New Go Company

II. MARKETING PLAN

This part shows the 7Ps of marketing which includes the product, price,
promotion, people, packaging and positioning as well as the SWOT analysis of
our product that will help the company in introducing the product to market, gain
more sales and attract many customer.

Marketing Objectives
Increase sale
Build brand awareness
Increase the number of customers
Improve stakeholder relations
Enhance customer relationships
Improve internal communications
Increase profit

The following are the goals set by the business when promoting our
products to our potential customers that we want to achieve in a given period of
time.

Marketing Mix

Sapalicious provides tasty and satisfying products with variety of choices

like pork, chicken and vegetable flavors. Sapalicious is made of ground
meat, minced onions, finely chopped garlic, salt, scrambled egg, lumpia
wrapper, vegetables, flour and pepper and the special main ingredient,
coconut pulp that makes sapalicious more delectable and tastier. It
provides fresh, hot and flavorful flesh food taste which excites all senses
of whoever tastes the food. It is rolled in a lumpia wrapper in a form of a
piece of pizza that makes it more extraordinary from other lumpia. It is
delightful great treat to have in any kind of celebration whether it is a
birthday, wedding, reunion or a simple get together.

New Go Company
Lipa City 1
Telephone Number:
 New Go Company

Sapalicious enjoys and senses the flavor of fresh bracking biting savour
that has perfectly sourish spicy sauce for longer crave and appetite. It
offers variety of choices such as Pork- Sapalicious, Chicken- Sapalicious
and Veggie- Sapalicious that drives the dish more appealing and
pleasing to taste because of its scrumptious deliciousness in every bite.

New Go’s Sapalicious’ pricing strategy is bundle pricing because the

product will be sold per pack and there will be a discount and free when
the customers’ order has a large quantity of products. Using the cost plus
method we arrived in our selling price. Sapalicious can be availed for
only P 5.00 each.

New Go Company
Lipa City 2
Telephone Number:
 New Go Company

COMPARISON OF NATIONAL COMPETITIORS’ PRICE

National Competitors Price Sapalicious Price
Mang Inasal
COMPARISON OF LOCAL COMPETITIORS’ PRICE
Lumpiang P22 P5
Local Competitors Price Sapalicious Price
Togue
Aboy’s
Lumpia in
Fresh P12
45 P5
5
Canteen
Lumpia
Kuya’s
Lumpia 30 5
Lumpia
Sariwa 8 5
Street
Average P32.33 P5
Vendor
Average P10.00 P5
Table 1: Comparison of Competitor’s Price

The outlet is directly located at public market near in school and found in
the City of Lipa.

New Go Company
Lipa City 3
Telephone Number:
 New Go Company

Target Market
Since the place is near in schools, residential areas and business
establishments, our target customers are students, professionals/
workers and households or individuals.

Percentage
0.1
INDIVIDUAL
STUDENTS
WORKERS
55%

Figure 1: Percentage of the Target Market

Sapalicious deploys different marketing tactics to increase customer

awareness of the product. They will offer “Buy three (3) pieces of
Sapalicious Get FREE drink.
The most creative and effective promotional strategies to introduce
the product in the market are the following:

1. Word-of-Mouth

New Go Company
Lipa City 4
Telephone Number:
 2. TV Advertisement

New Go Company

3. Jingle

Sapalicious uses self-made packaging made of paper. The packaging for

lumpia and its sauce are separated. The packaging uses color coding to
recognize the differences of the products in terms of varieties. And they
also used other design of packaging when customers prefer to take out
their orders.

4. Online Marketing 5. Flyer

New Go Company
Lipa City 5
Telephone Number:
 New Go Company

Sapalicious will be distributed through direct selling where customers will

visit the food stall and will directly buy their orders.

The company hires six staffs for financial and food production which
depends upon on their designated areas. The staffs will be assigned on
the following tasks:

1. Overseeing
production process

New Go Company
Lipa City 6
Telephone Number:
 New Go Company

2. Responsible for
financial health

3. Food production

4. Assembling orders

New Go Company
Lipa City 7
Telephone Number:
 New Go Company

5. Sales

6. Customer service

When it comes to customer service, the customers will feel that they are
being valued by the company through using “First come, First serve” policy
as their tactic.

SWOT ANALYSIS
The following SWOT Analysis captures the key strengths and weaknesses
within the company, and describes the opportunities and threats coming from the

New Go Company
Lipa City 8
Telephone Number:
 New Go Company

outside environment facing Sapalicious.

New Go Company
Lipa City 9
Telephone Number:
 New Go Company

New Go Company
Lipa City 10
Telephone Number:
 New Go Company

New Go Company
Lipa City 11
Telephone Number: