PROJECT

ON
MARKETING PLAN

NATIONAL UNIVERSITY OF MODERN LANGUAGES

DEPARTMENT OF MANAGEMENT SCIENCES

SUBMITTED TO SUBMITTED BY
Sir Hanif Shahzad Nabeel Munir
Arslan Ali
Fazan Mushtaq

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 Acknowledgement

“So all the Praises and Thanks be to Allah, the Lord of the
heavens and the Lord of the earth and the Lord of the
Worlds. And His (Alone) is the Majesty in the heavens and
the earth, and He is the All-Mighty, the All-Wise”.

(Al-: 36-37)

Thanks to ALMIGHTY ALLAH, for enabling us to complete

this project.

"Acquire knowledge and impart it to the people."

We would like to acknowledge and extend my heartfelt

gratitude to Sir Hanif Shahzad our Marketing and
Management teacher for providing us this great
opportunity to work on this Project concerning New
Marketing Plan. We are grateful to him for guiding us and
showing his best interest in helping us prepare this project.
Without his patience, sincere guidance and suggestion we
would not have been able to finish this project properly.

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 Table of Contents

1. EXECUTIVE SUMMARY-------------------------------------------------------------------------------------- 2

2. BUSINESS OVERWIEW ------------------------------------------------------------------------------------- 3

2.1 BUSINESS AND IDEA DESCRIPTION----------------------------------------------------------------- 3

2.3 THE PROBLEMS ADDRESSED BY THE BUSSINESS---------------------------------------------- 3

2.4 WHY IS THIS A GREAT IDEA --------------------------------------------------------------------------- 3

2.5 COMPETITIVE ADVANTAGES-------------------------------------------------------------------------- 3

2.6 STRATEGIC ADVANTAGES -----------------------------------------------------------------------------4

2.7 BUSSINESS MODEL -------------------------------------------------------------------------------------- -4

2.8 HOW OUR BUSSINESS WILL ADD VALUE TO SOCIETY AND ENVIRONMENT --------- 5

2.9 VISION-------------------------------------------------------------------------------------------------------- 6

2.10 MISSION------------------------------------------------------------------------------------------------------ 6

2.11 SWOT ANALYSIS-------------------------------------------------------------------------------------------6

2.12 STRENGTH -------------------------------------------------------------------------------------------------- 6

2.13 WEAKNESSES---------------------------------------------------------------------------------------------- 6

2.14 OPPORTUNITIES------------------------------------------------------------------------------------------- 6

2.15 THREAT-------------------------------------------------------------------------------------------------------6

3. INDUSTRIAL AND MARKET ANALYSIS----------------------------------------------------------------7

3.1 TARGET CLIENTS OR CUSTOMERS------------------------------------------------------------------7

3.2 INDUSTRY ANALYSIS------------------------------------------------------------------------------------7

3.3 MARKETING PLAN----------------------------------------------------------------------------------------7

3.4 SOCIAL MEDIA MARKETING---------------------------------------------------------------------------7

4. FINANCES---------------------------------------------------------------------------------------------------------8

FINANCIAL OWERVIEW --------------------------------------------------------------------------------------8

4.1 DETAIL OR FINANCIAL COST --------------------------------------------------------------------------8

PROFIT PLAN ------------------------------------------------------------------------------------------------23

5. DEVELOPMENT,MILESTONE AND EXIT PLAN------------------------------------------------------23

5.1 FUTURE MILESTONE--------------------------------------------------------------------------------------23

5.2 LONG TERM GOAL ----------------------------------------------------------------------------------------24

5.3 EXIT PLAN --------------------------------------------------------------------------------------------------- 24

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 Nabeel Munir Audio Link

https://drive.google.com/file/d/1uHS2ANYBKTWkGmkjHYXLUGH-Fu-
Dvd13/view?usp=sharing

Fazan Mushtaq Audio Link

https://drive.google.com/file/d/1LmJ2aTRhqwtVaKvKttVaHn7N9vCFbuTf/vi
ew

Arslan Ali Audio Link

https://drive.google.com/file/d/1-
nU9xWby8q1E0XKynMzTZGqqIjwgfGpn/view

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EXECUTIVE SUMMARY:
Equity Store will be the convenient store of the 21 century. We aim to make a store that will
open 24 hours a day seven days a week. This store will be very different from the rest of the
stores. It will remain open 24 hours a day and it will provide delivery too. Our company expects
to capture the market by providing deliveries facilities to the customers. The area where we are
trying to open our shop has no nearby shop available which delivers goods or open 24/7 .

Our store will sell the same products as other convenient stores. But in addition we also try to
include some plastic items like water bucket, cups, dustbins, viper, and glasses. We will also
include newspaper and magazines in our shop.

We have the variety of products which ranging from baby products to household items and other
daily items of use. We have some competitive advantages through which we can succeed in the
market. Our business is about selling all kind of good the business model for this is wholesalers
to us and then to our customers.

As we know the market for general stores is very huge and there are various types of uncertainty
which will effect our business but we have our proper planning how to operate and how to tackle
all kind of our weaknesses and utilize our strength to mark a footstep in this business

We are targeting every kind of customers but our main focus are those people who don’t want to
go outside, for those who are some kind of introverts and for those who don’t like to go crowded
places. We will provide them best quality products at their door step. As we mentioned that we
will provide online services in that are because no other cash and carry delivering these services.

The overall cost to start the operations will be 2 million rupees which include inventory cost, rent
expenses, CCTV installation and electronic cost.

We want to become the market leader in this business line our mission is to provide all the
available goods with wide range at affordable prices. We want to be most lived general store in
our operating area and as well as if we go abroad then our vision will be the same we have pretty
much clear about our future goals. We are not in the middle of the confusion that if we should do
or not we have all our backup plan as well as exit plans.

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2. BUSSINESS OVERWIEW:

2.1: BUSSINESS AND IDEA DESCRIPTION:

Our business idea is to open a shop at Bahria town phase 8 near rainbow cash and carry. The
area around the rainbow cash carry has no general store. They only have big cash and carry(s)
like wazir and green valley .Our idea is to open a general store in this area so we could capture
those people who don’t like to go to these big cash and carries because of the huge crowd over
there. We will also provide delivery service at charge of 30rs which is very cheaper and there is
no shop nearby our area which is providing delivery service

2.3: THE PROBLEMS ADDRESSED BY THE BUSSINESS:

Every like’s convenience .Bahria town phase 8 resident didn’t have it. If they want to buy to
some grocery stores they have to leave their homes and go to these big cash and carry(s), where
they found huge crowd congested streets this is the problem we want to tackle. We will open a
general store that will provide your grocery at your doorstep, so you don’t need to step out of the
house in the cold winter nights or summers days. As I mentioned before, the area where we want
to open our store has no general store, they only have cash and carry(s) and these big cash and
carry(s) do not deliver products to your home.

2.4 : WHY IS THIS A GREAT IDEA :

Every business idea that is successful today whether it’s careem ,food panda or Pak wheels ,it’s
start by addressing the problem first. Food panda owners Ralf Wenzel, Rohit Chadda, Ben Bauer
and Felix Plog know that there is a problem. People want their food deliver to their homes but
they have number for only 2 or 3 restaurants nearby, So these food panda guys make an app that
gives access to thousands of restaurants at your fingertips. They are successful because they
address the problem first .so we also saw a problem and we will be the first one to address it .if
history teaches us anything is that the first guy to come up with solution will always get the best
benefit possible.

2.5: COMPETITIVE ADVANTAGES:

Our store (Equity) have two competitive advantages. First we will be providing a delivery
service which will keep us different from our competitor. Second we will cut down the selling
cost of most of the products. How are we going to do that? An average general store keeps 15
percent profit off the grocery items. It means the average profit on grocery item is 15 percent. we
will reduce it to 10 percent .Our goal is to get a large number of sales which will cover the rent ,
salaries , electricity and maintenance and gives us some profit as well.

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2.6: STRATEGIC ADVANTAGES:
Most of the business fails due to lack of advertising. Do you know that most general stores do
not fail because of the location or service? Most of them fail because of their poor or no
advertisement. Before opening our shop we will advertise our shop by printing and distribute
pamphlet over the neighborhood. We will play some music and light some fireworks to get
people attentions on the first week of our store. Once we got the customer in our shop we will
quickly try to impress him or her by our customer service and on the way out we will give some
free one or two candies(worth 1rs) to the child(below the age 9) that comes with the customer in
the first two weeks of our opening.

2.7: BUSSINESS MODEL:

WHOLESELLERS/TRADERS

Equity Store

CUSTOMERS

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EXPLANATION OF BUSSINESS MODEL:
First the wholesaler will purchase product from the
company, then they will sell to us and after that those product will be delivered to customers by
us.

THE BUSSINESS CANVAS MODEL:

KEY PATNERS KEY ACTIVITY VALUE CUSTOMER CUSTOMER

PROPOSITION RELATIONSHIP SEGMENT
Product updating
Visiting suppliers
Buying products Food Personal
Micro credit Ensuring stock Beverages assistance
institution Logistics House cleaning Mass market
Selling products internal
personal hygiene advertisement
products
Product supplier
KEY RESOURCES CHANNEL
Quality
One entrepreneur Accessibility SHOP
3 Employees Price
40-60 sq. shop Wide offers
Product stock
Initial investment
COST STRUCTURE REVENUE STREAM

Products Pricing based on product cost + 10 percent

Employee’s salary mark-up
Depreciation
Transportation

2.8: HOW OUR BUSSINESS WILL ADD VALUE TO SOCIETY AND

ENVIRONMENT:
I have to be honest. Our business will not provide any benefit to the

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environment nor does it disturb it (environment). But there will be value created for the society
by our business. Our business will give people the comfort to stay at home at winter night and
summer days and get their grocery delivered to their door steps. Second our business will help
create employment opportunity .Our business do need at least three youngster who will deliver
the goods to the customers. I know it’s not much but if we set up more and more small
businesses, this unemployment and crime rate can be reduced.

2.9: VISION:
Our vision is to develop or establish a one stop shop where u can find everything u
need in the city of Rawalpindi

2.10: MISSION:
Our mission is to establish a retail business that will make available a wide range
of goods and products from top manufacturing brands at affordable prices to the residence of
Bahria town

SWOT ANALYSIS
2.11: STRENGTH:
The strength of our retail store will be the location. We know that there are other
cash and carry(s) their .But still we believe that our single grocery store in that whole location
will flourish over the next 10 plus years. On the other hand, we will provide delivery service at a
very reasonable rate, which will be the good factor for our business because there is no nearby
cash carry who is providing the delivery service.

2.12: WEAKNESSES:
The location where we are wanted to open our shop has 3 big cash and
carry(s). One is rainbow, second is wazir and the third is green valley. We all know that these big
stores receive large amount of discount from their supplier because they buy goods in huge
quantity. So they sell goods at a price lower than the market prevailing price. For a small store
like us it is impossible to match this type of selling price because a small store could never get
this huge discount from trader and the reason for it, a small store would always buy a small
quantity of goods due to shortage of capital or storage area etc.

2.13: OPPORTUNITIES:
Bahria phase 8 (extension) is still developing .More people are buying
their homes, more people are renting houses. The more people will come to Bahria the more
profit will be there for us. So it is an opportunity for us to cash in and turn those people into our
valuable customers

2.14: THREAT :
The biggest threat for our store in the future is that , what will happen if one of
those cash and carry(s) will start delivering grocery. That’s the biggest threat for us. The thing
that keeps our business different from other businesses is delivering system. So if rainbow cash
and carry or some other cash and carry start delivering grocery then we are screwed

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3: INDUSTRIAL AND MARKET ANALYSIS:

3.1: TARGET CLIENTS OR CUSTOMERS:

There are three kinds our households which we are targeting.
One is the kind of customers who are introverts and don’t want to go some overly congested cash
and carry to purchase grocery. Second are those households where members do not want to go
outside to buy some grocery again and again .Third are the households where all the men go
outside for work or getting education leaving only a housewife in charge of the whole house.
These types of housewife will always try to avoid visiting cash carry instead she always will
prefer ordering grocery from home.

3.3: INDUSTRY ANALYSIS:

Retailing business has been in existence for as long as humans started trading goods, but one
thing is certain, the retailing industry is still evolving. The introduction of technology and
subsequently online retail store has indeed helped in reshaping the industry.
It is now a common phenomenon for retail outlets to leverage on technology to effectively
predict consumer demand patterns and to strategically position their shop to meet their needs; in
essence, the use of technology help retailers to maximize supply chain efficiencies. No doubt
data collected from customers goes a long way to help retail shops serve them better.
Another common trend in the retailing industry is the pricing system. Aside from having
varieties of products in a store, one of the easiest ways for retail stores to sell the goods on their
racks as fast as they can and keep re – stocking is to ensure that the prices of their goods are a bit
lower than what is obtainable elsewhere.

3.4: MARKETING PLAN:

We have a very special marketing plan for our store. Before opening the store we distribute
flyers in the neighborhood to aware the people. This distribution of flyers will start 3 weeks
before opening the store. After that we do some signboard marketing. We will rent a billboard
around our neighborhood for the marketing of our shop. This will let the people know about the
location of our shop. Once these things are done, at the opening day of the shop we would use
some fireworks to get people attention and to let them know that we open.

3.5: Marketing Strategy:

For the marketing purpose we use the strategy of Digital Marketing and use the following
platforms,

1) Website
2) Social Media Marketing

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 Social media is one of the cost-effective digital marketing methods used to syndicate
content and increase your business’ visibility. Using social media as a complementary
research tool can help gain information that will aid you in understanding your
industry. Once you gain a large following, you can use additional tools to analyze the
demographics of your consumers.
3) Mobile app

If you want to go for digital marketing then the first thing is existence of your business, for that
purpose we will buy domain and create E-commerce website and then create pages on other
social media platforms,

We will also make a mobile app through which our customer can place an order and we will
deliver that order at their door step,

We will create social media pages and starts (target marketing) to target our customer there. We
all know that this is digital era where people like to order online. So as per our strategy it will
help us by creating Facebook pages and time to time checking of how many people has seen our
ad. And there are multiple options of selecting the audience we want to show our ad. We will
create our own website it will be convenient for the people to order their requirements. There
will be different sections for the products so people order then easily and this will save their
time.

WHY DIGITAL MARKETING?

As we know the worlds is moving towards digital, everything is going online. So digital
platforms are the best way to advertise your product.

Another benefit of using digital marketing is that it is cheaper than traditional marketing, in
digital marketing you can trace your add like how much people have seen it and how much
engagement is produced, while in traditional marketing there’s no such benefits.

4: FINANCES:
FINANCIAL OWERVIEW:
First I am going to tell u about the cash we need to open up this
business. This type of business would require an initial investment of 20, 12,298. And we will
keep 200,000Rs for advertisement and marketing other than this. This investment will cover all
the costs that are associated with opening a store. This cost include rent for the first six months,
agreement cost, IPOS software cost, inventory cost, electronic cost (which include barcode
scanners and some computer), buying and installment of CCTV camera(s) cost and
woodworking cost. It should be noted that we expect to be operating at a loss for the first six

Page 11 of 28
months before advertising begins to take effect and draw in customers.

4.1: DETAILS OF FINANCIAL COST:

SHOP COST:

DESCRIPTION QUANTITY AMOUNT

RENT 5 MONTHS 400,000

SECURITY DEPOSIT (1+1) 160,000
CCTV 12 42000
INSTALLATION OF CCTV COST ---------------------- 10,000
WOODWORKING --------------------- 23,000
BAR CODE 2 7000
THERMAL RECEPIT PRINTER 2 8500
COMPUTER 2 15000
CHAIRS 3 2100
Thermal Paper Rolls 79mm*45Meter 10 6500

CHILLERS 5 90000

TOTAL --------- 7,64,100

FOOT NOTE:
we are keeping 5 months of rent because we know that this business would take at least 6
months to produce profit.

INVENTORY COST:

Pharmacy :

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ITEMS COST QUANTITY RETAIL AMOUNT
PRICE
Dabur hajmola regular bottle 75 20 82 1500
Hajmola 2 tablets regular jar 354 6 381 2124
Hajmola 2 tablets imli jar 356 6 381 2136
Marhaba sherbet anjabar 91 20 97 1820
Marhaba sherbet deenar 175 10 192 1750
Marhaba sherbet anaar 210 9 233 1890
Marhaba sherbet sandal (medicine syrup) 156 10 168 1560
Marhaba sherbet unab 172 7 192 1204
Merhaba sherbat banafsha 170 14 192 2380
Marhaba viratone 145 10 167 1450
Marhaba gasnil tablet 310 8 333 2480
Marhaba pedicol drops 43.5 20 58 870
Marhaba ispaghol husk pur and refined 6.5 20 8 130
Marhaba ispaghol husk pure and refiend pack 43 20 48 860
Marhaba ispaghol husk pure and refined 310 8 350 2480
bottle
Hemani heel care with natural herbs cream 100 10 129 1000
Hemani linseed oil 240 7 259 1680
Hemani quick fit massage cream 91 8 98 728
Prime plus herbal weight loss tablets 2000 4 2692 8000
Prime ispaghol bussi/husk 40 20 54 800
Physiogel calming relief 930 7 990 6510
Panadol extra tablets 14.54 20 16 290.8
Scholl gadget foot care 1654 2 1800 3308
Mimi papa diapers for adults XL 530 10 545 5300
Mimi papa diapers for adult medium 425 10 449 4250
Hemani quickfit spray 410 4 420 1640
Hemani shifa oil natural massage oil 415 4 439 1756
Hollywood style deep tissue body massage 340 6 367 2040
cream
Hollywood style foot massage lotion 621 4 647 2484
Splenda sweetner sachets 655 5 699 3275
Athena cottom swabs 250 12 279 3000
Canbebe canped small adult diaper 530 7 549 3710
Sucral glass jar 315 10 370 3150
Sucral tablets 75 14 94 1050
Sucral premium ispagol jar 150 10 160 1500

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Vicks vaporub 30 20 36 600
Canbebe canped ex small adult diaper 510 7 549 3570
Sucral drops 100 85 20 94 1700
Medicam sweetner 105 10 120 1050
Medicam sweetner 74 20 83 1480
Marhaba sherbet anjabar 172 15 192 2580
Shezan isphagol husk plastic bottle 257 10 265 2570
Marhaba sherbet bazuri 91 6 97 546
Merhaba sherbet unab 91 7 97 637
Merhaba sherbet banafsha 91 7 97 637
Buscopan plus tablets 30 20 36 600
Voltral tablet 50mg 45 20 54 900
Voren tablet 50mg 40 20 53 800
Brufen tablet 400 mg 15 20 22 300
Citro soda lemon falvoured 5g 8 20 13 160
Caflam 50 mg 75 14 86 1050
Danzen tablets 55 15 63 825
Panadol cold and flu tab 17 20 28 340
Flagyl tablets 400 Mg 14 20 20 280
Nuberol tablet 41 20 48 820
Entox p tab 11 20 16 220
Panadol tab 6 20 12 120
Disprin soluble aspirin tab 12 20 15 240
Ponston tab 250mg 12 20 15 240
Ponston forte tab 500mg 15 20 25 300
Brufen tab 500 mg 27 20 36 540
TOTAL 101510.8

BEVERAGES AND CAFFINE ITEMS:

COST QUANTITY RETAIL AMOUNT

ITEMS
PRICE
Abbott ensure powder vanilla 1985 3 2385 5955
Qarshi jam e shireen 187 11 201 2057
Hamdard rooh afza 190 12 220 2280
Dasani water bottle 35 20 48 700
Tapal stawberry green tea bag 92 14 106 1288

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Nestle fruita Vital chaunsa juice 30 20 35 600
Nestle fruita vital chaunsa juice bottle 172 11 180 1892
Nestle fruita nitals apples juice bottle 172 11 180 1892
Nestle fruita nitals kinnow juice bottle 172 10 180 1720
Tapal danedar enveloped teabags 200 9 209 1800
Tapal tezdum pack 165 7 179 1155
Nestle pure life water 1.5l carton 6 pcs 304 8 318 2432
Nestle pure life water 500ml carton 12 pcS 330 8 342 2640
Nestle pure life alkaline water pet carton 399 9 413 3591
7up free can carton 375 9 396 3375
Buy nestle pure life water 500 ml x 12 carton 325 7 342 2275
Nestle fruite vitals pineapples juice 75 4 83 300
Nestle fruita vitals guava juice 30 20 35 600
Nestle fruita vitals kinnow juice 30 20 35 600
Nescafe classic coffee 315 6 340 1890
Nescafe classic coffee 430 7 460 3010
Nescafe classic coffee 810 8 859 6480
Energile mix fruit 38 20 45 760
Vital flavord tea ginger 118 11 130 1298
Vital flavord tea masala 101 12 114 1212
Vital flavourd tea earlgrey 114 11 130 1254
Qarshi jam e shireen regular 362 7 380 2534
Sting energy gold rush 47 15 53 705
Pepsi diet carton 440 9 456 3960
Aquafina pet bottle carton 270 12 285 3240
Aqua fina carton 275 11 293 3025
American garden coconut juice 156 10 170 1560
Frootu aloe vera drink with basil seed 71 13 80 923
Frootu aloe vera drink with honey 71 13 80 923
Frootu aloe vera drink with orange 71 13 80 923
Royalty celebration drink cocktail pink 360 5 375 1800
Royalty celebration drink peach 321 5 341 1605
Royalty celebration drink stawberry 321 6 341 1926
Royalty celebration drink white grape 321 4 341 1284
Sun dip mango squash 170 7 181 1190
TOTAL 78654

PERSONAL CARE:

ITEMS COST QUANTITY RETAIL AMOUNT

PRICE
Sun silk soft and smooth conditioner 175 12 199 2100
Dabur amla hair oil 158 11 170 1738
Vatika shampoo argan 217 7 230 1519
Vatika cactus hair oil 147 8 155 1176

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Izzi magical love body mist 124 9 135 1116
Cool and cool cotton buds asstd colors 71 15 79 1065
Cool and cool styling gel extra strong 360 11 379 3960
Cool and cool moisturizing soap aqua 134 8 145 1072
fresh
Cool and cool body scrub 380 9 396 3420
Vatika hair mayonnaise hair fall control 980 4 1000 3920
Vatika hair mayonnaise extreme 980 4 1000 3920
moisturizing
Vatika hair mayonnaise repair and restore 935 4 959 3740
Me body spray saxe 256 7 265 1792
Freedom sanitary napkins uktra thin extra 191 7 200 1337
long
Colgate sensitive pro relief enamel repair 220 6 230 1320
toothpaste
Buy 2 veet silk and fresh dry skin 100 687 4 711 2748
Dettol cool 3+1 soap 145 11 152 1595
Buy 2 butterfly maxi thick large value 585 8 600 4680
pack
Fair and lovely bb cream 192 8 200 1536
Lifebuoy mild care hand wash bottle 174 9 180 1566
Lifebuoy total hand wash pouch 135 7 140 945
Dettol hand sanitizer 207 9 216 1863
Veet normal skin lotion 192 8 200 1536
Veet dry skin lotion 187 9 193 1683
Veet silk and fresh dry crea⁷m 91 14 99 1274
Veet sensitive touch 1800 4 1888 7200
Veet silk and fresh cream for normal skin 615 6 629 3690
Veet dry skin lotion 215 14 234 3010
Veet brightening sensitive cream 175 10 190 1750
Veet brightening nor to dry cream 164 10 169 1640
L’Oreal Paris casting crème gloss 550 535 7 550 3745
mahogany
L’Oreal Paris excellence crème 3 brown 1205 3 1249 3615
L’Oreal Paris excellence cream 4.3 golden 1020 3 1050 3060
brown
L'Oreal Paris excellence cream 5.3 golden 965 5 980 4825
L’Oreal Paris excellence crème 5.46 grape 1370 3 1395 4110
L’Oreal Paris excellence crème 6 light 1035 4 1050 4140
brown
L’Oreal Paris excellence crème 6.1 dark 1376 4 1395 5504
ash blonde
L’Oreal Paris excellence crème 6.46 ruby 1240 3 1255 3720
red
L’Oreal Paris excellence crème 7 dark 1370 3 1395 4110
blonde
L’Oreal Paris excellence crème 9.1light 1370 4 1395 5480
ash blonde

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L’Oreal Paris revivalist moisturizing day 965 5 980 4825
cream
L’Oreal Paris revivalist filler revalorizing 2790 3 2977 8370
serum
Garnier color natural 2.0 luminous black 405 10 417 4050
Garnier color natural 3.3 dark toffee 314 10 322 3140
Fair and lovelt advanced 121 10 130 1210
Ponds cold cream 121 8 130 1024
Gillette 7 o clock sharp edge 30 20 33 600
Gillette blue 3 30 20 34 600
Gillette blue 3 razor 30 20 33 600
Gillette blue 3 sensitive 230 14 245 3220
Gillette fusion manual razor 678 6 689 4068
Gillette fusion proglide mannual 760 7 770 5320
Gillette fusion proglide mannual 1645 4 1719 6580
Gillette fusion proglide power cart 2004 3 2104 6012
Gillette 2 470 4 483 1880
Gillette mach 1s 220 10 226 2200
Gillette mach 3 carts 473 8 490 3784
Gillette mach 3 sen cart 1105 4 1154 4420
Gillette mach 3 turbo 604 7 620 4228
Vatika shampoo egg 403 10 415 4030
Colgate plax pepper mint mouth wash 167 10 180 1670
Fair and lovely men max fairness cream 131 10 140 1310
Vatika olive hair oil 161 10 170 1610
Palmolive naturals orange 42 20 50 8400
Palmolive naturals pink 52 20 58 1040
Palmolive natural green 41 20 48 820
Palmolive antibacterial deep cleansing 145 8 160 1160
hand wash
Palmolive antibacterial kills germs hand 209 9 223 1881
wash
Physiogel dmt cream 1292 4 1315 5168
Physiogel calming relief ai cream 1490 4 1550 5960
Physiogel daily defence day light cream 1499 5 1599 7495
English ubtan turmeric cream r 78 20 85 1560
English men prickly heat cream 90 20 96 1800
English fairness snow aleovera cream 68 20 73 1360
English fairness snow cream 67 20 72 1340
Medicam hand soap 173 14 180 2422
Italiano hair color cream 1 121 12 128 1452
Italiano hair color cream 2 110 20 120 2200
Italiano hair color cream 3 121 10 128 1210
Italiano hair cream 4 130 11 140 1430
Touchme talcum powder small 71 12 75 852
Touchme talcum powder large 160 13 165 2080
Cool and cool travelling wipes 80 14 87 1120

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Cool and cool sanitizer lemon 179 10 185 1790
Cool and cool hand sanitizer traveling 435 7 449 3045
Cool and cool sanitizer max fresh 435 8 449 3480
TOTAL 249036

ICE CREAMS AND DAIRY PRODUCTS:

ITEM COST QUANTITY RETAIL AMOUTNT

PRICE
Walls magnum chocolate and stawberry 100 12 110 1200
Walls tub stawberry tickle 321 7 335 2247
Walls tub almond and crunch 321 8 335 2568
Walls tub vanilla chocolate 330 7 345 2310
Walls cup kings kulfa 43 20 50 860
Walls 2 in 1 badami strawberry 455 4 470 1820
Walls one vanilla 190 7 210 1330
Walls corentto classico 45 20 60 900
Walls cornetto flirty berry 38 20 50 760
Walls cornetto chocolate mini 27 20 35 540
Nestle everyday lite low fat 330 14 345 4620
Meadow fresh pure milk full cream 279 15 299 4185
Meadow fresh pure milk calci max 305 14 320 4270
Nestle bunyad 78 20 94 1560
Nestle bunyad 640 11 661 7040
Sustagen school 6+ vanilla 400g 1670 5 1749 8350
Nestle bunyad 179 11 199 1969
Olpers full cream milk powder 790 8 800 6320
Tarang tea whitener 19 20 23 380
Rainbow lite less fat milk tin 204 12 215 2448
Rainbow regular milk original tin 141 14 155 1974
Nestle nido fort grow 871 8 890 6968
Millac powder milk 758 14 774 10612
Emborg whipped cream bottle 631 15 649 9465
Nestle nido fort grow 655 12 675 7860
Nestle nideo 3+ growing up formule 482 11 499 5302
Millac powder milk 310 8 325 2480
Dayfresh flavoured milk banana 32 18 38 576
Dayfresh flavoured milk stawberry 32 18 38 576
Dayfresh flavoured milk chocolate 32 20 38 640
Pakola chocolate.milk 30 20 35 640
Olpers milk ecolean 30 20 35 640
Olpers milk edge 130 11 140 1430

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Olpers milk lite 130 11 140 1430
Olpers milk procal 34 20 38 680
Comelle swretend condensed milk 181 11 189 1991
Olpers milk.cotton 1555 7 1570 10885
Pakola falovred milk rise 31 11 35 341
Dairy omung 117 11 126 1287
Nestle everyday.original tea whitener 1174 7 1190 8218
Comelle full cream milk powder 642 5 660 3210
Olpers full creak milk powder 387 6 399 2322
Nestle nido 1+ tin 801 4 820 3204
Dairy omung 1500.ml.carton 1000 4 1025 4000
Nestle milkpak cream 109 12 120 1308
TOTAL 135318

BABY PRODUCTS:

ITEMS COST QUANTITY RETAIL AMOUNT

PRICE
Johnsons nmt shampoo 670 12 699 8040

Nestle lactogrow 3 growing up formula 532 10 549 5320

Bona papa baby diapers plus medium 759 7 799 5313
mid-size 3
Bona papa baby diapers plus large maxi 814 8 850 6512
size 4
Johnsons baby cologne morning dew 470 4 498 1880
Athena baute cotton wool balls 412 6 433 2472

Mechico feeder with handle premium 90 6 96 540

quality purple
Mechico feeder with handle neck wide 170 11 182 1870
yellow
Mechico feeder with handle pink 364 12 380 4368
transparent wide neck
Mechico feeder with handle premium 105 10 120 1050
quality blue
Mechico feeder with handle premium 101 10 112 1010
quality purple
Bona papa baby diapers plus small mini 725 8 750 5800
size 2
Bona papa baby diapers plus with 621 7 643 4347
umbilical cut
Bona baby diapers plus XL junior size 5 860 8 899 6880
Nana smarty original tape large stage 4 810 6 847 4860
Babyjoy diapers small 2 765 5 803 3825

Page 19 of 28
Babyjoy diapers medium 3 765 4 803 3060
Babyjoy cluotte junior Xxl 6 540 4 562 2160
Babyjoy culotte medium large 3-4 540 5 562 2700
Babyjoy diapers small 2 1100 6 1190 6600
Babyjoy diapers medium 3 980 4 1069 3920
Babyjoy diapers large 4 1156 5 1214 5780
Babyjoy diapers junior 5 940 4 1008 3760
Nana smarty original magic tape XXL 830 5 847 4150
stage 6
Nana smarty original magic tape XL 830 4 847 3320
stage 5
Nana smarty original magic tape small 780 10 800 7800
stage 2
Bona papa baby diapers plus XXL size 6 975 10 999 9750
Bona pap magic baby diapers large maxi 580 10 599 5800
size 4
Bona papa magic baby diapers large 1455 8 1529 11640
maxi size 4
Bona papa magic baby diapers new born 565 7 582 3955
size 1
Bona papa magic baby diapers small 525 6 550 3150
mini size 2
Bona pap magic baby diapers XL junior 1479 4 1499 5916
size 5
Johnsons baby powder 228 7 240 1596
Johnsons baby blossom soap 104 8 112 832
Johnsons baby shampoo 187 14 200 2618
Nestle bunyad 430 10 444 4300
Leo premium jumbo x large diaper 1125 7 1165 7875
Johnsons nmt shampoo 670 6 699 4020

TOTAL 168789

SPREAD AND HONEY: (1)

ITEMS COST QUANTITY RETAIL AMOUNT

PRICE
Langnese pure bee honey 810 6 870 4860
Langnese pure bee honey 300 7 350 2100
Langnese honey black forest 580 4 609 2320
Young’s chicken spread bbq pouch 110 5 140 550
Young’s chocolate sprear glass jar 300 6 340 1800
Young’s chocolates spread glass jar 198 4 218 792
Young’s chicken spread bbq glass jar 188 5 208 940

Page 20 of 28
Youngs natural honey glass jar 130 6 143 780
Ahmed rose petal spread 135 12 160 1620
Youngs chicken spread bbq pouch 290 4 307 1160
Youngs chicken spread pouch 54 20 62 1080
Pakola stawberry milk 28 20 35 560
Youngs sandwich spread pouch 97 7 110 679
Youngs sandwich spread glass jar 189 8 208 1512
Youngs sandwich spread pouch 235 9 260 2115
Youngs chicken spread 495 10 525 4950
Youngs chicken spread pouch 265 10 283 2650

Youngs chicken spread pouch 112 5 127 560

Youngs chicken spread glass jar 197 6 207 1182
Nestle bunyad 184 6 199 1104
Young dressing mayonnaise pouch 350 4 380 1400
Youngs natural honey glass jar 210 5 240 1050
Adams mozz cheese 596 6 620 3576
Youngs olive spread glass jar 210 8 250 1680
Youngs olive spread pouch 145 8 158 1160
Belle premium margine tub 420 10 430 4200
Belle premium margine tub 205 15 230 3075
Meadowlea original butter 385 15 410 5775
Meadowlea olive grove classic butter 726 15 749 10890
Meadowlea salt reduced butter 726 15 749 10890
Nestle milkpak cream 100 10 120 1000
Meadowlea olive grove lite mild tasting 875 10 899 8750
butter
Nestle everyday mix tea whitener 672 10 699 6720
Dawn tandoori naan 98 16 109 1568
Mitchells lemon ginger marmalade jam 175 18 188 3150
Nestle corn flakes cereals 200 20 225 4000
Al marai cheese burger cheese slices 359 7 385 2513
Hemani honey with blackseed 361 8 375 2888
Alasal natural honey 240 9 249 2160
Marhaba honey pure and natural bottle 632 5 652 3160
Marhaba honey pure and natural glass 378 4 396 1512
bottle
Marhaba honey pure and natural glass 205 14 229 2870
bottle
Marhaba honey pure and natural glass 70 6 75 420
bottle
Langnese pure bee honey 856 4 870 3424
Langnese pure bee honey 321 5 350 1605
TOTAL 122750

Page 21 of 28
HOUSEHOLD ITEMS:

