(BBA) 2019-2023 GCUF Course Outline

Outlines for Affiliated Colleges
BBA (Bachelor in Business Administration)

Semester 1st (2020-2024)
Sr # Course Code Course title
1 COM-301 FINANCIAL ACCOUNTING
2 CSI-321 INTRODUCTION TO COMPUTER APPLICATIONS

3 ECO-301 PRINCIPLESOF MICROECONOMICS
4 ENG-321 FUNCTIONAL ENGLISH
5 PST-321 PAKISTAN STUDIES
6 PSY-321 HUMAN PSYCHOLOGY

GC UNIVERSITY, FAISALABAD
FACULTY OF ECONOMICS & MANAGEMENT SCIENCES
LYALLPUR BUSINESS SCHOOL (LBS)
Course Specifications
Financial Accounting 1
Com-301
Fall - 2020
h t t p: / / w w w . gc u f . e du. pk /
COURSE SPECIFICATIONS
Basic Information
Course Title: Financial Accounting 1.
Course Code: com-301
Course credits/week: Theory: 03 Lab: Nil Total: 03
Pre-requisite(s): Principles of Accounting
Program(s) on which the course is given: BBA-1st-Semester
Is the course major or minor element of the Major: Minor:
program:
Department offering the program: Lyallpur Business School (LBS)
Department offering the course: LBS
Academic year/level:
Revision #:
Last revised on (date):
Overall Aims of the Course
Course Description:
The primary aim of Financial Accounting is to provide students with an introduction to
the process and function of financial reporting. Whilst a large proportion of the
course is aimed at understanding accounting as a process, taking a preparers‟
perspective, we will also seek to develop an understanding of the importance of the
role of accounting in today’s society.
Course Objectives are:

The student should be able to understand:
1. The language of accounting and financial reporting;
2. Complete Accounting Cycle
3. Preparation and the role of Journal, Ledger and subsidiary books
4. Preparation of Financial Statements (Income statement, Balance sheet, Cash flow

Statement).
Learning Outcomes:
On completion of this course, the student will be able to:
▪ Understand discuss and Critically assess the nature and scope of

Accounting .
▪ Describe and critically discuss key terminology, and concepts.
▪ Demonstrate a critical understanding of the existing rules .
▪ Understand and critically discuss the complexities of course and its
relevance to business practice
▪ Demonstrate their ability to independently research collect, analyze
and synthesize material on an emerging issue within the field.
Weekly Plan of Course :

1st week: Introduction( Accounting Concepts, Professional Judgement, and
Eithical Conduct): Accounting and its role. Development of accounting.
Accounting Theory and Conceptual framework Accounting Defined Why
study Accounting Accounting as a Career. Need and importance and
Objectives of Accounting, Accounting A Business Language, Book keeping,
Book keeping versus Accounting, Accounting versus Accounting, Accounting
Versus Accountancy, Branches/Major Fields of Accounting, Important
Accounting terms and Concepts.(Book:Accounting,(pages:01-18)
2nd week: Transaction and Accounting Equation, Analysis of Business
Transactions and Double Entry System(Explanation of Account, Classification
of Accounts, Rules of Debiting and Crediting. Explaination of Rules. What is
Event/Transation, its features, and classification. Rules for deciding whether a
Transaction is cash or credit, The Accounting Equation, Effect of Business
Transactions upon the Accounting Equation. Theoretical Questions/Practical
Problems. (Book:Accounting by Sohail Afzal( page:19-34).
3 week: Journal: The Original Book of Entry : 1st phase of accounting cycle,
rd
Definition, Characteristics, Narration, Advantages of Journal, Simple Entry and

Compound Entry.(Book: Accounting by Sohail Afzal (Pages:59-82).
4 week : Ledger: The main book of Accounts / Trial Balance : Description of
th
Ledger, Features, Forms of Ledgers Accounts, Normal Balances, Posting

procedure, Self Balancing form of Ledger Account, Trial Balance, Method of
preparing Trial Balance, Accounting Cycle to the Trial Balance.(Practical
Problems). (Book: Accounting by Sohail Afzal (Pages :83-106).
5th Week : ( Pages: )
6 –7 Week : Final Accounts : The Completion of Accounting Cycle:
th th
Introduction to Final Accounts, Revenues and Expenditure. Matching

Revenue and Expense. Trading Account. Why it is prepared? Why closing
stock is shown in the Trading Account? Valuation of Closing Stock. Closing
Entries: Trading A/C and Double Entry System. Profit and Loss Account: Stage
2. Balance Sheet: Last Stage in Final Accounts. Classification of Assets and
Liabilities. Grouping and Marshalling of Assets & Liabilities in Balance Sheet.
(Book: Accounting by Sohail Afzal (Pages: 275—316).
8th week : Adjustments and their Effect on Final Accounts : The two Systems of
Ascertaining Profit or Loss.Adjustments and their Need. Main Types of
Adjustments. Bad Debts/Uncollectible Account. Necessity for Provision for
Doubtful Debts/Allowances for Doubtful Accounts. Writing of Uncollectible
Accounts. Recovery of Bad Debts/Recovery of Uncollectible Accounts.
Provision for Discount on Debtors, Provision for Discount on Creditors. Some
typical Problems in Final Accounts.(Book: Accounting by Sohail Afzal
(Pages:317-386)
10th week : Financial Statements: Cost of Goods Sold, Income Statement,

Balance Sheet, Difference between Income Statement and Trading and Profit
and Loss Account. Practical Problem. Assignment. (Book: Accounting by
Sohail Afzal(Pages:403-440).
11th week : Capital and Revenue : Difference between Capital and Revenue
Expenditures. Difference between Capital and Revenue Receipts. Deferred
Revenue Expenditure. Capitalized Expenditure. Capital and Revenue Profits.
Capital and Revenue Losses. Capital and Revenue Payments .Practical
Problems (Book: Accounting by Sohail Afzal (Pages: 441-462).
12th week : Rectifying the Errors : Errors Causing Disagreement of Trial Balance.
Errors not causing Disagreement of Trial Balance. What to do when the Trial
Balance does not agree. Agreement of Trial Balance by Opening Suspense
Account. How the Errors are Rectified? Correction of one sided errors if
Detected before Preparation of the Trial Balance. Correction of two sided
errors after Preparation of the Trial Balance but before the Preparation of Final
Accounts. Effect of errors on the Final Accounts or the Financial Statements.
Practical Problems .(Book : Accounting by Sohail Afzal (Pages:463-496).
13th week: Cash Book and Bank Reconciliation Statement : Definition “Cash
Book”. Is Cash Book a Journal or Ledger? Distinction between a Cash Book
and Cash Account. Types of Cash Book. Classification of Cash Book. Opening
an Account with Bank, Accounting Treatment of Checks. Dishonour of
Cheques. Bank Reconciliation Statement. Distinction between cash book and
pass book. What is meant by “Reconciliation”? Methods of Bank
Reconciliation Statement. Adjusting Entries for Reconciliation Transactions.
Practical Problems. (Book: Sohail Afzal (Pages: 183-252).
14th week : Introduction of BOE. How bill of Exchange Works? How
Transactions Relating to Bill of Exchange are Recorded? Accounting
Treatment for Bills Receivable and Bills Payable. Discounting of a Bill of
Exchange: another use of Bill. Third Option or use of Bill: Endorsement. Fourth
Option: Bill sent to the Bank for Collection. Dishonour of Bill of
Exchange..(Book : Accounting by Sohail Afzal (Pages: 107—136).
15th week : Depreciation, Provisions and Reserves : Definitions, Causes of
Depreciation, Need for Provisions Of Depreciation. Depreciation Vs.
Fluctuation, Characteristics of Depreciation, Methods of Charging
Depreciation , Distinction between Fixed Installment Method and Reducing
Installment Method, Sum of years digits methods. Methods of Depreciation
Accounting, Distinction between Depreciation A/C & Depreciation Reserve
A/C, Distinction between General Reserve &Specific Reserve, Distinction
between Reserve and Provision, Distinction Between Reserve and Reserve
Fund. (Book : Accounting by Sohail Afzal (Pages: 785-827).
16th week : The Accounts of Non-Profit Making Organization : What are Non
Profit Making Organizations. Receipts and Payments Account. Income and
Expenditure Account. Some particular Items of a Non-Profit making concerns.
Book : Accounting by Sohail Afzal (Pages: 541-602). 17th week : Workshops :
Presentations/Viva. 18th Week: Final Term Exam
Weekly Course Objectives:

Week Topics Intended Learning Objectives
Introduction Accounting and its role Development of accounting

( Accounting Accounting Theory and Conceptual framework
1 Concepts,
Professional Accounting Defined Why study Accounting Accounting
Judgement, as a Career *Need and importance and
and Eithical Objectives of Accounting, Accounting A Business Language,
Conduct). Book keeping, Book keeping versus Accounting, Accounting
versus Accounting, Accounting Versus Accountancy,
Branches/Major Fields of Accounting, Important Accounting
terms and Concepts.
Transaction Explanation of Account, Classification of Accounts, Rules

and
of Debiting and Crediting. Explaination of Rules. What is
Accounting
Equation, Event/Transation, its features, and classification. Rules for
2 Analysis of deciding whether a Transaction is cash or credit, The
Business Accounting Equation, Effect of Business Transactions
Transactions
and Double
upon the Accounting Equation. Theoretical
Entry System Questions/Practical Problems
1st phase of accounting cycle, Definition,
Journal: The
3 Characteristics, Narration, Advantages of Journal,
Original Book of
Entry Simple Entry and Compound Entry.
Description of Ledger, Features, Forms of Ledgers
Ledger: The Accounts, Normal Balances, Posting procedure, Self
main book of
4
Accounts / Trial
Balancing form of Ledger Account, Trial Balance,
Balance Method of preparing Trial Balance, Accounting Cycle
to the Trial Balance.(Practical Problems).
Journal Proper
Journal Proper: Definition, Opening Entries, Closing
and Summary Entries, Adjustment Entries, Rectifying Entries, Transfer
5 of Book Entries, Rare Transactions, Summary of Book Keeping to
keeping to the the Trial Balance.
Trial Balance
Introduction to Final Accounts, Revenues and

Expenditure. Matching Revenue and Expense. Trading
Final Accounts :
Account. Why it is prepared? Why closing stock is shown
The in the Trading Account? Valuation of Closing Stock.
6---7 Completion of Closing Entries: Trading A/C and Double Entry System.
Accounting Profit and Loss Account: Stage 2. Balance Sheet: Last
Cycle.
Stage in Final Accounts. Classification of Assets and
Liabilities. Grouping and Marshalling of Assets & Liabilities
in Balance Sheet.
Adjustments The two Systems of Ascertaining Profit or

and their Effect Loss.Adjustments and their Need. Main Types of
8
on Final Adjustments. Bad Debts/Uncollectible Account.
Accounts.
Necessity for Provision for Doubtful Debts/Allowances for
Doubtful Accounts. Writing of Uncollectible Accounts.
Recovery of Bad Debts/Recovery of Uncollectible
Accounts. Provision for Discount on Debtors, Provision for
Discount on Creditors. Some typical Problems in Final
Accounts.
9 Mid- Term Examination
Cost of Goods Sold, Income Statement, Balance Sheet,
Financial
10.
Statements
Difference between Income Statement and Trading and
Profit and Loss Account. Practical Problem. Assignment.
Difference between Capital and Revenue Expenditures.
Difference between Capital and Revenue Receipts.
Capital and Deferred Revenue Expenditure. Capitalized Expenditure.
11
Revenue Capital and Revenue Profits. Capital and Revenue
Losses. Capital and Revenue Payments .Practical
Problems
Errors Causing Disagreement of Trial Balance. Errors not
causing Disagreement of Trial Balance. What to do when
the Trial Balance does not agree. Agreement of Trial
Balance by Opening Suspense Account. How the Errors
Rectifying the are Rectified? Correction of one sided errors if Detected
12
Errors before Preparation of the Trial Balance. Correction of
two sided errors after Preparation of the Trial Balance but
before the Preparation of Final Accounts. Effect of errors
on the Final Accounts or the Financial Statements.
Practical Problems
Definition “Cash Book”. Is Cash Book a Journal or
Ledger? Distinction between a Cash Book and Cash
Account. Types of Cash Book. Classification of Cash
Cash Book and Book. Opening an Account with Bank, Accounting
Bank Treatment of Checks. Dishonour of Cheques. Bank
13
Reconciliation Reconciliation Statement. Distinction between cash
Statement
book and pass book. What is meant by
“Reconciliation”? Methods of Bank Reconciliation
Statement. Adjusting Entries for Reconciliation
Transactions. Practical Problems.
Introduction of BOE. How bill of Exchange Works? How
Transactions Relating to Bill of Exchange are Recorded?
Accounting for Accounting Treatment for Bills Receivable and Bills
14. Bills of Payable. Discounting of a Bill of Exchange: another use
Exchange of Bill. Third Option or use of Bill: Endorsement. Fourth
Option: Bill sent to the Bank for Collection. Dishonour of
Bill of Exchange..
Definitions, Causes of Depreciation, Need for Provisions
Of Depreciation. Depreciation Vs. Fluctuation,
Characteristics of Depreciation, Methods of Charging
Depreciation , Distinction between Fixed Installment
Depreciation, Method and Reducing Installment Method, Sum of years
15 Provisions and digits methods. Methods of Depreciation Accounting,
Reserves Distinction between Depreciation A/C & Depreciation
Reserve A/C, Distinction between General Reserve
&Specific Reserve, Distinction between Reserve and
Provision, Distinction Between Reserve and Reserve
Fund.
The Accounts What are Non Profit Making Organizations. Receipts and
of Non-Profit
16 Payments Account. Income and Expenditure Account.
Making
Organization Some particular Items of a Non-Profit making concerns.
17 Workshops Presentations/Viva.
Final Exams
18 Final Exams
Paper Evaluation and Result Preparation.
Required Learning Resources

Text Book(s): Accounting for Business Decision, Meigs and Meigs,
(Title, Author, Edition, Publisher) Latest Edition/ Accounting: an intuitive approach by
,Sohail Afzal & M.Arif Ch.(Latest Edition)
Reference Book(s): (1). Williams, Haka, Bettner: Financial & Managerial

(Title, Author, Edition, Publisher)Accounting, Latest Edition, Prentice Hall (2). Professor
Muhammad Ammanullah Khan: Financial
Accounting, Latest Edition (3). Frank Wood‟s: Business
Accounting 1, Eleventh Edition .
Facilities Required for Teaching and Learning
-White Board
-Multimedia
Assignments Schedule& Quiz

No. Week Week Due QUIZ TESTS
Assigned
Three surprise quiz tests will be
1 3 4
conducted during the semester, best
2 6 7 of two will be counted for final grade.
3 11 12 There will be no makeup of these tests.
4 14 15
Examination / Weighting of Assessments& Quizzes
Quizzes + Assignments + Class Participation + 20 %
Projects
Mid-semester examination 30 %
End-semester examination 50 %
Grading Criteria
Letter Grade Percentage Marks
A 80 -100 EXCELLENT
B 65-79.99 GOOD
C 50-64.99 SATISFACTORY
D 40-49.99 PASS
Student Responsibilities:
You are expected to arrive to class on time, professionally dressed, and prepared
for the day. You should be fully prepared to discuss and debate the course
material assigned for that date. You are expected to participate at all levels and
offer objective praise and criticism of your classmates’ analyses and conclusions.
This course is not for the meek or timid. You must contribute to the greater
understanding of marketing and marketing management. This course is a
combination of doing (homework), thinking, and discussing.
Class Participation and Individual Conduct
You should make every effort to attend each class meeting. In addition, it is
important that you prepare for each class by reading the relevant book chapters
before the class session in which it will be discussed. You will also be expected to
participate in class discussion and complete in‐class exercises that will be based
on these reading assignments. Your participation grade will be based on
contribution and attendances (be punctual, attend classes, come prepared by
doing the readings, show initiative in the discussion). Note that students who only
“show up” should not expect even an average score. You must be present in
class in order to receive credit for in‐class exercises, quizzes, participation, etc.
Eating, sleeping, reading, texting, listening to or working on unrelated materials,
sidebar conversations, or “multi‐tasking” using a computer or other electronic
device is not permitted. Laptops (and similar devices) may be used in class for
course related activities such as taking notes. Students may bring drinks such as
water.
General Expectations & Classroom Etiquettes.
In terms of performance in this class, I have very high expectations and anticipate
outstanding work from each of you. I hope for a very positive experience for us
all. Keep in mind that if you do not deliver outstanding work then you will be
graded to reflect this. I ask that you contact me directly and immediately if you
ever have any questions or concerns regarding the class, any particular
assignments, or your grade(s). I am always willing to help.
I do ask that all students be respectful and courteous to other class members as
well as the professor. This includes turning off cell phones and other electronic
devices before class begins and arriving to class on time, as walking in late is
disruptive to other classmates and the professor. Those who walk in late will likely
not receive attendance credit for that day.
Useful Tools / Advice:

This course is time and labor intensive. Be certain to schedule enough time in
weekly planning to accommodate.
I have good access to the Web and an e-mail account.
To do my best work.
Etc.:
It is certified that all work i submit for a grade in this class is original and prepared
for this class only.
I am always willing to see my students and will go out of my way to schedule

meeting.
Finally, as will quickly become apparent, e-mail is by far the easiest and most
reliable method to reach teacher.
Contact Details:
Ms. Ayesha Ateeq (M.Com & M.Phil Lecturer,
Finance) Lyallpur Business School (LBS),
Faculty of Economics & Management
Sciences,
GC University, Faisalabad, Pakistan.
Mobile: 03327262018 E-Mail: aisha.ateeq78@gmail.com
Course Specifications Developed By: Reviewed By (Head of Finance Field):
Ms.Ayesha Ateeq (M.Com & M Phil Dr. Safdar Hussain Tahir.
Finance)
Date: Date:
Lyallpur Business School (LBS)
Principles of Micro Economics

ECO-301
Fall- 2020
h t tp : / /w w w . g c u f . e d u . p k /
Basic Information
Course Title: Principles of Micro Economics
Course Code: ECO-301

Pre-requisite(s): Nil
Co-requisite(s):
Program(s) on which the course is given: BBA-L BA Morning Semester first
Is the course major or minor element of the program: Major: Minor:
Department offering the program: LBS
Academic year/level: 4
Revision #:
Last revised on (date): 2-11-2020
Overall Aims of the Courses
Course Description:
The course provides an introduction to a core area of economics known as microeconomics. It
considers the operation of a market economy and the problem of how best to allocate society's
scarce resources. The course considers the way in which various decision making units in the
economy (individuals and firms) make their consumption and production decisions and how these
decisions are coordinated. It considers the laws of supply and demand, and introduces the theory
of the firm, and its components, production and cost theories and models of market structure. The
various causes of market failure are assessed, and consideration is given to public policies designed
to correct this market failure.

