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Business Models
Textbook: Trott, P. (2017). Innovation Management and New Product Development, 6th
Edition, Pearson, Harlow. (Chapter 12)
PowerPoint slides modified from http://web.nchu.edu.tw/~jodytsao/imnpd/PowerPoint/
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Figure 14.12 Mike Smith’s secret weapon: the salutary tale of ‘How not to design a
swing, or the perils of poor coordination’
Source: Lorenz, C. (1990) The Design Dimension, Blackwell Publishing Ltd, Oxford with permission from John Wiley & Sons Ltd,
permission conveyed through Copyright Clearance Center, Inc.
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 11.2 Product strategies

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Source: Deschamps, J.P. and Nayak, P.R. (1995) Product Juggernauts: How Companies Mobilize To Generate A Stream of Winners, Harvard Business School Press, Boston, MA.

Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 12.1 A range of new services that also create new business models
.
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Figure 12.1 An overview of the eBay business model

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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 12.2 Parts of the business model

Sources: Chesbrough and Rosenbloom, 2002; Shafer et al., 2005; Watson, 2005.
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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A business process showing how a firm uses its resources to create value
Table 11.2
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 12.3 The 16 detailed business model archetypes

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Sources:Trott (2011) and Weill and Vitale (2001), © 2005 from MIT Sloan Management Review/Massachusetts Institute of Technology, all
rights reserved, distributed by Tribune Content Agency.

Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 12.4 Online revenue models

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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Figure 12.3 Business model framework

Source: Adapted from Osterwalder (2004).

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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Figure 12.4 Visual depiction of IBM’s view of a component business model

Source: : Chesbrough (2010), copyright 2010, with permission from Elsevier.

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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Table 12.5 Typical royalty rate in technology sectors

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Sources: Parr (2007), republished with permission of Wiley, permission conveyed through Copyright Clearance Center, Inc.

Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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Trott, P. (2013/2017). Innovation Management and New Product Development, 5th/6th Edition, Pearson, Harlow
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References
• Trott, P. (2017). Innovation Management and New Product
Development, 6th Edition, Pearson, Harlow. (Chapter 13)
• Trott, P. (2017). Innovation Management and New Product
Development, 6th Edition, Pearson, Harlow. (Chapter 14)
• Trott, P. (2013). Innovation Management and New Product
Development, 5th Edition, Pearson, Harlow. (Chapter 11)

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