Circus Matchboxes Inc

Revenue Assumptions

Jan-21 Feb-21 Mar-21 Apr-21 May-21

Number of Matchboxes 10,000 10,200 10,404 10,612 10,824
Growth in number of Matchboxes 2% 2% 2% 2%

Price of each matchbox 1 1.0 1.0 1.0 1.0

Growth in price of each matchbox 0.5% 0.5% 0.5% 0.5%
 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22
11,040 11,261 11,486 11,716 11,950 12,189 12,372 12,558 12,746 12,937
2% 2% 2% 2% 2% 2% 1.50% 1.50% 1.50% 1.50%

1.0 1.0 1.0 1.0 1.0 1.1 1.1 1.1 1.1 1.1
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23
13,131 13,328 13,528 13,731 13,937 14,146 14,358 14,573 14,792 15,014
1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50%

1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.1
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23
15,239 15,468 15,700 15,935 16,174 16,417 16,663 16,913 17,167 17,425
1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50%

1.1 1.1 1.1 1.1 1.2 1.2 1.2 1.2 1.2 1.2
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
Dec-23
17,686
1.50%

1.2
0.5%
Circus Matchboxes Inc
Revenue Assumptions

Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21

Number of Matchboxes 10,000 10,200 10,404 10,612 10,824 11,040
Growth in number of Matchboxes 2% 2% 2% 2% 2%

Price of each matchbox 100 100.5 101.0 101.5 102.0 102.5

Growth in price of each matchbox 0.5% 0.5% 0.5% 0.5% 0.5%
 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22 Apr-22
11,261 11,486 11,716 11,950 12,189 12,372 12,558 12,746 12,937 13,131
2% 2% 2% 2% 2% 1.50% 1.50% 1.50% 1.50% 1.50%

103.0 103.6 104.1 104.6 105.1 105.6 106.2 106.7 107.2 107.8
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23
13,328 13,528 13,731 13,937 14,146 14,358 14,573 14,792 15,014 15,239
1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50%

108.3 108.8 109.4 109.9 110.5 111.0 111.6 112.2 112.7 113.3
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23
15,468 15,700 15,935 16,174 16,417 16,663 16,913 17,167 17,425 17,686
1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50%

113.8 114.4 115.0 115.6 116.1 116.7 117.3 117.9 118.5 119.1
0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%
Circus Matchboxes Inc
Cost Assumptions

Initial Assumtion Jan-21 Feb-21 Mar-21 Apr-21

Wood Sticks 50 per match Box 50 50 50 50
Cost of wood sticks 0.50 0.50 0.50 0.50 0.50
Growth in cost of wood stick 0.10% 0.10% 0.10%

Chemical Used quantity 1 per match box 1 1 1 1

Cost of chemical 10 10 10.0 10.0 10.0
Growth of cost of wood stick 0.1% 0.1% 0.1%

Packaging 1 per Match box 1 1 1 1

Cost of Packaging 5 5.0 5.0 5.0
Growth in Packaging cost 0.1% 0.1% 0.1%

Processing 0.5% of revenue 0.50% 0.50% 0.50% 0.50%

Indirect Costs

Rental - Office 50000 50000 50000 50000

Growth Y-O-Y in office Rental

Rental - Office 20000 20000 20000 20000

Growth Y-O-Y in office Rental

Employee Costs
#
CEO 1 1 1 1
CFO 1 1 1 1
Factory Supervisor 1 1 1 1
Factory Workers 2 2 2 2
Total Manpower 5 5 5 5

Salaries
CEO 20% 5000 5000 5000 5000 5000
CFO 15% 3000 3000 3000 3000 3000
Factory Supervisor 10% 2000 2000 2000 2000 2000
Factory Workers 10% 1000 1000 1000 1000 1000

Marketing 100000 100000 101000 102010 103030.1

Growth in Marketing Spend 1% 1% 1%

Travel 50000 50000 50500 51005 51515

Growth in travel expense 1% 1% 1%
Miscellaneous 10000 10000 10020 10040 10060
Growth in miscellaneous expenses 0.20% 0.20% 0.20%
 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22
50 50 50 50 50 50 50 50 50 50
0.50 0.50 0.50 0.50 0.50 0.50 0.51 0.51 0.51 0.51
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

1 1 1 1 1 1 1 1 1 1
10.0 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

1 1 1 1 1 1 1 1 1 1
5.0 5.0 5.0 5.0 5.0 5.0 5.1 5.1 5.1 5.1
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

50000 50000 50000 50000 50000 50000 50000 50000 52500 52500
5%

20000 20000 20000 20000 20000 20000 20000 20000 21000 21000
5%

1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 4 4
5 5 5 5 5 5 5 5 7 7

5000 5000 5000 5000 5000 5000 5000 5000 6000 6000
3000 3000 3000 3000 3000 3000 3000 3000 3450 3450
2000 2000 2000 2000 2000 2000 2000 2000 2200 2200
1000 1000 1000 1000 1000 1000 1000 1000 1100 1100

104060.4 105101 106152 107213.5 108285.7 109368.5 110462.2 111566.8 112682.5 113809.32804
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

52030 52551 53076 53607 54143 54684 55231 55783 56341 56905
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
10080 10100 10121 10141 10161 10181 10202 10222 10243 10263
0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20%
 Mar-22 Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22
50 50 50 50 50 50 50 50 50 50
0.51 0.51 0.51 0.51 0.51 0.51 0.51 0.51 0.51 0.51
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

1 1 1 1 1 1 1 1 1 1
10.1 10.2 10.2 10.2 10.2 10.2 10.2 10.2 10.2 10.2
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

1 1 1 1 1 1 1 1 1 1
5.1 5.1 5.1 5.1 5.1 5.1 5.1 5.1 5.1 5.1
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

52500 52500 52500 52500 52500 52500 52500 52500 52500 52500

21000 21000 21000 21000 21000 21000 21000 21000 21000 21000

1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
4 4 4 4 4 4 4 4 4 4
7 7 7 7 7 7 7 7 7 7

6000 6000 6000 6000 6000 6000 6000 6000 6000 6000
3450 3450 3450 3450 3450 3450 3450 3450 3450 3450
2200 2200 2200 2200 2200 2200 2200 2200 2200 2200
1100 1100 1100 1100 1100 1100 1100 1100 1100 1100

114947.4 116096.9 117257.9 118430.4 119614.7 120810.9 122019 123239.2 124471.6 125716.3
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

57474 58048 58629 59215 59807 60405 61010 61620 62236 62858
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
10284 10304 10325 10345 10366 10387 10408 10429 10449 10470
0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20%
 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23
50 50 50 50 50 50 50 50 50 50
0.51 0.51 0.51 0.51 0.51 0.51 0.52 0.52 0.52 0.52
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%

1 1 1 1 1 1 1 1 1 1
10.2 10.3 10.3 10.3 10.3 10.3 10.3 10.3 10.3 10.3
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

1 1 1 1 1 1 1 1 1 1
5.1 5.1 5.1 5.1 5.1 5.1 5.2 5.2 5.2 5.2
0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

55125 55125 55125 55125 55125 55125 55125 55125 55125 55125
5%

22050 22050 22050 22050 22050 22050 22050 22050 22050 22050
5%

1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1
4 4 4 4 4 4 4 4 4 4
7 7 7 7 7 7 7 7 7 7

7200 7200 7200 7200 7200 7200 7200 7200 7200 7200
3968 3968 3968 3968 3968 3968 3968 3968 3968 3968
2420 2420 2420 2420 2420 2420 2420 2420 2420 2420
1210 1210 1210 1210 1210 1210 1210 1210 1210 1210

126973.5 128243.2 129525.6 130820.9 132129.1 133450.4 134784.9 136132.7 137494.1 138869
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

63487 64122 64763 65410 66065 66725 67392 68066 68747 69435
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
10491 10512 10533 10554 10575 10597 10618 10639 10660 10682
0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20%
 Nov-23 Dec-23
50 50
0.52 0.52
0.10% 0.10%

1 1
10.3 10.4
0.1% 0.1%

1 1
5.2 5.2
0.1% 0.1%

0.50% 0.50%

55125 55125

22050 22050

1 1
1 1
1 1
4 4
7 7

7200 7200
3968 3968
2420 2420
1210 1210

140257.7 141660.3
1% 1%

70129 70830
1% 1%
10703 10724
0.20% 0.20%