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SKINCARE CLAIMS: FACT OR

MYTH?
The beauty industry is a jungle where the survival of the well read applies.
Do your homework, get to know the skin you are in and find your perfect
skin care match! We will help you sort out what is true or false, burst the
myth bubbles and guide you where to put your effort (and money!).
FACT OR MYTH?
#1 YOU CAN INFLUENCE 80% OF YOUR SKIN AGEING
FACT! Of course we inherit certain skin characteristics genetically but as much as 80% of skin
ageing is actually down to lifestyle and environmental factors like UV radiation, pollution,
smoking. The moral? Take good care of your skin by following a Skin Care Routine morning and
evening and you can write your own skin story!

FACT OR MYTH?
#2 DRINK LOTS OF WATER FOR BEAUTIFUL SKIN
MYTH! Of course you should drink plenty of water for your overall health and wellbeing but as far
as your skin goes, if you need extra skin hydration it has to be applied topically through skin care
products. The only time you might see a difference in your skin from drinking water is if your body
was really dehydrated to begin with. The moral? Use serum and moisturiser morning and
evening to make sure your skin gets plenty of hydration.

FACT OR MYTH?
#3 YOU CAN SHRINK ENLARGED PORES
MYTH! Enlarged pores can be genetic, or be caused by an accumulation of excess oil or
impurities clogging them, which makes them stretch. Deeply cleaning and purifying the pores will
make them appear smaller. Just like the rest of your skin, the ability of stretched pores to bounce
back diminishes with age so pores can look larger the older you get. The
moral? Cleanse and tone morning and evening to keep your pores clean and clear.

FACT OR MYTH?
#4 AGE IS IRRELEVANT IN ANTI-AGEING SKIN CARE
FACT! Everyone's skin is unique! Skin ageing signs appear at different times depending on your
ethnicity, genetics, environmental factors and lifestyle choices. So while age can be used as a
useful reference point you should try and choose your anti-ageing skin care based on your
ageing signs.

FACT OR MYTH?
#5MOISTURISERS MAKE OILY SKIN OILIER
MYTH! All skin needs to be moisturised! Oily skin can still be dry or dehydrated - imbalance of oil
and moisture. Choose skin care that addresses this imbalance, delivering deep hydration and
helping to eliminate excess oil. The moral? Use skin care suited for your skin type and need.

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