
I
Explanation:
I
[4 marksl
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Total T marks
9. Read the scenario below and then answer the questions that follow.
Mr Jackson, a teacher at Grasville High School, was advised by his principal to use visual aids in his
teaching, instead of lecturing to his students all the time.
(a) Identiff FOLJR visual aids Mr Jackson could use to enhance his teaching.
(i)
(ii)
(iii)
(iv)
[4 marksl
(b) Choose TWO of the visual aids identified in (a) above and state ONE way in which
EACH could facilitate the leaming process.
rway:
way:
[4 marks]
Total S marks
10. Read the scenario below and then answer the questions that follow.
"My fellow citizens, I urge you to go out and vote for my party on Election Day. The decision
you make will affect you for the rest of your life. I know that you are good people and I trust you
will do the right thing."
[1 markl
[2 marksl
(c) Identiff TWO non-verbal forms of communication that could be used to enhance the
message in the scenario.
(d) Suggest ONE technology that could be used to deliver this message to the electorate and
explain how it could be used to good effect.
Technology:
Explanation:
[3 marlsl
Total S marks
END OFTEST
rF YOU FINISH BEFORE TrME IS CALLED, CTTECK YOUR WORK ON THrS TEST.
The Council has made every effortto trace copyrightholders. However, if any have beeninadvertently
overlooked or any material has been incorrectly acknowledged, CXC will be pleased to conect this at
the earliest opportunity.
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