SHANE OLGA J.

OCAMPO

HARD SKILLS

PERSONAL INFORMATION Google Analytics

Talkwalker
AGE Socialbakers
29 Trello
Facebook Ads Manager
MOBILE Google Drive (Docs, Sheets, Slides)
(+63)917-582-1234
Wordpress  
Moz
ADDRESS Video & Photo Editing
82-A San Rafael St. Brgy. Plainview, Social Media Management 
Mandaluyong City, Philippines
Content Strategy & Development
EMAIL Competitor Research
shaneolgaocampo1322@gmail.com Search Engine Optimization (SEO)
Website Development

EDUCATION
SOFT SKILLS

TERTIARY Integrity
UNIVERSITY OF THE EAST
Effective communication
AB JOURNALISM
Critical thinking
SECONDARY Adaptability
ST. JOHN'S ACADEMY Organization
Creativity
Teamwork
 SHANE OLGA J. OCAMPO

WORK EXPERIENCE

ASUS PHILIPPINES
Digital Marketing Specialist - Consumer & Gaming Laptops

Ensuring the growth and improvement, and management of all ASUS-owned Social Networking
Sites, including Facebook (ASUS Facebook, ASUS for Business), LinkedIn, Youtube, Twitter and
Instagram.
Populating in advance the bi-monthly Social Media Calendar, and co-working with Design Team
for job order trafficking.
Ensuring all pertinent and specific end-user inquiries on aforementioned platforms are attended
to (KPI: Within 2 – 3 hours during office hours and within 2 hours of next working day if comment
was after office hours/weekend)
Crafting digital campaigns and contests for key products that will help in building awareness,
and/or converting to sales.
Ensuring maximum digital coverage in key events for aforementioned business units.
Coordinating with counterparts in various e-commerce platforms to ensure maximum sell-out of
aging units, and lead in ensuring that seasonal campaigns are amplified by internal teams.
Executing and maximizing the budget for Digital Media Buys.
Researching latest trends, services and technologies that can be utilized in digital platforms
Monthly closing reports of Digital/Social/Online performance.

BOLD MNL
Digital Marketing Specialist

In charge of writing, communication and research. 

Writes company guidelines, client proposals, social media copies, email marketing, etc.
Plans, strategize, creates content for Social Media. 
Works with Marketing Director in implementing the company’s overall mission and vision.
 SHANE OLGA J. OCAMPO

WORK EXPERIENCE

TV BINGE GUIDE
Website Owner

In charge of the overall development of the website and its respective social media pages.
Generates engaging, well-written and well-researched content by using SEO to drive traffic. Posts
up-to-date news and updates about TV shows airing in the US as well as titles included in Netflix’s
library.
Monitors website traffic and social media stats to keep track of the online community’s online and
social media presence as well as searching behavior on top search engine sites such as Google,
Yahoo and Bing.

WEB SOLUTIONS ASIA

Digital Marketing Lead

In charge of research, development and content strategy of Social Media Accounts.

Collaborates with marketing consultant in planning our monthly strategy on digital marketing. 
Writes and proofreads copies of content for official release.
Coordinates with clients to fulfill  their organization’s goals and objectives. 
Creates proposal for clients that will fit their organization’s demands and needs. 
Coordinates with the Developer Team in developing the clients’ websites. 
Works with a team of writers to create blog post content for clients.

THE PICASSO BOUTIQUE RESIDENCES

Writer/Social Media Manager

Curate appropriate copy (caption) for each photo/post provided by the social media
consultants/hotel.
Actively engage in all social media activities.
Real-time responses on queries, positive reviews and comments using the approved standard
response guide within the hour. 
Create an escalation plan and standard response guide, pre-approved by the hotel. 
Monitor complaints and identify opportunities by promptly referring concerns to management for
immediate action. 
Weekly research on the online community’s sentiment about the brand.
 SHANE OLGA J. OCAMPO

WORK EXPERIENCE

SPOILERS GUIDE
Site Manager/Editor

Construct blog posts featuring spoilers, casting news, and filming developments related to
television shows airing (primetime programming) in the United States.
Create advertising blog posts that are  SEO-focused for cable and TV networks to promote their
upcoming series (drama or comedy).
Create ad copies for Sponsored Posts featured on the website. 
Research, summarize and integrate a round-up article of high-rated series prior to its season
premiere. 
Create featured blog posts for television shows that will highlight their impact and influence to
their audience and fans.

HIBU
Quality Assurance Associate

Proofreads grammar and spelling of content. 

Edits paragraphs and sentence structure if necessary.
Checks functionality of links, navigation and buttons.
Verifies if client's requests were followed in terms of template, color palette, slogan, etc.
Checks if the images used on the website are appropriate for the content and business. 
Approves/rejects websites for customer review.

NISSAN PHILIPPINES
Marketing Associate

Processes car insurance claims of clients.

Coordinates with Claims Adjusters for faster approval of repairs. 
Prospects and manage fleet accounts.