The purpose of this course is to give students a thorough understanding of the principles of
economics that apply to the decisions of individuals--both consumers and producers--within the
larger economic system. It places primary emphasis on the nature and functions of product markets,
and includes the study of factor markets and the role of government in promoting greater efficiency
and equity in the economy.
Learning Outcomes:
on completion of Principles of Microeconomics, students should be able to
1. Explain the principles that underpin modern economics
2. Demonstrate an understanding of the way budget constrained individuals make optimizing
choices and the way resources are allocated in private markets
3. Assess the likely impact of different market structures on the prices and quantities traded in
these markets
4. Evaluate the effects of government interventions and other exogenous changes in markets
using economic principles
5. Present clearly written analysis of economic issues and problems .
Class Format& Weekly Work Plan:
To achieve the above these are the main course components:

1st – 2nd Week
Introduction about Economics Chapter -1: by Mankiw principles of micro Economics( page #3-
15) .Ten principle of economics.
Market forces of supply and Demand Chapter #4 by Mankiw principles of micro Economics
( page #62-85). Definition of Market, Demand determinants of individual demand, normal good,
inferior good. substitutes and complements shift in demand .
3rd – 4th Week
Market forces of supply and Demand Chapter -4: by Mankiw principles of micro
Economics. ( page #62-85). Supply , determinants of individual supply shift in supply curve
Equilibrium change in equilibrium, Supply demand together, three steps to analyzing changes in
equilibrium.
Theory of consumer choice Chapter -21: by Mankiw principles of micro Economics. ( page
#447-460)
5th – 6th Week

Elasticity and its Applications Chapter -5 :by Mankiw principles of micro Economics ( page
#90-109)
Elasticity of demand ,computing the price elasticity of demand, The variety of demand curve.
total revenue and the price elasticity of demand. Elasticity of supply ,computing the price
elasticity of supply, The variety of supply curve.
7th – 8th Week

The cost of production Chapter – 13: by Mankiw principles of micro Economics ( page #264-
279).TC ,TR ,and profit, Opportunity cost. The production function, the cost function ,the various
measures of cost, cost in short and long run .
9th week Mid Semester Examination
10th – 11th Week

Firm in competitive markets Chapter – 14: by Mankiw principles of micro Economics ( page
#284-301) Competitive market, the revenue of a competitive firm, profit maximization and
competitive firm supply curve, the firm short run decision .market supply with entry and exit.
12th – 13th Week

Monopoly Chapter – 18: by A.Hamid Shahid Principles of Economics I ( page #421-434)
Causes of monopoly, Revenue curves under monopoly, short run equilibrium of the firm under
monopoly, Types of price discrimination. Dumping.
14th – 15th Week
Duopoly, Oligopoly & Monopolistic Competition Chapter – 19: by A.Hamid Shahid
Principles of Economics I ( page #439-447).
Non collusive models, collusive oligopoly, Market sharing cartel model,
16th – 17th Week

Theory of distribution Chapter – 20: by A.Hamid Sahid Principles of Economics I ( page #459-
477). Classical marginal productivity theory, Supply of Labor.
Final term examination
Our weekly class Instructions and discussions will follow this format:
Week Module Intended Main Learning Objectives

• Knowledge about ten Principles ( Economics
Scarcity and tradeoffs, opportunity cost,
Introduction about thinking at the margin, markets etc).
Economics • Understand Competitive markets and price
taking, the determinants of an individual’s
demand, the demand schedule, the demand
curve, ceteris paribus, market demand.
• Understand Shifts in the demand curve vs.
1–2 movement along the demand curve.
Market forces of supply • Know how the determinants of individual
and Demand supply, the supply schedule, the supply curve,
market supply, shifts in the supply curves.
movement along the supply curve work.
• Understand Excess supply, excess demand,
and equilibrium
• Analyzing the Change in Equilibrium.

Market forces of supply • Shifts verses movements along g curves.
and Demand • How prices allocate resources
• Understanding about ,What the consumer can
afford
Theory of consumer • What the consumer wants
3–4
choice • What the consumer chooses
• How changes in income affect the consumer
choice
• How changes in price affect the consumer
choice
• Understanding about elasticity of demand,

price elasticity and total revenue, income
Elasticity and its elasticity of demand ect.
Applications • Understanding about elasticity of supply.
5–6
• Knowledge about Varity of demand& supply
curves .
• Learning about What are the costs
• Knowledge about production and costs
The cost of production
• Knowledge about the various measures of
7–8 cost
• Understanding about short run and long run
costs.
Firm in competitive • What is competitive market?

markets • Understand about Profit maximization and the
competitive firms supply curve.
10 – 11 • Knowledge about the short run decision to shut
down a firms.
• Knowledge about monopoly
• Knowledge about the short run equilibrium of
Monopoly
the firms under monopoly
12 – 13
• Understand about price Discriminating
• Knowledge about what is Dumping?
• Understand about non collusive models

Duopoly, Oligopoly &
• Understand about collusive oligopoly
Monopolistic
14 – 15 • Knowledge about market sharing
Competition
• Comparison about monopoly and monopolistic
competition
Theory of distribution • Knowledge about the marginal productivity
theory.
16 – 17 • Understands about the Factor pricing

Text Book(s): Text Book(Student Principles Micro Economics by
must buy this book) N.Gregory Mankiw (Harvard University). publishers
Title, Author, Edition, Publisher) Ted Bucholz Provol.
Principles of Economics I by A.Hamid Shahid . Ilmi
Kitab Khana Lahore.
Reference Book:
Economics by Samuelson &Nordhaus seventh edition
printer by Von Hoffmann press,Inc
Perloff, Jeffrey M. Microeconomics. 5th ed. Addison
Wesley, 2008. ISBN: 9780321558497.

-Desktop and internet connection (Use in online classes)
Whiteboard.(use in physical classes)
-Multimedia
No. Week Week Due QUIZ TESTS
Assigned
1 5 7 Three surprise quiz tests will be conducted

during the semester, best of two will be
2 8 10 counted for final grade. There will be no
3 13 15 makeup of these tests.
(Due to current situation quiz will be arranged
through google.Only one quiz will be taken
during online classes)

Quizzes + Assignments + Class Participation + 20 %
Projects
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
C 50-64.99
SATISFACTORY
D 40-49.99 PASS
Instructor Responsibilities:
In keeping with the format of this class, I see myself as your immediate supervisor. In
that sense, I plan to mentor each of you so that you learn how to make the best decisions
possible, to understand and apply key marketing concepts, and to prepare you to
become productive employees upon graduation. I will do my best to help each of you
grow into the best marketer you choose to become. Thus, besides class time, where I will
often put you on the spot, I expect there will be many times we will communicate outside
of class, and I will do my best to help you in a timely fashion.
You are expected to arrive to class on time, professionally dressed, and prepared for
the day. You should be fully prepared to discuss and debate the course material assigned
for that date. You are expected to participate at all levels and offer objective praise and
criticism of your classmates’ analyses and conclusions. This course is not for the meek or
timid. You must contribute to a greater understanding of Consumer Behavior. This
course is a combination of doing (homework), thinking, and discussing.

This course is time and labor intensive. Be certain to schedule enough time in your weekly
planning to accommodate.
You need to have good access to the Web and an e-mail account.
Please always do your best work.
It is expected that all work you submit for a grade in this class be original and prepared for this
class only.
I am always willing to see my students and will go out of my way to schedule meetings. Please
make sure that if you make an appointment that you keep it.
Finally, as will quickly become apparent, e-mail is by far the easiest and most reliable method to
reach me.
Contact Details:
Aisha Saleem Lecturer,
Lyallpur Business School,
Sciences
Office Hours Monday &Friday 8:00 to 04:00 PM
Phone(office): 041-9239330 E-mail

aishasaleem@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FE &MS):
Aisha Saleem Prof.Dr.Hazoor Muhammad Sabir
Date:10-10-2020
12-10-2020
Semester 3rd (2019-2023)
1 COM-554 MANAGERIAL ACCOUNTING
2 ENG-407 ORAL COMMUNICATION 3(3-0)

3 FIN-402 BUSINESS FINANCE 3(3-0)
4 MKT-401 PRINCIPLES OF MARKETING 3(3-0)
5 PST-321 PAKISTAN STUDIES 2(2-0)
6 STA-304 BUSINESS STATISTICS 3(3-0)
DIVISION OF FINANCE
LYALLPUR BUSINESS SCHOOL
Managerial Accounting
COM-554
Fall 2020-21
http://www.gcuf.edu.pk/
Basic Information
Course Title: Managerial Accounting
Course Code: COM-554
Pre-requisite(s): Financial Accounting
Co-requisite(s):
Program(s) on which the course is given: BBA-LBS
Department offering the program: Lyallpur Business School
Department offering the course: Lyallpur Business School
Academic year/level: Second Year / 3rd Semester
Revision #: First
Course Description:
The Course deals with examining Cost and Managerial Accounting as a tool for providing
information for costing, internal reporting, and external reporting as well as for managerial decision
making. The broad course objectives are to help students to understand the central concepts of Cost
and Management Accounting, the methods of conducting data analysis and preparation of reports
for managerial decision making.

• To understand the objectives and scopes of various branches of Accounting such as
Financial Accounting, Cost Accounting and Managerial Accounting
• To comprehend different cost concepts and cost classifications
• To prepare cost of goods sold statement of different business concerns
• To understand and explain material, labor, factory overhead costing and control
• To get understanding of standard costing, operational measures and variance analysis
• To prepare cost of production report and cost statement under process cost accounting
system
• To conduct cost volume profit analysis
• To understand budgeting and selection of business alternatives
Learning Outcomes:
On successful completion of this course, students will be able to:
1. Discuss the similarities and differences among Financial Accounting, Cost Accounting and
Managerial Accounting
2. Make distinction among various classifications of cost (Direct Cost, Indirect Cost, Fixed
Cost, Variable Cost, Product Cost, Period Cost, Controllable able Cost, Uncontrollable
Cost, Historical Cost, Predetermined Cost, Material Cost, Labour Cost, Overhead Cost,
Sunk Cost, Opportunity Cost, Imputed Cost, Differential Cost, Shut Down Cost, Out of
Pocket Cost, Marginal Cost, Conversion Cost, Joint Cost, Common Cost, Normal Cost,
Abnormal Cost, Relevant Cost, Irrelevant Cost)
3. Prepare the schedule of cost of goods sold at Normal and Actual of different business
concerns
4. Determine, plan and control of different types of materials, labour and overhead costs to
specific jobs
5. Compute the costs of producing a product using different methods of costing
6. Calculate break-even point and margin of safety
7. Explain the rationale for the use of budgets in planning, decision making and control
8. Prepare a master budget and its related schedules and budgets
Class Format & Weekly Work Plan:
This course builds upon the concepts and techniques to control cost driven activities.
Therefore, the main focus of our classes will be on the understanding of various concepts
and practice of different numerical exercise and problems.
1st – 2nd Week
Meaning of Accounting, Three Classifications of Accounting, Financial Accounting and Its

Limitations, Cost Accounting and Its Objectives, Managerial Accounting Its Evolution, and
Objectives, Nature and Scope of Managerial Accounting, Difference Between Financial
Accounting, Cost and Managerial Accounting
3rd Week
Role of Managerial Accounting in Decision Making, Tools and Techniques of Managerial

Accounting, Meaning of ‘Cost’ and ‘Expense’, Process Cost Centre, Product Cost Centre, Service
Cost Centre, Impersonal and Personal Cost Centre, Operation Cost Centre, Cost Unit, Single Cost
Unit V/S Composite Cost Unit
4th – 5th Week
Various Classifications of Cost, Elements of Cost such as Material, Labour and Expenses, Cost
Ascertainment V/S Cost Estimation, Methods and Techniques of Costing
6th - 7th Week
Introduction of Financial Statements, Prime Cost, Conversion Cost, Total Factory Cost, Cost of
Goods Manufactured, Cost of Goods Sold at Normal and Actual, Cost of Goods Sold Statement of
a Trading Concern, Cost of Goods Sold Statement of a Manufacturing Concern, Income
Statements, Numerical Exercises and Problems
8th Week
Production Report, Process Costing, Normal and Abnormal Loss, Cost of Production Report with
Numerical Exercises and Problems
Mid Semester Examination
10th Week
Material Purchase Procedure, Store Records, Store Ledger Card, Inventory Systems: Periodic and
Perpetual, Methods of Costing of Material Issue, Inventory Planning and Control, Measurement of
Stock Levels (Order Level, Maximum Stock Level, Minimum Stock Level, Danger Level),
Economic Order Quantity (EOQ), Numerical Exercises and Problems
11th Week
The term Labour and its Classifications, Importance and Nature of Productivity, and Productivity’s
Relationship to Labour Costs, Methods of Labour Remuneration, Labour Incentive Plans,
Numerical Exercises and Problems
12th Week
Factory Overhead Predetermine and Use, Selection of Different Bases for Factory Overhead Rates,
Factory Overhead Control Account, Factory Overhead Variance Analysis, Departmentization of
Factory Overhead Cost, Allocation And Apportionment of FOH Cost, Numerical Exercises and
Problems
13th – 14th Week
Methods of setting standard costing, Criticism of standard costing, Variance Analysis, Direct
material and Direct Labor Variance Analysis, Numerical Problems of standard Costing and
variance Analysis, Numerical Exercises and Problems
15th – 16th Week
Contribution Margin Approach, Equation Approach, CVP Analysis, Income statement of

Contribution Approach, Income statement of Traditional Approach, Break even points in units and
dollars, Numerical Exercises and Problems of CVP

Text Book(s): • Cost Accounting by Matz Usry (14th Pakistan
(Title, Author, Edition, Publisher) Edition) South-Western Publishing Co.
• Management Accounting by Ray H. Garrison, Eric
W. Noreen and Peter C. Brewer (15th Edition)
McGraw-Hill
• Managerial Accounting (Creating value in dynamic
Business Environment) by Ronald Hilton and David
Platt (11th Edition) McGraw-Hill
Course Title Business Finance
Course Code FIN-402
Credit Hours 3
Class / Program BBA 3rd (E-A,B)
Semester Fall 2020-21
Session 2019-2023
Teacher Name Benish Toor
Department LBS (Finance)
Faculty FE&MS
Business Finance
FALL – 2020
h t t p : / / w w w.g c u f. ed u .p k /
Basic Information
Course Title: Business Finance
Course Code: FIN-402
Pre-requisite(s): Financial Accounting
Co-requisite(s):
Program(s) on which the course is given: BBA- 3rdSemester
3 Major: Minor:
Department offering the course: Finance Division
Revision #:
Last revised on (date): FALL 2020
Course Description
Business Finance course aims at imparting knowledge about the very basic concepts and
tools of Business Finance. It emphasizes the importance of Business Finance skills to
individuals and enterprises. It deals with the finance function in an organization, the role
of the finance manager and the financial environment in which the firm operates. The
financial environment covers the understanding of financial and capital markets along with
the broad orientation of macro-economic factors affecting the business. The emphasis will
remain on developing the skills for planning, appraising and evaluating the investment,
financing and operating decisions.
LEARNING OUTCOMES
On completion of the course, students will be able to understand:
1. Functions of business finance and finance manager.
2. The basics of finance theory and its applications to corporate financial decisions.
3. Analysis of financial statements.
4. Tools and techniques of time value of money for investing decisions.
5. Concepts of risk and return for portfolio management.
6. The principles of capital structure.
7. The concept of cost of capital.
Learning Outcomes:
At the end of this course the student will be able to understand:

1. Role of financial planning in companies
2. Time value of money and its role in different kinds of investments, i.e. bonds, stocks, debts
3. Trade of between risk and return
4. basics of financial statements analysis, funds analysis and cash flow analysis
1st – 2nd Week

Chapter 1: The Role of Financial Management, (Fundamentals of Financial Managementby James C.
Van Horne and John M. Wachowicz, Jr. (Page 1-16), 13th edition, Published by Prentice Hall,
Pearson education)
3rd - 4th Week
Chapter 3: The Time Value of Money, (Fundamentals of Financial Management by James C. Van
Horne and John M. Wachowicz, Jr. (Page 41-59), 13th edition, Published by Prentice Hall, Pearson
education)
5th Week
Chapter 6: Bond Valuation, (Principles of Managerial Finance by Lawrence J. Gitman (Page 222-
262), 13th edition)
6th - 7th Week

Chapter 7: Stock Valuation, (Principles of Managerial Finance by Lawrence J. Gitman (Page 264-
302), 13th edition)
8th Week
Chapter 5: Risk and Return, (Fundamentals of Financial Management by James C. Van Horne and
John M. Wachowicz, Jr. (Page 98-105), 13th edition, Published by Prentice Hall, Pearson education)

10th Week
Chapter 5: Risk and Return (CAPM), (Fundamentals of Financial Management by James C. Van
Horne and John M. Wachowicz, Jr. (Page 105-115), 13th edition, Published by Prentice Hall, Pearson
education)
11th -12th week
Chapter 6: Financial Statement Analysis (Balance sheet and Income Statement Ratios),
(Fundamentals of Financial Management by James C. Van Horne and John M. Wachowicz, Jr. (Page
128-153), 13th edition, Published by Prentice Hall, Pearson education)
13th Week – 14th week
Chapter 7: Funds Analysis, Cash Flow Analysis, and Financial Planning, (Fundamentals of Financial
Management by James C. Van Horne and John M. Wachowicz, Jr. (Page 170-190), 13th edition,
Published by Prentice Hall, Pearson education)
15-16th Week
Chapter 8: Overview of Working Capital Management, (Fundamentals of Financial Management by
James C. Van Horne and John M. Wachowicz, Jr. (Page 205-220), 13th edition, Published by
Prentice Hall, Pearson education)
Class Format:
Business Finance is a concept based and practical course, thus most of our classes will
be focused on discussion of topics and related numerical.
Weekly Course Objectives

Week Module In This Chapter,
We Will Address the Following
Questions.
▪ A Strategic Financial Decision

Framework
▪ Investment Decision
▪ Financing Decision
Chapter 1 ▪ Management Decision
Introduction to Finance ▪ Functions of Financial Management
1-2 ▪ Value Creation Versus Wealth
TEXT BOOK (Van Horne,
Fundamentals of Financial Maximization
Management, 13e) ▪ Concept CSR and Corporate
Governance
▪ Strategies at Different Hierarchy Level
▪ Financial Planning
▪ Agency Problem
▪ Calculate the future value (FV) or
present value (PV) of a single sum of
money;
▪ Calculate the interest rate or time
period for single-sum problems;
▪ Calculate the FV or PV of an annuity
and an annuity due;
▪ Calculate the payments, interest rate,
Chapter 3
or time period for annuity and annuity-
Time Value of Money
due problems.
3-4 TEXT BOOK (Van Horne,
▪ Calculate the value, cash flow, or
Fundamentals of Financial
interest rate in a perpetuity problem;
Management, 13e)
▪ Calculate the FV or PV of a series of
uneven cash flows (i.e., compound or
discount the Cash flows);
▪ Adapt all FV and PV calculations to
other-than-annual compounding
periods;
▪ Compute the solution for the various
time value of money problems.
“Bond and Their Valuation’’

