Introduction

Description of the Business

Meet the next revolutionary generation of Human Protection in a Bar.

Get thrilled! By the first bite of freshly, savoury and irresistible sourness of our newly product

Calamansi Bar. This bar is a unique bakers' confectionary because a piece of it is like indulging a slice of

lime by giving it's KILIG citrus flavor. This pastry is a home made recipe to make sure that the taste and

quality of every bar will produce the best Calamnsi Bar out of it. Calamansi fruit, also known as

Calamondin, is a fruit tree native to the Philippines. It is the most commonly grown backyard tree among

the citrus species in the country. It can thrive in a wide variety of environmental conditions. The fruit has

various uses from ordinary household to medicinal ones. It can be used on the hair to eliminate itching

and promote hair growth. Rubbing calamansi juice on insect bites banishes the itching and irritations. It

bleaches freckles and helps clear up symptoms of acne vulgaris and pruritus vulvae. It is taken orally as a

cough remedy and antiphlogistic. Slightly diluted and induced warm, it serves as a laxative. Combined

with pepper, it is prescribed in Malaya to expel phlegm, According to Philippine Calamansi Association

Inc. (PCAI). This benefits are perfectly needed for everyone and ofcoursefor all ages. This pastry bar is

very easy to access since it supplies in different bakeries around Barangay Pagasa, Quezon City. It can

also be found in every well-known malls like SM North, Trinoma and Ayala Vertis North.

Imagine that you are being protected from different kinds of diseases with an effortless and

cheaper budget? Well, let your body experience to be cleanse and be refreshed in just a bar. Common!

Live with Lime Life, Love a Lime Life!

Location of the Business

Our business Calamansi Bar is located strategically in different bakery shops around

BaranggayPagasa Quezon City since it is categorized as a food service distributor.

According to Philippine Statistics Authority (PSA) as of May 1, 2010, Barangay BagongPagasa

has an approximate population of 44, 426 residents as of May 1, 2010 mostly children to early adulthood.

It has also a household size of 4.17 according to Barangay Population Data: Municipality of Quezon City.
 The data gathered serves as reference that the location of the Calamansi Bar busines is a perfect

spot to start a new career since our product is a pastry bread, flavored with Calamnsi that suits for

everyone and for all ages.

This Barangay has an easy access to the different sources of raw materials because it is near in

BagongPagasaTalipapa and Munoz Market. The Calamansi Bar will prepare in BagongPagasa Bakery

(main shop) then will be distributed to different bakery shops around Barangay BagongPagasa by the

hired deliverer. As a consumer, there will be no hassle to buy this Calamanansi Bar because it is

available to the nearest bakery shops in your home.

We, as the owners ensured that the chosen spot of our business will possess Peace and Order

situation. The Baranggay is a flood-free environment and it is not included to the danger zones of

earthquake. Also, it is surrounded by the CCTV's as monitored by the Lupong Tagapamaya of Barangay

BagongPagasa.

There is so much more advantages of this location because this spot is located at the North of

Metro Manila. If this business will grow and be successful, it can easily supplies Calamansi Bar to the

different northern places in National Capital Region.

Funding Requirements and Resources

The initial expenses for the "Calamansi Bar" is primarily based on the production and distribution

of the goods. The founders will invest 1,550,000 pesos for the business.

Table1.1 Funding Expenses

Initial Requirements (Expenses)

Ingredients 500,000

Equipments 250,000

Human Labor 300,000

Delivery 200,000

Rent 100,000

Insurance 100,000

Packaging 100,000

Total 1,550,000
 Figure
Initial Requirements (Expenses) 1.1

600,000

500,000

400,000

300,000

200,000

100,000

0
Ingredients Equipments Human Labor Delivery Rent Insurance Packaging
Funding Expenses
 The allocation would be mostly to ingredients, next is human labor, then it would be equipment

then delivery services then equally on rent, insurance and packaging. The funding expenses would be

provided accordingly to what the product needs. Mainly, ingredients is what makes up the product.

Human labor and equipment in order to create the product. Lastly, all the other expenses to house and

present the product and to safeguard the workers from harm.

Executive Summary

Vision

The Lifelime Co. business enterprise is a leading forerunner to local baking and pastry standards

with a global competitive edge in tartness based pastry innovation.

The reason why this is the vision of the company is in relation to certain culinary standards locally

and globally the creation of a product that leads the market and the industry to refinement. The creation of

products which are a reflection of the state of the artistic level of its population. Making use of localized

products to a global level and ready for export. The company would serve as a cornerstone to the nation

in its capacities. The creation of high quality products would stir up a society that would benefit greatly

through it.

