Solved: Motivating desired performance DMT Biotech is a

biotechnology re

Motivating desired performance DMT Biotech is a biotechnology research and development

company that designs products for the needs of life science researchers. The company consists
of an administrative unit, a research laboratory, and a facility used to develop prototypes of and
produce new products. The major costs in this company are the salaries of the research staff,
which are substantial. In the past, the research scientists working at DMT Biotech have been
rewarded on the basis of their proven scientific expertise. Salaries of these research scientists
are based on the level of education achieved and the number of research papers published in
scientific journals. At a recent board of directors meeting, an outside director criticized the
research and development activities with the following comments: There is no question that we
have the most highly trained scientists in our industry. Evidence of their training and creativity is
provided by the number of research publications they generate. However, the knowledge and
creativity are not translating into patentable inventions and increased sales for this company.
Our organization has the lowest rate of new product introduction in our industry, and we have
one of the largest research and development teams. These people are too far into basic
research, where the rewards lie in getting articles published. We need these people to have
more interest in generating ideas that have commercial potential. This is a profit-seeking
organization, not a university research laboratory.
Required
(a) Assuming that the director’s facts are correct, do you agree that this is a problem?
(b) The board of directors has ordered the president of DMT Biotech to increase the rate of new
product introduction and the time devoted to new product development. How should the
president go about this task?

ANSWER
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