CAMPAIGN PLAN

“CYBERBULLYING”

I. GOAL OF THE CAMPAIGN

 The goal of this campaign is to tell other people what is cyber bullying and why is needed to
be stopped.
 Here, expressing the thoughts of other people who are experiencing it and we can help by
advising them.
 It helps to show some of our audience through channel such facebook that it is important to
let them know to avoid cyber bullying.

II. TARGET AUDIENCE

 The target audiences of this campaign are the people who use facebook (any of age ‘young or
old’).

III. CHANNEL
 In this campaign, I choose the channel through facebook which a lot of people (any of age)
are used this social media channel and it is very easy to advocate here in the campaign.

IV. CONTENT CREATION

 PHOTOGRAPH
Cyber bullying or cyber harassment is a form
of bullying or harassment using electronic means.
Cyber bullying and cyber harassment are also
known as online bullying. It has become
increasingly common, especially among teenagers,
as the digital sphere has expanded and technology
has advanced. Cyber bullying is when someone,
typically a teenager, bullies or harasses others on
the internet and in other digital spaces, particularly
on social media sites. Harmful bullying behavior
can include posting rumors, threats, sexual
remarks, a victims' personal information, or
pejorative labels (i.e. hate speech). Bullying or
harassment can be identified by repeated behavior
and intent to harm. Victims of cyber bulling may
experience lower self-esteem, increased suicidal
ideation, and a variety of negative emotional
responses including being scared, frustrated,
angry, or depressed.
#Saynotocyberbullying
#standsupthosewhocant
#firstweekdone
#MILcampaign
 INFOGRAPHIC
Cyber bullying is a type of offensive
action toward another which takes place
using electronic technology (Liquigan,
2016).This occurrence can trigger traumatic
experiences for the victims just like bullying
in real life. Cyberbullies post or send hateful
and mean messages as well images which
are deliberately meant to mock, ridicule,
embarrass, hurt, or attack a person. What's
worse about cyberbullying is that online
content used by cyberbullies may stay on
the Web for a long time. Even if the original
content may be deleted screenshots or
copies of it may continue to circulate on
social media or on the Internet. This makes
it harder for victims to move forward if the
things that traumatizes them constantly
resurfaces on the Web. Cyberbullying and
bullying in general also feed “a continuum
of damaging behavior." Victims of
cyberbullying are more likely to abuse drugs
and alcohols, skip school, receive p0or
grades and experience low self-esteem and
health problems.
#Saynotocyberbullying
#standsupthosewhocant
#secondweekdone
#MILcampaign

 1-MINUTE VIDEO INFOMERCIAL

Online violence, cyber bullying and
digital harassment affect over 70 percent of
young people globally, according to the
United Nations children under (UNICEF), as
it called on internet user to be kind online
and prevent this form of violence. These
cases are only a tiny fraction of this figure,
just a few out of the countless victims o
cyber bullying with some still constantly
battling the pains and demoralization while
others, in extreme cases, succumbing to
suicide.
As a conscientious person and a responsible
media consumer and producer, it is your
unspoken duty to refrain from and denounce
cyber bullying. Moreover, to further avoid
cyberbullying, you can promote proper
 netiquette to your peers, poster mutual respect and courtesy by avoiding flame wars, and be
vigilant against people’s intention to harm other netizens.
We need to know why cyberbullying is happening and how to prevent it. PLEASE
UNDERSTAND the QUOTES that can be read in the video so that we can avoid and stop the
increase o cases like this.
#Saynotocyberbullying
#standsupthosewhocant
#thirdweekdone
#MILcampaign

V. CREATE A CALENDAR

ACTIVITIES DATE
PHOTOGRAPH FIRST WEEK (OCT. 26)
INFOGRAPHIC SENCOND WEEK (NOV.2)
INFOMERCIAL THIRD WEEK (NOV.10)
 CAMPAIGN REPORT

I. SOCIAL MEDIA ANALYTICS

 PHOTOGRAPH
At the first week of the campaign, the post reaches the LIKE (100) and SHARE (5). Here, more
people commented since it is our first post was already engaging with people.
 INFOGRAPHIC
At the second week of the campaign, the post reaches the LIKE (50) and (3) SHARE. People
often commented but many are still enticed because they say that they are experiencing it and
they are asking for advices on how to avoid such situation.
 INFOMERCIAL
At the last week of the campaign, the post reaches the LIKE (30) and SHARE (3). While in the
infomercial, it got 200 views from the video. Few have commented because they already
understood better from the video how and what cyber is bullying.

II. SUMMARY
My campaign that worked on the three-week schedule was over. Based on our campaign, well-done
and many already understand how to prevent and why cyber bullying is happening in our country. It has
more effectively using social media such as facebook where many can see, old or young. More than that,
the chances of having this situation again are getting lower because we have disseminated information
from our campaign. We have achieved our goal and also we have been able to inform people. Many
asked how to avoid it and I’m happy because from our campaign, they understood what our purpose was
and why we did it.

III. CHALLENGES
 First, because of the typhoon it was difficult for our campaign to upload posts on social media
due to poor internet.
 Second, even though there are few likes and shares of our post, we have not lost hope to spread
and inform others about our campaign.
 Third, before posting, we also have difficulty when we schedule our campaign so sometimes it
takes us a while to post it.

IV. RECOMMENDATION
First of all, the internet is important because it will be difficult for us to post if they are slow. We
should know and schedule the order of purpose of our campaign so as not to confuse the people who
see it. And above all there must be a purpose and improvement to make it more engaging to the
people.
SUBMITTED BY: DENZEL IVAN PORLAGE

SUBMITTED TO: MRS. MARIFE BERNAL

STEM 12