Professional Documents
Culture Documents
Itm 433 Case 5
Itm 433 Case 5
Itm 433 Case 5
N. Veronica Marshall
Touro University
ITM 433
attention long enough for them to receive our message. According to Jakob
Nielsen, we will solve this problem by writing concise text, write skimmable text,
write objectives and clear text, and write with design in mind. I will now prove his
theory to be true. After researching several websites over the holidays, I have
found one that I believe was built on these principles. The target audience and
the complexity of the information, that this site provides, they prove that even
when passing complex information on the web you can reach the masses and be
The web site I have selected is Entrepreneur. Com. I have been through this
entire site and have found it most interesting. It encompasses a large variety of
Business people as a whole are involved with and run their lives in time
management, efficiency, and they do not like to waste time. Therefore, the
The writing on this site is very clear and to the point. This follows the guidelines
set out by Jakob Nielsen. Writing concise text is of paramount importance when
communicating with business people. The web site has accomplished this in fine
fashion. This site has very few adjectives and wasted words. It is formatted in a
reverse pyramid style to put the most important facts first. Here is an example of
some of the writing on the site: What stage are you in, How to create a marketing
plan, Anticipating growth, Small business and Relief act on hold are just some of
the headings that this web page uses and draws the attention of the reader.
Skimmable text is a key component of any web site. If I wanted to read vast
want to know the facts about the information presented, or what they perceive as
the facts. Remember just because it is written does not make it the truth. I find
this to be true on many websites that I visit. This site can be scanned quickly and
The use of keywords, sub headers, bulleted lists and short paragraphs are
widespread and used through continually throughout this web site. Here is some
and Starting out. Sub headers are used through the site and are designed to
and Finance, Sales and marketing are some of the sub headers that they use.
On this medium, there are several hyper-links to other portions of the web site. A
unique finding of this site is that every page has an internal search engine so you
can skip from topic to topic located in different parts of the Internet site.
This site is about business and is written in a very clear text. The objectives are
comprehensible format. The site has simple sentence structure and does not use
presentation of it on this site. When they wrote it, they had the design in mind. I
am sure that it cost them a pretty penny to have it done. It is true, that this site is
a bit text- heavy. This site is not selling lamps, toys, or widgets. It is offering
franchises and the information on businesses that support this concept. The text
definitely fits the design of this web site. Business people as a rule, think in two
clear format with a no nonsense approach. We do not mind a little humor with our
material but we are here to gather information, that will help us make informed
decisions, and to increase our time management and they are by save money.
standards for internet. With the hundreds of thousands websites available for
viewing, we do not have the time to go through each and every one. Surfing
becomes our way out of this information overload. By tailoring your site to meet
the following criteria, Write concise text, write skimmable text, Clear hyperlinks to
provide users with direction, Write objective and clear text, and write with design
in mind. By using these guidelines, you will be able to effectively sell your product