Mission
 The Lifelime Co. business enterprise is to provide a high end locally sourced tart based pastry

product to the masses which accomodates a quality and well developed flavor profile which represents

the calamansi as a Filipino national identitywith outstanding culinary benefits in the pastry field of culinary

arts.

The reason why this is the mission of the company is in order to create a product that would

serve as an alternative to regular baked products making sure that customers would have a quality

product to satisfy their palates. The use of locally sourced ingredients would promote nationalism in a

radical sense which would appeal to all the customers. The use of calamansi would promote the industry

to make use of locally sourced products. The prioritization of local products over imported products would

help to promote local producers to market their products more. The making of new products and radical

innovations with simple products would create a cascading effect of innovation in simple means.

Goals

The goals of the company are: Provide a healthier option to locally baked products and pastries,

establish a market friendly product that is accepted through the population, and form a product that would

promote healthy eating while promoting great taste and flavor profiles.

These are the goals of the companies that would enable a long term end. The scope of these

goals enable the company to reach a larger market and henceforth, greater market shares. The limits of

the product would be up to the company and would be mitigated. The focus of attaining these goals is for

the benefit of the company and its customers. The achievement of these goals would create even better

products as aforementioned from the company. The rate of innovation for pastry based products would be

drastically challenged and be reformed.

Objectives

The objectives of Limelife Co. are as follows:

 Create a quality sweet pastry that adheres to the tastes of the Filipino palate.

 Promote the business product through a four month advertising and marketing activity.

 Provide options to the current trends of baked pastries which make little use of the diversity of the

other food products.

 Establish a quality product that competes and is much better in terms of pricing.
Business and Product Position

The pastry industry is a thriving business industry that makes up a significant portion of the

culinary field. The field which reaches out to bakers and culinary chefs which focuses on honing their

skills in baking is an important part to the creation of meals and baked products for society. The field

which the product focuses is specific to the masses which hold the highest market share but the stiffest

competition with a market that searches for a product that provides everything to a staggering degree

while having a low cost which is a straight up dilemma. The leading edge of the Calamansi Bar over other

regular baked products is the incorporation of a fruit based ingredient that is locally grown readily

available and provides a good quality flavor profile. It does deal with already culturally acclaimed products

like the “pan de sal” and other baked products and which is already accustomed to the Filipino table. In

light of this the Calamansi bar also appeals to needs of the customer of a product that provides a healthy

option as compared with other products calamansi is packed with the necessary nutrients to be a self

sufficient super food and makes bread like the ones aforementioned before pale in comparison to the

health benefits of the Calamansi Bar without tiring the person of a bland piece of bread.

So, in all the Calamansi Bar is a far superior product that helps to promote better diets for the

Filipino people and create innovations to already culturally acclaimed food products with no quality flavor

profiles.

Wealth Improvement Approach

Calamansi is a small, round citrus fruit that can be found everywhere in the Philippines. Being

ubiquitous, Filipinos tend to utilize it in different ways: as a source of vitamin C, as a meat tenderizer, as

marinade and many more. Meanwhile, in the pastry industry, calamansi is also being used but not as a

main ingredient. But now, a pastry whose calamansi is the main ingredient is brought to the market by

Lime Co. The company assures that they only get the best ingredients in order to provide the best

products as well to the consumers. Various kinds of pastries are available already but Calamansi bar is

surely unique. Other pastry makers, more often than not, are only after the taste of their product, but

Limelife Co. is dedicated to provide dainty and the same time nutritious product for the people. The

product’s delicious taste associated with health benefits is the edge of the business among its

competitors.
 Calamansi bar is for everyone. Its reasonable low price makes it available for everyone

regardless of the age, gender and even economic status. Promotional and advertising campaigns will

help in positioning the business in the market. Unique packaging will also contribute in positioning the

product on the consumers. Upon the growth of the business, the product will be delivered on different

outlets within and outside Metro Manila area so that more people could be reached and more market

would be covered by the company.

Effective management of resources is one of the keys for business improvement. In order to

maximize the resources, there will be a proper planning based on a timeline. Rightly allocated resources

together with well-timed tasks guarantees good results for the business.

Parties Supporting the Business

Limelife Co. made partnership with several suppliers namely Nogales Produce Inc., Gapan Fresh

Egg, and Greenchoice Selections Inc. for the ingredients in making the product, the calamansi bar.