ITEMS COST QUANTITY RETAIL AMOUNT

PRICE
Bbq skewers for tikka 138 10 155 1380
Spontex multipurpose cleaning cloth 257 6 279 1542
Spontex multipurpose cloth 381 8 399 3048
Spontex oval bucket with wringer 1400 3 1499 4200
Super hockey safety matches pack 26 20 30 520
Teso touch gloves large 265 8 282 2120
Spontex handy grip gloves 29 20 35 580
Spontex protector pack of latex gloves 230 9 244 2070
large
Spontex protector pack of latex gloves 230 9 224 2070
medium
Spontex trios latex gloves size large 250 10 265 2500
Spontex multipurpose coton gloves large 109 10 127 1090
Spontex wash ups cotton gloves medium 197 15 209 2955
Spontex wash ups cotton gloves large 172 14 189 2408
Harpic lime toilet cleaner r 300 11 320 3300
Finis milk liquid ub pack 875 7 891 6125
Finis milk liquid ub pack 314 7 330 2198
Inseguard led liquid 197 8 210 1576
Inseguard mosquito coil 60 15 65 900
Cool and cool toilet roll printed 465 8 499 3720
embossed
Cherry blossom white liquid 120 12 130 1440
King air freshener lavender 166 12 175 1992
Surf excel powder 281 14 299 3934
2 robin liquid blue 300 ml 311 15 330 4665
3 airwick lavender air fresheners 300 ml 959 7 987 6713
2 Vim lemon dishwash active gel 560 5 578 2800
Bonus active 91 20 99 1820
Vim lemon 270 12 289 3240
Airwick aerosol lavender air freshner 314 10 329 3140
Robin liquid blue 155 11 165 1705
New robin neel powder 190 11 200 2090
Robin liquid blue 100 20 107 2000
Cherry blossom polish black 104 20 115 2080
Cherry blossom polish black 179 20 194 3580
Glade aerosol jasmine air fresheners 307 12 319 3684
Rasberry air freshener 307 14 319 4298
Morning air freshener 377 7 394 2639
Cherry blossom liquid polish black 165 8 180 1320

Page 22 of 28
Glade touch and fresh unit wild lavender 379 12 394 4548
air freshener
Hang it fresh air freshener 110 10 129 1100
Shoe polish dark tan 91 10 102 910
Shoe polish black 55 20 63 1100
Shoe polish dark tan 50 6 59 300
TOTAL 105400

CHPIS BISCUIT AND SNACKS:

ITEM COST QUANTITY RETAIL AMOUNT

PRICE
Prince in chocolate sandwich ticky pack 110 12 120 1320
box
Lollipop pack 125pcs get Mentos 116 14 125 1624
Zeera plus family pack 31 20 40 620
Hilal freshup ticky tray 175 15 196 2625
Hilal super sour candy 65 20 72 1300
Lays yog and herb chips 42 20 50 840
Bsiconni flo chocolate cake 7.5 40 9 300
Wah mix nimco 100 20 115 2000
Wah daal moth 8 20 10 160
Wah daal moth 16 20 20 320
Wah daal moth 101 5 115 505
Wah daal moong 8 20 10 160
Wah moong daal 101 8 115 808
Wah daal chana 101 9 115 909
Wah gathia 103 8 115 824
Wah salty chewra 90 12 100 1080
Wah bareek sev 205 15 220 3075
American garden microwave popcprn 376 10 399 3760
cheese 3 pcs box
American garden microwave popcorn hot 376 10 399 3760
and spicy 3 pcs
American garden microwave popcorn sea 480 10 499 4800
salt and pepper
Bsiconni flo cake chocolate box 96 15 111 1440
Bisconni flo cake vanilla 7.5 40 9 300
Bisconni flo cake vanilla box 95 12 111 1140
Ice breakers mint sugar free cinnamon 235 12 249 2820
Ice breakers mints sugar free cool mint 360 13 278 4680
Ice breaker mints sugar free sour mixed 270 12 285 3240
berry
Ice breakers mints sugar free winter 278 14 299 3892
green

Page 23 of 28
Spearmint spout box 349 12 364 4188
Peppermint spout box 349 14 364 4886
Spearmint spout 14 35 21 490
Peppermint spout 14 12 21 168
Zeera plus mini half roll 105 12 120 1260
Dawn cupcake chocolate flavour box 110 10 120 1100
Mitchells jubilee 14 100 19 1400
Mitchells jubilee honey and almond 6 40 10 240
Mitchells jubilee pack 220 10 240 2200
Mitchells jubilee pack 455 6 480 2730
Mitchells happy hearts candies box 270 8 299 2160
Piccadeli butter toffees round box 470 8 488 3760
Piccadeli creamz toffees 515 9 540 4635
Piccadeli eclairs candy 500 7 525 3500
Piccadeli eclairs candy box 470 7 488 3290
Mayfiar froota chaska 49 20 65 980
Mayfair frooto orange candies 24 40 31 960
Mayfair frooto peach candies 49 40 58 1960
Mayfair frooto stawberry candies 49 20 58 980
Mayfair frooto stawberry candies pouch 27 20 31 540
Mayfair fruit gala strawberry chews 62 20 70 1240
Mayfair lychee fruit gala 2 chews 92 20 105 1840
Yums fruity box 158 6 180 948
Castus date fruit sticks stawberry 365 8 381 2920
imported
Prince chocolate bar packs 105 10 120 1050
Candyland abc jelly box 105 10 120 1050
Lays 2 in 1 bbq chips 18 20 25 360
Candyland sonnet box 165 8 180 1320
Kolson slanty salted 35 20 50 700
Cheetos ocean safari 15 20 20 300
Wafers vanilla loacker 275 9 299 2475
Loacker chocolate crispy wafers 187 12 209 2244
Cocomo double chocolate ticky pack 105 12 120 1260
Kolson slanty vegetable 38 20 50 760
Bisconni mini chocolate chip cookies 105 8 120 840
snack pack box
Lays French chips 48 20 60 960
Zeera plus half roll box 97 14 102 1358
Lays masala chips 41 20 50 820
Lu tiger bar pack 4 40 5 160
Lays salt chips 45 20 50 900
Lays yogurt and herbs chips 23 20 30 460
Lu tuc half roll box rs.100lays French 23 20 30 460
chips
Lays masala chips 23 20 30 460
Lu bakeri butter cookies family pack 31 25 40 775

Page 24 of 28
TOTAL 115389

OTHER ITEMS:

