A

Project Report
On

Dynamics Verticals CCTV

Submitted As A Part Of Our Course Curriculum In

B2B & Solution Sales

Submitted To:
Submitted By:
Prof. Ashwin Bhatia SECTION-1A
Mudit Ranjan (FT– 09–
774)
 INTRODUCTION
Dynamics Verticals CCTV is a major security solution provider company. We offer a variety of
security cameras to our respected clients so that they can get an array of devices from which they
can make their best selection keeping into consideration several constraints.

All the surveillance system that we are offering to our clients is characterized by different
properties with different price levels.

We the Dynamics Verticals CCTV team is concerned with the customer satisfaction. Keeping
that as our first priority we are moving forward in this field.

Considering your security as our responsibility we are providing you with various options so that
you can get a better security through your choicest products.

At our end we are totally dedicated to serve you as per your need and requirement. As our goal is
to serve you with the world's best security devices, so we are giving you the wide variety.

Dynamics Verticals CCTV Team

Dynamics Verticals CCTV possesses a very dedicated, determined and hard working team. The
employees are knowledgeable enough to satisfy the customer's needs. Their efficiency, talent and
intelligence are the main factors that made Dynamics Verticals CCTV to get an opportunity to
help the fellow clients. They apply their best strategies to get the optimum result.

Our team of experts is always agile to take challenges and to provide the customers with various
splendid solutions.

We are committed to give you service and to get the best result. We do online business by
maintaining our ethical and moral views and obtain the best possible result.
Dynamic Verticals cameras are acting as the major protector in the field of security. Our security
cameras are efficient enough to secure the outdoor as well as indoor premises. CCTV cameras
are used in order to give protection against burglaries, theft and many other fraudulence
activities. Now, one can also record the various movements going on in the premise using
the Digital Video Recorder (DVR) device. These devices can be used to monitor a particular
event for a period of time or it can be used to record the event continuously depending upon the
requirement. Surveillance through CCTV cameras is becoming very common day by day
because of their reliability, efficiency and usefulness.

TYPES OF CCTV CAMERAS

Dome Cameras:
These compact cameras can be used in outdoor as well as in indoor premises. Due to its easy
installation process, dome cameras can be used widely in personal as well as in public areas. 

High Resolution Dome Cameras:

These cameras are designed for improving the performance of images at night. It is known for its
high resolution which enhances the camera to capture images in lighter as well as in darker
regions. 

IR Dome Cameras:
It is specially developed to capture images in the darkness which is achieved by the high power
LED. It automatically transits from multi color to black-white shades depending on the lightning
conditions. 
Vari-Focal Dome Cameras:
These cameras are known for its high resolution and vari-focal iris lens. It is extremely sensitive
to light and works in darker area. The lens automatically adjusts the changing of lightning
conditions. 

Infra – Red Cameras:

These cameras form the image using infrared radiation. It provides a very high resolution that
improves the image quality. 

Regular C Mount Cameras:

These cameras possess wide angle lenses. This is the most common lens used for machine
vision. It has a good resolution power for clear picture.

Hidden Cameras:
Hidden cameras are hardly requires any installation. These cameras can be viewed over the
internet. They can be moved easily to different places.

Speed Dome Cameras:

Speed dome cameras are used for remote imaging. It encompasses a very high speed and obtains
a very high quality image. 

Apart from this, our company has also launched various highly sensitive Digital Video
Recorder (DVR) device. This is to ensure high efficiency and it helps in recording the various
happenings around.

Following are few of the Digital Video Recorder (DVR) device which are recently launched by
our company:-
MJPEG Compression DVMR:
The device is of low cost economically sound security video recorder.It compresses the images
without compromising its quality.

16CH MPEG4 Network DVR:

It possesses fast image processing with a high recording speed. Also it provides an efficient
compression facility. 

8CH MPEG4 Network DVR;

It consists of very user friendly GUI. It is popular for easy control and multi functional record
facility.