Nogales Produce Inc. has been supplying raw ingredients such as flour, sugar and salt not only

locally but also internationally. This suggests that they can provide the amount of raw materials needed

for the production even at peak seasons making them a good supplier. Meanwhile, Gapan Fresh Eggs

which is located in Quezon City will be the supplier of eggs needed for the production of calamansi bars.

And for the main ingredient, the calamansi juice will be coming from no other than the citrus capital of the

Philippines, Nueva Ecija. Greenchoice Selections Inc. assures to provide quality calamansi juice to the

Filipino people and also to the company.

Meanwhile, there will be a hiring for employees. This will be done so that the proponents have the

assurance that only the skilled and dedicated workers will be part of the production. This is also to

maximize the resources.

The primary customers are those living near the main store located at Brgy. Pag-asa, Quezon

City. Anyone can buy the product especially that it is affordable. The main store is located near several

establishments like school, church and malls.

Environmental Scanning

Social Forces

The entrepreneurs chose to place their business in Barangay BagongPag-asa, Quezon City.

Barangay BagongPag-asa is a community where the population of elderlies and children are greater than

adults. The proprietors chose the community because their target consumers have a greater percentage

in here. The people in this community is very conscious for their health and calamansi business will boom

in this kind of society since the product, Calamansi bar have many nutritional benefits to humans. Also,

the people in the community give importance to the One who gave all the blessings they have – God.

Calamansi bar can also be a ‘pasalubong’ after people have gone to church to praise and thank God.

 Values
 The product which makes of fruits and local based products enable a much easier and adaptable

approach to the consumer. The product does not entail any use of dangerous substances and does not

affect the moral upstanding of the buyers. The use of local products would engage other stakeholders.

There would be more connections to the individual buyer. Lastly, the consumer would not affect the other

products related to it.

 Traditions

The Philippine context does not inhibit any form of meal to be consumed by the public. The

consumption of bread is an iconic part of Filipino diets. The traditional cuisine of Filipinos are centered

around the different types of products available and a strict nationalistic theme of the people. The product

would easily fit in into the different categories of Filipino based cuisine. The Filipino products of the

current times would also be adapted into the product.

 Literacy Level

The average population is composed 97% literate individuals based from the National Statistics

Office. The literacy level also relates to the capacity of the consumer to understand the product and what

benefits it provides for them. The product and the way it is presented would be formed in the native

language available to the consumers. Many of the products that are labeled in English, would in such be

competed against with both labels of Filipino and English.

 Consumer Psychology

The consumer would go for products that are cheap yet high quality or expensive but worth the

price. The calamansi bar would go for the cheap yet high quality mentality since the product is mass

produced and that the product would compete against other mass produced products in the micro level of

the communities. The imprint of the community based product would help to cement the product in the

minds of the consumers. Making the product to be something memorable and innovative would provide

the edge for the product.

 Time Orientation

The time table for certain culinary products range from the breakfast, lunch, dinner and snack

category. The product aims to reach for the snack category which makes use of an all-rounder available

to whatever time the consumer would want it. The way a snack is conceived is that it has to be a non-
boring, vibrant and easily packable product. The calamansi bar would not have such difficulty since it is a

2x2 rectangular cube which is very neat as a snack since it has a flavor unparalleled to others.

 Lifestyle Patterns

The average Filipino worker spends around 12 hours at work and 12 hours for everything else.

The worker is always engaged with such activities which is representative of the general population with

this in mind. The product would cater to all walks of life whether it be for the majority and minorities of the

populations. Since the product itself is made to be eaten easily it would not hamper consumers from

eating it on the go.

 Professional Career Roles

Generally the population is made of the working and non-working class. The working class makes

up the majority of this and is composed of the wealthiest groups present in society. The minimum wage

laborer is the most present within this working class and that the product would approach these groups

since they are the fair share of the market size. Still audiences of the higher upper classes could also

make use of alternative fruit based pastries which would adhere to them.

Political forces

All firms must follow the law. Since Calamansi is one of the national identity of the Philippines, the

limelife co. exercises the democratic freedom of the country to use a national identity to create a business

and to have a chance to sell the product. Increase and decrease in tax can also affect the business.

There are instances that there will be a change in government policies that might affect the busines that is

why limelife co. sets the right standards for the price and other necessary permits and requirements to

adopt the policies implemented by the government.

Limelife co. is dedicated to provide dainty and nutritious products for the people. Calamansi is a

nutritious fruit that is beneficial for every citizen in the country knowing that it is made from pure and fresh

calamansi fruit.

