How to analyze

a visual argument?
• The questions that follow can help you think
critically about a picture, a photograph, a chart, a
graph etc..
- What is the topic of the image?
- Who is the intended audience?
- What tone is used in the script?
- What is the purpose of the image?
- What can you infer from the image?
- Is the message behind the picture conveyed without
any caption or text?
- How do you assess the quality of support?
 PICTURE

CONTENT CONTEXT
(explicit) (implicit)
 CONTENT

Size
Objects Scripts Colors (scripts or
signals)
 CONTEXT

Rhetorical
Reflection
analysis

Personal
Logos Ethos Pathos Kairos Experience &
Knowledge
 VA Presentation Outline
1. Introduction:
• Attention getter: Anecdote, Statistics, Facts,
Definition, Quote, Proverb etc.
• Reason to listen: Explain the importance of
the topic
• Claim: Position
• Credibility: Interest in topic/Checking
credible sources
E.g: Today, I will first introduce/explain the
content of this visual argument. Next, I will
analyze the context.
2. Body I (content):
Describe:
•Object
•Script
•Color
•Size/Dimension

3. Body II (context):
•Reflection on the appeals
•Explain the situation
4. Conclusion:
• Restate the claim
• Final thought: Call for action,
Recommendation, Solution to problem,
Advice etc.
E.g: Finally and after I have analyzed the
content and context of this visual argument
about (restate the claim), I believe … (give
personal advice, etc.)
Rubric for VA Oral Presentation:

• Picture (Content + Message) (2 pts)

• Delivery (Structure) + Language (6 pts)
• Voice + Body language + Eye contact (2 pts)
Did you figure out
how to analyze a
visual argument?
 Start preparing for your
Visual Argument Oral Presentation
choose a visual argument related to the topic of your
documented research paper; preferably to your claim.