Eliminate Raise

 Retail selling to small stores  Product range

 weight

Reduce Create
 Reduce cost  Fresh frozen vegetable
 Fresh live meat

ERRC GRID

Eliminate:

The company may stop selling their products to small retail stores because they misuse the freezer
provided by the company by filling with other products.

Raise:

The company may raise the product range and weight of their offerings in order to add value to their
products.

Reduce:

The company is offering high quality products in premium prices so the cost must be reduced in order to
capture the middle class and lower middle class because the competition is quite high.

Create:

The company can come up with an idea of offering frozen ready made vegetables so it will capture those
people who do not want spend more time in cooking vegetables. They can also offer fresh live meat
facility which will help them to compete with wet market.