 Trade Regulations

Based from the International Trade and Regulations Committee any product that is to be exported

to other countries would have to pay tariffs and fees. The products stemming from the home country do

not need to pay this premium and that the fees needed to transport and ship the product domestically are
the only things to be paid. The product would not need to pay any tariff since it would commercially

available to the Philippine context.

 Taxation

The government levies a 12% value added tax to all products which are commercially available in

the market. The product would also have this tax levied on it which are a necessary part of controlling the

amount by which the government could handle different products and safeguarding it from unobserved

factors. The tax would be needed in order to register the product as safe and known by the government.

 Government Stability

The current government trends do not indicate a sudden change in governance and no possible

acts of instability are observed to happen. The government is still capable of handling the society in

general and that no radical changes are impending that would cause a problem for the product. The

Philippine constitution does not hamper the product or its production. Good governance is currently being

practiced by the current regime.

 Unemployment

Unemployment is currently on the rise for certain individuals and that an estimated 2,000,000

citizens are unemployed based from the National Statistics Office and that there is a lot of manpower not

being utilized. The product would alleviate this problem by employing people to create the product

enabling a way to employ individuals. The product does not cater to such a large scale business but it

does allow for a way to employ individuals out of unemployment.

 Workers’ Benefit

The people employed within the making of the product would be safeguarded from harm by

insurance policies covered by the government. Health insurances and Social security would also be

provided to all the workers of creating and promoting the product. The workers would also be able to gain

the knowledge of creating the product but cannot be distributed for commercial purposes by themselves.

The product would allow the workers to enjoy baking and would allow them to make profitable ends meet

for the labor they put into making the product.

  Election Practices

Currently the trend for elections makes use of the traditional ballot proceedings and the modern

machine counted proceedings. The election of certain politicians and the proceedings from the voting

occur could provide a venue for which the product could be placed and then sold. The election would

serve as a way to make the product available to a vast majority of the population for a short time. The

product would be available during election season which would be a quick snack for the consumers.

Cultural Forces

Filipinos always like to cook invent new dish as well to taste new food. Filipino cuisine also varies

in different regions however Calamansi Bar is for everyone's taste. Considering the demographic profile

of the Philippines having a hundred million individuals, Calamansi Bar gives a new flavor of sweet and

sour to stimulate your appetite to start-up your eating habit. This is not just an appetizer instead it could

be also your dessert. Since most of Filipinos always craving to taste new things, Calamansi Bar should be

one on your list. In making the Calamansi Bar, Calamansi as main ingredient is ubiquitous in the

Philippines used as flavoring, marinating and even for souring having this taste as sour in nature. Adding

sweetness to balance the savory is the steppingstone to come up with this product. As it manifest a

healthy good containing fibers that is rich in Vitamin C. There is abundant of goods uses Calamansi as

flavoring that Filipinos fostered such noodles and drinks. However for bread and pastry we don't have yet

this flavor so establishing this product in the market attracts Filipinos to try and try it and become a part of

their daily meal.

 Religion

The population is divided of 92.7% Christian and 5.3% Muslim and the rest affiliated with other

religions. The product would cater to any religion since pastries are not banned to religion and that is a

main source of food for these social groups. The product does not violate any religious conduct or rule for

them. The different religions would not impact the capacity of the product to be sold to the entire

population.

 Language

The Philippines consist of a primary language which is Filipino and a secondary language which

is English. The other social groups present in the Philippines also consist of dialects and other forms of
communication through these dialects. The languages present and that the lack of language barrier would

not hamper the understanding of the product to the consumer and that language would not mitigate the

quality of the product.

 Beliefs

The Filipino individual is a person that encompasses Filipino norms and values. The belief in

superstition and other things is apparent to the Filipino individual. The aesthetic belief of the Filipino is

also part of what the Filipino wants that things with beauty and quality are an important part to their day –

to – day lives. The product would create an image that suits the belief of these individuals and that the

product would create something aesthetically pleasing.

 Customs

The customs of the Filipino individual is to make use of whatever is available to create the things

in their imagination. The resourcefulness of the Filipino is an accustomed practice within the modern

times and the that this custom would be applied in the product to create a product that is something

straight out of the Filipino mind and that the product does not cease to cater to the consumers

imagination. The calamansi bar would go away from a circle and into a square far outside the realm of

possibility. The product would innovate these customs of imagination and make use of new themes in the

baking industry.

 Education

In terms of educational attainment the general population is composed of at least: Tertiary,

secondary and primary schooled individuals. The population is consisting of only 2% uneducated

individuals and that this would not be too significant in affecting the product. The education system and

the academic institutions are a way by which the product could be marketed to the average student and

that the product would be used by these students as a snack.

Economic Forces

Poverty is one of the big problem of the Philippines, facing the exchange of dollar in peso as

50.42 pesos with great impact on the price of the goods and products. Considering the higher rate of

unemployment, it gives employment to Filipino citizens and the lower rate of Gross National Product,

Calamansi Bar will contribute to achieve the economic progress. Calamansi Bar is for only eight pesos.
However, the monetary policy of the goverment with new order of the law about taxation does not affect

the price of the good as it is not we foresight that this is enough to reach the expected income of the

company. While the minimum wager consumer/s having an annual income of 150,000 can afford this

base on their budget given that they belong to small and medium type of family. With an VAT of 12% and

other taxes it does not affect the expected annual income of the company as the Filipinos continually

foster this good. Calamansi Bar is not just for Philippines instead for abroad. Exporting the goods is one

of the beneficial contribution for the country's success.

 Interest Rate

The flat rate of 0.02% interest for special bank accounts is apparent. The presence of a 4%

increase in the economic force of the country is apparent. The methods by which the company would

invest in gaining much profit would be to make use of these interest rates in gaining a high net income.

Investing in these accounts rather than expenditure would provide a better wealth creating venture.

 Inflation Rate

The steady rise of the dollar and its conversion to peso as aforementioned is alarming for the

Philippine economy. The presence of the train law within the constitution has increased the price of all the

products by at least 20%. Fuel cost and transportation costs have also increased since the start of the

year. Inflation rates are steadily on the rise and that the product must put into context these rates in

creating the price of the product.

 Fiscal Policies

The government policies for certain companies and that accountability of the companies in

providing the amount of taxes paid, the revenue generated and the amount of product sold would be

presented to the government. The adherence of the company to these rules are a must. The product

would not launch if any of these rules and regulations are not followed accordingly. Any new regulation

would be followed accordingly which would allow a continuous operation of the business.

 Monetary Policies

The company would only accept forms of legal tender and would not take any micro-credit from

individuals. Strict compliance to the new bills implemented by the Central Bank would only be accepted

by the company. Any form of precious metals or gold would not be allowed in purchasing the product.
Bartering as long as within the realm of profitable venture would be allowed. The money laundering act of

the Philippines which prevent the laundering of money would be strictly complied by the company. The

product would also not be shipped to unregistered businesses as in compliance to the rules established

by the government.

 Income

The company would range in profit gathering venture of at least P1000 – P25,000 paying no

income tax since it does not surpass the certain threshold for companies that need to pay such. The

income would also be used to pay the workers and be used to improve the enterprise. Any profit would be

donated to charitable causes and be used to continuously improve in its wealth gathering ventures. The

income of the company would be spent wisely and accordingly to provide the maximum social benefit as

much as possible.

 Exchange rate

The current status of the dollar peso exchange as aforementioned is steadily favoring the

economy of other countries. The rate with other Asian countries is slowly on the decline and is currently

favoring the Philippines. The product would be priced accordingly with regards to the current exchange

rate. The product would also be priced depending on the exported country and that the product would still

be profitable and still provide the income necessary even with the exchange rates. The product would

also allow the use of different currencies to be bought with the product.

 Employment

The employment rate for the Philippines is still below average and that the presence of emerging

industries are far and few in between. The company would help in the employment of its workers and that

the product would be able to fund the workers and provide a sustainable form of work. The product would

be created by those who need a form of work. The presence of skilled laborers particularly in the field of

the culinary arts would also make use of these.

 Consumer Confidence

In current times, customers are confident in the food and baking industries and that the product

would be suitable and safe for the consumers. No events of food poisoning or food related incidents have

occurred over the presiding of the current year and that no scares or catastrophic events have occurred to
significantly remove consumer confidence. The product is not affected by any of the current happenings

within the society.

Legal forces

In a business, there are a lot of factors that can affect it. One of it is the legal factor, it is all about

the regulations and the determinants of the law that can affect the possible outcomes of the company's

actions and decisions, it may affect the possible outcomes positively or negatively.

 Product Control, Pricing and Labeling

The Limelife co. ensures that the price of the calamansi bars have undergone the right regulation

in pricing the product. The calamansi bars were priced according to the price that is affordable for every

individual, to the location, marketing cost, marketing place and the competitors. The company make sure

that their business underwent through the entire process of taxation, the tax rate given are just necessary

to generate funds in exchange of the services and product. In the taxation process, the assessor is the

only one gave the value of the company's property. To certify the truth of every processes that the

company did underwent, this processes were imposed and being collected by Bureau of Internal Revenue

(BIR).

 Health and Safety of Workers

Based on the statistics, on the Philippines, it is estimated that there are 2.2 million of Filipino

workers in medium and large enterprises that were satisfied in their occupational safety and health (OSH)

protection and services. The Limelife co. always applies the OSH condition for the assurance of the

health and safety of their worker. The health and safety of the workers can greatly influence the business'

success or failure. Since the workers are the ones who are exposed to risks and hazards, the Limelife co.

ensures that the conditions of OSH are properly applied specially when they are in their workplace.

 Administration of Election Process

The Limelifecompany's administration underwent to an election. Not just election but it is assured

that it is transparent for every people in the company. Every person elected also underwent political

analysis and security analysis because it is also the factors that can affect their governance, not only if

they have the ability to run a company properly but of course including those factors. The individual who
were elected are being interviewed and undergone to make sure that they will have a big impact on the

company's assets.

 Advertising and Promotion

The advertisement and promotion used were valid and certified by different government

agencies. All the personnel of the company are being processed and trained properly to fit into their fields

with respect to their work or specific job. The personnel and workers' fee will be depending to their

performance.

 Exercise of Profession

Culinary expertise and the use of baking goods and products would be exercised throughout the

company and that the prevalence of the use of these baking goods would be shown. The management of

the people working would also be presented within these goods and products. The process of moving

these products would be done. The quality checking of these products would also be done in order to

accomplish the necessary things within it.

 Education administration and fees

The education of the workers in providing the goods to create the product would be determined in

order to know the quality of the materials to be used. The necessary fees in hiring the people to check the

equipment and the necessary permits would paid in kind. The adherence to the certain level of

educational attainment would be prioritized to those who have a higher level of education to guarantee

the necessary skills would be used to create the product. Payment and dues would be paid accordingly in

keeping the company free from debt and other fees. The activities which make use of education and

administration would also be practiced within the company.

Technological Forces

 Internet

The product would be advertised within the google search engine. The presence of the internet

would be used to advertise it accordinglysince today's generation is all about technology, technology

gives a large impact to everything also in different enterprises in our everyday life. The Limelife co.

utilized technological tools used to improve things in the business. Since Limelife co. is a Food Service
Distributor, technology will be beneficial to the business and it will help a lot. The internet is also big part

for advertisements that will be used.

 Social Media

Social Media made a large role in human communoication. It makes things easier, for the the

business like provides food service it will be a big help because it will serve as the medium to disseminate

the product of the Limelife co. since almost all the people nowadays are internet and social media users.

It will be beneficial to the company because it will be time and cost efficient. The advertisement to sites

like facebook and twitter would make the product distinguishable to the current generation.

 E-commerce

The use of Amazon and Lazada would be used to commercialize the product. The premium for

paying such services would also be considered in relation to the pricing of the product. The use of these

commercial websites would enable a wider consumer base and allow for more of the product to be sold.

The snack category would also allow for a much better means to which the product would be presented

within these sites. The formulation of other means of the online form of selling of these products would be

investigated.

 Technological Advancement

The use of kitchen with the necessary tools and equipment is necessary for the creation of the

product. A commercial bakery could also be rented by the company to mass produce the product. The

minimal use of high tech equipment would lessen the overall cost of the product and would prevent any

untowards incident in case of a system failure. It is up to the discretion of the bakers to make use of the

necessary equipment that would the most amount of product in the most efficient manner. The technology

would help in the mass production of the product.

 Technological Infrastructure

The presence of highly advanced manufacturing facilities and use of factories would cautiously be

used in manufacturing the product. The upkeep for using these facilities would be monitored to prevent

any loss of income due to the cost the utilities. The storage facilities which would house the baked

products would also be monitored to prevent any loss of income due to utility costs. The use of these
highly advanced facilities would be used if the compromise would benefit in creating products more

efficiently and overcome the cost of the use of these facilities.

 Ecological Forces

The community where the proprietors placed their business is accessible for the suppliers.

Barangay BagongPag-asa is near Mindanao Avenue that is a conjunction of North Luzon Expressway

(NLEX). Since our supplier came from the north, specifically in Cagayan Valley – the Calamansi capital of

the Philippines, delivery trucks of our supplier will easily transport the raw materials the entrepreneurs

needed. Supply of other raw materials such as flour, sugar and salt etc. needed can be bought in the

nearest market place which is Balintawak and Muñoz. Also, there are malls near the community namely

SM North Edsa and Trinoma Mall where the proprietors can sell their products and can have their

branch/es. It is very strategic for the business to be placed in malls because the business may get more

consumers than in Pag-asa community. Our product will always be available every season since

calamansi plant can be harvested throughout the year. Most importantly, the topography of the place is

high – it means the community does not suffer from flood. Consumers/ customers who will buy the

product during rainy season will not experience annoyance.

