Select a company and 2

competitors with similar

business model. Gather
Start data from annual reports,
company websites, articles,
business magazines, stock
exchange, FTSE etc.

Start the introduction & identify key issue(s) currently facing your
main organisation. Address the report to the CEO of the company. Margin, market share,
revenue, product, etc
from annual reports.

PESTEL/modified

15% - Analyse the external environment of the chosen industry at Porter’s 5 forces or

both macro and micro levels. the Balanced

Scorecard / Strategy
Map. SWOT analysis
not allowed.

Profitability,
15% - Conduct a thorough financial analysis over 3-5 years using liquidity, efficiency,
spreadsheet. leverage, investors.

Industry classification
20% - Analyse 3-5 years KPIs and benchmark with close competitors. benchmark & market
Limitations of models share etc.

ANSOFF matrix,
25% - Propose new strategies that address issues identified. Conclude with the Porter’s generic
key findings. strategies,
BOWSMAN clock etc.

Suitability,
25% - Critically evaluate the proposed recommendations. Model you
Acceptability and
recommendations
Feasibility/modeling.

Write 3000 word

End
report.