Professional Documents
Culture Documents
Pcomm South Africa
Pcomm South Africa
1. Punctuality
2. Greet everyone in the room individually.
3. Give full attention the person talking. (RESPECT IS PARAMOUNT)
4. When making a suggestion or criticism, comment on the idea and not the
person voicing it.
5. Initial meetings are often used for partners to familiarise themselves with one
another and establish business relationships.
6. The are always well prepared with a plan and structure of how they want the
meeting to go.
Trust oriented
As trust is often an issue in South Africa, people tend to speak in a very direct,
honest way during business negotiations. Any ambiguity or vagueness on your
behalf may be interpreted as a sign of untrustworthiness, dishonesty or lack of
commitment. Furthermore, contracts and terms should be explicitly detailed to
assure them that the deal is transparent.
Considerations
● South Africans are generally very loyal to their companies and job as
employment is so scarce in Africa.
● Strategies based on short-term solutions for quick gain are not preferred by
South Africans.
● South Africans aim to avoid confrontations in business as much as possible.
● The unemployment rate is very high in South Africa, so your South African
counterpart may ask for personal favours that entail employment for their
family members.
Greetings
Common South African Greetings
- It is important to greet everyone immediately with respect
especially in the rural villages of South Africa, whereby it is respectful
to greet everyone you pass by.
- Most common greeting: handshake accompanied with eye contact
and a smile.
- If you know each other well: you may greet with a hug.
- Addressing people: It is polite to address South Africans by their
title and last name until they have signalled that it is appropriate to
move on to a first-name basis.
Common South African Greetings
- Elders: often addressed in local language with titles for father,
uncle, mother or aunt, such as Tata (Xhosa for father) or Mama
(Xhosa for mother).
- South Africans usually like to take the time to exchange pleasantries
and engage in social discussion after greetings.
- It is appreciated to ask about someone’s health.
- Interactions may also vary depending on the location, with more
traditional approaches being used in rural areas and people adopting
more cosmopolitan approaches in urban areas.
Language greeting on South Africans
- South Africa has 11 different national languages.
- English is the most commonly spoken language in official and
commercial public life but only the sixth most spoken language in
terms of numbers.
- Zulu is normally spoken in the Durban area while Xhosa is spoken by
the locals in Cape Town.
- Afrikaans was regarded as the language of the old oppressive
Nationalist Government pre-1994 and therefore even trying to say a
few words to the locals in this language may be regarded as
offensive.
- Best advice is to keep to English if the person is a complete stranger.
Handshake Greetings on South Africa
- Most common greeting: handshake accompanied with eye contact
and a smile.
- Handshakes may be light or firm depending on the person you are
greeting.
- People from rural villages may use two hands to shake/greet.
- When shaking hands with a person of the opposite gender, men
usually wait for women to extend their hand first.
10 different South African greetings
1. Howzit – “Hello, how are you?”.
2. Sawubona – Zulu. “greetings.”
3. Unjani – “How are you?” (slang greeting).
4. Heita – “Hello.” (slang greeting).
5. Aweh – used more as an acknowledgement of a person when
greeting them.
6. Molo – Xhosa. “How are you doing”
10 different South African greetings
7. Thobela – formal greeting in Pedi. “How are you?”
9. Hoe gaan dit? – Afrikaans greeting and means “How are things
going/How are you?”
10. Sharp Fede – South African townships. “Hello, how are you?”
Do’s in South Africa
- Offer sympathy if there is mention of the difficult situation in South
Africa.
- Expect South Africans to be hospitable, and make an effort to respond
to and return their warmth.
- Show respect and interest in what people have to say whenever they
are talking.
- Communicate face-to-face when possible.
Don'ts in South Africa
- Do not openly criticise the South African country.
- Be aware that politics, racism, the Apartheid, violence and inequality
are sensitive issues in South Africa.
- Avoid openly expressing anger or losing control of your emotions.
References
Evason, N. (2015). South African Culture - Do's and Don'ts. Retrieved September 20, 2020, from
https://culturalatlas.sbs.com.au/south-african-culture/south-african-culture-do-s-and-don-ts
Evason, N. (2015). South African Culture - Greetings. Retrieved September 20, 2020, from
https://culturalatlas.sbs.com.au/ south-african-culture/south-african-culture-greetings
FinGlobal, N. (2018, November 16). Now What – South African greetings around the world. Retrieved
September 20, 2020, from https://www.finglobal.com/2018/11/16/south-african-greetings-2/
Flight Centre. (2019). Useful South African Phrases. Retrieved September 20, 2020, from
https://www.gapyear.com/africa/south-africa/useful-phrases-for-south-africa