 Government

The government institution that would handle the business would be a democratic government

that allows capitalist ideology. The government with the international trades and tariffs law for imports and

exports would be implemented by the government. The protection of the business from unfair practices

would be done by the government in relation to safeguarding the price of the product through the

suggested retail price system.

 Jurisdiction over the Major Activities Happening within its Territory

The government would issue certain protocols for enabling the growth of the business and it

would provide insurances in the case of accidents or untoward incidents occur. The government with a

modern democratic multiparty system would manage all of these and prevent the product from failing in

an economic sense. The government would issue travel protocols and the movement of products would

be monitored accordingly. The product would be created in the presence of health workers that would

routinely inspect facilities that produce these products.

  International Trade Relations

The presence of the Association of Southeast Asian Nations (ASEAN), United Nations (UN) and

the European Union (EU) would help to commercialize the product in a global setting. The product would

be exported to these neighboring countries if the necessary permits and paperwork are accomplished for

the government to issue the permit. The use of the tariff and exportation fees would also be paid

accordingly by the company and as such be useful for the country that would make use of it.

 Type of Government System

The presence of a Multilateral Democratic System and Two party system is currently employed

by the government. The democracy and capitalist ideology enable the growth of emerging businesses

and that the strong democratic foundations of these enable a better system to be implemented for the

businesses and business models to be presented. The presence of these systems would allow a better

standing for the current situation of the emerging industries within the Philippine context.

Supplier

Calamansi Bar requires raw ingredients such as flour, butter, sugar, salt, eggs, and specially

calamansi. These ingredients will be supplied by Nogales Produce Inc., Gapan Fresh Egg, and

Greenchoice Selections Inc.

Nogales Produce Inc. is one of the largest suppliers of raw ingredient for baking such as flour,

sugar,andsalt.Nogales Produce Inc. was established 1989 and has been providing raw ingredients locally

and internationally. Due to the scale and power of Nogales Produce Inc. shortage in raw ingredients is

never a problem as they can supply ingredients even at urgent times.

GapanFresh Egg is an egg dealer/supplier located BrgyUnangSigaw, Quezon City that provides

high-quality eggs throughout Quezon City. Due to 12 years in business, GapanFress Egg can already

supply almost 15,000 eggs per day that is suitable for the needs of the company.

Greenchoice Selections Inc. is a large-scale supplier of concentrated calamansi juice located at

the citrus capital of the Philippines, Nueva Ecija.Greenchoice Selections Inc. starteddistributing

concentrated calamansi juice in 2009 and has been providingqualitycalamansi juices to Filipino people for

9 years making it one of the largest supplier of calamansi juice in the Philippines.
  Quality of the Goods and Services

The raw materials to be used must be of the quality that is necessary to produce high quality

products. Any failure in the provision of these high quality materials would sever ties with the supplier.

The use of these services and raw materials would be called upon as necessary as possible. The creation

of quality products with different suppliers would also be implemented. The connection with different

suppliers would also be needed to find out the materials with the best quality.

 Terms of Payment

As much as possible the payment would be in the mode of cash and that the materials would be

obtained within the day of purchase. The minimal use of credit would be employed to prevent any debts

from occurring. The installment for highly priced materials would be undertaken whenever necessary. The

use monetary bills would be the predominant form of payment towards these.

 Stability

The suppliers that would be contracted by the company must have a consistent quality totheir raw

materials. Any failing product would cause to quickly remove the supplier from the group that is contacted

by the company. The presence of a stable means of communication, transport and contact would be

sought after by the company to prevent any untoward incident. A reliable supplier with sufficient stock

would also be sought after. That the supplier would make use of the highest quality service to provide the

materials needed by the company.

 Ability to Respond to Urgent Needs

The supplier must be able to make quick work of a high bulk of necessary materials. The

supplier must be able to provide the necessary materials within a short notice. The contract

would also be at times be shortened due to demand and terms which are befitting to the

company would be prioritized first over the demands of the suppliers if at all possible. The

supplier must be able to provide all of this within a short amount of time.

