1562211 BAP

by 1562211/1 SAHIBZADA HAMZA

FILE 1562211_BAP.DOCX (429.28K)

T IME SUBMIT T ED 29-AUG-2016 10:10AM WORD COUNT 6836
SUBMISSION ID 59714431 CHARACT ER COUNT 47244
 Feedback attached

Dr. Ismail Nizam 26/08/2016 73%

Aishath Rageeba
Agree
29/08/2016
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GRADEMARK REPORT

FINAL GRADE GENERAL COMMENTS

Instructor

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GRADING FORM: BAP

1562211/1 SAHIBZADA HAMZA

 72.90
RESEARCH AND EVIDENCE (10%)

Research on industry sector and selected organisation & referencing

An excellent range of reading on the subject has

been conducted. The reference and bibliography is 7.5
excellently wide ranging. The list of reading is cited
in-text. The references and bibliography are up to
date and relevant. An excellent understanding of the
subject matter, business and business environment
is demonstrated. You should have referred to some
contemporary strategic management text books to
enrich your knowledge further.

FINANCIAL ANALYSIS (15%)

Detailed financial analysis, including financial spreadsheet modelling of

recommended strategy options

An excellent range of financial and non-financial

KPIs are identified which are appropriate and 11
relevant for the analysis. Excellent choice of data
presentation formats (visual statistics) are used. An
excellent explanation of the trends observed from
the charts are given. Good identification of issues
are evidenced. However, you should have provided
more integration of findings from this section with
those of other sections (qualitative analysis). The
 rationalization of issues could be further improved
by linking to business environment realities.

STRATEGIC ANALYSIS (30%)

Analysis, interpretation and discussion of strategic issues

The conceptual models used to conduct business

environment and competition analysis are 20.7
appropriate. A very good understanding of the
PESTEL and Five Forces model is demonstrated. A
very good application of the models to analyse the
business environment and competitive environment
is demonstrated. To improve your work further, you
should offer stronger critical analysis and integration
of your analysis. It would be quite useful if you
could develop a tool to quantify these analysis and
integrate the tool with financial analysis, so that
your conclusions and strategy recommendation can
be based on more scientific findings.

APPRAISAL OF ANALYSIS (10%)

An appraisal of the limitations of financial models and conventional

analysis

An excellent acknowledgment of the conceptual

limitations of the financial analysis and conventional 7.8
analysis has been made. Arguments are empirically
supported by appropriate literature. However, your
arguments could be stronger if more academic
works are cited for same arguments rather than one
or two scholars. It is would also credit your work if
your own rationale and evaluation is provided.
CONCLUSION (10%)

Conclusions

An excellent summary of the key findings are

provided in the conclusion. The conclusion is based 7.6
on the analysis of the financial and non-financial
models in the previous sections. However, your
major issue should be presented with more solid
evidence for even better marks.

RECOMMENDATION (10%)

Recommendations

A very good strategic options are identified to

address the issues discovered in the analysis. The 6.8
strategic justifications and evaluation is very good.
Suitability, acceptability and feasibility are quite well
addressed in your evaluation. However, your
justification and evaluation should be based on
more quantitative methods to make it more
convincing, such use of a decision tree model with
expected value of each option, could be used.

MODELLING (15%)

Modelling

An excellent attempt to provide a scenario based

modelling for the strategy. The assumptions for the 11.5
scenarios are very good. The estimations are
excellent. An excellent knowledge of financial
modelling is demonstrated. However, to make it
even better, you should provide clearer explanation
of the assumptions and must provide stronger
justifications for the numbers generated.