CECOS University of IT & Emerging Sciences

Department of Management Sciences

MS Management Sciences/MBA 1.5 Years Program

Course Code: MS – 602 Credit Hours: 3

Semester: Major: Core
Course Name: Advance Research Methodology
Pre Requisite: None

Course Description: This subject introduces you to the field of research. It examines in
depth the research process and introduces scholars to the various aspects of doing
scientific research, providing practical advice and insight in the field. Topics covered
include hypothesis formulation and theory construction, data collection techniques,
ethical issues in research, and research design.

Course Learning Outcomes: After completing this course students will be able to:
 Acquire a rudimentary familiarity with the philosophy and epistemology of
scientific inquiry relative to contemporary research methodology.
 To interact with a broad spectrum of faculty and be exposed to a range of
perspectives about management sciences research.
 To prepare a complete research proposal and experience the design of applied
management sciences inquiry.
 To give oral presentations and defenses of proposed research.
 To provide peer consultation to other class participants in preparation of their
proposals.

Week Topics / Material to be covered

1 What is Research? Types of research: Basic, Applied, Deductive & Inductive
Research
2 Hallmarks of good research: Purposiveness, Rigor, Testability, Replicability,
Precision and Confidence, Objectivity, Generalizability, Parsimony
3 Research Design, Components of Research Design, Sources of information,
Nature of study, Objectives of the research study, Area of Research, Sampling
Techniques
4 Research proposal, Components of research proposal
5 The title, Introduction, The problem statement, The objectives, The hypothesis
6 The research methodology, The scope of study, Limitations of study, Literature
review, References
7 Data and Types of data: Primary, Secondary, Time series, Cross Sectional, Panel
8 Sample and population, Sampling techniques, Data collection techniques
Reserved for Mid Term Examination.
9 Representation of data, Data array method, Frequency distribution, Graphical
representation
10 Basic statistical concepts and techniques: Calculating mean, Calculating
dispersion
11 Variables, Correlation
12 Hypothesis and hypothesis testing
13 Null and alternate hypothesis, Significance level, Type-I and Type-II errors
14 Testing hypothesis, Standard error test, T-test of z-test, F-test, Chi-square test
15 Analysis of data, Descriptive analysis, SWOT analysis, Financial analysis,
Regression analysis
16 Preparing the report/thesis
17 Reserved for Final Examination.
18 Reserved for paper checking and result declaration.

Methodology:
o Lecture
o Guest speaker from relevant field / industry
o Visit of students to industry
o Videos
o Presentations
o Group discussions

Material:
1. Books:
1. Pamela Schindler. (2018). Business Research Methods, 13th Edition, McGraw
Hills.
2. Thornhill, A., Saunders, M., & Lewis, P. (2009). Research methods for
business students. Prentice Hall: London.
2. Reference Books (if any):

3. Relevant websites (if so desired by teacher concerned):

4. Research Papers (if applicable):

Assessment and Grading Policy:

Assessment Method Weightage Remarks
Quizzes 10 % Total four quizzes two each before and after
midterm examination.
Assignments 10 % Total four assignments two each before and after
midterm examination.
Presentations 05 % One or more presentations as desired by teacher
concerned.
Mid Term Exam: 25 % Midterm will be conducted after eight weeks.
Final Term Exam: 50 % Final term will be conducted after sixteen weeks.