 Proximity to the Location

Suppliers must be in close proximity to the manufacturing site to lessen the travel cost

and transportation costs of shipping the materials. The suppliers that would be contracted must
be near to the site as well as to where the product is sold in order to be able to quickly

manufacture product in the case of getting sold out. The closer the supplier the better it is for the

company to make a lasting contract to be accomplished as fast as possible.

Customer

Since Filipinos love to eat sweets but don’t want to get unhealthy because of sweets. Calamansi

Bar is suitable for everyone especially to children, students, and adults since it provides both the delicious

taste that they want and the nutritious content that they need. Calamansi Bar is packed with vitamin C

that is great for kids as it helps strengthen their immune system and for adults because vitamin C helps to

increase the production of collagen that gives the strength and elasticity to the skin. Customers also find

this an alternative to regular bread and pastry products that tend to dull the flavor profile of baked goods

which in turn make the customers bored to pastries.

 Behavior

Consumers act in a manner with which it benefits them. The product would appeal to this

behavior in terms of providing a quality product that makes use the benefit that it provides to the

customer. The product would make the customer more inclined to it rather than other products of the

same quality. The consumers act in a manner with which that would enable them to enjoy the most. The

product would be marketed as to be made enjoyable for the customer.

 Preference

Consumers do not tolerate low quality and only want products that are to their liking. The product

would always be consistent in providing a product that does not show low quality and that the product

would always be innovative to the liking of the customer. The customer would end up to decide as to

which product they would buy and it is in accordance to them. The preference would be more elevated to

the product which is better. The product would be presented in a manner which makes use of these.

 Inclinations

Consumers are more inclined to a product which is readily available. The product would be

available to the customer not in a 24 hour format but in a certain time schedule as such in the morning

and in the afternoon. The costumers would be refreshed with this morning to mid-morning snack sufficient

to their inclined thoughts. The product would make use of these inclinations to be able to market it
accordingly to the different customers that would want these products. The inclination to buy this product

in the morning would be the most substantial way to provide this product to the masses.

 Future Activities of the Customer

The customer would do certain tasks like perform their work, do their duty, study and even play all

day. The product would be a snack, ready to eat anywhere and anytime. The future circumstances of the

customer would affect the overall buying of the product. As such the product would make do with the

circumstance and be readily available for these future activities that would improve the buying of the

product.

Competitors

There are products available in the market that are similar to the product proposed by the owners

of the business. It is an inevitable scenario in the industry especially of continuous innovation of

manufacturing of new or advanced products nowadays. The owners will critically evaluate and study

possible competitors. Products usually vary in terms of promotion, packaging, price, positioning, etc.

Through the advancement of technology and the huge influence of social media, the entrepreneurs will

enhance the process of manufacturing, the strategy of marketing, and how consumers will benefit from

the products. In process of manufacturing, proper sanitation will be required, and presentable and trendy

packaging nowadays will be considered an edge to attract consumers. The strategy of marketing is a big

factor depending on the location, types of consumers, and product prices. Mostly, consumers ask, “Would

this product be beneficial to my health?” This entails the nutrition they can absorb and the convenience of

having this product.

Employees

In this manner, the qualified applicant must be capable of handling pressure in different

situations. Employers also consider physical fitness, cultural and religious beliefs. Employers eye the

applicant who is determined, aggressive to grow with the company, and could be an asset to the

management also.

 Educational Background, Character, Experience, Skills and Competencies

 Employers usually require all job applicants to submit their curriculum vitae/personal resume to

determine the personality, knowledge, skills and abilities of applicants before hiring. By means of

conducting written and application examinations, and series of interviews, the best qualified person for the

job position will be hired. Any level of high school graduates would be allowed in the hiring process.

 Technical and Interpersonal Skills

Employees which are of the utmost skilled in terms of working as a team and continues to provide

the quality of work necessary for the company. The work done by the employees would be of utmost

consideration in determining these workers. The work done by these employees would be considered and

that the work will also be monitored

 Respective Cultural and Religious Beliefs and Practices

The respect of each workers belief, religion and practice be given utmost priority and that those

who cannot work with such conditions given would be removed. The lack of such would be developed to

the workers and those who have a high level of tolerance and are respectful would be incentivized. The

workers who do not have this level of respect would be shipped out of the company and that with such

activities be developed for them outside of the company.

Logo

The logo is presented in such a way

which is simple yet easy to see. The logo makes use of vibrant colors to make it appealing to the eyes of

the consumer. The logo also reflects the flavor profile of the product and that with the colors
representative of that flavor. Out of the different things to consider the logo is easily recognized and could

easily be mass produced and would make use of easy methods to recreate the logo in different platforms.