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Unit 30-Ndy2-Assignment 2-2021
Unit 30-Ndy2-Assignment 2-2021
Outcomes:U30
2 Be able to originate and develop an idea for a television advertisement
3 Be able to produce a television advertisement
4 Be able to reflect upon own television advertisement production work.
OVERVIEW
This assignment builds on the knowledge base of how advertisements are structured, how they try to
work and how persuasive messages are constructed. The practical focus of advertising production will
develop an understanding of the relationship between audience, medium and message. The
Assignment project will engage practical production skills to plan, produce and monitor production
through to a completed advert for television. Finally, students will evaluate the effectiveness of the
finished product by engaging audience research channels to review the finished product.
Scenario
Building on your understanding of analysing adverts and advertising campaigns, you are now
required to plan, produce and monitor the production of an advertising campaign through to a
completed advert for television. The subject will be your Advertising Campaign for Inter-Colleges
Competition. The class will also evaluate the effectiveness of the finished products with a range of
audiences and client where applicable.
ND Creative Media Production - Sem2 -2013
U 30: Advertisement Production for Television.
Tasks Pass Criteria
2. Be able to originate and develop an idea for a To achieve a pass, the student must:
television advertisement
1.Critically review a series of Advertising P2 originate and develop an idea
Campaigns for research for your own approach for a television advertisement
to Producing an Advertising Campaign for the working within appropriateconventions and with
’Inter-Colleges Competition. some
Include in your e-portfolio weebly.com: assistance
Evidence of Research for production planning [CT, IE]
including: archives,notes, sketches; initial plans
and proposals; identification of message;
content; style; relevance to audience. Include
script; storyboards; production schedule;
location plans; shooting script; risk assessment;
crew.
P2 (Illustrated Report with links to advert
analysis
To achieve a merit, the student must: To achieve a merit, the student must:
M2 originate and develop an idea
for a television advertisement D2 originate and develop an idea
showing some imagination for a television advertisement
and with only occasional showing creativity and flair
assistance and working independently
to professional expectations
M3 produce a television
advertisement to a good
technical standard showing D3 produce a television
some imagination and with advertisement to a technical
only occasional assistance quality that reflects near professional
standards,
M4 explain own television showing creativity and flair
advertisement production and working independently
work with reference to to professional expectations
detailed illustrative examples
and generally correct use of D4 critically evaluate own
Subject terminology. television advertisement
production work in the
context of professional
practice, with elucidated
examples and consistently
using subject terminology
Correctly.
Guidance
ND Creative Media Production - Sem2 -2013
U 30: Advertisement Production for Television.
For this unit you are required to show evidence from learning outcomes 2, 3,4
You will have access to Inter-Colleges Brand Showcase to critique in class.
Suggested Reading: