PSA Project Rubric

Criteria Point Evaluation

1 2 3 4
Process
1. Techniques used are justified and
appropriate choices were made.
2. Growth evident in daily editing
3. Group worked well together and
everyone made significant
contributions

Purpose The purpose of your PSA is clear!

1. What should I know after viewing?
(research/facts are evident and
appropriate)
2. What should I do after viewing?
(call to action is clear and fits
purpose of campaign)

Persuasive Techniques
1. Makes an impact on audience with
emotion (shock, anger, sadness,
guilt, surprise)
2. Language has power to persuade.