June 12 - 13, 2013 The Ritz Carlton Jakarta, Mega Kuningan, Indonesia (Conference & Exhibition)

June 14, 2013 PPM Manajemen, Menteng - Jakarta, Indonesia (Workshop)

Conference Workshop
Wednesday - Thursday Friday, 14th June 2013
th
12 - 13th June 2013 PPM Manajemen
Ballroom Ritz Carlton Menteng Raya 9-13
Mega Kuningan Jakarta Center of Jakarta

Organised by

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International Conference & Exhibition
 Background
Background
The current economic uncertainty demands that
organisations reinvent themselves and adopt
new business paradigms in creating sustainable
advantage. Globalisation and its need for
stronger regional HR capabilities, coupled with
the demographic shifts which have dramatically
affected the availability of qualified people
around the world, have significantly redefined
people management beyond the traditional
perspective of HR into a more strategic role. In
essence, the HR business model needs to be
rethought to keep pace with the reality of a
rapidly complex and changing business
environment.
Business success requires a disciplined approach to improving people performance - the key source of
competitive advantage in a global knowledge economy. The paradigm shift in the business model is also
having a dramatic impact on HR and the HR strategies needed to reflect talent's role in this competitive
advantage. Organisations are not relying exclusively on IT or marketing strategies to sustain their
competitive position but also on how their employees develop and contribute. As such, the role of HR is no
longer limited to recruitment, incentives and people management. HR has evolved to become an
important partner in every organization's growth, driving the critical need to align HR strategies with the
business.
Studies have shown that while HR professionals perceive their department as a business partner, less than
15% of their time is actually allocated to related strategic activities. More often than not, the HR function is
still treated as a service provider rather than one of the organisation's core strategic functions. Given the
crucial nature of the role of HR in a complex business landscape, HR professionals still face a struggle to
reposition themselves as strategic partners to the business.
PPM Manajemen with SMR as strategic partner
have chosen this as the theme of this year's Asia
HRD Congress due to the centrality of this issue
in the modern HR world and drive to fully align
HR and business strategies across the region.
Learning Tracks:
• Competency and Talent Mapping in Employee
Development
• Performance Management- Complexity To
Pragmatism
• Building A Value Based Organization
• Developing People To Support Innovation
• Technology Drivers For The New World Of HR

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 Speakers
Speakers
Speakers are from various industries will share about reinventing the HR business model.
They are all the top management, CEO of well known companies such as :
• PT. Kereta Api Indonesia
• Astra International
• AXA Indonesia
• Wijaya Karya
• Kraft Food
• XL Axiata
• Indonesia Port Corporation II

Participants
This Congress has been tailored to address top
decision makers such as :

• CEO,
• Presidents,
• Managing Directors,
• Directors,
• Vice Presidents,
• Head, Managers,
• Advisors,
• HR Gurus,
• Industry Leaders,
• Consultants and specialist of Human Resources.

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 Conference
Conference
Reinventing the HR Business Model
12 - 13 June 2013 at Ritz Carlton Jakarta, Mega Kuningan
Topics
Competency and Talent Mapping
in Employee Development
Performance Management - Complexity
to Pragmatism
Building A Value - Based Organization
Developing People to Support
Innovation
Technology Drivers for the New World
of HR
Speakers
1. Michelle Cordero-Gracia
(HR Director SGS Philippines, Inc)
2. Martha Swissanto
(Chief Human Resources Officer PT AXA Indonesia)
3. International Speaker
4. RJ Lino
(CEO Indonesia Port Corporation II)
5. International Speaker
1. Tracy Al Saidi
(Director of Learning & Development Jumeirah Beach Hotel
Saudi Arabia)
2. Irvandi Ferizal
(HR Director PT Kraft Food)
3. Choo Siow Leng
(Director, Human Resources National University Singapore)
1. F.X. Sri Martono
(Vice-President, Chief Corporate Organization and Human
Capital Development Astra International)
2. Jamilah Abdul Salam
(General Manager, Human Resources Bank Islam Malaysia)
3. Scott Friedman
(Motivational Humourist USA)
4. Erlinda Nusron & Dwi Idawati
(Core Faculty PPM School of Manajemen)
1. Rich Atkinson
(HR Director, APAC - Global Operations PayPal Singapore)
2. Tonny Warsono
(Human Capital Director Wijaya Karya)
3. Julian King
(COO SMR HR Group Malaysia)
1. Donna Grande
(Country Human Resources Director Dell Philippines)
2. Natalie Goldman
(National L&D Manager Peoplebank Australia Ltd)
3. Hasnul Suhaimi
(President Director PT XL Axiata, Tbk)
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 Workshop
Workshop
Reinventing the HR Business Model
12 - 13 June 2013 at PPM Manajemen Jakarta

This workshop will be held in PPM Manajemen and will be the closing event for the series of
ASIA HRD Congress 2013.

