STOP WASTE FOOD!

REPORT ON THE MEASURES ADOPTED TO

EXTINGUISH WASTING FOOD

The aim of this report is to evaluate the measures adopted by our government
within the campaign “Stop Waste Food!”. This report will also give some
recommendations as how the current measures could be improved and
elaborate new ones.

BACKGROUND INFORMATION

The campaign was launched to customers and retailers a year ago. During last
six months, I have split my research project in two parts: direct observation and
interviewing shoppers and customers.

DIRECT OBSERVATION

I have observed that nearly a sixth of shops have not got posters in their walls.
The most important Shopping Center, Carrington Mall, has not advertised
anything.

Moreover, I have noticed that the amount of food that the shops are throwing
away have decreased a twenty per cent. Besides, ONG’s and farmers have
loaded some trucks with ripe food for feed poor families and animals.

INTERVIEWS

First of all, I have interviewed a random selection of customers. Slightly a 40%

of them were trying to save food. Within this percentage, 75% of them were
donating food to starving people. Furthermore, composting is another great idea
which people are using. Most of them are composting and reducing the
environmental impact.

Secondly, I have interviewed shoppers. Somewhere in the region of de 85% of

them believed that government aids are limited. However, lots of them were
opening to work together in this campaign. They needed more information
about the campaign.

CONCLUSION

It is clear that former measures are leaving a mark on our society. However, a
few of them are being achieved in full. By the way, the government should
increase aids to retailers, decreasing taxes and fees. They should publicize
more the campaign as well. These recommendations can improve current
measures.

I would strongly make the following recommendations for new measures:

  CUSTOMERS

o Reuse: make new recipes with leftovers

o Freeze food which you are not going to eat immediately

o Make a planning with a daily menu

 RETAILERS

o Reduce prices in food products

o Accurate the expire date of these products

o Manage the warehouse efficiently

These recommendations and improvements will have a deep impact in our

society to achieve the main aim: All the food can be exploited.