Feature Owners

Program Manager Balakrishnan Santhanam

(basantha)
Developers Abhigyan Agrawal (abagrawa),
Niraj Bhilegaonkar (nirajbhi),
Gopinath Koteru (kogopina), Nitin
Kumar (nitkuma)
Reviewers Michael Golebiewski (michgol),
Tony Thampan (tonytha)
Reference AdultDocumentGuidelinesV2.docx
Last Updated Oct 10 2017Mar 2019

Adult Document Guideline 2018

1 Introduction
This document lays down the guidelines for determining the “Adultness” of a Webpage. The primary
objective of Web Adult Relevance work till now has been to isolate Adult Webpages. The reason
being, the Adult Relevance was essentially a binary classification exercise with the intent of
eliminating Adult pages from strict mode and Moderate mode (when the query intent wasn’t clearly
Adult).

(Retired. This is the old treatment for reference only)

Adult Doc
Query
Type

Strict Moderate

Clean No No
Mature No No
Racy No No
Multi-Intent-
Clean No No
Multi-Intent-
Adult No Yes
Adult Block Screen Yes
Table 1 -– Existing Retired Adult Treatment in Bing Web Vertical

However, such Binary classification force fits all types of Adult pages into one bucket since it is
desirable to filter many of them from Bing SERP especially in Strict Mode. Many pages get left out
since they cannot meet the threshold required for classifying as Adult. This is especially true for
“Racy” documents. For example:

Consider the document

http://www.cosmopolitan.com/sex-love/positions/g10361015/wedding-night-sex-positions/

While the document does talks about sexual situations and would still not be considered suitable for
young audiences (and hence suitable for filtering in Strict mode), it cannot be bucketed in the same
league as “Porn”. The audience for this doc, isn’t a porn user.

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Hence it is essential to identify these documents separately so that we can give a fine-grained
treatment to the users in Moderate mode but maintain the appropriate safety in Strict Mode.
Query Show Adult Doc Show Racy Doc
Type

Strict Moderate Strict Moderate

Clean No No No No (to do)

Mature No No No Yes
Racy No No No Yes
Adult No Yes No Yes
Adult Doc Racy Doc
Query
Type

Strict Moderate Strict Moderate

Clean No No No No
Mature No No No Yes
Racy No No No Yes
Adult No Yes No Yes
Table 2 - Recommended treatment going forward (partially implemented)

This document builds on the current Document guidelines to define “Racy” Webpages’ definition
clearly. This would enable us to build document, query and ranking features to give the desired fine-
grained control.

2 Adult Classification in Detail

Webpages are classified based on their “Adultness” into the following categories:

1. Adult
These pages are suited only for a very Adult audience. The documents are typically
pornographic in nature depicting sexually explicit acts or involve explicit nudity (not artistic).
They can also involve promotions or sales of Sex toys or Sex services.
2. Racy
These pages are typically not suited for a young audience and NSFW. However, they are not
pornographic in nature. But the audience is still Adult.
3. Mature
These pages are ok to be shown to an young audience, but might require some guidance.
This can be equated to PG-13 MPAA rating.
4. Clean
These documents are suited for all audiences in all scenarios.

2.1 Adult
These pages are suited only for a very Adult audience. The documents are typically pornographic in
nature depicting sexually explicit acts or involve explicit nudity (not artistic). They can also involve
promotions or sales of Sex toys or Sex services. The following are the different sub-categories of
Adult Pages:

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 1. Extreme webpages
Webpages depicting extreme (Violent) and explicit sexual acts. Examples: bestiality, staged
rape/sexual assault, scat, snuff films, sexualized torture.
2. Pornographic/Hardcore Webpages
Webpages depicting explicit sexual acts like intercourse, masturbation, oral sex, anal sex,
etc.
3. Explicit Webpages
Webpages displaying explicit nudity. This includes exposed anatomy, Covers with Nudity,
Bare Buttocks, Genitalia, people in nude beaches etc.
4. Pages related to Sex Products or Services – These webpages promote or sell Sex toys, Sex
Products, Sex services, Escort services, etc.
5. Webpages describing Erotic textual content, like Sex Stories
6. Sexual Dating/Chatting sites
7. Adult Content/File sharing sites
8. Pages containing links and Information about Adult Sites

Please note that Classic art isn’t considered Adult.

Note on Illegal Content

Webpages depicting or promoting Child Pornography are considered illegal. While, many of them
may be classified as Adult, they should not be investigated and should be escalated to content
escalation.

2.1.1 Extreme webpages

Webpages depicting extreme and explicit sexual acts. Examples: bestiality, staged rape/sexual
assault, scat, snuff films, sexualized torture.

2.1.2 Pornographic/Hardcore Webpages

These webpages display explicit sexual acts like intercourse, oral sex, anal sex etc. through different
media types like image, video, cartoon, animation, etc.

Example

https://www.pornhub.com/

http://www.taxidrivermovie.com/

http://hentaischool.com/

2.1.3 Explicit Webpages

Webpages displaying explicit nudity. This includes exposed anatomy, Covers with Nudity, Bare
Buttocks, Genitalia, people in nude beaches etc.

Example

https://www.amazon.com/Big-Tits-Boss-Vol-Bridgette/dp/B01M98PAMK/ref=sr_1_5?
ie=UTF8&qid=1507547568&sr=8-5&keywords=big+tits
http://nude-self-pics.tumblr.com/

https://en.wikipedia.org/wiki/Pubic_hair

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 This page has very explicit images that should be considered not servable unless the user is
expecting Adult pages.
Note on Wikipedia – While Wikipedia pages in general are informative in nature, we need to draw a
line with Sex Education that’s intended to be educative/mature (Eg.
https://en.wikipedia.org/wiki/Safe_sex ) and Informative non-porn Racy pages (Eg.
https://en.wikipedia.org/wiki/Sex_position )

2.1.4 Pages related to Sex Products and Services

These Webpages promote or sell Sex Products and Services. Some of the most prominent sub-
categories include:

 Sex Toys
 Adult Games
 Erotic Massages
 Escort services or, sex services or
 Adult only services like Nude beaches
 Other sex products like Sex furniture
 Pages selling Erotic Adult Apparel should be marked as adult

Example

https://www.sextoy.com/category/10/Vibrators/Realistic

https://www.amazon.com/SHEQU-Pussy-Oral-Masturbator-Boobs/dp/B071RC5TBD

https://www.amazon.com/Exercise-Pillow-Inflatable-Relaxing-Unisex/dp/B00YMJLZ54/

https://www.amazon.com/Utimi-Hanging-Door-Bondage-Swing/dp/B01C52YDVC/

https://www.eroticmp.com/s47-Washington-erotic-massage-parlors-reviews-page-1.htm

https://www.yelp.com.au/search?cflt=eroticmassage&find_loc=Perth+Western+Australia

https://seattle.craigslist.org/search/see/m4m

https://julbie.com/lingerie/all-lingerie/ {This Page camouflaging Adult Products as Lingerie should be

marked as adult}

2.1.5 Webpages describing Erotic textual content

These webpages have sexual content in text suited only for Adult audiences. Some of the sub-
categories include:

 Sex stories
 Content with information about Strip clubs, Adult Shows, Brothels with pictures/videos that
are very suggestive but are not sexually explicit
 Privacy Policy, Support, FAQs, Terms of Use pages under adult site ONLY If the page provides
links to the other adult sections of the site then they will be treated as adult also.
 Warning and Login pages advising the user that the material they are about to see contains
adult content. If upon accepting the disclaimer the material falls under any of the adult

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 guidelines the warning page is also considered adult even if there is not imagery/videos/text
with direct adult content.
 Webpages about adult sites with links to the adult site, like a Wikipedia page for
playboy.com, or host information pages.

Example:

http://xhamster.com/terms.php
http://www.metacafe.com/watch/1516936/reese_witherspoon_in_fear/
http://www.worldstarcandy.com/
http://www.alexa.com/siteinfo/pornhub.com

2.1.6 Sexual Dating/Chatting/Hookup sites

Example:

http://adultfriendfinder.com/

http://www.adultxdating.com/

2.1.7 Pages containing links and Information about Adult Sites

E.g. https://www.alexa.com/siteinfo/pornhub.nom.co

2.2 Racy
These pages are typically not suited for a young audience and NSFW. However, they are not
pornographic in nature. The intent of the page however involves Sexualism. But tThe audience is still
Adult.

Prominent sub-categories of Racy include the following:

 Informative Pages on Sexual positions/acts

 Pages that discuss or display (graphic but without explicit imagery) Sexual
Situations/Behaviours
 Pages with Semi-nude and Provocative imagery.
Differentiate between sexualized situations and others to differentiate between Racy and
Mature/Clean pages
 Pages that promote/sell Sensual products & Condoms
 “R” rated movies rated for Strong Sexual Content
 Medical Procedures related to Sexuality with Strong content

2.2.1 Informative Pages on Sexual positions/acts

These pages describe sexual acts/positions, as information, “How Tos”, guides. These pages typically
avoid images or videos but may use sketches to convey the details. The content could still be very
strong and would suit only an Adult Audience. However these pages can be differentiated from
“porn” and the users who seek these pages aren’t necessarily “porn” users.

Examples

http://www.cosmopolitan.com/sex-love/positions/g6018/sex-positions-deep-penetration/

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http://www.cosmopolitan.com/sexopedia/a8073459/blow-job-definition/

https://www.womenshealthmag.com/sex-and-love/a19925956/new-sex-
styles/http://www.wewomen.com/relationships/album897260/sex-positions-kamasutra-sex-
positions-0.html

2.2.2 Pages that discuss or display (graphic without explicit imagery) Sexual
Situations/Behaviours
These are pages or forums that discuss Sexual situations or Behaviours, their implications. This may
also involve counselling, questions, forum threads, etc.

This would also include video or image pages that promote Sexual situation graphically even if non-
explicit.

Examples

http://www.webmd.com/sex-relationships/features/lube-up-for-better-lovin

https://www.buzzfeed.com/carolynkylstra/vagina-facts

http://www.girlsaskguys.com/sexual-health/q167398-is-she-slut-or-what

http://flyheight.com/videos/woman-explains-how-much-she-loves-blowjobs

http://goaskalice.columbia.edu/answered-questions/nipple-orgasms-%E2%80%94-are-they-possible

2.2.3 Pages with Semi-nude and Provocative imagery

While these content aren’t typically completely nude, they might still be NSFW. Some of the sub-
categories include see-through lingerie, micro-bikinis, latex costumes etc. Please note Ecommerce
Sites Selling Lingerie / Other Undergarments are NOT Racy as long as the Items sold are not erotic in
Nature . (IF they are erotic they would go to the adult category)

Examples

http://bellazon.org/elizabeth-smith.html

https://www.amiclubwear.com/two-piece-swimsuits.html

http://www.skinbikini.com/home.html

Couple of important distinctions need to be kept in mind:

1. Imagery that include normal bikinis or regular lingerie need not be considered “racy”. While
they may still be provocative in some situations, they may not be considered NSFW and
might be socially accepted. If the intent of the page isn’t sexualism, then don’t consider it as
Racy.
2. Nuances of different cultures – In some cultures the notion of “racy” needs to be interpreted
taking into account what is considered “provocative” accordingly. For instance, in India
market the following would be considered as “racy”

2.2.4 Pages that promote/sell Sensual products & Condoms

These pages promote/sell Sensual products like erotic oils, condoms or pills like Viagra.

Examples

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http://www.lingeriediva.com/lotions-and-oils

https://ancientwaysbotanicals.com/product/for-the-seasons-of-our-lives-summer/passion-massage-
oil-blend/

2.2.5 “R” rated movies rated for Strong Sexual Content

This doesn’t apply to information pages like the movies’ or videos’ Wiki/IMDB/Rotten Tomatoes
pages. This applies only to the content.

2.2.6 Sexual Scenes Related content from Normal Movies

Content claiming to show specifically Sexual Content from a Movie / TV Show are also Racy. Adult
Movie / TV Video Aggregator Sites with Thumbnails pointing to such content / Streaming Videos
Sites claiming to show content of this type are also racy.

https://www.youtube.com/watch?v=XROLxJNmgoY – Clip from movie Whipped. However this won’t

apply to the Rotten Tomatoes page of the image.

2.2.7 Medical Procedures related to Sexuality with Strong content

Pages related to Medical procedures like “vaginoplasty”, “butt augmentation” sometimes contain
strong content with imagery.

Examples

https://www.realself.com/Butt-augmentation/reviews

https://www.youtube.com/watch?v=waXDD7AFtVk (Age restricted procedure video)

2.3 Mature
(Most of the content is retained from the previous Guideline)

Mature Webpages: Webpages which content is suitable for mature audiences. Webpage can contain
exposed anatomy in the context of educational, medical, news, or artistic intent. Also, suggestive
content with no exposed nudity and non-sexual intent is covered under this category. 

Sub-categories include:  Educational-Artistic-Medical-Journalistic Nudity, Mature Language, standard

Dating/Chatting sites and Suggestive Content 

2.3.1 Educational, Artistic, Medical and Journalistic Nudity 

 Webpages with non-pornographic but exposed sexual anatomy (genitalia, bare buttocks and
fully-exposed female breasts.)  with artistic intent in the context of classical art (Greek
Sculptures, pre 19th century art, etc). Does not include photography, photo-realistic art. 
 Images of native peoples that include nudity, but in non-sexual situations, in context of
documentary content. (National Geographic) 
 Medical images, diagrams and descriptions used to inform the user of a medical condition or
procedure. 
 Educational images, diagrams and descriptions intended for academic learning. 

Examples

http://en.wikipedia.org/wiki/Human_penis

http://women.webmd.com/vagina

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http://www.007b.com/breast_gallery.php

http://en.wikipedia.org/wiki/Venus_de_milo

http://en.wikipedia.org/wiki/Nude_(art)

2.3.2 Animals having sex. 

Examples

http://www.youtube.com/watch?v=WGhcy28jAKg

http://photobucket.com/images/lion%20sex/?page=1

2.3.3 Journalistic News articles about sexual scandals, sex tapes, or any other related
sexual incidents.
This would also involve news about Porn Artists, which doesn’t involve Sexualized/Porn Content.

Examples

http://www.dailymail.co.uk/news/article-2375701/Anthony-Weiner-Twitter-scandal-ANOTHER-
woman-releases-illicit-chats-took-place-AFTER-resigned.html 

http://www.huffingtonpost.com/2013/07/24/farrah-abraham-sex-tape_n_3647478.html 

2.3.4 Mature Language

Webpages that include the use of obscene language or gestures that are not acceptable in broadcast
media.   

Intentional misspellings of obscene words to avoid detection. 

Sound files that include obscene language that is unedited. 

2.3.5 Standard Dating/Chatting sites

Regular dating sites focussed on building relationships rather than sexual encounter. This also
includes Chatting sites/rooms dedicated for this purpose, that specifically ban sexual behaviour.

2.3.6 Sites that provide generalized definitions

Typical example of this would be Adult/Mature definitions from Urban Dictionary. While this site
would provide definitions of even Adult terms, the intent would not be to promote Sexualism.

2.4 Clean Pages

Webpages not covered under illegal, Adult, Racy and Mature would be considered Clean. Most of
these pages have content that are suitable for all ages. Some Borderline Examples of Clean Pages are

a) Ecommerce Sites selling lingerie with a clear intent to sell these products to Women for day
to day use
(Exception is Erotic Lingerie which is clearly not meant for normal day to day consumption)
b) Social Media Profiles of Non Celebrities with normal photos of beach wear, fitness wear,
(E.g. https://www.instagram.com/p/By11vHBCcDK/) etc.. are clean unless the intent is to
gain media attention

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