Chapter 4 ▪ Who Issues Bonds, Key
The Valuation of Long-Term Characteristics of Bonds
Securities (Bond Valuation) ▪ Bond Valuation, Bond Yields
5-6
(Principles of Managerial Finance ▪ Bonds with Semiannual Coupons
by Lawrence J. Gitman) ▪ Assessing the Riskiness of a Bond
▪ Default Risk, Bond Markets
“Share and Their Valuation’’

▪ Legal Rights and Privileges of
Common Stockholders
Valuation of Long-Term ▪ Types of Ordinary Stock
Securities (Stock Valuation ▪ The Market for Ordinary Stock
7-8
(Principles of Managerial Finance ▪ Ordinary Stock Valuation
by Lawrence J. Gitman) ▪ Share Market Equilibrium
▪ Actual Share Prices and Returns
▪ Preferred Shares
“Risk and Return’’

Chapter 5
▪ Stand Alone Risk
Risk and Return
10 ▪ The Trade Off between Risk and
TEXT BOOK (Van Horne,
Return
Fundamentals of Financial
▪ The risk in a Portfolio Context
Management, 13e)
▪ The Relationship between Risk and
Rates of Return
Risk and Return ▪ Physical Assets versus Securities
TEXT BOOK (Van Horne, ▪ Some Concerns about Beta and the
11
Fundamentals of Financial CAMP
Management, 13e) ▪ Volatility Versus Risk
“The Investment Setting’’
▪ Calculate the holding-period return;
▪ Calculate the holding-period yield;
▪ Calculate both the arithmetic mean
return and the geometric mean
return;
▪ Calculate the expected return;
▪ Calculate the variance and standard
deviation of return;
▪ Calculate the coefficient of variation
for an investment;
▪ Calculate the expected rate of return
for a stock or a stock market series,
using Estimates of ending values and
dividend payments.
▪ Calculating all these measures in a
portfolio context
▪ Calculate covariance, correlation of
stocks in a portfolio setting
Chapter 6 ▪ Financial Statements

▪ A Possible Framework for Analysis
Financial Statement ▪ Balance Sheet Ratios
Analysis ▪ Income Statement and Income
12-13
TEXT BOOK (Van Horne, Statement/Balance Sheet Ratios
Fundamentals of Financial ▪ Trend Analysis
Management, 13e) ▪ Common-Size and Index Analysis
Chapter 5 ▪ Flow of Funds (Sources and Uses)
Funds Analysis, Cash Flow Statement
Analysis, and Financial ▪ Accounting Statement of Cash Flows
14-15 Planning ▪ Cash-Flow Forecasting
TEXT BOOK (Van Horne, ▪ Range of Cash-Flow Estimates
Fundamentals of Financial ▪ Forecasting Financial Statements
Management, 13e)
Chapter 8 ▪ Working capital concepts,
Overview of Working Capital significance of working capital
Management management
TEXT BOOK (Van Horne, ▪ Relationship between profitability and
Fundamentals of Financial risk
16
Management, 13e) ▪ Optimal amount of current assets
▪ Financing current assets: Short term
and long term financing
▪ Combining Liability structure and
current asset decisions

Text Book(s): Fundamentals of Financial Management by James C. Van Horne,
(Title, Author, Edition, Publisher) 13th Edition
Principles of Managerial Finance by Lawrence J. Gitman, 13th
Edition
Reference Book(s): Fundamentals of Financial Management by Eugene F. Brigham
(Title, Author, Edition, Publisher) and Joel F. Houston,10th Edition
No. Week Assigned Week Due QUIZ TESTS
Four surprise quiz tests will be conducted
1 5 7 during the semester, best of two will be
counted for a final grade. There will be no
2 11 13 makeup of these tests.

Quizzes + Assignments + Class Participation + Projects 20 %
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
D 40-49.99 PASS
Dress Code:
Formal business attire only (Dress Shirt and Tie) T-shirts are NOT ALLOWED for online
classes, and if normal class sessions resume then full formal dress is advised.
Not sure, what this dress code means? Read When Job-Hunting: Dress for Success.
grow into the best accountant you choose to become. Thus, besides class time -- where I
will often put you on the spot -- I expect there will be many times we will communicate
outside of class, and I will do my best to help you in a timely fashion.
You are expected to join class in time, and prepared for the day. You should be fully
prepared to discuss and debate the course material assigned for that date. You are
expected to participate at all levels and offer objective praise and criticism of your
classmates’ analyses and conclusions. This course is not for the meek or timid. You must
contribute to the greater understanding of marketing and marketing management. This
You should make every effort to attend each class meeting. In addition, it is important
that you prepare for each class by reading the relevant book chapters before the class
session in which it will be discussed. You will also be expected to participate in class
discussion and complete in‐class exercises that will be based on these reading
assignments. Your participation grade will be based on contribution and attendances (be
punctual, attend classes, come prepared by doing the readings, show initiative in the
discussion). Note that students who only “show up” should not expect even an average
score. You must be vigilent in class sessions in order to receive credit for in‐class
exercises, quizzes, participation, etc.
Eating, sleeping, texting, listening to or working on unrelated materials, sidebar
conversations, or “multi‐tasking” using a computer or other electronic device is not
permitted.
outstanding work from each of you. I hope for a very positive experience for us all. Keep
in mind that if you do not deliver outstanding work then you will be graded to reflect
this. I ask that you contact me directly and immediately if you ever have any questions
or concerns regarding the class, any assignments, or your grade(s). I am always willing
to help.
I do ask that all students be respectful and courteous to other class members as well as
the professor. This includes turning off meeting audio and other electronic devices
before class meeting begins and joining to class on time. Those who join late will likely
not receive attendance credit for that day.

This course is time and labor intensive. Be certain to schedule enough time in your
Etc.:
It is expected that all work you submit for a grade in this class be original and prepared
I am always willing to see my students and will go out of my way to schedule meetings.
Please make sure that if you make an appointment that you keep it.
Finally, as will quickly become apparent, e-mail is by far the easiest and most reliable
method to reach me.
Contact Details:
Ghazala Benish Lecturer,
Faculty of Economics & Management Sciences,
Office Hours Tuesday 9:00 AM to 11:00 PM
E-Mail: benishtoor@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FEMS):
Ghazala Benish Dr. Safdar Husain Tahir
Date:25-09-2020 Date: 2-10-2020

Lyallpur business School
Principles of Marketing
MKT-401
Fall – 2020-21
Basic Information
Course Title: Principles of Marketing
Course Code: MKT-401-
Pre-requisite(s): Introduction/Fundamentals of Business
Co-requisite(s): Nil
Program(s) on which the course is given: BBA Business Administration
Academic year/level: 2nd Year/ 3rd Semester
Revision #: Nil
Last revised on (date): 01 Oct 2020
Course Description:
The basic objectives of this course are to provide you with a broad introduction to
marketing concepts, help you understand the factors that influence marketing decisions, and
focus attention on the vital role of marketing in today’s global economy. Marketing is the
business function that identifies customer needs and wants, determines which target markets the
organization can serve best, and designs appropriate products, services, and programs to serve these
markets. It guides the entire organization. The goal of marketing is to create customer satisfaction
by building value-based relationships with customers, in conjunction with other internal and
external business units. The end-result is gaining market leadership by understanding consumer
needs and finding solutions of superior value, quality, and service.
The objective of this course is to take a practical, managerial approach to marketing. It gives the
student a comprehensive and innovative, managerial and practical introduction to marketing. The
Principles of Marketing provides in-depth exposure to practical examples and applications about
managerial decisions. These include the trade-off between the organization’s objectives and
resources against needs and opportunities in the marketplace.
Course Objectives (LOs) are:

The specific objectives for student learning under this broad goal are:
1. Understand the role of marketing within society and within an economic system
2. To understand how organizations identify customers and their wants/needs.
3. To recognize and suggest applications of the marketing concept.
4.To comprehend marketing decisions, based upon the combination of product, price,
promotion, and distribution elements. In this course, you will study consumer and industrial
markets and understand the value of the marketing mix in the marketing planning process.
5.To understand marketing is carried out by an organization to meet the requirements of
domestic and international buyers, both households and businesses, within the bounds of
ethics and the legal environment.
6.To apply key frameworks and methods, and develop analytical skills to solve marketing
problems.
7.To provide you with a firm foundation in marketing theory and marketing lexicon.
8.Another course objective is to relate the impact of marketing and its integration with your
own major or field of interest.
The most important element you will acquire from this course is not a list of formulas, definitions,
and properties. It is the gain of a cognitive approach to synthesize information about various
alternatives to economic decisions.
Learning Outcomes:
On completion of this course, the student will be able to

1. Demonstrate understanding of marketing terminology and concepts.
2. Identify wants and environmental factors that shape marketing activities for
Certain target markets.
3. Demonstrate knowledge of the individual components of a marketing mix.
4. Demonstrate knowledge of key business communication strategies within the marketing field.
5. Identify the organizational processes involved in the planning, implementation and control of
marketing activities.
To achieve the above these are the main course components:
▪ Online Lectures/Class Discussions Chat Rooms/Individual Class Participation

▪ The lectures are devoted to discussion of the topics shown in the course outline. You will
be expected to come to class having completed the reading scheduled and prepared to
participate in class discussion as every positive intervention counts towards your learning
and award of score.
▪ Know what marketing is and why you should
learn about it.
▪ Understand the difference between marketing
Chapter – 1: and macro-marketing.
(Page 03 –33 of ▪ Understand what a market driven economy is
TEXT BOOK) and how it adjusts the macro-marketing system.
▪ Know what the marketing concept is –and how
1-2 Marketing: it should guide a firm or non-profit major
Creating Customer organization.
Value and
Engagement ▪ Understand what customer value is and why it
is important to customer satisfaction.
▪ Understand the contemporary terms in
marketing.
▪ Company-Wide Strategic Planning: Defining
Chapter – 2: Marketing’s Role
(Page 37–64 of ▪ Defining a Market-Oriented Mission,
TEXT BOOK) Objectives and Goals
▪ Marketing: Creating Customer Value and
Company and
3 engagement,
Marketing Strategy:
▪ Designing the Business Portfolio, Marketing
Partnering to Build
Mix
Customer
Engagement, Value, ▪ Analyzing the Current Business Portfolio
and Relationship ▪ The Boston Consulting Group Approach
▪ Developing Strategies for What Is Marketing?
▪ Know the variables that shape the environment
of marketing strategy planning.
▪ Understand why company objectives are
important in guiding marketing strategy
planning.
Chapter – 3: ▪ Understand how the economic and
(Page 65 –94 of technological environments can affect strategy
TEXT BOOK)
planning.
4
▪ Know how elements of the political and legal
Analyzing the
environment affect marketing strategy
Marketing
Environment planning.
▪ Understand the cultural and social environment
and how demographic trends affect strategy
planning.
▪ Understand how to screen and evaluate
marketing strategy opportunities.
▪ Model of Consumer Behavior
Chapter – 5: ▪ Buying Decision Behavior and Decision
(Page 129 –160 of Process
TEXT BOOK) ▪ They Buyer Decision Process for New Products
5-6 ▪ Characteristics Affecting Consumer Behavior
Consumer Markets ▪ Cultural Factors
and Buyer Behavior ▪ Social Factors
▪ Personal Factors
▪ Psychological Factors
Chapter – 6: ▪ Describe who the business and organization
(Page 161 –184 of buyers are.
TEXT BOOK) ▪ See why business and organizational purchase
decisions often involve multiple influences.
7 Business and ▪ Understand the different types of buyer seller
Organizational relationships and their benefits and limitations.
Customers and Their ▪ Know about the number and distribution of
Buying Behavior manufacturers and why they are important
customer group.
▪ Know how buying by service firms, retailers,
wholesalers and governments similar to-and
different from-buying by manufacturers.
▪
MID Term Examination
Chapter – 7: ▪ Know about defining generic markets and
(Page 185 –217 of product markets.
TEXT BOOK) ▪ Know what market segmentation is and how to
segment product markets in to submarkets.
Customer Value- ▪ Recognize how some computer aided methods
8
Focusing Marketing are used in segmenting.
Strategy with ▪ Know dimensions that may be useful for
Segmentation and
segmenting markets.
Positioning
▪ Know what positioning is and why it is useful.
Chapter – 9 ▪ Explain how companies find new-product

New Product ▪ Define the steps in the new-product
9 Development and development process
Product Life-Cycle ▪ Describe the stage of product life cycle and how
Strategies marketing strategies change during product life
▪ Understand what “product” really means.
Chapter – 8: ▪ Know the key difference between goods and
(Page 196 –223 of services.
TEXT BOOK) ▪ Understand the importance of packaging in
strategy planning.
▪ Understand the role of warranties in strategy
Elements of Product planning.
11 Planning for Goods and ▪ Know the differences among various consumer
Services and business product classes.
▪ Understand how product classes can help a
marketing manager plan marketing strategy.
▪ Understand what product classes suggest about

place objectives.
Chapter – 10: ▪ Understand why some firms use direct channel
(Page 253 – 277 of systems while others work with intermediaries
TEXT BOOK) and indirect systems.
▪ Know how to channel members in vertical
12 - 13
Place and Development marketing systems shift and share functions to
of Channel Systems meet customer needs.
▪ Know how multichannel distribution and
reverse channels operate.
▪ Know the main approaches firms use to reach
customers in international markets.
Chapter – 13: ▪ Know the advantages and disadvantages of the
(Page 328 – 355 of promotion methods a marketing manager can
14 - 15
TEXT BOOK) use in strategy planning.
Promotion - ▪ Understand the importance of promotion
Introduction to objectives.
Integrated Marketing ▪ Know how the traditional communication
Communication process affects promotion planning.
▪ Understand how customer initiated interactive
Chapter – 16: communication is different.
(Page 418 – 445 of ▪ Understand how promotion blends typically
TEXT BOOK)
vary over the adoption curve and product life
Pricing Objectives and
cycle.
Policies
▪ Understand how to determine how much to
spend on promotion efforts.
▪ Understand how pricing objectives should
guide strategy planning for pricing decisions.
▪ Know what a marketing manager should
consider when setting the price level for a
product in the early stages of product life cycle.
▪ Understand the many possible variations of a
price structure, including discounts,
allowances, and who pays transportation costs.
▪ Understand the value pricing concept and its
role in obtaining a competitive advantage and
offering target customers superior value.
Local Case Study &

16 Discussion Week

Text Book(s): ‘‘Principles of Marketing” By Philip Kotler, Gary
(Title, Author, Edition, Publisher) Armstrong, Agnihotri, Ehsan ul Haque, (17th Edition): A
south Asian Perspective, Pearson Publisher.
Reference Book(s): “Basic Marketing: A Marketing Strategy Planning
(Title, Author, Edition, Publisher) Approach” By William D. Perreault, Jr., Joseph P.
Cannon, E. Jerome McCarthy, (19th Edition) McGraw-
Hill Irwin Publisher.
-White Board
-Multimedia
Assignments Schedule & Quiz
1 3 4 Three surprise quiz tests will be conducted during the

semester, best of two will be counted for final grade. There
2 6 7
will be no makeup of these tests.
3 11 12
4 14 15
Examination / Weighting of Assessments & Quizzes
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
D 40-49.99 PASS
Dress Code:
Formal business attire only (Dress Trouser, Shirt, Tie, Dress Shoes) Jeans and Joggers NOT
ALLOWED.
Not sure what this dress code means? Read When Job-Hunting: Dress for Success.
In keeping with the format of this class, I see myself as your immediate supervisor. In that sense,
I plan to mentor each of you so that you learn how to make the best decisions possible, to
understand and apply key marketing concepts, and to prepare you to become productive
employees upon graduation. I will do my best to help each of you grow into the best marketer you
choose to become. Thus, besides class time -- where I will often put you on the spot -- I expect
there will be many times we will communicate outside of class, and I will do my best to help you
in a timely fashion.
You are expected to arrive to class on time, professionally dressed, and prepared for the day.
You should be fully prepared to discuss and debate the course material assigned for that date. You
are expected to participate at all levels and offer objective praise and criticism of your classmates’
analyses and conclusions. This course is not for the meek or timid. You must contribute to the
greater understanding of marketing and marketing management. This course is a combination of
doing (homework), thinking, and discussing.
You should make every effort to attend each class meeting. In addition, it is important that you
prepare for each class by reading the relevant book chapters before the class session in which it
will be discussed. You will also be expected to participate in class discussion and complete in‐
class exercises that will be based on these reading assignments. Your participation grade will be
based on contribution and attendances (be punctual, attend classes, come prepared by doing the
readings, show initiative in the discussion). Note that students who only “show up” should not
expect even an average score. You must be present in class in order to receive credit for in‐class
exercises, quizzes, participation, etc.
Eating, sleeping, reading, texting, listening to or working on unrelated materials, sidebar
conversations, or “multi‐tasking” using a computer or other electronic device is not permitted.
Laptops (and similar devices) may be used in class for course related activities such as taking
notes. Students may bring drinks such as water.

In terms of performance in this class, I have very high expectations and anticipate outstanding
work from each of you. I hope for a very positive experience for us all. Keep in mind that if you
do not deliver outstanding work then you will be graded to reflect this. I ask that you contact me
directly and immediately if you ever have any questions or concerns regarding the class, any
particular assignments, or your grade(s). I am always willing to help.
I do ask that all students be respectful and courteous to other class members as well as the
professor. This includes turning off cell phones and other electronic devices before class begins
and arriving to class on time, as walking in late is disruptive to other classmates and the professor.
Those who walk in late will likely not receive attendance credit for that day.