Participants :
• 200 participants
• Leaders and Manager of HR
• Consultant and Specialist of HR
• Industry Leaders
• Leaders, Members of Government Agencies, Other organizational members who need
New Concept of HR Business Model

Topics Speakers

Competency and Talent Mapping Mirta Amaranti

in Employee Development (Division Head of Assessment Center PPM Manajemen)

Performance Management - Complexity Muhammad Rizal Md Zain

to Pragmatism (Principal Consultant SMR Group Malaysia)

Sally Allaway
Building A Value - Based Organization
(Director Personal Best Australia)

Developing People to Support Astuti Widyaningsih

Innovation (Core Trainer PPM Manajemen)

Technology Drivers for the New World Natalie Goldman

of HR (National L&D Manager Peoplebank Australia Ltd)

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 Marketing
Marketingand
andPromotion
Promotion
Above The
Above The Line
Line
•• Advertisement
Advertisementon
onFortune
FortuneIndonesia,
Indonesia,Sindo
BUMN Track, SWA,
Newspaper, Kompas,
Kompas, andand Kontan
Jakarta Post
Daily
• Social Media Advertising
• Social Media Advertisement on Television and Radio
• SMS Blast
• SMS Blast

The Line
Below The Line
•• Newsletter
NewsletterInvitation
Invitationon
onPPM
PPMMailing
MailingList
List
• Invitations
Invitationsto
tomore
morethan
than1000
1000participants
participants(academics, business
(academics, practitioners,
business and
practitioners,
and professionals)
professionals)
•• Brochures
Brochuresononaavariety
varietyofofCorporate
CorporateActivities
Activities
•• HC
HC Forum
Forum
• All HR Seminars in PPM Manajemen
• All HR Seminars in PPM Manajemen
• Open Booth on Corporate Activities
• Open Booth on Corporate Activities

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 Sponsorship Package
PLATINUM GOLD SILVER
NO BENEFIT Describes 100 MIL 50 MIL 25 MIL
1 Logo
Backdrop 1 (19,8 x 5 m), 2 (7,2 x 5 m) √ √ √
Multimedia Presentation 2 (Beginning and Ending Session) √ √ √
Insert Gift in Goody Bag 300 √ √ √
Welcome Greeting in @Ritz Carlton
TV Plasma √ √ √
Mega Kuningan
Presentation Name Tag 300 Sheets √ √ √
Presentation Materials (Cover and
300 Sheets √ √ -
Insert Slide )
2 - Booth Size 2mx2m
- Reception Desk 1 Unit
Booth - Folding Chair 2 Units √ - -
- Lamp 40 Watt 1 Unit
- Electric Plug Socket 1 Unit
Product / TVC/Company Profile in
3 2 Days √ - -
LCD Projector
Adlips (Beginning and Ending
4 Announcement by MC √ - -
Session)
5 SPG in booth area 2 Persons √ - -
TV commercial product show
6 1 TV Plasma √
around the conference
Conference 2 1 1
7 Invitation
Workshop 1 - -
2 SPG
8 Lunch and Coffee Break 2 Days conference 2 Staff on - -
Booth
9 Marketing and Promotion
Logo on Giant Banner 1 (4x6m) √ √ √
Logo on vertical Banner 10 ( 75 cm x 2m ) 30 days √ √ √
Logo on advertisement sticker of
10 units x 30 days √ √ -
PPM's car
Logo on PPM's Website and Asia
1 website, 30 days √ √ -
HRD Congress website
Logo on e-Banner PPM 30 days √ √ -
Logo on committee uniform 100 uniforms √ - -
10 Workshop
X Banner in class of Workshop 1 X Banner for each Class √ - -
Company Profile in break time All Workshop Class √ - -

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 Booth Package
Booth Package (1/2)

A Showcase of HR products and Services, The Asia HRD Congress 2013 is the place for HR professionals
A
to Showcase
shop around of and
HR update
products and Services,
themselves on theThe Asia
latest HRD
in HR Congress
products and2013 is the
services. Weplace
invitefor HR
many
professionals to shop
visitors who interest around
with HR andto update
to come themselves
this event. on the
This is the right placelatest incompany
for your HR products and
to promote
services. Weorinvite
your product many visitors who interest with HR to come to this event. This is the right
service.
place
Come for
andyour
join tocompany to promote
this exhibition. your
With only IDRproduct or service.
22.000.000, you will get an opportunity to market your
company on this event.
Come and join to this exhibition. With only IDR 22.000.000, you will get an opportunity to
Benefit for booth packages are:
market your company on this event.
• Booth Size 2mx2m
Benefit for booth
• Reception Deskpackages
1 Unit are:
• Folding Chair 2 Units
•• Booth
LampSize 2mx2m
40 Watt 1 Unit
•• Reception
Electric Plug Socket 1 Unit
Desk 1 Units
• 1 free conference ticket (IDR 5.500.000)
•Terms
Folding Chair
Booth 2 Units
Exhibitors:
•• Lamp
Election booth by first come first serve
40 Watt 1 Units
• Selection of the booth will be given to exhibitor who register and completing administration
•• Electric Plug Socket
Reservations 1 Units
will be made with a status of “tentative” until receipt payment received by the specified
deadline
•• 1 Not
freeallowed
conference
to useticket (IDR
a sound 5.500.000)
system that interferes other exhibition booth around the area
• For additional facilities beyond the standard facilities such as line telephone, internet dedicated line
and others facilities can contact the The Ritz Carlton Mega Kuningan Jakarta
• Payment must be received no later than 2 (two) weeks after the form booking is sent
• Each exhibitor provide decoration and staff on duty (2 persons).
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Booth Package (2/2)

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 Standard
Booth
2mx2m

Asia HRD Congress Sponsorship Team

PPM Manajemen
Menteng Raya 9 Jakarta
Phone : 021-2300313 ext 1263, 1118
Mobile : Halyda (0812 1259 7602)
Yuli (0818 0296 6697)
Email : asiahrd13@ppm-manajemen.ac.id

Bank Transfer
RABOBANK
Cabang Raden Saleh, Jakarta
No.Rek. 1200 11 0001
a.n. Yayasan PPM

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