Business Strategy

A Multi-pronged approach
Capacity & Network Expansion – to increase market share & garner
competitive strength
-Achieve dominance in core markets (USA/UK/Gulf/SEA)
-Increase market access through strategic alliances
Product Upgradation:
-Deploy modern aircraft with state-of-art passenger amenities
- Operate customer friendly schedules with increased network
connectivity
Operations Improvement – to reduce unit costs through:
-Increased asset (aircraft & manpower) productivity
-Out-sourcing/hiving-off of non-core activities to subsidiaries
-Technology upgradation
- Benchmarking & adoption of “Best Practices”

Product Upgradation
Customer Friendly Schedules Planned
-High frequency services with standardized arrival/departures
Network Connectivity
-Single aircraft services from source markets
-Expanded hub and spoke with own aircraft and from IC, Jet,Sahara
Customer Service
-Plans to match global standards of customer service throughbenchmarking, training & adoption of new
technologies
Improvements with New Aircraft
Product Improvements
-New/Fresh Interior
-State of the art Seats/IFE
-Better on time performance
-Business Class pitch of 76”

Other Benefits
 -Better Aircraft utilization
-Lower Fuel Consumption
-Lower Maintenance Expenditure

Operations Improvement
Increased manpower productivity
Comprehensive HR Policy with focus on
-Motivation, Training & Development, Multi-skilling, Scientific job description & objective performance
appraisal
Special dispensations obtained from DGCA
-Operating Crew – Increased Flight Time Limits

Settlement to be reached with pilots

-Cabin Crew - Executive crew to fly as per DGCA time-off regulations
-Computerization of Operating/Cabin crew scheduling
Out-sourcing/Hiving-off Non-Core activities
-Activities already out-sourced
– Printing Press
– Crew/Employee Transport

Potential for out-sourcing

– Medical Services

– Payroll/Revenue Accounting

– Canteen

– Civil Works

Hiving off to subsidiaries

– Maintenance

– Ground Handling

– Information Technology
– Security

– Cargo

Technology Upgradation – IT Projects

-Revenue Management – PROS implemented

-Ticketing Time-Limit software implemented

-Direct connect with GDS’s

-Integrated computerization system for MMD

-Disposal of surplus/redundant inventory

-Implementation of Unit Load Device management system

-Disaster recovery site at remote location

-Air India Express IT Infrastructure

-Data Mart for CRS sales data

-Ramp Assistance Billing System for GSD/Finance

-Online Financial Information System (FINESS