ITEMS COST QUANTITY RETAIL AMOUNT

PRICE
Suji 38 20 45 760
Coroli corn oil 922 8 959 7376
Moti dana xxl white basmati rice 800 9 820 7200
Moti dana super kernal basmati rice 755 7 780 5285
Moti dana daily basmati rice 970 8 499 7760
Coroli sunflower 1350 6 1499 8100
Coroli corn oil 3500 5 4223 17500
Coroli corn oil 2000 5 2250 10000
Coroli corn oil 1780 6 1909 10680
Coroli corn oil 1400 4 1544 5600
Maida 47 20 50 940
Jaza basmati rice 178 12 195 2136
Jazaa sella rice 1070 6 1195 6420
Jazaa ginger paste 175 12 190 2100
Jazaa ginger garkic paste 175 12 190 2100
Hazaa garlic paste 175 12 190 2100
Jazaa economy rice 700 8 745 5600
Jazaa econony rice 135 10 150 1350
Dalya 38 20 43 760
Topioco sada 52 20 60 1040
Baisan 125 8 140 1000
Daal mash washed 178 9 190 1602
White lobia 128 20 149 2560
Daal channa 74 20 80 1480
Daal mong washed 82 20 99 1640
Daal mash washed 85 20 95 1700
Sunridge chakki ata 304 9 320 2736
Sunrudge chakki aata 600 8 620 4800
Bake parlor super fine atta paper bag 510 11 535 5610
Bake parlor super fine atta paper bag 255 12 278 3060
Ahmed dahi bara masala 34 18 40 612
Ahmed tikka boti bbq masala 39 18 47 702
Daal masoor washed 421 8 135 3368
Daal masoor washed 60 12 65 720
Buy national karahi gosht 102 12 120 1224
Knorr lime seasoning powder 460 10 489 4600

Page 25 of 28
Razmin sesame oil 295 10 320 2950
Razmin sesame oil 548 11 560 6028
Eva cooking oil standup pouch 200 10 235 2000
Eva cooking oil standup pouch carton 1100 8 1175 8800
Eva sunflower oil standup pouch 208 7 235 1456
Eva sunflower oil standup pouch carton 1100 6 1175 6600
Eva cooking oil pillow pouch 205 20 225 4100
Eva cooking oil pillow pouch carton 1050 4 1125 4200
Eva cooking oil pet bottle 1100 5 1170 5500
Eva sun flower oil pet bottle 1100 6 1170 6600
Eva cooking oil tin 1050 4 1145 4200
Eva vtf banaspati poucb 185 12 200 2220
Eva vtf banaspati pouch carton 980 4 1060 3920
National lodized salt 27 20 30 540
Sasso pure bottle 612 8 658 4896
Sasso pure olive tin 1780 5 1849 8900
Romoli olive pomice oil 260 6 280 1560
Dalda olive pomace bottle 370 12 389 4440
Dalda olive oil pomace bottle 800 8 827 6400
Dalda olive oil extra virgin bottle 605 12 635 7260
Dalda olive oil extra virgin tin 3850 4 4249 15400
Tullo banaspati pouch outer 165 18 180 2970
Tullo banaspati tin 465 6 483 2790
Falak. Black salt 100gm bottle 70 10 79 700
Falak pink salt 200 gm. 345 10 360 3450
Black channa 132 20 140 2640
Daal channa 150 15 160 2250
Daal moong washed 175 14 190 2450
Masoor whole 110 12 119 1320
Daal arhar 89 13 99 1157
Ani seed 60 10 65 600
Basil seeds 36 10 40 360
Bay leaf 14 17 17 238
Black cardamom 200 10 220 2000
Black cumin seed 175 15 190 2625
Black pepper 108 10 120 1080
Black salt 30 20 35 600
Carom seed 21 20 25 420
Cinnamon 96 15 109 1440
Cloves 105 15 120 1575
Coconut powder 90 16 100 1440
Coconut whole 78 14 89 1092
Coriander seeds 71 14 80 994
Cumin seed 191 15 205 2865
Dhaniagiri 42 12 49 504
Fenugreek seed 20 10 23 200
Fry seeds 82 20 95 1640

Page 26 of 28
 Green cardamom 315 20 339 6300
Mace 225 15 250 3375
Mustard seed 30 14 35 420
Nigella seed 40 12 48 480
Nutmeg 58 18 63 1044
Plums 92 20 99 1840
TOTAL 306670

TOTAL INVENTRY COST

Total inventory cost = 12, 48,198

PROFIT PLAN:
According to our estimation, we will be able to sell at least 140,000 worth of
inventory per day. This estimate is constructed with help of some other store manager within the
neighborhood. As you can see the average profit on the goods is 8 percent. So here is the math

SALE P MISC SALARY (3 ELECTRICTY TOTAL RENT TOTAL TOTAL

S PER R EXP PER EMPLOYESS) SALES PER EXPEN PROFITP
DAY O DAY MONTH SE PER ER
FI MONT MONTH
T H
P
E
R
D
A
Y

14000 1 1000 45000( 15000 60000 4200000 80,000 215000 121000

0 1 EACH)
2
0
0

TOTAL PROFIT IS CALCULATED BY TAKING PROFIT PER DAY AND MULTIPY IT BY 30

THEN SUBRACT ALL THE EXPENSES

Page 27 of 28
5: DEVELOPMENT, MILESTONE AND EXIT PLAN:

5.1: FUTURE MILESTONE:

Our milestone is to be the king of retail business in Bahria town .we will
become the king of this business by providing quality product at affordable price to our valuable
customers. We would make our company’s name Equity Store a brand that people will trust. .

5.2: LONG TERM GOAL:

Our long term goal is to change this small mart into a big cash and carry
after 8 or 10 years. We will achieve this goal by constantly providing products at a fairly low
price than others and maintain good and close relationship with customers and traders.

5.3: EXIT PLAN

Well if things didn’t go according to plan and we want to sell our business to some other
entrepreneur, We have made an exit plan for that .We know that in Pakistan this retail business is
at peak, more and more people and entering in this business every year., so if we want to leave
the owner ship of this business, we would sell the whole setup of our shop. That means have to
find someone who is looking for a grocery store and sell our store to him. Since our shop is on
rent, so we will only get the money for counters, electronic items, inventory, IPOS, CCTV setup,
chillers and refrigerators

Page 28 of 28