This course is time and labor intensive. Be certain to schedule enough time in your weekly
planning to accommodate.
Etc.:
class only.
I am always willing to see my students and will go out of my way to schedule meetings. Please
make sure that if you make an appointment that you keep it.
reach me.
Contact Details:
Dr. Muhammad Abrar Associate Professor/Chairperson
Department of Industrial Management,
Sciences,
Office Hours Monday & Friday 10:00 to 04:00 PM
Phone(office): 041-9239330 E-Mail: abrarphd@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FE & MS):
Dr. Muhammad Abrar Prof. Dr. Hazoor Muhammad Sabir
Date: 09-02-2017 Date: 13-02-2017
Learning Outcomes Verbs Sheet

Knowledge Comprehension Application Analysis Synthesis Evaluation
Cite Associate Apply Analyze Arrange Appraise
Count Classify Calculate Appraise Assemble Assess
Define Compare Classify Calculate Collect Choose
Draw Compute Demonstrate Categorize Compose Compare
Identify Contrast Determine Classify Construct Criticize
List Differentiate Dramatize Compare Create Determine
Name Discuss Employ Debate Design Estimate
Point Distinguish Examine Diagram Formulate Evaluate
Quote Estimate Illustrate Differentiate Integrate Grade
Read Explain Interpret Distinguish Manage Judge
Recite Express Locate Examine Organize Measure
Record Extrapolate Operate Experiment Plan Rank
Repeat Interpolate Order Identify Prepare Rate
Select Locate Practice Inspect Prescribe Recommend
State Predict Report Inventory Produce Revise
Tabulate Report Restructure Question Propose Score
Tell Restate Schedule Separate Specify Select
Trace Review Sketch Summarize Synthesize Standardize
Underline Tell Solve Test Write Test
Translate Translate Validate
Use
Write
Semester 5th (2018-2022)
1 FIN-501 FINANCIAL MANAGEMENT 3(3-0)
2 LAW-513 BUSINESS LAW 3(3-0)
3 MGT-501 OPERATION MANAGEMENT 3(3-0)
4 BUSINESS ETHICS And CORPORATE SOCIAL
MGT-503
RESPONSIBILITY 3(3-0)
5 INDUSTRIAL SAFETY And RISK MANAGEMENT 3(3-
MGT-505
0)
6 MKT-501 CONSUMER BEHAVIOR 3(3-0)
Course Title Financial Management
FIN-501
Course Code
3
Credit Hours
BBA 5th (M+E)

Class / Program
Fall 2020-21
Semester
2018-2022
Session
Dr. Safdar Husain Tahir

Teacher Name
LBS (Finance)
Department
FE&MS
Faculty
Financial Management
FIN-501
FALL – 2020-21
h t t p : / / w w w .g c u f . e d u . p k /
Basic Information
Course Title: Financial Management
Pre-requisite(s): Business Finance, Financial Accounting
Co-requisite(s):
Program(s) on which the course is given: BBA 5th Semester
Is the course major or minor element of the Major: Minor:
program?
Revision #:
Course Description:
The module aims at building competence in Financial Management further by extending the
coverage in Business Finance module to include three more of the finance functions – financial
planning and control, working capital management and financing sources. It continues to
emphasize strategic decision-making techniques that best serve the interests of shareholders, which
is to maximize the value of the company.
Course Objectives:
The course aims to offer students a unique case setting to understand how concepts of financial
management are applied in the real world and generate a lasting impact on firm value.
Learning Outcomes:
At the end of this course the student will be able to understand:
1. Role of financial planning and control– financial forecasting and cash budgeting tools – in
planning for the firm’s short-term financial requirements
2. Working capital and its components, applications of different techniques that managers can use
to manage various aspects of working capital – cash and liquidity, credit and receivables,
inventories, etc.
3. Short term sources of financing
4. Long term financing –equity, debentures etc.
1st – 2nd Week

Chapter 1 & 2: The Role of Financial Management and The Business, Tax and Financial
Environments, (Fundamentals of Financial Management by James C. Van Horne and John M.
Wachowicz, Jr. (Pages 1-16), 13th edition, Published by Prentice Hall, Pearson education)
3rd - 4th Week

Chapter 8: Overview of Working Capital Management (Fundamentals of Financial Management
by James C. Van Horne and John M. Wachowicz, Jr. (Pages 205-220), 13th edition, Published by
Further Reading: CASE STUDY: Timing is Everything (book page#140 - Cases in
Finance by Jim DeMello 2nd edition, Published by McGraw-Hill International.)
5th – 6th Week
Chapter 9: Cash and Marketable Securities Management (Fundamentals of Financial Management
by James C. Van Horne and John M. Wachowicz, Jr. (Pages 221-248), 13th edition, Published by
7th -8th Week

Chapter 10: Accounts Receivable and Inventory Management (Fundamentals of Financial
Management by James C. Van Horne and John M. Wachowicz, Jr. (Pages 249-280), 13th edition,
Published by Prentice Hall, Pearson education).
Further Reading: CASE STUDY: A Switch In Time Saves Nine (book page#158 - Cases in
Finance by Jim DeMello 2nd edition, Published by McGraw-Hill International.)
10th - 11th Week

Chapter 11: Short-Term Financing (Fundamentals of Financial Management by James C. Van
Horne and John M. Wachowicz, Jr. (Pages 281-306), 13th edition, Published by Prentice Hall,
Pearson education)
12th – 13th Week
Chapter 12: Capital Budgeting and Estimating Cash Flows (Fundamentals of Financial
Further Reading: CASE STUDY: The Lazy Mower: Is it Really Worth it. (book page#60 -
Cases in Finance by Jim DeMello 2nd edition, Published by McGraw-Hill International.)
14th – 15th Week
Chapter 13: Capital Budgeting Techniques (Fundamentals of Financial Management by James C.
Van Horne and John M. Wachowicz, Jr. (Pages 323-351), 13th edition, Published by Prentice
Hall, Pearson education).
Further Reading: CASE STUDY: Too Hot To Handle (book page#73 - Cases in Finance by
Jim DeMello 2nd edition, Published by McGraw-Hill International.)
16th Week
Chapter 14: Risk and Managerial (Real) Options in Capital Budgeting (Fundamentals of Financial
Class Format:
Financial Management is a concept based and practical course, thus most of our classes
will focus on discussion of topics and related case studies.
Week Module In this topic, We Will Address the Following
Questions.
▪ A strategic financial decision framework

▪ Investment decision
▪ Financing decision
▪ Management decision
The Role of ▪ Functions of Financial Management
Financial ▪ Value creation versus wealth maximization
Management ▪ Concept CSR and Corporate Governance
& ▪ Strategies at different Hierarchy level
1&2
The Business, Tax
▪ Financial Planning
and Financial
Environments ▪ Agency Problem
▪ Financial markets
▪ Financial institutions
▪ The roles of the finance manager
▪ Goals of the firm
▪ Agency problems and their mitigation
• Introduction
Working Capital • Working Capital Concepts • Significance of
3&4 Management • Working Capital Management • Profitability
and Risk
• Working Capital Issues
• Optimal Amount (or Level) of Current
Assets
• Detour: Classification of Working Capital
• Financing Current Assets: Short-Term and
• Long-Term Mix
• Hedging (Maturity Matching) Approach •
• Short-Term versus Long-Term Financing
• Combining Liability Structure and Current
• Asset Decisions
• Uncertainty and the Margin of Safety • Risk
and Profitability
• Motives for Holding Cash

• Speeding Up Cash Receipts
• Collections • Collections Improvements
• Concentration Banking
5&6 • S-l-o-w-i-n-g D-o-w-n Cash Payouts
• “Playing the Float” • Control of
Cash and Disbursements
Marketable
• Remote and Controlled Disbursing
Securities
• Electronic Commerce
Management
• Electronic Data Interchange • Costs and
• Benefits of Electronic Data Interchange
• Outsourcing
• Cash Balances to Maintain
• Compensating Balances and Fees
• Investment in Marketable Securities
▪ Credit and Collection Policies

▪ Credit Standards • Credit Terms • Default
Risk
▪ Collection Policy and Procedures • Credit
and Collection Policies – Summary
▪ Analyzing the Credit Applicant
▪ Sources of Information • Credit Analysis •
Accounts Receivable
▪ Credit Decision and Line of Credit •
7-8 and Inventory
Outsourcing
Management
▪ Credit and Collections
▪ Inventory Management and Control
▪ Classification: What to Control? • Economic
▪ Order Quantity: How Much to Order?
▪ Order Point: When to Order? Safety Stock
▪ Just-in-Time
▪ Inventory and the Financial
▪ Manager
• Spontaneous Financing
• Accounts Payable (Trade Credit from
Short-Term • Suppliers)
10 & 11
Financing • Accrued Expenses
• Negotiated Financing
• Money Market Credit
• Unsecured Loans
• Detour: Cost of Borrowing
• Secured (or Asset-Based) Loans
• Factoring Accounts Receivable
• Factoring Costs
• Flexibility
▪ Distinguish between cash flows and

accounting profits;
▪ Define the following terms and discuss their
relevance to capital budgeting: incremental
cash flow, sunk cost, opportunity cost
▪ Define an expansion project and a
Capital Budgeting
replacement project;
12 & 13 and Estimating
▪ Define initial investment outlay, operating
Cash Flows
cash flow over a project’s life, and terminal-
year cash flow, and compute each measure for
an expansion project and a replacement
project;
▪ Discuss the effects of inflation on capital
budgeting analysis.
▪ Calculate four methods used to evaluate

capital projects: payback period, discounted
payback period, net present value (NPV), and
internal rate of return (IRR);
▪ Explain the NPV profile;
▪ Explain the relative advantages and
disadvantages of the NPV and IRR methods,
Capital Budgeting particularly with respect to independent
14 & 15 Techniques versus mutually exclusive projects;
▪ Describe and calculate the modified IRR
(MIRR);
▪ Explain the “multiple IRR problems” and the
condition that can cause the problem;
▪ Explain why NPV, IRR, and MIRR methods
can produce conflicting rankings for capital
projects.
• The Problem of Project Risk

Risk and
• Total Project Risk
Managerial (Real)
16 • Contribution to Total Firm Risk: Firm-
Options in Capital
Portfolio Approach
Budgeting
• Managerial (Real) Options
Textbook(s): Fundamentals of Financial Management by James C.
(Title, Author, Edition, Publisher) Van Horne, 13th Edition, Published by Prentice Hall,
Pearson education.
SCHWESER NOTES CFA 2013. LEVEL 1 NOTES
Reference Book(s): Principles of Managerial Finance by Lawrence J. Gitman,
(Title, Author, Edition, Publisher) 13th Edition
Fundamentals of Financial Management by Eugene F.
Brigham and Joel F. Houston,10th Edition
-Live streaming with Virtual Classroom (Zoom App)
- Desktop computer / Laptop with a webcam
- Headphones and a microphone
- A stable internet connection
Three surprise quiz tests will be conducted during
1 9 11 the semester, best of two will be counted for a final
grade. There will be no makeup of these tests.
2 12 15
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
D 40-49.99 PASS
In keeping with the format of this class, I see myself as your immediate supervisor. In that sense,
I plan to mentor each of you so that you learn how to make the best decisions possible, to
understand and apply key financial management concepts, and to prepare you to become
productive employees upon graduation. I will do my best to help each of you grow into the best
financial manager or analyst you choose to become. Thus, besides class time -- where I will often
put you on the spot -- I expect there will be many times we will communicate outside of class,
and I will do my best to help you in a timely fashion.
You are expected to join the class on time, professional behaviour, and prepared for the day.
You should be fully prepared to discuss and debate the course material assigned for that date. You
are expected to participate at all levels and offer objective praise and criticism of your classmates’
analyses and conclusions. This course is not for the meek or timid. You must contribute to the
greater understanding of finance and financial management. This course is a combination of doing
(homework), thinking, and discussing.
You should make every effort to attend each class meeting. Also, it is important that you prepare
for each class by reading the relevant book chapters before the class session in which it will be
discussed. You will also be expected to participate in class discussion and complete in‐class
exercises that will be based on these reading assignments. Your participation grade will be based
on contribution and attendances (be punctual, attend classes, come prepared by doing the readings,
show initiative in the discussion). Note that students who only “show up” should not expect even
an average score. You must be present in class to receive credit for in‐class exercises, quizzes,
participation, etc.
conversations, or “multi‐tasking” is not permitted.
In terms of performance in this class, I have very high expectations and anticipate outstanding
work from each of you. I hope for a very positive experience for us all. Keep in mind that if you
do not deliver outstanding work then you will be graded to reflect this. I ask that you contact me
directly and immediately if you ever have any questions or concerns regarding the class, and
assignments, or your grade(s). I am always willing to help.
I do ask that all students be respectful and courteous to other class members as well as the
professor. This includes turning off cell phones before class begins and joining the class on time,
as joining late is disruptive to other classmates and the professor.

This course is time and labour intensive. Be certain to schedule enough time in your weekly
planning to accommodate. You need to have good access to the Web and an e-mail account. Please
always do your best work.
Etc.:
class only. I am always willing to see my students and will go out of my way to schedule meetings.
reach me.
Contact Details:
Dr. Safdar Husain Tahir Associate Professor,
Sciences,
Office Hours Friday 9:00 AM to 12:00 PM
Phone(office): 041-9203020 E-Mail: drsafdar@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FE MS):
Dr. Ahsan Riaz Dr. Safdar Husain Tahir
Date: 20-09-2020 Date: 25-09-2020
Operations Management
MGT-501
Fall, 2020
Basic Information
Course Title: Operations Management
Course Code: MGT-501

Pre-requisite(s):
Co-requisite(s):
Program(s) on which the course is given: BBA-5th Semester (Morning C, D) (Evening C, D)

Department offering the course: Management Division
Revision #:

Course Description:
Each subject at BBA level requires a set of aims and learning outcomes which is required from
both lecturers and students. The aims and learning outcomes also guide the way in which your
performance on the subject is assessed. Assessments are used to determine the degree to which you
have achieved the desired learning outcomes of the module.
Operations Management deals with the processes through which organizations create and distribute
products and services (outputs), utilizing resources including labour, materials, equipment, capital,
information, and technology (inputs). These processes must be designed, controlled, and improved
to meet a variety of performance objectives, taking into account constraints and uncertainty in the
internal and external environment. This course is also designed to acquaint the students with some
of the contemporary issues facing as a potential university graduate in a global economy.
Course Objectives:
The course has multiple goals, including providing students with a range of skills. This course aims
to provide an introductory understanding of operations management that will serve as a good
foundation for understanding organization’s operations management strategies. This is extremely
useful for business graduates who are interested to pursue a career in operations management, in a
less developed country like Pakistan. The course will cover topics definition of ‘operations’ and
‘operations management’ roles and responsibilities of operations managers in different
organizational contexts, the difference between manufacturing and service operations,
transformation process, operational and administrative processes in an organization, process layout,
method of productions, facility layout, capacity planning, process design, facility layout and
location.
This subject also covers a range of topics and tools to assist students in understanding business
operations both in the manufacturing and service sectors prevailing in Pakistan. It aims to develop
student’s knowledge and understanding of advanced operations planning and control challenges
relevant to modern organizations of all sizes. Domestic case studies and examples will be used
from a range of sectors including manufacturing, service, and public sectors.
Learning Outcomes:
Upon completion of this course, the student will be able to:
1. Understand the importance of operations management in today’s global environment,
2. Understand the strategic role of operations/production management in manufacturing and
services,
3. Identify the key concepts of Operations Management (forecasting, product life cycle,
quality.
4. Demonstrate a critical understanding of operations management principles and their
appropriate usage in domestic organizations,
5. Demonstrate knowledge and understanding of operations management tools and
techniques,
6. Demonstrate a critical awareness of current issues regarding operations and processes in
different sectors (location, layout, transportation, and inventory).
7. Identify supply chain and inventory management issues and how Pakistani organizations
deal with them.
1st – 2nd Week
Orientation Session: Introduction to the subject, objectives and contents. General concepts of
Operations Management. Process management, Scope of operation management, importance of
learning OM, OM and decision making, Historical evolution of operations management.
Operations today in Pakistan’s business environment, current issues of OM in Pakistan and its
implications. Source: Chapter no. 1 (page no 4-27)
Chapter – 2: Competitiveness, Strategy, and Productivity: Introduction, competitive, mission
and strategies, operations strategy, implications of organization strategy for operations
management. Productivity, why it matters for economy? Productivity issues in Pakistan
Productivity improvement. Operation’s strategy and competitiveness in Pakistan.
Source: Chapter no. 2 (page no 42-65) Operations Management, 12th edition, Stevenson.
3rd Week
Forecasting: Introduction, features common to all forecasts, elements of a good forecast,

forecasting and the supply chain, steps in the forecasting process, forecasting accuracy, and
forecasts approaches. Importance of Forecasting for Pakistan manufacturing concerns.
Source: Chapter no. 3 (page no 74-109) (Operations Management, 12th edition, Stevenson)
Liu, J., Hu, H., Tong, X., & Zhu, Q. (2020). Behavioral and technical perspectives of green supply
chain management practices: Empirical evidence from an emerging market. Transportation
Research Part E: Logistics and Transportation Review, 140, 102013.
4th - 5th Week
Product and Service Design: Introduction, Process of Product and service design, multiple
considerations while designing product/service internationally or domestically including legal,
ethical, human, cultural, environmental and other design consideration, phases in product design
and development, service design, product and service growth in Pakistan and the importance of
product/service development and design.
Source: Chapter no. 3 (page no 132-165)
Strategic Capacity Planning for Products and Services: Introduction, Capacity decision, how
to measure capacity, determinants of effective capacity, factors that are important in capacity
planning and major considerations and challenges related to developing capacity alternatives in
the production scenario of Pakistan.
6th - 7th Week
Process Selection and Facility Layout. Source: Introduction, process types and process selection
strategies, layout types and designing process layouts, role of technology in process and layout
design. Prevailing challenges and issues in Pakistan product and service industries.
Design of work system. Source: Introduction, quality of work life, job design and its approaches,
work measurements, issues of work/job design in Pakistan.
8th Week
Location Planning and Analysis: Importance of location decisions, procedure for making location
decision, globalization and geographical location decisions. Factors affecting location decisions.
Location evaluation. Implication of location decisions in Pakistan on overall economy.
Management of Quality: Introduction, the evolution of quality management, dimensions of

quality, cost of quality, quality gurus, quality awards and certification, quality and supply chain.
Consequences of poor and good quality, TQM, PDCA cycle, House of quality, current issues of
quality and challenges in Pakistan.
Source: Chapter no. 9 (page no 370-460) (Operations Management, 12th edition, Stevenson).

10th – 11th Week
Inventory Management: Introduction, nature and importance of inventories, objective of

inventory control, requirements for effective inventory management, inventory ordering policies,
Economic Order Quantity, Reorder point, intervals, JIT and Lean Operations. Inventory systems
in Pakistan. Source: Chapter no. 13 & 14 (page no 554-610).
Aggregate Planning and Scheduling: introduction, basic strategies for meeting uneven demand,
techniques for aggregate planning, master scheduling.
Source: Chapter no. 11 & 16 (page no 472-500) (Operations Management, 12th edition,
Stevenson)
12th – 13th Week
Supply Chain Management: Introduction, trends in supply chain management, needs for SCM,
benefits, elements of SCM global supply chain management, procurement, logistics, growing
popularity and implications of SCM in Pakistan, how to create effective SC, issues and challenges
in creating effective SC.
14th – 15th Week
Project Management: Introduction, lifecycle, success factors, Project life cycle,, responsibilities
of project manager, scope of project management in Pakistan.
Source: Chapter no. 17 (page no 740--790) (Operations Management, 12th edition, Stevenson)
16th Week
Management of Waiting Lines: introduction, goals, of waiting line management, implications of

waiting lines, elements, techniques, sequencing, priority rules, issues in sequencing.
Final Project Display/Presentation.

