Over the past couple of decades, technology has started to play a major role even in labour-intensive

industries like the hospitality industry.

Service holds the key to success in the hospitality industry and technology has opened up every
opportunity to be able to serve the customer better.

Internet of Things (IoT) is changing the game across industries and will be instrumental in maximising
growth for the hospitality industry in the years to come.

Data Analytics Applications in the Hospitality Industry Attracting new customers and encouraging them

to return are constant challenges in the hospitality industry. In a competitive sector where potential
customers have a wide range of options to choose from, it is essential to find effective ways to stand out
from the crowd. Customer analytics solutions can be very effective here, identifying problem areas and
improving marketing efforts. Here are some ways data analytics can help boost hospitality business.