H.264 Compression DVMR:

It is having semi-triplex channel facility with a fastest processing power. A best quality image
can be obtained. 

4CH MPEG4 Network DVR:

It has the feature of MPEG-4/JPEG compression format. It also acquires motion trigger
recording and provides clear picture coping up with real time events.

2 Channel Video Web:

This device is highly capable of transmitting and receiving of video signals. It is featured with
low cost and easy installation.

1 Channel Video Web Server:

It is compatible with all cameras. It consists of only the receiving transmitter. This device utilizes
UTP wires efficiently. 

TARGET SEGMENTS
Since our product is mainly for B2B use hence we are trying to target those places where the role
of a camera plays a very important role. It will help us finding a suitable buyer for our product
and the use of our camera will be prolonged.

The CCTV Cameras can be used in places like:-

 Internet Cafe Set up

 Super Store
 Corporate
 Electrical consultants
 Architects
 Builders
 Hotel industry
 Govt. sector
 Educational Institute
 Traffic Monitoring
 Banks & ATMs
 Public Places ( Railways, Airport, Bus Station, etc.).

Our various model can really cater to these market and hence our business can proper as the use
of cameras in such places are very much a necessity.

Cameras like Dome Cameras, High Resolution Dome Cameras and Hidden Cameras can be aptly
used in places as above as it will produce the desired effect while being away from the eyes of
common man.

Similarly, our DVR can be used in places like Traffic Monitoring and ATMs as they require high
level of efficiency and visibility and these cameras can provide with that options.
DISTRIBUTION CHANNEL NETWORK

 Full service retailers tend dislike intensive distribution.

 Low service channel members can "free ride" on full service sellers.
 Manufacturers may be tempted toward intensive distribution—appropriate only for some;
may be profitable in the short run.
 Market balance suggests a need for diversity in product categories where intensive
distribution is appropriate.
 Service requirements differ by product category.

Hence we will try to make channel partner for ourself so that it will be easier for us to sell our
product ansd thus it will help in catering to a large market across India.
The channel decision is very important. There is a form of trade-off: the cost of using
intermediaries to achieve wider distribution is supposedly lower. Indeed, most consumer goods
manufacturers could never justify the cost of selling direct to their consumers, except by mail
order. Many suppliers seem to assume that once their product has been sold into the channel, into
the beginning of the distribution chain, their job is finished. Yet that distribution chain is merely
assuming a part of the supplier's responsibility; and, if they have any aspirations to be market-
oriented, their job should really be extended to managing all the processes involved in that chain,
until the product or service arrives with the end-user. This may involve a number of decisions on
the part of the supplier:

 Channel membership
 Channel motivation
 Monitoring and managing channels

PROMOTIONAL STRATEGIES & COMMUNICATION TOOLS

Various tools can be adopted by our company for spreading awareness about our product in the
market:-

 Develop brand awareness

 Increase category demand
 Change customer belief or attitude
 Enhance purchase actions
 Encourage repeat purchases
 Build customer traffic
 Enhance firm image
 Increase market share
 Increase sales
 Reinforce purchase decisions

Similarly, various steps in this direction can be incorporated through following methods:-
  Business Exhibition
 Advertisement
 Direct Marketing
 Public Relation
 Online Directory
 Landline telephones
 Cell phones
 Smartphones
 Video and web conferencing
 Social networking sites
 Online chat tools
 Fax

ANY OTHER INNOVATIVE STRATEGIES

 We can use various CSR activity to promote our product as it help both the cause. i.e. to
help in maximizing sales and following CSR activity.
 We can also use promotional technique like road show in front of corporate offices,
hospitals, Banks, etc.
 We can also use word of mouth publicity for our advantages.
 Last but not the least, we can use our product in event like IPL, World Cup so that the
corporate people can start taking notice of our product and hence it will be easier for us to
contact them in future since they would be aware of our product before hand.