This attention economy is ruining world-class training for all sports.

World-class athletes do not try to be Insta-famous; they are Insta-famous

because they amaze people with their impressive body of work and skills.
They draw people’s attention, feeling compelled to give these remarkable
athletes the attention they deserve, taking photos and videos of them
dominating.
And not the other way around.
Their absolute focus and discipline were so admirable that they gained
such awe
from other people and lifters.
Here is the one simple truth and is a big part of our brand: You must
become so
good, they can’t ignore you.
The cold fact is that nobody cares about your past, your circumstances, and
what
challenges you have gone through. Sure, they may be important and may
be the
truth, but until you leave someone in awe, none of those things matter.
Leave mediocre training at mediocre gyms because greatness is not
achieved in
mediocrity.
◆◆◆

CREATE A SHIFT BY USING AN ALTER EGO

We have been widely using this concept for decades, but if you want to
learn
more detail about it, Todd Herman has written a book called The Alter Ego
Effect on this subject. And Anthony Trucks, former NFL player has
produced a
book and program called Identity Shift around this topic as well.
One morning, I remember I was so close to sending Maya, a national
weightlifter representing Canada home for the day. I told her to go home
because
Monday was already a tough day for her, and she was physically smashed.
Channeling her alter ego, she asked, “Can I train later?”. I answered “yes”.
Instead of her usual start at 10 a.m., she began training at 1 p.m. that day.
So, I
told her she could take the day off. She had some big days, big sessions,
and big
numbers. I knew she was going to hit the wall, so she deserved to take the
day
off.
She instantly replied, “No, I’m just going to train at one and I’ll train later,
1
p.m. and 6 p