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Hoar, i an somata he wor a acess sie es, ba eta may we be Stcuretarese wna’ is approptt ws te is porn fo exampi: Fefostng upon my asia! ice alongs 9 he ‘aajoam, enka neice compare clon and ts acho of ie esc at a ovens ‘simpler and moe elev nen: Retecng ch nr htt ue ev guage nthe ‘asroom, fs rossrchor raise sh slsly Secorpanea he cts ara actans of e chico ‘tra eran coment, Present o¢ post tona0? ‘us. tions an allen snc tah ublahed erste ae corvenonaly expensed sey ‘ho proent tons ar Rorardann and Meo (1969) aust aresearchar ‘Snever spy a sistent en tne work na wat alert ago, tte ‘Sommniaton of wil awaye Bo nt pose, Seomne you rave juts nth ar nrg ‘wha pont you are taking tat ethty neh aos samidoa, ana vin faa afte sat ante, Yu ‘least se past tnee ote verb, a eam stale econ (808 iat. (Guotn ard Chen (1687 eriewsd sent manager, Dickson st (2001) eared the hauring oF eros pent. ‘Ae wo suggested wit the aon werd of ‘Communion you ean sce you epstng of uo ‘nok aateintzetng oy vying he nec wtih ie {hecompiabions habe carted a. They gh havo faa tcc mansowad, aka in ‘Mteneied shown eraied prpesed waned Authors’ names ‘nate ree aos ars oa! ays erat {Wy Mar sumame ely bocauee ts a aan ‘omarion, and pty seca tron ary amDty In iaurg us halon inte blag) Fy eer to toh ene werk he sora, ‘ublnadin fe sama yer thisean ae nese Sutin be dae wih ater or exer 0 1608) sugges at ‘Son ssi (Crk, 1090, 1200) hav sha Ba. ‘is nual tonto such a Ptesor ‘Doctor Cacti ofr sutlags suo oa er Fristrares aren uly eluces but hare moh be ‘onze nan you might wih sn an ars ee ‘are iery ope tha eel wns fe Sortence earn Ina canon ot undorenoay undead ei, sli Wang 0) spent ear rece ound both: ‘nan acon but unssoneaty ndarsted shy, Wong 11980) sant no years recog. becaise incon off author Satna nas Salane tho shor susanioagerattta mush ge oust sue, Works which you have not cited directly you wis vince ae ctome- nae wich se rot swine ciety tote itis esta tops ‘espase el wen steading ol Fuse Reaung ar “Sbrcyrmy" Ths sa g03 way of showeg Yoo xr ett oyu tacg toca md Thatyu wi havea oe an cely ‘re inthe tress. of roving yur ee wh ove ‘ales mato. Further reading Tre iray bles ener ofbacks which mde veal er eating ‘eckson, Jonathan an Foo, Wblesr (536) Assign ess wo sn) Wy, isan race. ite 8 200) Hing your ctrl aso Prise sucess, Reutedr amet Landon Fi Aten (1850) Concocteg canarias {evens fom papa f srart Sage Tossa one! Flapatice, Jasqustina, Sect Janans Wit Oba (0908) Scots bra auceeastsesoraion tage, “Thousand Oaks Hat, Cis 2008 Dang saat sear, San, ondon gan, chal and Feteimar, Dai (2001) om sources topupes: agate 6 reconchad whi arcu Catege Pushers Pot Wort, Pars Richard (1889) Yo nse: a gusto ad Eton EAP Seon tonsa Paros, Rens 2009) Me pd arama bla Puede, Leon, Poe. Stepen ec) 2002} sng posigecaty ssoaroh Sage Lone Fo hat wh ort searching ox ting youre ‘ave ogee ease ort sa atthe Kgs Roxon vary erly Desk 1 oe reat or 754451 lye uk Ts bats walcbow of oma on aquest Appendix A: References using name and date format Maxketing planring in theory ond practice “Teves vice body foal consist rsa Str on how a hy maving Pana shouted (bkconald 1905, Kes 1508) Marteteg ‘Ths Aretian MiitingAatacaion’s dfirtlon of mang sl wh he cacept of exchange between to pats “Maetnginie aret pling ane ncitog ne coreasion ot pice, wcrc aa rbd gots ‘Setcosts oun extent anny rata ns pn Spas” Kae 168.5 ‘he deiton mpc neues a 4a amen nih as Groans (698) axussn an ons fhe ater ao eran tte ft ur partcton of ae, as wel Se whale sci Das algo cscuste by Citpner eta) ard Goeey (1500. Toavad auc runes, ober dengons ‘Sonata mare excutinly on he isha betnemn a cxjansaton anche customer Kall end Azra, 