Professional Documents
Culture Documents
Pp3thetourismproductv1 130919001106 Phpapp02
Pp3thetourismproductv1 130919001106 Phpapp02
Characteristics of Tourism
Characteristics of Tourism:
Composite in Nature (‘one industry’
concept)
Service Industry
A Total Experience
Tourist Destination
Tourism Product is made up of:
Attractions
Activities
Amenities
Accessibility
Quality Issues in Tourism
Competitive nature of global tourism
Consistently exceed visitor expectations
Need to provide a quality product
Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards
Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards