Microeconomics For Business Syllabus

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Department of Business Administration

College of Business and Management


CENTRAL MINDANAO UNIVERSITY

COURSE SYLLABUS IN BA50


(Basic Microeconomics for Business)
2nd semester, S.Y. 2020-2021

Prepared by:

PAOLO AUGUSTUS R. BAGARES, MS-Ag.Econ.


TRACY VAN H. TANGONAN
Date: January 25, 2021

Reviewed by:
MICHAEL BONN A. BONIFACIO, MSPPM
Chair, Department of Business Administration
Date: January 25, 2021

Approved by:
DARY JANE A. CABALLERO, DM
Dean, College of Business and Management
Date: January 25, 2021
VISION MISSION

A leading ASEAN University actively To advance the frontier of knowledge through internationalization of education and equitable access to
committed to the total development of people quality instruction, research, extension, and production for economic prosperity, moral integrity, social
for a globally sustainable environment and and cultural sensitivity, and environmental consciousness through equitable access to quality
humane society. instruction, research, extension, and production.

COLLEGE GOALS
a. Produce globally competent and ethical professionals in the field of accountancy, business administration, and office administration
b. Conduct research, development, and extension programs that enhance efficiency and productivity geared towards global quality standards
c. Strengthen linkages with industry, government, non-government organizations, and other institutions to widen the avenue for the college’s
academic and non-academic activities.

PROGRAM INFORMATION

Name : Bachelor of Science in Business Administration


Major in Financial Management, Operations Management, and Marketing Management
CHED CMO Reference : CMO No. 17, series 2017
BOR Approval : BOR No. 10, series 2018

Program Educational
PROGRAM OUTCOMES Objectives
1 2 3
a. Articulate and discuss the latest developments in the specific field of practice.   
b. Effective communicate orally and in writing using both English and Filipino.   
c. Work effectively and independently in multi-disciplinary and multi-cultural teams.   
d. Act in recognition of professional, social, and ethical responsibility.   
e. Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)   
f. Perform the functions of management such as planning, organizing, staffing, directing, leading, and controlling.   
g. Apply the basic concepts that underlie each of the functional areas in business (marketing, finance, human
resources management, production and operations management, information technology, and strategic management)   
and employ these concepts in various business situations.
h. Select the proper decision-making tools critically, analytically, and creatively solve problems and drive results.   
i. Express oneself clearly and communicate effectively with stakeholders both oral and written forms.   
j. Apply information and communication technology (ICT) skills as required by the business environment.
k. Work effectively with other stakeholders and manage conflict in the workplace.
l. Plan and implement business related activities.   
m. Demonstrate corporate citizenship and social responsibility   
n. Exercise high personal moral and moral standards.   
o. Analyze the business environment for strategic direction.   
p. Prepare operational plans.   
q. Innovate business ideas based on emerging industry.   
r. Manage a strategic business unit for economic sustainability.   
s. Conduct business research.   

COURSE INFORMATION
Course Name Basic Microeconomics for Business Course Code BA50
Pre-requisite Course Credit 3 units
N/A
Subject
Course Description

This is an introductory undergraduate course that deals primarily with the study and determination of economic activity. This course teaches the
fundamentals of microeconomics that provides a solid foundation for economic analysis and thinking. This emphasizes the relevance of supply and
demand and the basic forces that determine equilibrium in a market economy. It introduces as well a framework for learning and analyzing consumer
decisions and the impact of different market resource issues.
Program Outcomes Code
a b c d e f g h i j k l m n o p q r s
L P P P O L L P P P P P P L P O
Program Outcomes Code
a b c d e f g h i j k l m n o p q r s
CO1. Apply economic reasoning to business decisions L P P P O L L P P P P P P L P O
CO2. Understand the fundamentals of individual and firm behavior L P P P O L L P P P P P P L P O
CO3. Estimate simple equations using regression and apply them in an L P P P O L L P P P P P P L P O
economic context
CO4. Use optimization to determine equilibria under a variety of market L P P P O L L P P P P P P L P O
structures
CO5. Apply game theory to economic decision making L P P P O L L P P P P P P L P O
CO6. Understand advanced pricing strategies under market power L P P P O L L P P P P P P L P O

LEARNING PLAN
Teaching and Learning Activities
Time Allotment Course Learning Outcomes
Intended Learning Outcomes (ILOs) Learning Content/Topics Teaching Assessment Tasks References
(Wk-Hr) (CLOs) Learning Activities
Activities
Faculty and students must have CMU VMGO, Course
Wk1, 1hr discussed the content of the course by Overview, Academic N/A Syllabus
referring to the course syllabus Policies

 Explain the nature and form of


economic analysis. Economic analysis,
 Identify the business decision areas Business Decision, Recorded video
where economic analysis can be Business/Managerial discussion and Quiz or Essay to be
Reading
CO2 applied. Economics, Economic reading materials submitted via online LMS
Wk2-3, 6hrs assignment 1
CO6  Spell out the relationship between Rationality, and to be presented platforms
Business/Managerial Economics Methodology of on online LMS
and other disciplines. platforms
Managerial Economics
 Outline the methodology of
business/managerial economics.

Scarcity,
 Define a few concepts, basic to Marginalism, Equi- Recorded video
economic analysis marginalism, discussion and
 Exemplify those concepts with the reading materials Quiz or Essay to be
Opportunity Costs, Reading
CO2 help of table and diagrams to be presented submitted via online LMS
Wk4-5, 6hrs Time Perspective, assignment 1
CO6  Comment on their applicability in on online LMS platforms
real world business situations Discounting, Risk platforms
 Point out the decision principles and Uncertainy, Reading
underlying those concepts Profits assignment
 Help you recall some of the basic
mathematics, useful in managerial
Recorded video
economics
 Introduce you to the formal concept discussion and
Derivatives, Partial reading materials
CO1 of ‘optimisation’ in decision-making Quiz or Essay to be
Derivatives, Optimisationn
CO3 context to be presented Reading
Concept, Unconstrained submitted via online LMS
Wk6-8, 9hrs CO4  suggest the use of calculus in on online LMS assignment 1
Optimisation Technique, platforms
CO5 measuring economic magnitudes platforms
Constrained Optiisation
CO6 and in optimising economic decision
Techniques Reading
variables
 Make you aware of other tools and assignment
techniques like model-building and
case studies

MIDTERM WEEK

 Appreciate the significance of


demand analysis Significance of Demand
 Specify a demand function, Analysis, Concept of Recorded video
CO1 Quiz or Essay to be
identifying the determinants Demand, Specifications of discussion and
CO3 Reading
 Classify various types of demand Demand, Types of reading materials submitted via online LMS
Wk9-11, 9hrs CO4 Assignment 1
 Comprehend a long list of demand Demand, The Demand for to be presented platforms
CO5
concepts Product: Firm vs Industry, on online LMS
CO6
 Locate the sources of demand A Few Macro Concepts of platforms
 Relate demand to the nature of Demand
market structure
 Take stock of various determinants
of demand
 Analyse some of those
The Cardinal Utility
determinants in terms of the
Approach, The
theories of consumer behavior
indifference Curve
 evaluate the uses of alternatives
Approach, Derivation of Recorded video
CO1 approaches (theories) to demand Quiz or Essay to be
Demand Function, The discussion and
CO3 analysis i.e., explanation of a Reading
Revealed Preference reading materials submitted via online LMS 1
Wk12-14, 9hrs CO4 downward falling demand curve Assignment
Approach, Some Recent to be presented platforms
CO5  Understand the circumstances
Developments, The on online LMS
CO6 under which you may get
Theory of Consumer’s platforms
exceptional demand curves; and
Choice under Risk,
 Derive a demand function from
Exceptional Demand
given information about consumer’s
Curves
preference, his objective and
constraints imposed by the size of
his budget

Meaning of Elasticity,
 Define the concepts of elasticity Computation of Elasticity
 measure the elasticity coefficients Coefficients, Recorded video
CO1 Quiz or Essay to be
 classify different types of demand Measurement of discussion and
CO3 Reading
elasticity Elasticity, Types of reading materials submitted via online LMS
Wk15-17, 9hrs CO4 Assignment 1
 locate the determinants of demand Elasticity, Determinants of to be presented platforms
CO5
elasticity Elasticity, Managerial Use on online LMS
CO6
 interpret empirical demand of Elasticity Concepts, platforms
functions Empirical Demand
Estimates

FINAL TERM WEEK


No. RESOURCE MATERIAL
1 Laptop 3 Hand-out
2 Book/ e-books
No. LIST OF REFERENCES
1 MBA Managerial Economics. Adhikary, M. et. al.

Evaluation Guide and Grading System


*Minimum Average for
COs Assessment Tasks Weight in Percent *Target and Standards
Satisfactory Rating
Class Participation (Assessments) 60 70% of students got at least 50%
CO 1-6 50%
Midterm Exam 40 rating
Midterm Grade 100%
CO 1, & 3- Class Participation (Assessments) 60 70% of students got at least 50%
50%
6 Final Exam 40 rating
Final-term Grade 100%
TOTAL 100%
Passing Percentage 50%

Breakdown of assessment task weights per term:


Class Participation = 60%
Term Exam = 40%
100%
The final grade will be computed as shown below:
A. Computation of Term Grade (%): Term Grade (MTG or FTG) = (1/3) [Laboratory Term Grade (MTG or FTG)] + (2/3) [Lecture Term Grade (MTG or FTG)]
B. Computation of Final Grade (%): Final Grade (FG) = (1/3) [ Midterm Grade (MTG)] + (2/3) [Final Term Grade (FTG)]

The final grades will correspond to the weighted average scores shown below:

Range 94-100 88-93 82-87 76-81 70-75 64-69 58-63 52-57 50-51 30-49 29-below Incomplete
Grade 1.0 1.25 1.50 1.75 2.0 2.25 2.50 2.75 3.0 4.0 (removal) 5.0 INC
Revision History
Revision number Date of Revision Date of implementation Highlights of Revision
1 January 25, 2021 January 25, 2021 Revision of syllabus format to harmonize CMO 94 s. 2017 sample format and CMU prescribed format

Preparation and Review


Name Signature Date Signed
Paolo Augustus R. Bagares, MS-Ag.Econ.
Prepared by
Faculty, Department of Business Administration
Tracy Van H. Tangonan
Prepared by
Faculty, Department of Business Administration
Michael Bonn A. Bonifacio, MSPPM
Reviewed by
Chairperson, Department of Business Administration

Approval
Daryl Jane A. Caballero, DM
Approved by:
Dean

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