Commencement of Final Term Exam

Week Module Intended Learning Objectives
1-2
• General concepts of Operations Management.
• Process management, Scope of operation
management, importance of learning OM, OM and
decision making, Historical evolution of operations
Introduction to management.
Operations • Operations today in Pakistan’s business environment,
Management current issues of OM in Pakistan and its implications.
Competitiveness, • Introduction, competitive, mission and strategies,
Strategy, and operations strategy, implications of organization
Productivity strategy for operations management.
• Productivity, why it matters for economy?
• Productivity issues in Pakistan Productivity
improvement. Operation’s strategy and
competitiveness in Pakistan.
• Features common to all forecasts, elements of a
3 Forecasting:
good forecast, forecasting and the supply chain,
steps in the forecasting process, forecasting
accuracy, and forecasts approaches.
• Importance of Forecasting for Pakistan
manufacturing concerns.
• Process of Product and service design, multiple
considerations while designing product/service
internationally or domestically including legal,
ethical, human, cultural, environmental and other
design consideration.
• Phases in product design and development, service
Product and Service design, product and service growth in Pakistan and
Design the importance of product/service development and
Strategic Capacity
4-5 design.
Planning for
Products and • Capacity decision, how to measure capacity,
Services: determinants of effective capacity,
• Factors that are important in capacity planning and
major considerations and challenges related to
developing capacity alternatives in the production
scenario of Pakistan.
• Process types and process selection strategies,

6 –7
• Layout types and designing process layouts, role of
Process Selection technology in process and layout design.
and Facility Layout. • Prevailing challenges and issues in Pakistan product
Source. and service industries.
Design of work • Quality of work life, job design and its approaches,
system. Source work measurements, issues of work/job design in
Pakistan.
•
Importance of location decisions, procedure for
making location decision, globalization and
Location Planning
geographical location decisions.
and Analysis:
8 • Factors affecting location decisions.
Management of
• Location evaluation.
Quality
• Implication of location decisions in Pakistan on
overall economy.
• Importance of inventories, objective of inventory
control, requirements for effective inventory
Inventory management
Management: • Inventory ordering policies, Economic Order
10 - 11 Aggregate Planning Quantity, Reorder point, intervals, JIT and Lean
and Scheduling Operations. Inventory systems in Pakistan.
• Basic strategies for meeting uneven demand,
techniques for aggregate planning, master
scheduling.
• Trends in supply chain management,
Supply Chain
12 - 13 • Need for SCM, benefits, elements of SCM global
Management
supply chain management,
• Procurement, logistics, growing popularity and
implications of SCM in Pakistan,
• How to create effective SC, issues and challenges in
creating effective SC.
• Lifecycle, success factors,

14 – 15 • Project life cycle, responsibilities of project manager,
Project
Management: scope of project management in Pakistan.
• Goals, of waiting line management,

Management of • Implications of waiting lines, elements,
16
Waiting Lines • Techniques, sequencing, priority rules, issues in
sequencing.

Text Book(s): Text Book (Student Operations Management, 12th edition, Stevenson.
must buy this book)
(Title, Author, Edition, Publisher)
Reference Book(s):
Journals/Periodicals:
(Title, Publisher)
-White Board
-Multimedia

1 3 6 Three surprise online quiz tests will be
conducted during the semester for better
2 7 11
preparation of the students.
3 12 15
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
D 40-49.99 PASS
grow into the best marketer you choose to become. Thus, besides class time, where I will
often put you on the spot, I expect there will be many times we will communicate outside
of class, and I will do my best to help you in a timely fashion.
timid. You must contribute to a greater understanding of Consumer Behavior. This

This course is time and labor-intensive. Be certain to schedule enough time in your
Contact Details:
Dr. Sadia Shaheen Assistant Professor
Room No. 124, Ground Floor
Lyallpur Business School (LBS),
Office Hours Monday to Friday 08:00 AM to 04:00 PM
Phone(office): 041-9203020 E-Mail: Sadiashaheen@gcuf.edu.pk
Dr. Muhammad Waseem Bari Prof. Dr. Hazoor Muhammad Sabir
Date: 06-02-2020 Date:

DEPARTMENT OF INDUSTRIAL MANAGEMENT
MGT-503
BUSINESS ETHICS
and
CORPORATE SOCIAL RESPONSIBILITY
Fall – 2020-21
Industrial Safety & Risk Management

MGT-505
Fall, 2020
Basic Information
Course Title: Industrial Safety & Risk Management

Pre-requisite(s): Principles of Management
Co-requisite(s):
Program(s) on which the course is given: BBA-LBS 5th Semester (Morning & Evening
C/D)

Revision #: N.A
Last revised on (date): N.A
Course Description:
Each subject at BBA (Hons) level requires a set of aims and learning outcomes which is required
from both lecturers and students. The aims and learning outcomes also guide the way by which
have achieved the desired learning outcomes of the module. The course seeks to provide
participants with a working knowledge and an in-depth understanding of different prevailing
Standards in the business world, that are developed to ensure Industrial Safety and managing of
all risks associated with management systems.
The main objective of this course is to develop the ideas of the students about the standards (quality,
environment, occupational health, risk management etc.) in products/services firms because it is a
prerequisite for becoming a player in domestic and global market. This course reflects the growing
recognition of the need to train and educate the students for different standards or management
systems in all types of organization. For example, Quality Management system is a management
approach that originated in the 1950's and has steadily become more popular since the early 1980's.
It is basically a management philosophy that seeks to integrate all organizational functions
(marketing, finance, design, engineering, production, customer service, etc.) to focus on fulfilling
customer needs and organizational objectives.
WHY STANDARDS: Implementing standards has proven to bring profound benefits to an

organization – human resources, assets and wealth, environment and its future survival. Thus
studying, understanding, and implementing standards is becoming an absolute necessity if an
organization wishes to remain competitive and relevant, especially in today’s global competition
for customers, market and global economy.
▪ To understand the purpose of implementing standards to modern organizations of all sizes.

▪ To understand the strategic importance of worldwide adopted standards for competitive
success in the global economy.
▪ To identify most desired standards and their effectiveness in the business environment.
▪ Identify and analysis the implication of appropriate standards for industrial safety and risk
management in the contemporary business world.
Learning Outcomes:
Upon completion of this course, the student will be able to
▪ Understand the importance of system and standards in today’s global environment.

▪ Understand the role of standards in a business strategy.
▪ Understand key concepts and philosophies related to major standards prevailing worldwide.
▪ Identify the critical industrial safety measures and risk management strategies at workplace.
▪ Acquire a basic knowledge of the process of adopting standards and learn how
organizations implement standards.
The Teaching and Learning Schedule:
These lectures are designed to communicate the fundamentals of the above-mentioned subject.
The weekly topics that will be covered are outlined in the schedule below.
Week Topics
Orientation Session: Introduction to the course and class, formation of
student’s groups for different activities
Lecture 1: Evidences of Industrial disasters to discuss the importance of the
Week 1 subject.
Lecture 2: General concepts of system, process, business types (services &
manufacturing), types of system in organization.
Lecture 1: Basic terminologies, Industrial safety and its objectives, strategic
significance of Industrial safety, causes of industrial accidents & measure to
ensure industrial safety.
Week 2 Lecture 2: Introduction to Standard, how standards help business
organization? Aims, international standard bodies (ISO, IEC, EN).
1st Reading: Article in Safety Science
Total Safety Management: Principles, processes and methods (T. Kontogiannisa,
M.C. Levab & N. Balfe)
Lecture 1: Introduction to quality, principles of Total Quality Management,
background, quality determinants and dimensions for product and service,
consequences of poor quality and benefits of quality.
Week 3 Lecture 2: Quality management system, objectives of quality management
system, quality awards, reason for developing quality awards, quality gurus,
ISO 9000, how does it work?
Lecture 1: Introduction to Environment Management System, objectives,
EMS time line, benefits of EMS, EMS model, issues and challenges.
Week 4 Lecture 2: Introduction to Safety Management System, key processes and
elements
Lecture 1 & 2: Importance of health and safety at workplace. Occupational
Week Health and Safety Management System ISO 45001, objectives and its
5&6
significance at workplace, Slips and trips, work at height, General safety rules,
how to be an effective safety leader?
Lecture 3 & 4: Pakistan Occupational Health and Safety Act 2018. Impacts of
regulations, Hazards, types of Hazards, and protection measures.
2nd Reading: (Article in International Journal of Science, Environment and
technology) Occupational health, safety and Risk Analysis
Lecture 1 & 2: Introduction to Risk, Risk Management System ISO 31000,

Risk & Hazard identification, background, sources of risk, effective risk
Week management, scope
7&8 Lecture 2& 3: Elements of Risk Management (Principles, framework and
processes), Risk Management Approaches, Benefit.
Week 9 Mid Term Exam

Lecture 1: Issues of industrial safety & risk management in Textile industry.
Lecture 2: Occupational health and safety practices in Pakistan Textile
Week 10 Industry.
3rd Reading: (Case Study)
Impact of Dust Pollution on Worker’s Health in Textile Industry: A Case Study
of Faisalabad, Pakistan
Lecture 1: Significance of chemical industry and Safety management
Week practices in Chemical Industry
11 & 12 Lecture 2: Management of Chemicals in Pakistan: Concerns and challenges
Lecture 1: Significance of pharmaceutical industry, industrial hazards and
Week 13 risk management
Lecture 2: Management of chemicals in Pakistan: Concerns and challenges
Lecture 1: Introduction of ISO-50001 Energy Management system

Week 14 Lecture 2: Introduction of ISO-26000 Social Responsibility& Social
Accountability
Lecture 1: Accident prevention Manual for business and industry
Week 15 engineering and technology
Lecture 2: Introduction of ISO- 27001 Information Security,
Lecture 1: Miscellanies industrial sectors and Health and safety issues and
Week 16 challenges.
Lecture 2:, ergonomics, Safety through desgn
Week 17 Revision/Final presentation
Week 18 Final Term Exam

At least 4 assignments, 2 quizzes will be conducted during the semester for better preparation of the
students. Number of Assignment can be increased as per the course requirements.
Group work/presentation of the selected topic/project using available current technology will be the
part of assessment of the course.
Grading Criteria:
Grads are a measure of the performance of a student in individual courses. Each student shall be
judge on the basis of how well he or she has command of the course materials. The grading will
Required Book(s): 1. Quality systems and Standards for a Competitive Edge
J. Luis Guasch, Jean-Louis Racine, Isabel Sánchez.
2.Industrial Safety and Health Management, 7th Edition
C.Ray Asfahl, David W.Rieske
Reference Book(s): 1. Easy guide to health and safety
Phil Hughes & Liz Hughes

-Zoom app
--Material provided prior to class
be done as per policy of the university. However, the final grade for the course will be determined
based on the total points accumulated in the below areas with following weight age:
Final Examination 50%

Midterm Examination 30 %
Quizzes + Assignments +
Class Participation +Final Presentation 20 %
Academic Dishonesty:
Cheating in exams or any other form of academic dishonesty very seriously, it will jeopardize
your grade in this course
In keeping with the format of this class, I see myself as your immediate supervisor. In that
sense, I plan to mentor each of you so that you learn how to make the best decisions possible,
to understand and apply key concepts related industrial safety systems and risk management
standard, and to prepare you to become productive employees upon graduation. I will do my
best to help each of you grow into the best manager you choose to become.
You are expected to arrive to class on time and professionally dressed. You should remember
that a single lecture on a topic cannot cover everything you need to know to pass the
assessments well. You are expected to undertake some reading and preparation before attending
classes. You are expected to listen, respond, ask questions and show respect to other who are
talking in the class. Attendance is extremely important. If you miss class, it will be your
responsibility to get any material you miss from one of your classmates.
Keeping in view COVID-19 19, you need to have good access to the web, email, and required
App’s.
Contact Details:
Ms. Irum Shahzadi Lecturer (Division of Management)
Sciences, GC University, Faisalabad,
Pakistan.
Office Hours Meet By (on line) appointment;
Monday-to-Friday
(Ground floor, Female work station)
Phone E-Mail:
irum. shahzadi@gcuf.edu.pk
irum1s@hotmail.com
Course Specifications Developed By: Reviewed By
Ms. Irum Shahzadi Dr. M. Shahid Tufail
Date: 19.10.2020
Consumer Behavior
MKT-501
Spring – 2020
Basic Information
Course Title: Consumer Behavior
Course Code: MKT-501
Pre-requisite(s): Principles of Marketing /
Marketing Management
Co-requisite(s):
Program(s) on which the course is given: BBS-4thSemester (M)
Department offering the course: LBS (Marketing)
Revision #:
Last revised on (date): 07.02.2020
Course Description:
How does who do what and why? The field of consumer behavior attempts to explain
and predict the ways in which consumers think and behave in given situations. How do
consumers interpret advertising information? Why do people buy? Why not? Who and
what are consumers relying upon for information? How can marketers predict behaviors
from attitudes? How do consumers make decisions? How do we consume and dispose of
products? To answer these questions, consumer behavior draws heavily on the disciplines
of psychology, economics, sociology and anthropology. In this course, you will survey the
relevant theory and learn how to apply these concepts to real world marketing situations.
Class-time discussion of theory always will be supported with examples drawn from past
and current business practices as well as consumers’ everyday lives; we will be
considering the social, ethical, regulatory, environmental and Technological contexts in
which consumers think and act.
Consumer Behavior investigates the manner that people interact with products and their
marketing environment. This can include the purchase of products (a new stereo), the
consumption of services (Disneyland), or the disposal of goods (eBay). Since we are all
consumers in the market place in some form consumer behavior can also tell us something
about ourselves. As a result, I think, consumer behavior (or CB) is one of the most
interesting topics in Marketing. Understanding consumers enables marketers to more
effectively meet the needs of buyers in the market, and be more successful in the market.
This course stresses understanding, application, and generalization rather than

memorization. In every field that you are studying, the body of accepted knowledge is
growing and changing at an increasingly rapid rate. Because your success as a marketer
will depend in part on your ability to find out about new knowledge and apply it to your
own marketing problems, your performance in this course will be evaluated in terms of
how well you are able to integrate textbook theory with business facts to arrive at
explanations and recommendations. During this course we will explore, many social,
cultural and marketing factors that influence the selection and usage of products and
services.

▪ To gain a better understanding of yourself as a consumer
▪ To learn the concepts and theories that underlies consumer behavior.
▪ To gain a deeper understanding of how the consumer contributes to the success of
a brand or firm
▪ To learn how to implement these theories and concepts into effective marketing
strategies
▪ To intelligently express your insights into consumer behavior in informal
discussion, formal presentation, and written prose
The study of Consumer Behavior will help you to understand how to apply concepts like
learning, personality, motivation, perception, attitudes, communication and decision
making in the following ways;
▪ The psychologies of how consumers’ think, feel, reason and select between
different alternatives (e.g. brands, products);
▪ The psychology of how the consumer is influenced by his or her environment (e.g.
culture, family, signs, media);
▪ How consumer motivation and decision strategies differ between product that
differ in their level of importance or interest that they entail for the consumer; and
▪ The behavior of consumers while shopping or making other marketing decisions;
▪ Limitations in consumer knowledge or information processing abilities to
influence decisions and marketing outcome
▪ How marketers can adapt and improve their marketing campaigns and marketing
strategies to more effectively reach the consumer.
You will learn how to apply consumer behavior concepts in tailoring your marketing and
brand strategies to be able to promote your brand and persuade your customer to
purchase it. The application of this information will be in the fields of;
▪ Developing the product and improving it

▪ Determining a price point for the brand
▪ Designing promotional strategies especially advertising, direct marketing
techniques, promotions. Etc.
Learning Outcomes:
On completion of this course, the student will be able to:
▪ Understand and discuss critically how consumers think, feel, reason, and select
between different alternatives (e.g., brands, products) and how marketers can
adapt and improve their marketing to more effectively reach the consumer
▪ Critically assess the nature and scope of consumer behavior.
▪ Describe and critically discuss key consumer behavior terminology, concepts and
theories.
▪ Understand and critically discuss the complexities of consumer behavior and its
relevance to marketing practice.
▪ Demonstrate that they can move beyond simple description of consumer
behavior to analysis and evaluation of consumer behavior using key concepts
learnt during the course
▪ Demonstrate their ability to independently research collate, analyses and synthesis
material on an emerging issue within the field of consumer behavior
Consumer behavior is a concept based and discussion-driven course, thus the vast
majority of our classes will be focused on concepts, articles & case discussions.
1st – 2nd Week

Chapter – 1: Consumer Behavior & Technology (Page 3 – 39) (Consumer Behavior by Leon
G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
3rd – 4th Week

Chapter – 2: Market Segmentation & Real Time Bidding (Page 41 – 72) (Consumer
Behavior by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
5th – 6th Week

Chapter – 3: Consumer Motivation and Personality (Page 73 – 111) (Consumer Behavior
by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
CASE STUDY
7th - 8th Week
Chapter – 4: Consumer Perception & Positioning (Page 113 – 168) (Consumer Behavior by
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
9th Week
Chapter – 4: Consumer learning (Page 148 – 167) (Consumer Behavior by Leon G.
Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
10th Week
Chapter – 6: Consumer Attitüde Formation and Change (Page 172 – 193) (Consumer
Behavior by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)
11th Week
Chapter – 9: Reference Groups & Communities, Opinion Leaders and Word-of-Mouth
(Page 313 – 350) (Consumer Behavior by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh
Kumar, 12th Edition)
12th Week – 13th Week

Chapter – 10: The Family and its Social Standing (Page 351 – 372) (Consumer Behavior by
Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)

Chapter – 11: Cultural Values & Consumer Behavior (Page 373 – 414) (Consumer Behavior
by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th Edition)

Chapter – 13: Consumer Decision - Making and Diffusion of Innovations (Page 447 – 476)
(Consumer Behavior by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar, 12th
Edition)
CASE STUDY
Final Semester Examination

Text Book(s): Leon G. Schiffman, Joseph Wisenblit, S. Ramesh
(Title, Author, Edition, Publisher) Kumar, “Consumer Behavior” (12th Edition-2019)
PEARSON Publisher.
Reference Book(s): Michael R. Solomon, “Consumer Behavior” (Latest
(Title, Author, Edition, Publisher) Edition) Prentice Hall.
• S.Ramesh Kumar & Mithun Sivagurunathan,

“Sustaining an Ethnic Soft Drink-Paper Boat: Brand
Positioning and Consumer Behaviour, ”IIMB-
Harvard Business School Case Series.2012 ,Text
Articles/Journals/Periodicals: Book Page No. 590-604.
(Title, Publisher) • S.Ramesh Kumar,Ande Teja & Syed Hussain,
“Exploring Category Benefits for Brand Building-
Kaya and The Beauty Care Market, ”IIMB-Harvard
Business School Case Series.2017 ,Text Book Page
No. 605-613.
-White Board
-Multimedia

Three surprise quiz tests will be
1 3 4
conducted during the semester, best of
2 6 7 two will be counted for final grade. There
3 11 12 will be no makeup of these tests.
DEAR STUDENTS,
DUE TO PANDEMIC SITUATION
4 14 15 (COVID-19) THE EXAMINATION
METHODOLGY CHNAGED , AND
WILL BE COMMUNICATED YOU
SHORTLY.
Grading Criteria
A 80 -100 EXCELLENT
B 65-79.99 GOOD
D 40-49.99 PASS
grow into the best marketer you choose to become. Thus, besides class time -- where I
will often put you on the spot -- I expect there will be many times we will communicate
outside of class, and I will do my best to help you in a timely fashion.
Dress Code:
Formal business attire only (Dress Trouser, Shirt, Tie, Dress Shoes) Jeans and Joggers
NOT ALLOWED.
Not sure what this dress code means? Read When Job-Hunting: Dress for Success.
timid. You must contribute to the greater understanding of Consumer Behavior. This
You should make every effort to attend each class meeting. In addition, it is important
that you prepare for each class by reading the relevant book chapters before the class
session in which it will be discussed. You will also be expected to participate in class
discussion and complete in‐class exercises that will be based on these reading
assignments. Your participation grade will be based on contribution and attendances (be
punctual, attend classes, come prepared by doing the readings, show initiative in the
discussion). Note that students who only “show up” should not expect even an average
score. You must be present in class in order to receive credit for in‐class exercises,
quizzes, participation, etc.
conversations, or “multi‐tasking” using a computer or other electronic device is not
permitted. Laptops (and similar devices) may be used in class for course related activities
such as taking notes. Students may bring drinks such as water.
outstanding work from each of you. I hope for a very positive experience for us all. Keep
in mind that if you do not deliver outstanding work then you will be graded to reflect
this. I ask that you contact me directly and immediately if you ever have any questions
or concerns regarding the class, any particular assignments, or your grade(s). I am
always willing to help.
I do ask that all students be respectful and courteous to other class members as well as
the professor. This includes turning off cell phones and other electronic devices before
class begins and arriving to class on time, as walking in late is disruptive to other
classmates and the professor. Those who walk in late will likely not receive attendance
credit for that day.
This course is time and labor intensive. Be certain to schedule enough time in your
Etc.:
It is expected that all work you submit for a grade in this class be original and prepared
I am always willing to see my students and will go out of my way to schedule meetings.
Finally, as will quickly become apparent, e-mail is by far the easiest and most reliable
method to reach me.
Contact Details:
Dr. Muhammad Abrar Associate Professor/ Director
Lyallpur Business School (LBS),
Office Hours Monday 10:00 to 04:00 PM
Phone(office): 041-9203020 E-Mail: abrarphd@gcuf.edu.pk
Dr. Muhammad Abrar Prof.Dr.Hazoor Muhammad Sabir
Date:07-02-2020 Date: 10-02-2020
Semester 7th (2017-2021)
1 ECO-408 Issues in Pakistan Economy
2 Entrepreneurship
MGT-601
3 Quality Management Systems
MGT-603
Semester 7th (2017-2021) Specialization in Marketing

1 MKT- 615 Advertising Management
2 MKT- 611 Brand Management
Semester 7th (2017-2021) Specialization in Finance

1 FIN-619 Corporate Governance
2 FIN-612 Islamic Banking
Semester 7th (2017-2021) Specialization in Human Resource Management

1 MGT-613 Performance Management
2 MGT-614 Essential Training &Development
Lyallpur Business School (LBS)
Issues in Pakistan Economy

ECO-408
Fall- 2020
Basic Information
Course Title: Issues in Pakistan Economy
Course Code: ECO-408

Pre-requisite(s): Nil
Co-requisite(s):
Program(s) on which the course is given: BBA-L BA Morning Semester 7th
Is the course major or minor element of the program: Major: Major Minor:
Department offering the program: LBS
Revision #:
Overall Aims of the Courses
Course Description:
This course provides an overview of the economic history and current emerging issues of
Pakistan’s economy. The course helps students to analyze various economic problems and
challenges faced by Pakistan’s economy. The core economic issues with reference to Pakistan’s
economy covered in this course are Development Planning, unemployment, poverty, income
distribution, economic growth, inflation, trade and deficits, public debt and sectoral imbalances.

Learning Outcomes:
After the completion of issues in Pakistan economy, students should be able to
• To make students understand the key sectors of economy of Pakistan and

contemporary issues in agriculture, industry and financial and social sector.
• To make students understand current policies in trade, commerce, fiscal/monetary
policy, industry and agriculture.
• To let the students have a comprehensive knowledge about the current statistics of
the various aspects of the economy.
• Present clearly written analysis of economic issues and problems
• understand about the historical economic progress of Pakistan during different

eras
• evaluate various economic policies and their outcomes in Pakistan
• understand the major issues in the agriculture and industrial sector of Pakistan
• Know about the pattern and causes of poverty, income disparity, inflation,
unemployment, public debt, trade and budget deficit.
• evaluate various economic issues and suggest policies to overcome these issues
Concept and • Understanding is the real meaning of
measurement of development and how different economic
Economic Development concept can and theories contribute to a better
understanding of the development process.
Discuss about the
1–2
developed &
underdeveloped • Understanding the most influential theories of
economy. development and are they compatible
Obstacles to economic
Development.
▪
• Understanding to try to generalize too much
about 157 member countries of the (U.N)
• Understanding bout some classifications of
Determinants of
3–4 developing countries.
Economic growth
• Developing countries and territories by income
group(Classification and system of the
organization for economic cooperation)
Discussion about • Understanding about a conscious and deliberate
Economic Planning use of resources of a community.
Pre requisites of effective • Understanding what and how much is to be
planning produced and to whom it is to be allocated by
5–6
Economics planning in the conscious decision of a determinate
Pakistan authority.
Agriculture in Pakistan • Understanding about importance of agriculture

Agricultural marketing for economic development of our country.
Agriculture Credit. • Learning about balance growth between
7–8 agriculture and industry is a prerequisites for
Poverty and income economic development of the country.
distribution • Learning about method of poverty reduction in
Pakistan.
• Learning about industrialization is only key for
Industrial sector in economic development .today industrial
Pakistan problem and revolution is essential for the economic growth
and development of Pakistan.
solutions.
• Understanding about small scale and cottage
Small scale and cottage
10 – 11 industry all the industrial units which are run by
industry
a small capital.
• Learning about population of Pakistan can play

a dynamic role in growth and development of
Employment, Pakistan.
12 – 13 unemployment and social • Understanding about human resource
development in Pakistan. development.
• Learning the methods how an
economy(Pakistan) reduce the poverty.
Finance and budgetary • Understanding about fiscal policy .fiscal policy
concerned about Govt revenue and expenditure
14 – 15 policy in Pakistan.
• Learning about the sources of the federal
Foreign trade.
government revenue.
Balance of payment and • Learning about the balance of payments is the
exchange rate policy. systematic record of all economic transaction
between the resident of one country and the rest
of the world during the period of one year.
• Leaning the problem and their solution of
Energy crisis energy crisis in Pakistan.
16 – 17

Text Book(s): Text Book(Student
must buy this book) Major Issues in Pakistan Economy by A.Hamid Shahid.
Title, Author, Edition, Publisher) Economic Development of Pakistan (problems
&policies) by Abdul Haleem Khawaja.
.
Recommended books: 1. Akbar, Z. (2005). Issues in Pakistan’s Economy,
Oxford Univ., Press, Karachi.
2: Economic development, by Michael P. todaro latest

edition
Reference Books: 1. Mahbool-ul-Haq Centre for Human Development

(MHCHD), Poverty Profile of Pakistan (1989),
Oxford
University Press.
2. Human Development In South Asia, Annual
Report.
3. Saeed, K. A. (2004). The Economy of Pakistan,

Karachi: Oxford University Press.
.
4. World Development Reports, World Bank
Lyallpur Business School
(MGT-601. - Entrepreneurship 3(3-0))

2020-2021
Basic Information
Course Title: Entrepreneurship
Course Code: MGT-601. - Entrepreneurship 3(3-0)
Course credits/week: Theory: 03
Program(s) on which the course is given: BBA 7th
Course Description:
The Entrepreneurship is basically designed for BBA students to educates and make them effective
part of organization as policy makers and for society and country as a independent entrepreneur.
After completing this course the students will be in a position to take initiative for new business
startups with complete knowledge of basic requirement to run a successful business and avoid
the chance of failure.
This course of entrepreneurship will help the students to understand the basic concept of
entrepreneurship. How the innovation in product, technology and product can be used as source
of differentiation to skim the maximum benefits from prevailing condition. Through different
entrepreneurs case studies the participant will be encouraged to take business initiative for their
own, family as well as economic growth of country and the world.
The course is primarily an interactive discussion including debates, mini cases, video lectures and
multiple opportunities to apply the theories that are discussed.
The objective of this course is to take a practical approach to handle business plan feasibility or
too start their own business. It gives the student a Basic and practical introduction to start new
business. This course provides in-depth exposure to practical examples and applications about
entrepreneurial decisions to start new business.
WEEK MODULES/CONTENTS
Entrepreneurship the need of time
What is Entrepreneurship?
1st week Economic and personal Benefits of entrepreneurship
Why Study Entrepreneurship before startups
Entrepreneurs videos for motivation
Entrepreneurship and innovation
2nd week Creativity as a prerequisite to innovation
Innovation and entrepreneurship
Opportunity through change
Windows and corridors
Innovative business case studies
Small business and corporate Entrepreneurship
Environment of small business
3rd week Case study : small is not bad
Resolution for success
Corporate entrepreneurship-Intrapreneurship
Compelling Reasons to Start a Business
1: Work on things that matter to you,

2: Get a personal education,
3: Make more money
4: Job security
5: Flexible schedule
6: Cash in on tax benefits
4th week 7: Fill a void in the community
8: Every day brings new challenges
9: Surround yourself with good people
10: Acquire the quality of life you want
11: Take on a career in a completely different field
12: Never work a day in your life
13: Tap into hidden creativity
14: Startup resources are plentiful
15: Turn your vision into reality
Individual benefits to become entrepreneur
1: Be the boss you’d want2: Overcome a layoff 3 : Create a sellable

asset 4: Join the wave of the future 5: spend more time with your
children 6: Create a legacy 7 : Share your talents with others 8:

5th week Delegate responsibilities that you don’t like 9: The internet offers more
sales possibilities 10: Personal fulfillment 11: Build a variety of skills
12: Keep someone else from taking your idea 13: Create the
atmosphere you want 14: Be a rock star 15: Own your decisions
5th week Motivational stories and videos of world successful entrepreneurs

A model for new Venture
Concept of planning paradigm
6th week Four stages growth model
Fundamental of feasibility plan
Responsibility for Business Planning

7th week Product and services concept for new venture
Case studies : 1. I cannot believe it is Yogurt
2. The company as an environment tool
The product concept and commercial opportunities
A macro view : manufacturing matters
8th week Product and technology
Identifying opportunities
Consider local as well as international changes
Product development process
• Idea generation stage
• Transition
• Incubation
9th week • Commitment
• Implementation
• Commercialization
How to be effective entrepreneur

• How to Avoid Killing Your Startup
• How to Increase Your ROI With Color Psychology
• How We’re Building and Launching a New Product, Step-by-
10th week Step
• How to Create a Financial Contingency Plan for Your Business

• Customer Service: A Sense of Mission
Interviews and discussion with successful entrepreneurs to know

Hardship in business
Motivation to do good business
11th week Opportunities in business
How to run effective business
12th week Activities to develop business ideas individually and in groups

Product protection: patents, trademarks and copyrights
Introduction to patents
Types of patents
Patents process
12th week Trademarks
Trademarks and services marks
Trade secrets
Marketing and new venture

The marketing concept
Perspective on marketing research
13th week Market research in prestart up phase
Market focus on organization
Source of market intelligence
Implication of market research and competitive analysis
Marketing: fundamental of marketing
14th week Product concept
Distribution
Promotion pricing
Marketing strategies
Marketing plan
Case studies
International Market : New venture opportunities
Changing International environment
Exporting
15th week Importing
Establishment of international venture
The foreign environment of business
The entrepreneurial team and business formation

• Matching human resource needs and skill
• Networking
16th week • Legal form of business in perspective
• Managing growth and transition
Course participant business ideas presentation and display for

17th week public
18th week Open session for discussion of business ideas with mentors

Text Book(s): Entrepreneurship , new venture creation by David H. Holt
(Title, Author, Edition, Publisher) 4th Edition . Pearson, 2018
Reference Book(s): Entrepreneurship for Everyone: A Student Textbook:

(Title, Author, Edition, Publisher) ISBN 10: 1412947758 ISBN 13: 9781412947756
Publisher: SAGE Publications Ltd, 2008
100 Startup: Reinvent the Way You Make a Living, Do What You
Love, and Create a New Future - 12 edition
Quality Management Systems

MGT-603
Fall 2020-21
http://www. gcuf. edu. pk/
Basic Information
Course Title: Quality Management Systems
Principles of Management
Pre-requisite(s): Operations and Production
Management
Co-requisite(s):
Program(s) on which the course is given: BBA 7th
Revision #:
Course Description:
A quality management system (QMS) is a collection of business processes focused on consistently
meeting customer requirements and enhancing their satisfaction. It is aligned with an organization's purpose
and strategic direction (ISO9001: 2015). It is expressed as the organizational goals and aspirations, policies,
processes, documented information and resources needed to implement and maintain it. Early quality
management systems emphasized predictable outcomes of an industrial product production line, using simple
statistics and random sampling. By the 20th century, labor inputs were typically the most costly inputs in most
industrialized societies, so focus shifted to team cooperation and dynamics, especially the early signaling of
problems via a continual improvement cycle. In the 21st century, QMS has tended to converge with
sustainability and transparency initiatives, as both investor and customer satisfaction and perceived quality is
increasingly tied to these factors.
If you want to make career in quality management, this is a great way for
students to understand the requirements of ISO 9001:2015 and how to apply them to an organization. This
helps demonstrate its ability to consistently provide products and services that meet applicable
statutory and regulatory
requirements.
Course Objectives:
• The objective of this course is to provide a systematic survey on the theory and
implementations of quality control and management activities for different
industries.
• Understanding of the laws, principles and phenomena in the field of quality
management,
• Students in their future careers will implement the concepts and methodologies of
quality management.
• Adoption of theoretical and practical knowledge and skills in the field of quality
management.
• Acknowledge the correlation between ISO 9001 and other standards and
regulatory frameworks
• Understand the approaches, methods and techniques used for the
implementation and management of a quality management system,
Learning Outcomes:
On successful completion of the course students will be able to:
• Define the basic concepts, terminology and overcome legislative framework in the
subject area of quality, quality control and quality management system,
• Examining the prominent philosophies of quality management, such as those of
Deming and Juran, which provide a basis for today’s quality and performance
excellence
• Describe ways of applying quality management in the actual organization,
• Demonstrate the capability of making quality process for the selected process,
• Perceiving the organization to determine the existence or nonexistence of the
implemented quality management system,
• Demonstrate the capability of making quality process, given the well- known
process, identify the standard that could be applied, the roles and responsibilities
of reference legislative framework
• Choose the optimal approach to the analysis of a given process by describing the
activities
Weekly Course Contents
WEEK Module Intended Learning Objectives
After completing this chapter, you should be able to:

Philosophy and ▪ Define the term quality.
concepts; the total ▪ Compare and contrast quality and total quality.
Quality approach to ▪ Summarize the two views of quality.
Quality ▪ Describe the key elements of total quality.
01 Management: ▪ Identify the pioneers of total quality.
achieving
▪ Explain the keys to success with total quality.
organizational
▪ Analyze the future of quality management in the twenty-
excellence
first century.
▪ Explain how to become certified in quality management.

▪ Explain the relationship between quality and
competitiveness.
▪ Describe how poor quality costs an organization.
▪ Summarize the effects of competitiveness on the U.S.
Quality and global economy.
competitiveness ▪ Recognize the factors that inhibit competitiveness.
02 ▪ Explain human resources as a factor in competitiveness.
▪ Summarize the characteristics of world-class
organizations.
▪ Explain why management-by-accounting is the antithesis
of total quality.
▪ Compare and contrast quality management practices in
Asia with those in the United States.

▪ Define the term strategic management.
▪ Define the concept of competitive strategy.
Strategic ▪ Describe the relationship between core competencies and
Management: competitive advantage.
Planning and ▪ Summarize the components of strategic management.
execution for Describe the strategic planning process including the
03 SWOT analysis and how to develop the vision, mission,
competitive
advantage guiding principles, broad strategic objectives, and specific
tactics (action plan).
▪ Summarize how to execute a strategic plan in general
terms.
▪ Describe how to execute a strategic plan using a “real-
world” example.
▪ Define the term ethics as it applies in a total quality
environment.
▪ Explain how trust can affect quality.
▪ Explain how values can affect quality.
▪ Explain how integrity can affect quality.
Quality
▪ Describe the role of responsibility in quality management.
Management, ethics,
▪ Describe the manager’s role in maintaining an ethical
04 and corporate Social
responsibility environment.
▪ Explain how to handle ethical dilemmas in general.
▪ Describe the role of ethics training and codes of conduct in
maintaining an ethical environment.
▪ Analyze models for making ethical decisions.
▪ Explain why there is often disparity between beliefs and
behavior.

▪ Distinguish between partnering and strategic alliances.
▪ Give examples of innovative alliances.
Partnering and ▪ Describe the concept of internal partnering.
Strategic ▪ Explain the concept of partnering with suppliers.
05
Alliances ▪ Explain the concept of partnering with customers.
▪ Explain the concept of partnering with potential
competitors.
▪ Identify the benefits of education and business
partnerships

▪ Explain how to determine who a customer is.
▪ Describe the factors that apply when quality is defined by
the customer.
▪ Summarize the steps involved in identifying external
customer needs.
▪ Explain how to communicate with customers on a regular
Customer basis.
Satisfaction, ▪ Explain why it is important to measure both customer
06
retention, and loyalty satisfaction and customer retention.
▪ Explain why it is important for organizations to
understand the concept of customer-defined value.
▪ Summarize the importance of customer retention.
▪ Identify the steps in establishing a customer focus.
▪ Explain how to recognize a customer-driven organization.
▪ Define value perception as it relates to customer loyalty.
▪ Explain the steps in the product innovation model for
customer retention
▪ After completing this chapter, you should be able to:
▪ Define the concept employee empowerment.
▪ Summarize the rationale for empowerment.
▪ Identify the inhibitors of empowerment.
Employee ▪ Describe management’s role in empowerment.
07 empowerment ▪ Explain how to implement empowerment.
▪ Distinguish an empowered employee from one who is not
empowered.
▪ Explain the empowerment errors to avoid.
▪ Distinguish between empowerment and enlistment.

▪ Define the concept of leadership.
▪ Summarize what is meant by leadership for quality.
▪ Describe the most common leadership styles.
▪ Explain how a leader can build and maintain a following.
Leadership and ▪ Distinguish between leadership and management.
change ▪ Summarize how to effectively implement the changes
08
associated with restructuring.
▪ Explain how to lead change.
▪ Explain the lessons taught by three distinguished leaders.
▪ Define the concepts of servant leadership and
stewardship.
▪ Explain how to counter negative influences on leaders.
▪ Describe how leaders can be mentors.
09 Mid-Term Break

▪ Explain the concepts of team building and teamwork.
Summarize the strategies for building teams and
making them work.
▪ Identify the steps in the four-step process for team
building.
Team Building and
▪ List the character traits of team members of successful
teamwork
teams.
&
10 ▪ Distinguish between bossing teams and coaching teams.
Effective
▪ Describe strategies for resolving conflict in teams.
communication
▪ List the most common structural inhibitors of effective
teamwork.
▪ Explain how to develop a system for rewarding team
and individual performance.
▪ Describe effective strategies for recognizing teamwork
and team players.
▪ Summarize strategies for leading multicultural teams.
▪ List the eight principles that are the basis for ISO 9000.
▪ State the overall objective of ISO 9000.
▪ Describe in brief how ISO 9000 is applied to an
organization.
▪ List the documentation that must be included in an ISO
11 ISO 9000 and total
9000 quality management system.
Quality: the
- ▪ Explain how an organization gains the authority to
relationship
12 certify/register other organizations to ISO 9001.
▪ Distinguish between an organization registered to ISO
9001 and one that adopts a quality management system
but does not get registered.
▪ Explain the origins and benefits of ISO 9000.
▪ Compare and contrast quality management and ISO
9000.

▪ Define the concept of quality tools.
▪ Describe the Pareto chart.
▪ Summarize the uses of cause-and-effect diagrams.
▪ Explain the use of check sheets.
13 Tools and techniques ▪ Explain the histogram and its uses.
overview of total
- ▪ Describe the uses of scatter diagrams.
Quality tools
14 ▪ Distinguish between run and control charts.
▪ Explain the uses of stratification.
▪ Describe the other important quality tools that are not
part of “the seven tools”: five-S, flowcharts, surveys,
failure mode and effects analysis, and design of
experiments.
▪ After completing this chapter, you should be able to:

▪ Explain the rationale for continual improvement.
▪ Explain management’s role in continual improvement.
▪ List the essential improvement activities.
▪ Describe how to structure for quality improvement.
Continual improvement ▪ Explain how the scientific approach is used in quality
15 Methods with Six improvement.
- Sigma, lean, lean Six ▪ List the common methods of identifying improvement
16 Sigma, and More needs.
▪ Describe how to develop an improvement plan.
▪ List and explain the most common improvement
strategies.
▪ Explain how Kaizen can be used to improve processes.
▪ Theory of Constraints, Lean, Six Sigma (iTLS)
approaches to continual improvement.
Make-up Class, if needed / Revision Session

END TERM EXAMINATION
Text Book(s): Quality Management for Organizational excellence, Introduction
(Title, Author, Edition, to total Quality, 8th Edition
Publisher by David L. Goetsch and Stanley B. Davis
THE Global Quality Management System, Improvement Through

Systems Thinking By Suresh Patel
Reference Book(s):
(Title, Author, Edition, ISO 9001:2015—A Complete Guide to Quality Management
Publisher) Systems By Itay Abuhav
http://www.iso.org/iso/en/ISOOnline.frontpage
Advertising Management
MKT-615
Fall 2020-2021
Basic Information
Course Title: Advertising Management
Pre-requisite(s): Principles of Marketing, Marketing Management
Co-requisite(s): Strategic Marketing
Program(s) on which the course is given: BBA-8th Business Administration
Department offering the course: Marketing Division
Course Description:
In marketing it must be remembered that advertising is an element of promotion that affects other
marketing variables. Advertising affects the marketing of the product and how it is viewed. Advertising is
designed to give the customer a view of the product that the marketing department has set out.
Advertising also creates an image through the advertising of the price. For example, a high price gives the
impression of a quality product, and a low price the opposite. People associate a lot of their opinions on a
product by way of the price. Where the product is advertised is another part of how a product is marketed.
Goods available in certain shops result in a certain impression. This is all part of developing the brand
image and creating customer loyalty. Packaging is central to the advertising strategy, as people's
impression of a product can be solely based on packaging. As such, it is a central part of the marketing mix.
This conveys a lot of the image of a brand that a company wants to project. Changes in the pace that a
product is marketed are also part of how advertising affects marketing. New products, updated versions
of a product and a variation will all have an effect on the way a customer views a product. If a new product
comes out immediately it can be interpreted in a certain way or vice versa; if a product remains unchanged
for years it can also have a certain influence on how a product is viewed.
There are a number of ways how advertising affects the marketing of a good, product or service.
Advertising is used as part of a marketing strategy in order to raise awareness and create interest in the
brand or product you are trying to sell. While advertising is a single part of the Marketing mix it can be an
important one and using the right techniques, not only in the production of the actual advert but also the
placement of it is crucial. Sometimes word of mouth may be even more important and this is a strategy
that has been used for a while to create a buzz around products. This can be created by the product itself
or the advertising message can be quirky enough to get people talking even if the product isn't so exciting.
Association with other brands such as a TV show or sports event can also bring in a new audience but this
advertising needs to fit in with the marketing strategy.
There have been many techniques and trends within advertising and different agencies will have their own
new ideas to add to the mix. Fundamentally though, advertising will only be one part of a marketing
strategy, which will also have to take in research, public relations exercises, distribution and supply chain
as well as pricing and sales strategies to deal with retailers. You could see the advertising as the public face
of the marketing strategy but there will be a lot going on behind the scenes as well.
▪ Define and understand the nature and purpose of effective Marketing

Communication in the marketplace.
▪ Identification and application of different Advertising Formats and Approaches
▪ Analysis of real time advertisements of different brands operating in local
industry, finding discrepancies and suggesting a more viable strategic approach
for ultimate advertising impact.
Learning Outcomes:
On completion of this course, the student will be able to
▪ Understanding of nature of Advertising, how does it work?

▪ Classification of Advertising: Electronic, Print, Interactive, Outdoor, Broadcast and
Social Media.
▪ Functions and Roles of Advertising
▪ Understanding of Social and Ethical Issues related to Advertising
▪ Introduction with Advertising Agency, its types and functions
Week Module In This Chapter, We Will Address the Following
Chapter wise Questions.
with Page
number
➢ Defining advertising
➢ What makes an Ad Effective
Chapter – 1:
➢ Characteristics of an effective Ad
Introduction to
➢ The world of advertising –.
1-2 Advertising
➢ Types of advertising
(Page: 03 to 28)
➢ Functions of advertising.
➢ The 5 players of advertising
Chapter – 2:
➢ What is Marketing
Advertising’s Role
3-4 ➢ Key players and Markets
in Marketing
➢ Marketing Process
(Page: 30-56)
➢ How Agencies Work?
Six key ethical issues in advertising

➢ Advocacy
➢ Accuracy
Chapter – 3: ➢ Acquisitiveness
Advertising and Further Categorization
Society: Ethics, 1) Misleading Claims
5 Regulation and 2) Poor Taste and Offensive Advertising
Social 3) Reinforcing Stereotyping in Advertising
Responsibility 4) Gender Roles
(Page : 59-92) 5) Advertising targeting Children
6) Advertising of Controversial Products
7) Subliminal Advertising
Chapter – 4: ➢ Advertising as Communication

6 How Advertising ➢ The Facets of Model of Effective Advertising
Works ➢ The Effective or Emotional Response
(Page: 97 to 123)
6 –7
➢ How does Consumer Behavior work
Chapter – 5: ➢ Cultural/Social Influences
The Consumer ➢ Psychological Influences
Audience ➢ Consumer decision process
(Page: 125 to 154)
CASE STUDY
BMW in US Market case
➢ Strategic Research
Chapter – 6: ➢ Data collection, strategy document, organization.
Strategic Research ➢ Evaluative Research
8-9 (Page: 155 to 178) ➢ Before execution, during execution, after execution
Chapter – 7 ➢ Overview of Business Plan

10-11 ➢ Overview of Marketing Plan
Strategic Planning ➢ Advertising Plan and IMC
(Page: 179 to 205)
Additional
Topics from
another Book ➢ The communication objectives,
➢ The creative platform
Creative Strategy
12 – 13 ➢ The advertising execution
and Tactics
➢ Advertising appeals
(Material would be
➢ Advertising formats and approaches.
provided by Course
Instructor)
➢ The structure of newspaper

➢ Frequency of publication
Chapter – 8: ➢ Size
Print and Out of ➢ Circulation
13 – 14
Home Media ➢ Newspaper readers
Page: 210 to 240 ➢ Measuring the newspaper audience
➢ Advertising in newspaper markets
➢ Classified, display and supplements s
➢ Advantages of newspaper
➢ Disadvantages of newspaper
➢ Magazines
➢ The structure of Magazine
➢ Frequency of publication
15 – 16
Radio
➢ Structure of Radio Industry

➢ Radio Advertising
➢ Radio Audience
Chapter – 9, 10,
11 & 12: Television (Traditional)
Broadcast
Media , Sales ➢ Television Audience
Promotion & ➢ Television Advertising
Public Relations
Sales Promotion
(Page : 241 to 287 ➢ Types of Consumer Promotion
Page: 451 to 501) ➢ Sales Promotion Strategies
Public Relations
➢ Public Relations Planning

➢ Public Relations Tools
We shall be developing an electronic, print and social media

advertisement of any of the weaker brand operating in the
market.
Project
Note: students have an option to select any of the projects of
their choice.
Required Learnig Resources

Text Book(s): 1) Advertising Principles & Practice By William Wells,
(Title, Author, Edition, Publisher) John Burnet – 7th Edition (Published by Pearson India)
widely available in Library at New Campus.
Reference Books
1) Advertising By Tony Yeshin – Latest available Edition

2) Advertising and Promotion By George E. Belch & Michael A.
Belch – Intl Edition (6th)
Brand Management
MKT-611
Fall 2020
Basic Information
Course Title: Brand Management
Pre-requisite(s): Consumer Behavior, Marketing Management
Co-requisite(s):
Program(s) on which the course is given: BBA-LBS-7thSemester Marketing Specialization
Department offering the course: Marketing Division
Revision #:
Course Description:
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to
identify the goods and services of one seller or group of sellers and to differentiate those
of the competition. The essence of formulating competitive strategy is relating a brand to
its environment. Although the relevant environment is very broad, encompassing social
as well as economic forces, the key aspect of the brand’s environment is the industry or
industries in which it competes. Therefore, the goal of competitive strategy for a brand is
to find a position in the industry where the brand can: 1) articulate a compelling value
proposition, 2) defend itself against competitive forces and influence them in its favor
and 3) leverage communication resources to sell the brand message and build brand
equity.
In this course, students examine how a favorable brand and memorable brand experiences
can influence a firm’s ability to withstand competitive pressures and thrive in dynamic
market conditions. They will study brand management from the consumer perspective to
highlight the importance of customer perceptions in bringing brands to life and the role
of brand knowledge in building brand equity. Students will become acquainted with
cutting-edge frameworks, concepts and tools that have been adopted across industries
and around the globe to build lucrative brand franchises. Additionally, students will
consider the role of marketing communication vehicles and platforms in effective brand
management.
The objectives for this course are to have students:

• Develop a consumer-centric approach to building, measuring and evaluating
strategies that build brand equity for new and existing brands.
• Identify important issues related to planning and implementing brand strategies
for a diverse group of marketing offerings (e.g., products, services, industrial
goods, non-profits, etc.).
• Learn how to identify brand meaning and to measure brand strength for any
particular market offering.
• Apply branding principles and marketing communication concepts and
frameworks to achieve brand management goals and improve marketing
performance.
Learning Outcomes:
• Understand key principles of branding

• Explain branding concepts and ideas in their own words
• Understand and conduct the measurement of brand equity and brand
performance
• Practically develop a brand, including positioning and communication.
• Prepare a professional, logical and coherent report in the form of a brand audit
• Deliver an oral presentation in a professional, engaging manner
• Develop an argument and express themselves clearly in both written and oral
communication
Class Format:
It is a concept based and discussion-driven course, thus the vast majority of our classes
will be focused on concept discussion and case studies.

Week Topics Readings.
• Introductions ▪ Why brand matter? Arora
• Review of brand management and
brand leadership ideas
1–2 • Review branding and the marketing
mix
• Marketing communications
overview (Page 12-45)
• Understanding customer-cased ▪ Rebranding of Mobilink Jazz

3–4 brand equity ▪ Zong’s march on 4G
• Building strong brands (Page 47-70)
• Developing marketing and ▪ Lux – capturing the beauty
communication programs for brands segment
5-6 • Leveraging brand associations ▪ Rise and fall of Telenor Djuice
Social Media and the brand customer
Experience (Page 71-142)
7–8
• Measuring brand performance
• Introducing the brand audit
• Understanding the role of emotion ▪ Tapal vs Lipton
and affect in brand building (Page
143-178)
▪ Toyota
Branding research and brand
measurement (Page 179-202)
9 – 10
• Brand design and structures
• Brand extensions
11 - 12 ▪ P&G vs Uni Lever
• Managing brand equity for long-
term success (Page 203-231)
• Case – De beers – A diamond is
forever
• Case – Nivea – launching of a new
13– 14 brand
• Case – Why big brand fail?
Mini Presentation: Rebrand a
product
Term Presentation
• Discussion – 100 big fails
15 • Discussion of course
• Discussion on mid and final term
• Final marks before final

Text Book(s): Strategic Brand Management by Kevin Lane Keller 14
Reference Book(s): HBR
Corporate Finance
FIN-620
Fall 2020
Basic Information
Course Title: Corporate Finance
Pre-requisite(s): Business Finance, Financial Management,
Introduction to Statistics
Co-requisite(s):
Program(s) on which the course is given: BBA 7stSemester
Revision #:
Course Description:
This course exposes students to some of the most fundamental issues in corporate finance. This course is
about developing and applying the fundamental ideas and tools of corporate finance to real-world corporate
decisions. This course is being design as a prospect of a financial manager who primary responsibility is to
acquire the funds needed by the firm and direct these funds into the projects consistent with goad of firm.
Practicially, this course would develop the understanding of the student how the different tasks such as
financial analysis and forecasting of cash flows, analysis of financial statement and financial modelling are
interconnected with capital budgeting decisions. Further, this course introduces the students with the capital
structure and dividend payout decisions of the firm and their underline theories. Moreover, the course would
also discuss the basics of leasing, and merger and acquisitions (M&A).
This course is focused on following modules:

• Overview of Financial Analysis and Financial Modelling
• Cost of Capital, Capital Budegting and Resource Allocation
• Financing, capital structure and dividend policy decisions
• Leaseing and M&A
Course Objectives:
The course aims to offer students a unique case setting to understand how concepts and
theories of corporate finance are applied in the real world, and generate a lasting impact on
firm value.
Learning Outcomes:
Upon successful completion of the course, students should be able to:

1. Demonstrate understanding of the fundamental concepts, mainstream theories, and practices in
corporate finance;
2. Analyze financing and investment choices faced by the financial managers based on financial
theories and empirical evidences;
3. Apply the relevant concepts and theories to critically analyze and evaluate business problems and
recommend action consistent with the objective of the firm;
4. Disucss and debate a variety of topics in finance relevant to financial managers includes ethical and
global prospectives in making financial decisions
5. Expand knowledge of valuation and capital structure concepts from prior finance courses.
6. Able to understand the fundamental of lease financing, options and M&A.
7. Present and defend their analysis and recommendation effectively.

Week Module Intended Learning Objectives
By the end of discussion, students would be able

Introduction to Corporate ▪ to understand overall structure of the course
Finance ▪ to refresh the basic concepts of finance
1 ▪ to differentiate type 1 and type 2 agency problems
▪ to understand the major agency issue in majority of
Pakistani Firms
By the end of this chapter, students would be able

▪ to understand the financial planning process in firm
▪ to calculate cash flow from operations and free cash
Cash Flow and Financial
flows
2&3 Planning
▪ to calculate the cash receipts and cash disbursements,
▪ to prepare cash budgets and pro forma financial
statemens
▪ to evaluate pro forma financial statements
Financial Statement
▪ to convert financial statements in to common size
4&5 Analysis and Financial
▪ to calculate and intrepret the different financial ratios
Modeling
▪ to do Dupont analysis of firm
▪ to develop the financial models for furture forecasting
and evaluation
6& ▪ to estimate relavant cash flows of project
Making Capital
7 ▪ to understand the difference between Sunk Costs, and
Investment Decisions
Opportunity Costs,
▪ to apply the knowledge of discounted cash flow in
decision making of capital budgeting projects.
By the end of the chapter, students would be able
▪ to understand the process to calculate cost of capital
▪ to estimate the cost of equity capital using CAPM as
Cost of Capital well as discounted dividend approach
8&9
▪ to know the determinants of beta and how to calculate
beta
▪ to apply the knowlesge of cost of capital in project
evaluation
By the end of the chapter, students would be
▪ familiar with features of common and preferred stock
Long term financing
10 ▪ understand the different sources of long term
corporate loans to the firm such as bonds and bank
loans
11– 12 By the end of this chapter, students would be able
▪ To understand the concepts of leverage
▪ To calculate break even analysis
▪ To measure degree of operating and financial leverage of
Leverage and Capital
the firm
Structure
▪ To develop basic understanding of theories of capital
structure
▪ To calculate optimal capital structure based on The
EBIT-EPS Approach
13-14 ▪ To understand the Mechanics of Payout Policy and
deterninants of dividend policy
Pay Out Policy
▪ To know the theories of Payout policy
▪ To develop understanding of different types of dividends
and their impact on firm

Hybrid and Derivative
▪ To develop understanding of leasing, and its types
Securities
15 ▪ To understand how convertible securities affect the firm
▪ To get familiar with basics of Stock Purchase Warrants
and Options
16 By the end of this chapter, students would be able

Mergers, LBOs and
Divestitures
▪ To develop the basic understanding of mergers and
acquisition, and make differentiation between M&A
▪ To understand the techniques firms use to avoid
takeovers.
▪ To analyse the pre-post merger performance.
▪ To understand concepts of LBOs and Divestitures

Text Book(s): • Corporate Finance by Ross, Westerfield, and Jaffe,
(Title, Author, Edition, Publisher) Irwin McGraw-Hill, 10th Edition.
• Principles of Managerial Finance by Lawrence J.

Gitman, 13th Edition
Reference Book(s): • Fundamental of Financial Management, 11/e by Van
(Title, Author, Edition, Publisher) Horne
Islamic Banking
FIN-612
Fall 2020
Basic Information
Course Title: Islamic Banking

Pre-requisite(s): Money Banking and Finance, Financial
Institutions
Co-requisite(s):
Program(s) on which the course is given: BBA 7th Semester (Finance)

Revision #: N.A
Last revised on (date): N.A
Course Description:
Each subject at BBA (Hons) level requires a set of aims and learning outcomes which is required
from both lecturers and students. The aims and learning outcomes also guide the way in which your
have achieved the desired learning outcomes of the module.
This economics and finance course will give you an overview of the Islamic financial system. You
will learn the core principles and basic models of Islamic finance and establish a framework for
understanding this financial system. On completion of the course you will have developed a good
foundational understanding of the core principles, the various norms and prohibitions that govern
activities and contracts in the Islamic financial system, the differences between the Islamic
financial system and the conventional system, as well as the basic modes of Islamic finance. The
case study will provide you with “real-life” situations and allow you to apply the content and
knowledge you have acquired during this course.
WHY Islamic Banking: This introductory course is designed to teach delegates the principles
of Islamic Banking and to highlight the differences between Islamic and conventional banking. It
explores the different products and services commonly found in both the GCC and the Islamic
market globally and it assesses the relative advantages and disadvantages of each. By the end of
the course delegates will have a full understanding of the products and principles involved in
Islamic Banking and how they differ from Western banking models.
▪ To provide an introduction to the basic concepts of Islamic banking and finance

applied locally and globally.
▪ To simplify and explain the theories and concepts of the Islamic financial
instruments used in the Islamic finance industry. This will give a practical
exposure to the students on implementation of Islamic finance concepts in real
life situations and especially in day to day management of finances for
businesses in a Sharia’h compliant way.
▪ To understand and analyze finance theories and concepts in the light of Islamic
philosophy/ Islamic Sharia’h and the mechanism involved in developing financial
products.
▪ To appraise the efforts undertaken in Pakistan and other Islamic countries at the
state level as well as in private sector to revamp overall economy on the
universal principles of Shariah.
▪ To outline the challenges faced in transformation of the finance industry as well
as the economy from so-called interest based modes to interest free
transactions.
▪ To appraise the efforts made by The State Bank of Pakistan in this direction and
of course, what is needed to be done to realize the full impact of Shariah based economy.
Learning Outcomes:
Upon completion of this course, the student will be able to
▪ Understand core principles of the Islamic financial system.

▪ Understand various norms and prohibitions that govern activities and contracts in the
Islamic financial system.
▪ Understand the differences between the Islamic financial system, and its institutions, and
the conventional system.
▪ Understand some of the basic modes of Islamic finance.
1st Week
Orientation Session: Introduction of Subject, objectives and contents. General concepts of Islam
related to Islamic banking and Finance. Belief in Divine Guidance and the basic difference between
Capitalist and Islamic Economy. Islamic Finance, Justice Mufti Muhammad Taqi Usmani (Page 9-
12).
2nd & 3rd Week
Asset-backed Financing, Capital & Entrepreneur, Present practice of Islamic Banks. The concept
of Musharakah, Musharakah Financing, The basic Rule of Musharakah, The nature of the Capital.
This week students will visit different branches of Islamic banks in Faisalabad for practical
information. Islamic Finance Justice Mufti Muhammad Taqi Usmani (Page 12- 29).
4th Week
Mudarabah Financing, The concept of Mudarabah, Business of the Mudarabah. Termination of
Mudarabah , combination of Mudarabah and Musharakah. Discuss major loans of Meezan Bank
related to Musharakah Financing. Islamic Finance Justice Mufti Muhammad Taqi Usmani (Page
31-35).
5th & 6th Week

Musharakah & Mudarabah as Modes of Financing. Introduction, Project Financing.
Securitization of Musharakah. Financing of the single transaction, financing of the working
capital. Musharakah & Mudarabah as Modes of Financing. Sharing in the Gross Profit only,
Running Musharakah Account on the Basis of Daily Product. Islamic Finance Justice Mufti
Muhammad Taqi Usmani (Page 37-56).
7th Week
Musharakah & Mudarabah as Modes of Financing & Diminishing Musharakah, Some objection
on Musharakah Financing. Diminishing Musharakah, Diminishing Musharakah for carrying
business and services. Diminishing Musharakah in trade. Islamic Finance Justice Mufti
Muhammad Taqi Usmani (Page 38-63).
8th Week
This week student will learn and discuss different types of Islamic banking product and also
differentiate between Meezan Bank and Bank Islamic Mudarabah mode of financing as practical
implementation.
9th & 10th Week

Murabahah Financing, Introduction, Some basic rule of sale. Features of Murabahah Financing.
Introduction of Ijarah, basic rule s of leasing. Lease as a mode of financing. Islamic Finance Justice
Mufti Muhammad Taqi Usmani (Page 65- 113).
11th Week
Lease as Mode of financing, Termination of lease. Securitization of Ijarah. This week students will
visit different branches of Islamic banks in Faisalabad for practical information. Islamic Finance
Justice Mufti Muhammad Taqi Usmani (Page 113- 126).
12th Week
Islamic Investment Funds. Introduction, Equity Fund. Condition for investment in Share. Ijarah Fund,
Commodity Fund. Murabahah Fund, Mixed Fund. Islamic Finance Justice Mufti Muhammad Taqi
Usmani (Page 140- 151).
13th & 14th Week

Limited Liability, some form of liability, different modes of Islamic financing related to limited
liability companies. The Performance of the Islamic Banks. The performance of Islamic Banks A
realistic evaluation. Islamic Finance Justice Mufti Muhammad Taqi Usmani (Page 152- 161).
15th Week
Introduction to Islamic Insurance, Different types of Takaful for individual and business entities.
Major Takaful institutes in Pakistan and their performance evaluation. Data will be collected and
discuss through online information and physical visits of students into different branches of Takaful.
16th Week
Islamic Banking Project discussion and Presentation of students related the Islamic and conventional
banking institutes of Pakistan.

Text Book(s): Islamic Finance, Justice Mufti Muhammad Taqi Usmani, (Latest
(Title, Author, Edition, Publisher) Eition).
Reference Book(s): Islamic Economics, Theory and Practice(Latest Edition), by M.A.

(Title, Author, Edition, Publisher) Mannan; Sh. Muhammad Ashraf Publisher, Lahore, Pakistan.
Managing Finances: A shariah compliant way by Omar Mustafa
Ansari,Time management Club Publisher, Karachi.
Performance Management
MGT-613
Fall - 2020
h t tp : / /w w w . g c u f . e d u . p k /
Basic Information
Course Title: Performance Management
Pre-requisite(s): Human Resource Management
Co-requisite(s): -
Program(s) on which the course is given: BBA LBS (HRM)
Is the course major or minor element of the program? Major: Minor:
Academic year/level: 4th year (Semester 7th )
Revision #:
Course Description:
This course examines the importance of an effective performance management system in helping
organizations define and achieve short and long term goals. It explains and reinforces the concept
that performance management is not a one-time supervisory event, but an ongoing process of
planning, facilitating, assessing, and improving individual and organizational performance. In
addition, the course emphasizes the importance of measuring the effectiveness of human resource
activities that are designed to enhance individual and organizational performance.
Intended Learning Outcomes:
Upon successful completion of this course, the student will have reliably demonstrated the ability
to:
1. Design an organization’s performance management process that is compliant with law and
supports organizational mission and strategy.
2. Compare and contrast various organizational performance management programs and best
practices and define attributes of effective performance management systems.
3. Employ job-related performance standards and performance indicators that reflect the
employee’s range of responsibilities.
4. Assess how increased employee involvement can contribute to effective performance and
coach employees to identify career paths and resources available to support individual
development.
5. Identify and communicate appropriate actions with employees (e.g. training and development,
wage increase, promotion, bonus etc.) based on their performance strengths and weaknesses.
Week # Course Contents Book

Week 1 Chapter 1: Performance Management and Reward Systems in Context Performance Managemen
&2 Definition of Performance Management (PM) Pearson.
The Performance Management Contribution
Disadvantages/Dangers of Poorly Implemented PM Systems
Definition of Reward Systems
Aims and Role of PM Systems
Characteristics of an Ideal PM System
Integration with Other Human Resources and Development
Activities
Performance Management Around the World
(p. 1-32)
Week 3 Chapter 2: Performance Management Process
&4 Prerequisites
Performance Execution
Performance Assessment
Performance Review
Performance Renewal and Re-contracting
Performance Planning
(p. 37-56)
Week 5 Chapter 3: Performance Management and Strategic Planning
&6 Definition and Purposes of Strategic Planning
Process of Linking Performance Management to the Strategic
Plan
Building Support
(p. 59-84)
Week 7 Chapter 4: Defining Performance and Choosing a Measurement
Approach
Defining Performance
Determinants of Performance
-Implications for Addressing Performance Problems
-Factors Influencing Determinants of Performance
Performance Dimensions
Approaches to Measuring Performance
-Behavior Approach
-Results Approach
-Trait Approach
(p. 87-103)
Week 8 Chapter 5: Measuring Results and Behaviors
Measuring Results
-Determining Accountabilities
-Determining Objectives
-Determining Performance Standards
Measuring Behaviors
-Comparative Systems
-Absolute Systems
(p. 106-128)
Week 9 Mid Exams
Week 10 Chapter 6: Gathering Performance Information
& 11 Appraisal Forms
Characteristics of Appraisal Forms
Determining Overall Rating
Appraisal Period and Number of Meetings
Who Should Provide Performance Information?
-Supervisors
-Peers
-Subordinates
-Self
-Customers
Disagreement Across Sources: Is This a Problem?
A Model of Rater Motivation
Preventing Rating Distortion Through Rater Training
(p. 130-165)
Week 12 Chapter 7: Implementing a Performance Management System
& 13 Preparation: Communication, Appeals Process, Training Programs, and
Pilot Testing
Communication Plan
Appeals Process
Training Programs for the Acquisition of Required Skills
-Rater Error Training
-Frame of Reference Training
-Behavioral Observation Training
-Self-Leadership Training
-Pilot Testing
-Ongoing Monitoring and Evaluation
Online Implementation
(p. 168-193)
Week 14 Chapter 8: Performance Management and Employee Development
Personal Developmental Plans
-Developmental Plan Objectives
-Content of Developmental Plan
-Developmental Activities
Direct Supervisor’s Role
360-Degree Feedback Systems
-Advantages of 360-Degree Feedback Systems
-Risks of Implementing 360-Degree Feedback Systems
-Characteristics of a Good System
(p. 195-222)
Week 15 Chapter 10: Reward Systems and Legal Issues
Traditional and Contingent Pay Plans
Reasons for Introducing Contingent Pay Plans
Possible Problems Associated with Contingent Pay Plans
Selecting a Contingent Pay Plan
Putting Pay in Context
Pay Structures
-Job Evaluation
-Broad Banding
-Performance Management and the Law
Some Legal Principles Affecting Performance Management
Laws Affecting Performance Management
(p. 263-291)
Week 16 Final Examination

Text Book(s): Performance Management by Herman Aguinis, Third
(Title, Author, Edition, Publisher) Edition. Pearson.
Reference Book(s): Performance Management: A roadmap for developing,
(Title, Author, Edition, Publisher) implementing and evaluating performance management
systems by Elaine D. Pulakos. Society for Human Resource
Management.
Essential Training & Development

MGT-614
Fall 2020 - 21
Basic Information
Course Title: Essential Training and Development
Pre-requisite(s):
Co-requisite(s):
Program(s) on which the course is given: BBA 7th Semester - (Evening)
Is the course major or minor element of the program: Major: ☒ Minor: ☐
Department offering the course: Management
Academic year/level:
Revision #: 1
Last revised on (date): October 15, 2020
Course Description:
The course will emphasize the theories of management training and development, and
the practical application of these theories in today’s organizations. Special emphasis will
be on current topics in the field of human resource development, including: training self-
directed work teams, managing a diverse workforce, and the practical application of
designing programs in today’s environment. This will include actually designing needs
analysis and training evaluation programs. The course will frame the concept of training
and development within the applicable theory of adult learning.

▪ To understand the history and basic concept of organizational training and
development.
▪ To develop a strong conceptual understanding of the principles which impact

how adults learn, and be able to apply these principles to work settings.
▪ To understand the impact and use of technology on the field of training today.
▪ To be able to use appropriate technology to research and develop an effective
needs analysis.
▪ To understand the trend toward performance management, and how this

impacts today’s training professional.
▪ To be able to develop an appropriate training strategy for today’s organization

– using both classroom and distance learning technologies.
▪ To be able to effectively evaluate a training program using appropriate

statistical methods and be able to present this effectively to management.
▪ To understand and be able to use appropriate training software packages.

▪ To understand the appropriate distance learning technology and be able to
apply this technology to achieve effective learning.
▪ To be able to select and use the appropriate technology for effective training
follow-up.
Learning Outcomes:
By the end of this course it is expected that the student will have had opportunity to:
▪ Research and describe recent approaches to training and development.
▪ List current issues facing the training profession.
▪ Apply theories of learning to the training function.
▪ Develop a training module.

▪ Describe what an effective employee training and development program
should look like.

Week Module In This Chapter, We Will Address the Following
Questions.
▪ Understanding T & D.
Chapter – 1: ▪ Components of T & D.
Introduction to ▪ Learning
1-2
Training & ▪ Designing effective training
Development ▪ The forces influencing working and learning
▪ Training practices
▪ The evolution of training

▪ Learning as a strategic focus
▪ The strategic T & D process
Chapter – 2:
▪ Organizational characteristics that influence
3-4 Strategic
training
Training
▪ Training needs in different strategies
▪ Models of organizing the training department
▪ Marketing training and creating a brand
Chapter – 3: ▪ Needs assessment
Designing ▪ Methods used in needs assessment
5
Training ▪ The needs assessment process
▪ Competency model
▪ Understanding the concept of learning
Chapter – 4:
▪ Learning theories
Learning and
▪ Transfer of training theory
Transfer of
6-7 ▪ The learning process
Training
▪ Instructional emphasis for learning
▪ Introduction
▪ Considerations in designing effective programs
▪ Choosing a vendor or consultant for training
Chapter – 5:
8 services
Program Design
▪ Program design implications for transfer of training
▪ Using knowledge management for learning and
transfer of training
▪ Reasons for evaluating training
▪ Evaluating process
▪ Outcomes used in the evaluation of training
Chapter – 6:
programs
9-10 Training
▪ Determining whether outcomes are appropriate
Evaluation
▪ Evaluation practices
▪ Evaluation designs
▪ Determining return on investment
▪ Measuring human capital and training activity
Chapter – 7: ▪ Presentation methods
Traditional ▪ Hands-on methods
11-12
Training ▪ Group building methods
Methods ▪ Choosing a training method
▪ Technology’s influence on training and learning
▪ Computer-based training, online learning, web-based
training, e-learning
▪ Developing effective online learning
Chapter – 8: ▪ Social media
Technology- ▪ Blended learning
13-14
Based Training ▪ Simulations and games
Methods ▪ Mobile technology and learning
▪ Adaptive training
▪ Distance learning
▪ Technologies for training support
▪ Learning management systems
Chapter – 9: ▪ The relationship among development, training and
Employee careers
15 Development ▪ Development planning systems
and Career ▪ Approaches to employee development
Management
▪ Training initiatives to make employees ethical
Chapter – 10 ▪ Legal issues and managing a diverse workforce ate home
Social and abroad
Responsibility: ▪ Cross-cultural preparation
Legal Issues, ▪ Career challenges facing a multigenerational workforce
16
Managing ▪ Career paths and dual career paths
Diversity and ▪ Career recycling
Career ▪ Coping with career breaks
Challenges ▪ Coping with job loss
▪ Meeting the needs of older workers
Text Book(s): Employee Training and Development by Raymond A. Noe &

Amitabh Deo Kodwani.
Reference Book(s):

(BBA) 2019-2023 GCUF Course Outline

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Outlines for Affiliated Colleges

BBA (Bachelor in Business Administration)

2 CSI-321 INTRODUCTION TO COMPUTER APPLICATIONS

4 ENG-321 FUNCTIONAL ENGLISH

5 PST-321 PAKISTAN STUDIES

6 PSY-321 HUMAN PSYCHOLOGY

Overall Aims of the Course

Course Objectives are:

1. The language of accounting and financial reporting;

2. Complete Accounting Cycle

3. Preparation and the role of Journal, Ledger and subsidiary books

4. Preparation of Financial Statements (Income statement, Balance sheet, Cash flow

▪ Understand discuss and Critically assess the nature and scope of

Weekly Plan of Course :

Definition, Characteristics, Narration, Advantages of Journal, Simple Entry and

Ledger, Features, Forms of Ledgers Accounts, Normal Balances, Posting

Introduction to Final Accounts, Revenues and Expenditure. Matching

10th week : Financial Statements: Cost of Goods Sold, Income Statement,

Weekly Course Objectives:

Introduction Accounting and its role Development of accounting

Transaction Explanation of Account, Classification of Accounts, Rules

Introduction to Final Accounts, Revenues and

Adjustments The two Systems of Ascertaining Profit or

Required Learning Resources

Reference Book(s): (1). Williams, Haka, Bettner: Financial & Managerial

Assignments Schedule& Quiz

General Expectations & Classroom Etiquettes.

Useful Tools / Advice:

I am always willing to see my students and will go out of my way to schedule

Principles of Micro Economics

Course credits/week: Theory: 03 Lab: Nil Total: 03

Overall Aims of the Courses

to correct this market failure.

Course Objectives are:

Class Format& Weekly Work Plan:

To achieve the above these are the main course components:

5th – 6th Week

7th – 8th Week

9th week Mid Semester Examination

10th – 11th Week

12th – 13th Week

16th – 17th Week

Final term examination

Week Module Intended Main Learning Objectives

• Analyzing the Change in Equilibrium.

• Understanding about elasticity of demand,

Firm in competitive • What is competitive market?

• Understand about non collusive models

Required Learning Resources

Facilities Required for Teaching and Learning

1 5 7 Three surprise quiz tests will be conducted

Examination / Weighting of Assessments& Quizzes

Useful Tools / Advice:

Phone(office): 041-9239330 E-mail

2 ENG-407 ORAL COMMUNICATION 3(3-0)

Overall Aims of the Course

Course Objectives are:

Class Format & Weekly Work Plan:

Meaning of Accounting, Three Classifications of Accounting, Financial Accounting and Its