28) are Meo (1968) canes marking a "a atcha bataen fer campers copapiaes ence wane ch ‘userinfo ator re coches of bon pares 7996, 25 Reference List Cotter M, Payne. A stealing, 0. (96H), Rlataraiye mask fsgng quay customer sic, ane ‘mavetng leer Bulewer- Horomenr, Odo, CGwniey GE 1989, The stata and azcatena lamang emaketna NoGian i, Macsnnead, Cieriee, ©, 1980, 00 vas rth? Towards a ltonshin marketing prsgsgm. Jouralot matting ‘manage, Vl 10,80 4 86 87" 380. Kater P1988 Mnkethg management ans lamina, epementatorandconta Oh ete), Prarie He Englewocd CM, Kotor Pend Amstiong. (1989), Pricpls of mvatng (th aon, Pleniceal, Englewood Gt ‘MeConald WLM. (1985), Marenng pans, (ten), Hererman, Odors eset. (885, Making, che Oo Tompson, end Hammen, J (1870, Satie mare planing. PeniceHal nga it “onteldaculiovorylerorne Appendix B: References using numbers, listed consecutively Marsting plonring in theory and practice here koe fon conster reserve letra how md wy aot pl hel pas Moreotng ‘Tho Aretican Marking Associtons cron af mang at wn ne concept of encange bane wo pares ‘Madang sit poses clings cane conception opera, pomesen, recent, Sb, sevice sae scnges a aise aogoganastana Sopeiey “Ths dorton imi nce ho APs tame which as Gonos anes nen etensve row ne rasta i, ue errr ofa fours of ashe, 2s wall as world Dons ec dscusoad oy Gusoprer et? ard Grourhy® To ia ach dirt ter dears coments ‘of echsiey or feelin butvoon ie cvzansaton ave custome" ang Mcoor al elves arating 4: ‘amatoing tater be company capsbis are the was a caones increta aco is cbpcves at Ean paites 2 Reference List 4, Thompson, ©. and Hammond, (1979. Sates manetplamsg, Ponce al, Egleacas Cit 2 Motcr D. (1985, Masa, Back, Oster Sole. 1886), Marketa management ana. amg. abmentaten and ccna, (th ec, Prenice- al ergewcoa Cie 4 Gronccs, ©. (1868, uo vals, mshng? Toward <orehiprvkting pag, ures! mane manageman Val 10,804 pe 7 280 5. Ovitochor M, Pane, Aan Ealengne,D. (1981), Aaionso marketing: aging quay custane sence srarmartatn gaat Sttenorh-eena, Crow 3. Gromiey. CE. (1986, The states oporatonal parang of mameing MeCrew-4l, adenhea 7 ete, and Anratong,G, (108), Prespos of matng (th eda, Pence Ha jon Cte 8. eden MI, (198), Maen ans, aes} Henemann, Co | Lauuucrentiedeculsibrey Appendix C: References using numbers, listed alohabetically ‘Marketing planning in theory ond practice Tina ioe vost castet esere eters on howarty raking insta bo Stars Mestoting “The Amato Marketing Asoc’ teen of martina sath he coeeplo exchange bata to pars: “aca na rere pega exact te corenpin olen. inn cd danbtan ides goes one sever sen erge te aay calor ogee esate “Tha dat irc nce ne 4 Ps Carmo; wich a Groans arussinanaxtensierawo e ‘hokotng ngs acer rumba fife nts pst dun snag as el ae was cud Danis as decused by Gstenrer land Gozney. Te ava uit afeusea, oper ooirionecorewisie ‘ore oxlusvay ons ssh batoren he organ selon anahe eustamor, and adalat ar ebng 1S “smacsng cater tm conpany/s apie dhe wavs cuore cero acheve he Cpe ot bon ares Reference tst 1. Chvisochie Payne ane Barre ©. (1850), satrap maxing bging qual, custona series sree iogeder, Butewortnvenemnn, One. 2, Gieaney GE. (1888), The stag and aperatina ning of mask, Man, Maeno, 8. Siortoce,©. (1994, ‘Ove va, mening? Towards neltoneipmktngnaragion, sounatet ‘manatng managerent Wa "Gh. 38. 47.363 2 li (8, Mating management arming nakmarinion atc canto. (th tr, Perec Hal, Engewood Gs ter ad teen, 9989), Pees of maxing. Ah edn), PovtceHa,Engewood Cs MeDooa, WH, (1865), Maven pans. (et econ Heinemann, Cod Moca. (1805). Marztng Bacivel, Cat ‘Mempa0n. 0. eneHererena J (10M), State mate panini, Price Hal, Eglsaood wucientioconditvaryiecontiel’

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