Birla Institute Of Technology, Lalpur

Topic- BURGER KING

Submitted to- Satrajeet Choudury

Submitted by-
•Shrutika Shrivastava- BBA/40005/18
•Soumya Agarwal- BBA/40013/18
•Mugdha- BBA/40023/18
•Kumari Surbhi- BBA/40026/18
•Mudita Chaudhary- BBA/40046/18
 Index

S.no. Title Slide no.

1 About Burger King 3

2 Chain Retail 5

3 Franchise 6

4 Retail Outlets 7

5 E- Retailing 8
 About Burger King

• Burger King (BK) is an American multinational chain of hamburger fast food restaurants.
Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded
in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.

• After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David
Edgerton and James McLamore purchased the company and renamed it "Burger King".

• Over the next half-century, the company changed hands four times, with its third set of owners, a
partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in
2002.

• In late-2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at
US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its
fortunes.

• 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based
doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named
Restaurant Brands International.
Burger King retail business can be classified as follows:
1. On the basis of Ownership
i. Chain Stores
ii. Franchise

2. Store Based Retailing

-Retail Store Outlets

3. Non-store based Retailing

-E-Retailing
 Chain Retail
• By 1959 the Insta-Burger chain had grown, but the Kramer-Burns operation had
run into financial trouble, and McLamore and Edgerton bought out the entire
company to restructure and revitalize its operations. By 1961, the rechristened
Burger King and its signature burger, the Whopper, had begun to spread across
the United States.

• In 1967, the Pillsbury Company bought Burger King Corporation for $18 million,
and with the baking company's capital behind it, by the late 1970s Burger King was
able to grow to become America's second-largest burger chain, just behind
McDonald's.

• Burger King Worldwide merged with the Canadian doughnut and fast-food chain
Tim Hortons in 2014, and a new parent company called Restaurant Brands
International was formed.

• It is the second largest hamburger chain the the United States, after McDonald’s.
In the early 21st century, Burger King claimed to have about 14,000 stores in nearly
100 countries. Headquarters are in Miami, Florida.
 Franchise
• Burger King Corporation (BKC) is the franchisor. Burger King franchisees operate
quick-service hamburger restaurants offering a limited menu of breakfast, lunch and
dinner products. The franchisor operate and grant franchises to operate Burger King
restaurants using certain trademarks, service marks and trade names, and a
recognized design, equipment system, color scheme and styles of buildings and
facilities etc.

• As of 2014, Burger King operates in almost every country in the Western Hemisphere,
and most of Europe and East Asia. It has embarked on a plan to base a good portion of
its future growth in the BRIC Nations of Brazil, Russia, India, and China, with plans to
open more than 3000 locations in three of those four countries. Burger King also has a
longstanding presence at U.S. Army and U.S. Air Force installations worldwide, dating
back to the 1980s under a contract with Army and Air Force Exchange Service. Today,
while other chains such as Taco Bell, Popeyes, and Subway have a presence on
military bases, virtually every major Army and Air Force installation hosts a BK
restaurant.
 Retail Outlets

• Burger King is a quick leading restaurant brand and is likely to add 35-
40 outlets this year across the country.

• It entered India in November 2014, as against its American rival Mc

Donald's.

• Its idea is to get into every City including tier 1, 2 and 3. its objective is
to lead in India as a quick restaurant brand in qsr.

• Last year, Burger King had entered about more than 13 cities in India.

• It open 10 restaurants in 2014 and added 38 in 2015. Burger King, India

has been the fastest growing market in terms of store expansion and
it's store counts to 187
 E-retailing

Burger King leaps to the head of the class in mobile with a significant
commitment via a new digital platform that will enable it to quickly scale
up with mobile offers, payments, order-ahead and other features. Burger
King is partnering with Tillster to develop the app.

• Scalable digital platform

• Order-ahead functionality coming

• BK Crown Card

• Understanding purchase habits

Thank You.