MODULE 1 (WEEK 1) MODULE 2 (WEEK 2)

LESSON 1 - Getting Started LESSON 1 - Scripting & Storyboarding

 Foundational Principles
 Keyword Selection Strategy
 How it Works
 Content Ideas
 Brands Who Use YouTube
 Storyboarding
 Evolution of YouTube
 Pacing, Timing, and Tempo technique
 Facts About YouTube
 YouTube Content Outlines
 Case Studies
 Script Templates
 Strategies & Mindset
 How To Optimize New And Existing Videos For Views
 Create awesome videos without a camera
LESSON 2 - Building Your Channel
 Researching Your Channel LESSON 2 - Case Studies
 Channel Name/Title
 Channel description  7 Lessons from the top 50 YT channels
 Channel Art  How Logan Paul Hit 10M Subscribers in 12 months
 Tags  GoPro grew with User Generated Content
 Channel links  How Ed Sheeran Became a YT Sensation
 Frequency  YouTube Ad Best Practices
 Store & Community Tab  YouTube Ad Scripts
 Playlists Tab  YouTube Ad Examples
 Formats & Best Practices  Retargeting Ads + Retargeting Lists
 Pre-scheduled videos
 2-Part Teaser strategy
LESSON 3 - Promoting Your Videos
 YouTube Editorial Calendar

LESSON 3 - Types of Content That Get  Build Trust and Establish Authority With Video
Views on YouTube  Make Your Videos Are Fully Search Engine
Friendly
 Latest Trend  Alternate Video Platforms to Post Your Videos
 Challenges  Content Promotion Workflow
 Social Experiments  Working With Influencers
 Compare (X vs Y)  Give Your Videos Maximum Reach
 Q&A Videos  Track and Adjust Your Ranking Performance
 Tours & Walkthroughs  Summary - How to use the course
 Collab with Alisters
 Video Game Walkthroughs
 How To Guides and Tutorials
 Educational Videos
 Product Reviews + Unboxing
 Celebrity Videos
 Vlogs
 Comedy / Sketch Videos
 YouTube Lives
 Webinars On YouTube

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